UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Notice of Effectiveness
Effectiveness Date: August 3, 2011 3:00 P.M.
Form: S-4
CIK: 0000014707
Company Name: BROWN SHOE CO INC
File Number: 333-175574
CIK: 0001110591
Company Name: SHOES COM INC
File Number: 333-175574-10
CIK: 0001326865
Company Name: Sidney Rich Associates, Inc.
File Number: 333-175574-09
CIK: 0001326827
Company Name: Brown Group Retail, Inc.
File Number: 333-175574-08
CIK: 0001326828
Company Name: Brown Shoe International Corp
File Number: 333-175574-07
CIK: 0001326829
Company Name: Buster Brown & Co
File Number: 333-175574-06
CIK: 0001326830
Company Name: Bennett Footwear Group LLC
File Number: 333-175574-05
CIK: 0001326826
Company Name: Brown Shoe CO of Canada Ltd
File Number: 333-175574-04
CIK: 0001525133
Company Name: American Sporting Goods Corp
File Number: 333-175574-03
CIK: 0001036172
Company Name: BASKETBALL MARKETING CO INC
File Number: 333-175574-02
CIK: 0001525134
Company Name: Edelman Shoe, Inc.
File Number: 333-175574-01