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Goodwill And Intangible Assets
9 Months Ended
Oct. 29, 2011
Goodwill And Intangible Assets [Abstract]  
Goodwill And Intangible Assets
Note 8
Goodwill and Intangible Assets

Goodwill and intangible assets were attributable to the Company's operating segments as follows:

             
($ thousands)
October 29,
2011
 
October 30,
2010
 
January 29, 2011
 
                   
Famous Footwear
$
2,800
 
$
2,800
 
$
2,800
 
Wholesale Operations
 
155,003
   
116,275
   
116,308
 
Specialty Retail
 
200
   
200
   
200
 
Total intangibles
 
158,003
 
 
119,275
 
 
119,308
 
Famous Footwear
 
 
 
 
 
 
Wholesale Operations
 
39,603
   
   
 
Specialty Retail
 
   
   
 
Total goodwill and intangibles
 
197,606
 
 
119,275
 
 
119,308
 
Less: Accumulated amortization
 
(55,062
)
 
(47,057
)
 
(48,716
)
Total goodwill and intangible assets, net
$
142,544
 
$
72,218
 
$
70,592
 

Intangible assets of $42.5 million as of October 29, 2011 and $13.7 million as of January 29, 2011 and October 30, 2010 are not subject to amortization. All remaining intangible assets are subject to amortization and have useful lives ranging from four to 20 years as of October 29, 2011. Amortization expense related to intangible assets was $2.1 million and $1.7 million for the thirteen weeks ended and $6.3 million and $5.0 million for the thirty-nine weeks ended October 29, 2011 and October 30, 2010, respectively.

The increase in the goodwill and intangible assets of the Wholesale Operations segment from January 29, 2011 to October 29, 2011 reflects the Company's purchase of ASG on February 17, 2011 and the sale of TBMC on October 25, 2011. The Company's purchase of ASG resulted in goodwill of $61.2 million and intangible assets of $46.7 million. The Company's sale of TBMC resulted in the elimination of $21.6 million of goodwill and $8.0 of intangible assets. The decline in the intangible assets of the Company's Wholesale Operations segment from October 30, 2010 to January 29, 2011 reflects amortization of licensed and owned trademarks.

The remaining intangible assets associated with the Company's acquisition of ASG, after the sale of TBMC, will be amortized on a straight-line basis over their estimated useful lives, ranging from four to 20 years, except for the Avia and rykä trademarks, for which an indefinite life has been assigned. A summary of the estimated useful life by intangible asset class, excluding intangibles related to TBMC which were sold during the third quarter of 2011, as well as the total weighted-average estimated useful life is as follows:

 
Intangible Assets
Estimated Useful Life (in years)
 
Initial Fair Value
($ in millions)
       
Subject to amortization:
     
Trademarks
20
 
$        1.2
Customer relationships
20
 
4.6
Licensing agreements
4
 
3.6
Total(1)
15
 
$      9.4
(1)  Estimated useful life is calculated as the weighted-average total
   
Not subject to amortization:
     
Trademarks
Indefinite
 
$      28.8