8-K

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 8-K

CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): October 26, 2011 (October 26, 2011)

ANCESTRY.COM INC.
(Exact name of registrant as specified in its charter)

Delaware	001-34518	26-1235962
(State or other Jurisdiction of Incorporation)	(Commission File Number)	(IRS Employer Identification No.)

360 West 4800 North, Provo, UT	84604
(Address of Principal Executive Offices)	(Zip Code)

Registrant’s telephone number, including area code: (801) 705-7000

Not Applicable

(Former name or former address if changed since last report.)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

ITEM 2.02. Results of Operations and Financial Condition.

On October 26, 2011, Ancestry.com Inc. (the “Company”) announced via a press release its preliminary results of operations for its quarter ended September 30, 2011. A copy of the press release is attached as Exhibit 99.1 hereto. The Company also posted on its website management’s presentation of highlights for the quarter ended September 30, 2011, a copy of which is attached as Exhibit 99.2.

Both exhibits contain references to adjusted EBITDA and free cash flow, which are considered non-GAAP financial measures.

Management believes that adjusted EBITDA and free cash flow are useful measures of operating performance because they exclude items that the Company does not consider indicative of its core performance. In the case of adjusted EBITDA, the Company adjusts net income for such things as interest, taxes, stock-based compensation and certain non-cash and non-recurring items. Free cash flow subtracts from adjusted EBITDA the capitalization of content database costs, capital expenditures and cash paid for income taxes and interest expense. However, these non-GAAP measures should be considered in addition to, not as a substitute for or superior to, net income and net cash provided by operating activities, or other financial measures prepared in accordance with GAAP. A reconciliation to the GAAP equivalents of these non-GAAP measures is contained in the press release and is also posted on the Company’s website.

Management uses adjusted EBITDA and free cash flow as measures of operating performance; for planning purposes, including the preparation of the annual operating budget; to allocate resources to enhance the financial performance of the Company’s business; to evaluate the effectiveness of the Company’s business strategies; to provide consistency and comparability with past financial performance; to facilitate a comparison of the Company’s results with those of other companies; and in communications with the Board of Directors concerning the Company’s financial performance. The Company also uses adjusted EBITDA and has used free cash flow as factors when determining management’s incentive compensation.

The information in this Item 2.02 (including Exhibit 99.1 and Exhibit 99.2) shall not be treated as filed for purposes of the Securities Exchange Act of 1934, as amended.

Item 8.01. Other Events.

On October 26, 2011, the Company announced a share repurchase program as approved by its Board of Directors (the “Share Repurchase Program”). A copy of the press release announcing the Share Repurchase Program is attached as Exhibit 99.3 hereto.

Under the Share Repurchase Program, the Company may spend up to $50 million (excluding brokers’ commissions and certain other items) to repurchase shares of its common stock from time to time through September 30, 2012, depending on market conditions, the Company’s common stock price and other factors.

Share repurchases under the Share Repurchase Program may be made through brokers or dealers in the open market or in privately negotiated transactions and may be implemented in whole or in part through the establishment of a purchase program pursuant to the safe harbor provided by Rule 10b5-1 under the Securities Exchange Act of 1934, block purchases or through accelerated or forward or similar stock purchases. The Company expects to fund the purchases using cash on hand and its existing credit facility.

The Company is not obligated to purchase any shares under its Share Repurchase Program. Subject to applicable corporate and securities laws, repurchases under the Share Repurchase Program, if any, may be made at such times and in such amounts as the Company deems appropriate. Purchases under the Share Repurchase Program can be discontinued, or the Share Repurchase Program may be modified or terminated, at any time.

Forward-Looking Statements

This Item 8.01 contains forward-looking statements. These statements relate to future events or to future financial performance and involve known and unknown risks, uncertainties, and other factors that may cause the Company’s actual results, levels of activity, performance, or achievements to be materially different from those anticipated in these forward-looking statements. These statements include statements regarding the repurchase of shares, the amount of shares, if any, that may be repurchased and the timing of any such repurchases. Forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by these forward-looking statements. Such risks and uncertainties include market conditions, the Company’s common stock price, the availability of cash and credit and the Company’s failure to achieve anticipated revenues and operating results. Information concerning these and other factors that could cause results to differ materially from those contained in the forward-looking statements is included under the caption “Risk Factors” in the Company’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2011, and in discussions in other of its Securities and Exchange Commission filings. These forward-looking statements should not be relied upon as representing the Company’s views as of any subsequent date and the Company assumes no obligation to publicly update or revise these forward-looking statements for any reason, whether as a result of new information, future events, or otherwise, except as required by law.

ITEM 9.01 Financial Statements and Exhibits.

(d)	Exhibit		Description
		99.1	Press release dated October 26, 2011 by the Company reporting its preliminary results of operations for the quarter ended September 30, 2011 (furnished and not filed herewith as described in Item 2.02).
		99.2	Management presentation of highlights for the quarter ended September 30, 2011 (furnished and not filed herewith as described in Item 2.02).
		99.3	Press release dated October 26, 2011 by the Company announcing the Share Repurchase Program.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

ANCESTRY.COM INC.
(Registrant)

Date: October 26, 2011

By: /s/ William C. Stern                                            
William C. Stern
General Counsel

INDEX OF EXHIBITS

Exhibit	Description
99.1	Press release dated October 26, 2011 by the Company reporting its preliminary results of operations for its quarter ended September 30, 2011 (furnished and not filed herewith as described in Item 2.02).
99.2	Management presentation of highlights for the quarter ended September 30, 2011 (furnished and not filed herewith as described in Item 2.02).
99.3	Press release dated September 30, 2011 by the Company announcing the Share Repurchase Program.

EX-99.1

Exhibit 99.1

ANCESTRY.COM INC. REPORTS THIRD QUARTER 2011 FINANCIAL RESULTS

— Ancestry.com Subscriber Growth of 24% Year-Over-Year —
—Total Revenues Up 30% Year-Over-Year —

PROVO, Utah, October 26, 2011 — Ancestry.com Inc. (Nasdaq: ACOM), the world’s largest online family history resource, today reported financial results for the quarter ended September 30, 2011.

“Our third quarter financial performance featured solid growth in revenue and profitability that was in line with our expectations. We also continued to see strong subscriber engagement with our content, as measured by increasing ’discoveries’ and accepted hints, both of which we believe validate the investments we are making in the core product,” said Tim Sullivan, Chief Executive Officer of Ancestry.com. “We believe we are in the early days of creating a category that has the potential to be significantly larger than it is today. We are busy preparing new initiatives that we expect will further enrich the Ancestry.com experience, broaden our appeal and enable us to seize the long-term growth potential of the business.”

Ancestry.com Web Sites Highlights

• Subscribers totaled 1,701,000 as of September 30, 2011, growth of 24% from the end of the third quarter of 2010 and 2% since the end of the second quarter of 2011.

• Gross subscriber additions were 274,000 in the third quarter of 2011, compared to 252,000 in the third quarter of 2010 and 322,000 in the second quarter of 2011.

• Monthly churn¹ was 4.2% in the third quarter of 2011, compared to 4.0% in the third quarter of 2010 and 4.6% in the second quarter of 2011.

• Subscriber acquisition cost² in the third quarter of 2011 was $93.64, compared to $81.58 in the third quarter of 2010 and $81.23 in the second quarter of 2011.

• Average monthly revenue per subscriber³ in the third quarter of 2011 was $18.68, compared to $17.75 in the third quarter of 2010 and $18.88 in the second quarter of 2011.

Third Quarter 2011 Financial Highlights

• Total revenues for the third quarter of 2011 were $103.1 million, an increase of 30.0% over $79.3 million in the third quarter of 2010, driven by growth in our core Ancestry.com Web sites revenues of 32.1%.

• Operating income for the third quarter of 2011 was $27.2 million, compared to $19.3 million in the third quarter of 2010.

• Net income was $19.1 million, or $0.40 per fully diluted share, for the third quarter of 2011 compared to $11.8 million, or $0.24 per fully diluted share, in the third quarter of 2010.

• Adjusted EBITDA⁴ for the third quarter of 2011 was $40.1 million, compared to $29.0 million in the third quarter of 2010. Adjusted EBITDA margin for the third quarter of 2011 was 38.9%, compared to 36.6% in the third quarter of 2010.

• Free cash flow⁵ totaled $30.6 million for the third quarter of 2011 compared to $20.1 million for the third quarter of 2010.

• Cash and cash equivalents totaled $46.9 million as of September 30, 2011.

1	Monthly churn is a measure representing the number of subscribers that cancel in the quarter divided by the sum of beginning subscribers and gross subscriber additions during the quarter. To arrive at monthly churn, the results are divided by three.
2	Subscriber acquisition cost is external marketing and advertising expense, divided by gross subscriber additions in the quarter.
3	Average monthly revenue per subscriber is total subscription revenues earned in the quarter from subscriptions to the Ancestry.com Web sites divided by the average number of subscribers in the quarter, divided by three. The average number of subscribers for the quarter is calculated by taking the average of the beginning and ending number of subscribers for the quarter.
4	Adjusted EBITDA is defined as net income (loss) plus net interest and other (income) expense; income tax expense; and non-cash charges including depreciation, amortization, impairment of intangible assets and stock-based compensation expense.

Recent Business Highlights

• Launched 61 content collections during the quarter with records from 9 countries. Collections of note include:

• California Voter Registers, 1866-1898, with over 3.6 million records;

• U.S. School Yearbooks, 100 million records added to the yearbook collection;

• The Sons of the American Revolution Membership Applications, 1889-1970;

• The 1930 Mexico National Census, the most comprehensive publicly available Mexican census;

• Our largest ever Irish collection with over 25 million vital records, including civil registration, baptism, marriage and burial records; and

• German World War I casualty lists from 1914-1917, encompassing more than 5.2 million records.

• Ancestry.com has reached an agreement with the Landesarchiv Berlin (State Archives in Berlin) to digitize a collection of German vital records. This is part of a program to aggregate German records from 1875 to 1920, an important period in German history and a time of significant immigration to the United States.

• In August, Ancestry.com was the first entity to formally place an order for the 1940 Census images with the National Archives and Records Administration. When complete, more than 3.8 million original document images containing 130 million-plus records should be available to search by more than 45 fields, including name, gender, race, street address, county and state, and parents’ places of birth. It is expected to be Ancestry.com’s most comprehensively indexed set of historical records to date.

• Launched Family Tree Maker (FTM) 2012 with TreeSync^TM, which enables users to easily bring their desktop trees online to share with invited guests, engage with the broader community and continue their research from wherever they are. Bringing these incremental trees online will also benefit the overall Ancestry community by allowing additional collaboration using data previously stored only on individual desktops.

• Released a beta version of the Ancestry Content Publisher platform, which provides a suite of free tools that enables small- to mid-size archives — such as libraries and genealogical societies — to preserve their historical documents online while providing digital access to the materials in their collections to their users and Ancestry.com subscribers.

Business Outlook

The Company’s financial and operating expectations for the fourth quarter and full year 2011 are as follows:

Fourth Quarter 2011

• Revenues in the range of $103.0 to $105.0 million

• Adjusted EBITDA in the range of $39.0 to $41.0 million

• Ending subscribers of approximately 1,685,000 to 1,695,000

⁵ Free cash flow subtracts from adjusted EBITDA capitalization of content database costs, purchases of property and equipment and cash paid for income taxes and interest.

Full Year 2011

• Revenues in the range of $398.5 to $400.5 million (as compared to the previously expected range of $398.0 to $402.0 million)

• Adjusted EBITDA in the range of $143.0 to $145.0 million (as compared to the previously expected range of $140.0 to $144.0 million)

• Ending subscribers of approximately 1,685,000 to 1,695,000 (as compared to the previously expected range of 1,710,000 to 1,730,000)

Conference Call & Webcast

Ancestry.com will host a conference call with analysts and investors today at 3:00 p.m. MT (5:00 p.m. ET). An accompanying slide presentation and a live webcast of the conference call will be available at the investor relations section of the Ancestry.com Web site, http://ir.ancestry.com/. Participants can also access the conference call by dialing 877-718-5104 (within the United States), or 719-325-4744 (international callers) approximately ten minutes prior to the start time.

The webcast replay will also be available for 12 months on the investor relations section of the Ancestry.com Web site, http://ir.ancestry.com/, under Events and Presentations.

Use of Non-GAAP Measures

Management believes that adjusted EBITDA and free cash flow are useful measures of operating performance because they exclude items that we do not consider indicative of our core performance. In the case of adjusted EBITDA, we adjust net income for such things as interest, taxes, stock-based compensation expense and certain non-cash and non-recurring items. Free cash flow subtracts from adjusted EBITDA the capitalization of content database costs, purchases of property and equipment and cash paid for income taxes and interest. However, these non-GAAP measures should be considered in addition to, not as a substitute for or superior to, net income and net cash provided by operating activities, or other financial measures prepared in accordance with GAAP. A reconciliation to net income, the most directly comparable GAAP measure, is contained in tabular form on the attached unaudited financial statements.

Our management uses adjusted EBITDA and free cash flow as measures of operating performance; for planning purposes, including the preparation of our annual operating budget; to allocate resources to enhance the financial performance of our business; to evaluate the effectiveness of our business strategies; to provide consistency and comparability with past financial performance; to facilitate a comparison of our results with those of other companies; and in communications with our board of directors concerning our financial performance. We also use adjusted EBITDA and have used free cash flow as factors when determining the incentive compensation pool.

About Ancestry.com

Ancestry.com Inc. (Nasdaq:ACOM) is the world’s largest online family history resource, with approximately 1.7 million paying subscribers. More than 7 billion records have been added to the site in the past 15 years. Ancestry users have created more than 28 million family trees containing over 2.8 billion profiles. In addition to its flagship site www.ancestry.com, Ancestry.com offers localized Web sites designed for nine countries that empower people to discover, preserve and share their family history.

Forward-looking Statements

This press release contains forward-looking statements. These statements relate to future events or to future financial performance and involve known and unknown risks, uncertainties, and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from those anticipated in these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as “may,” “designed,” “expect,” “intend,” “seek,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “should,” “continue” or “will” or the negative of these terms or other comparable terminology. These statements include statements describing our activities to enhance subscribers’ experience, our activities to promote and enhance our products, our business outlook, the size of market, our success in investing in our business, including investments we are making in our core product, our ability to profit from new initiatives, our intent to acquire content, our leadership position and our opportunities and prospects for growth, including growth in revenues, adjusted EBITDA, number of subscribers. These forward-looking statements are based on information available to us as of the date of this press release. Forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by these forward-looking statements. Such risks and uncertainties include a variety of factors, some of which are beyond our control. In particular, such risks and uncertainties include our continued ability to attract and retain subscribers; our continued ability to acquire content and make it available online; difficulties encountered in integrating acquired businesses and retaining customers; failure of our products to meet customer demands or expectations; the adverse impact of competitive product announcements or launches; our inability to develop and refine new and existing products; failure of subsequent seasons of Who Do You Think You Are? to yield results comparable to prior seasons; failure to achieve anticipated revenues and operating performance; changes in overall economic conditions; the inability to attract and retain key employees; competitors’ actions; pricing and gross margin pressures; inability to control costs and expenses; and significant litigation.

Information concerning additional factors that could cause results to differ materially from those projected in the forward-looking statements is contained under the caption “Risk Factors” in our Quarterly Report on Form 10-Q for the quarter ended June 30, 2011, and in discussions in other of our SEC filings.

These forward-looking statements should not be relied upon as representing our views as of any subsequent date and we assume no obligation to publicly update or revise these forward-looking statements for any reason, whether as a result of new information, future events, or otherwise, except as required by law.

Ancestry.com Inc.
Consolidated Balance Sheets
(in thousands)

	September 30,			December 31,
	2011			2010
	(unaudited)
Assets
Current assets:
Cash and cash equivalents	$	46,896		$	65,519
Restricted cash		1,734			2,476
Accounts receivable, net		6,471			6,990
Income tax receivable		13,415			8,094
Deferred income taxes		4,473			3,873
Prepaid expenses and other current assets		10,791			9,243
Total current assets		83,780			96,195
Property and equipment, net		20,455			21,252
Content database costs, net		73,206			65,418
Intangible assets, net		21,438			34,281
Goodwill		302,529			303,374
Other assets		2,213			1,666
Total assets	$	503,621		$	522,186
Liabilities and stockholders’ equity
Current liabilities:
Accounts payable	$	5,210		$	9,451
Accrued expenses		38,008			36,978
Deferred revenues		112,478			89,301
Total current liabilities		155,696			135,730
Deferred income taxes		18,329			20,571
Other long-term liabilities		3,315			2,018
Total liabilities		177,340			158,319
Commitments and contingencies
Stockholders’ equity:
Common stock		48			45
Additional paid-in capital		371,797			328,957
Treasury stock		(125,000	)		—
Accumulated other comprehensive income		635			643
Retained earnings		78,801			34,222
Total stockholders’ equity		326,281			363,867
Total liabilities and stockholders’ equity	$	503,621		$	522,186

Ancestry.com Inc.
Consolidated Statements of Income
(in thousands, except per share data)

	Three Months Ended						Nine Months Ended
	September 30, 2011			September 30, 2010			September 30, 2011			September 30, 2010
	(unaudited)						(unaudited)
Revenues:
Subscription revenues	$	98,093		$	74,239		$	279,983		$	204,343
Product and other revenues		5,008			5,076			15,454			13,853
Total revenues		103,101			79,315			295,437			218,196
Costs of revenues:
Cost of subscription revenues		15,292			11,267			43,290			33,996
Cost of product and other revenues		1,558			1,155			5,227			3,929
Total cost of revenues		16,850			12,422			48,517			37,925
Gross profit		86,251			66,893			246,920			180,271
Operating expenses:
Technology and development		14,773			10,528			42,683			30,447
Marketing and advertising		30,266			24,125			94,324			71,061
General and administrative		9,753			9,141			29,221			24,915
Amortization of acquired intangible assets		4,304			3,791			12,871			11,149
Total operating expenses		59,096			47,585			179,099			137,572
Income from operations		27,155			19,308			67,821			42,699
Interest and other income (expense), net		(393	)		(1,585	)		(929	)		(4,158	)
Income before income taxes		26,762			17,723			66,892			38,541
Income tax expense		(7,711	)		(5,914	)		(22,313	)		(14,247	)
Net income	$	19,051		$	11,809		$	44,579		$	24,294
Net income per common share
Basic	$	0.43		$	0.27		$	0.99		$	0.56
Diluted	$	0.40		$	0.24		$	0.90		$	0.50
Weighted average common shares outstanding
Basic		44,670			43,984			45,209			43,075
Diluted		48,173			48,774			49,436			48,186
Reconciliation of adjusted EBITDA and free cash flow to net income:
Net income	$	19,051		$	11,809		$	44,579		$	24,294
Interest and other expense, net		393			1,585			929			4,158
Income tax expense		7,711			5,914			22,313			14,247
Depreciation		3,341			2,751			9,793			8,355
Amortization		6,681			5,691			19,663			16,713
Stock-based compensation expense		2,942			1,275			6,868			3,541
Adjusted EBITDA	$	40,119		$	29,025		$	104,145		$	71,308
Capitalization of content database costs		(4,673	)		(3,393	)		(14,624	)		(8,534	)
Purchases of property and equipment		(4,573	)		(4,269	)		(8,991	)		(7,897	)
Cash paid for interest		(107	)		(1,051	)		(333	)		(2,528	)
Cash paid for income taxes		(126	)		(164	)		(3,683	)		(6,345	)
Free cash flow	$	30,640		$	20,148		$	76,514		$	46,004

Ancestry.com Inc.
Other Data

	Three Months Ended
	September 30, 2011			June 30, 2011			March 31, 2011			December 31, 2010			September 30, 2010
Total subscribers		1,701,322			1,672,319			1,615,169			1,394,910			1,376,974
Gross subscriber additions		273,979			321,687			424,531			202,509			251,738
Monthly churn		4.2	%		4.6	%		3.7	%		3.9	%		4.0	%
Subscriber acquisition cost	$	93.64		$	81.23		$	69.56		$	96.87		$	81.58
Average monthly revenue per subscriber	$	18.68		$	18.88		$	18.05		$	17.78		$	17.75

For more information:
Investors:	Media:
Ancestry.com Inc.	Ancestry.com Inc.
Deborah Crawford	Heather Erickson
(801) 705-7942	(801) 705-7104
dcrawford@ancestry.com	herickson@ancestry.com

EX-99.2

Exhibit 99.2

1 Third Quarter Highlights • October 2011 Our mission is to help everyone discover, preserve and share their family history.

2 This presentation contains forward-looking statements. These statements relate to future events or to future financial performance and involve known and unknown risks, uncertainties, and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from those anticipated. In some cases, you can identify forward-looking statements by the use of words such as "may," "could," "expect," "intend," "plan," "seek," "anticipate," "believe," "estimate," "predict," "potential," or "continue" or the negative of these terms or other comparable terminology. You should not place undue reliance on forward-looking statements because they involve known and unknown risks, uncertainties and other factors that are, in some cases, beyond our control and that could materially affect actual results, levels of activity, performance, or achievements. Factors that could materially affect actual results, levels of activity, performance or achievements include those listed under the caption "Risk Factors" in our filings with the SEC.We assume no obligation to publicly update or revise these forward-looking statements for any reason, whether as a result of new information, future events, or otherwise, except as required by law.This presentation also contains references to non-GAAP financial measures. A presentation of and reconciliation to the most directly comparable GAAP financial measure can be found at http://ir.ancestry.com/results.cfm. Safe Harbor Summary

Executing on Our Growth Strategy Provide our subscribers with the content they want Census records Vital records Blockbuster record sets Keep making our product better and easier to use Search and discovery Collaboration Sharing Build category awareness and a great Ancestry.com brand Successful marketing campaigns and TV advertising Who Do You Think You Are? Do all of this globally 3

$38.0M $40.0M Third Quarter 2011 Results 4 Q3 2011 GUIDANCE ACTUAL Revenue Adjusted EBITDA 1.700M $40.1M $102M $103.1M Subscribers 1.701M $104M EPS(1) $0.40 (1) No guidance was given for EPS (Fully diluted)

5 Total Subscribers (CHART)

6 Gross Subscriber Additions (CHART)

7 Net Subscriber Additions (CHART)

Duration Mix - Total Subscriber Base 8 (CHART)

Monthly Subscriber Churn 9 Note: Monthly churn is a measure representing the number of subscribers that cancel in the quarter divided by the sum of beginning subscribers and gross subscriber additions during the quarter, divided by three. (CHART)

Subscriber Acquisition Cost 10 Note: Subscriber acquisition cost is external marketing and advertising expense, divided by gross subscriber additions in the quarter.(CHART)

Average Monthly Revenue per Subscriber 11 (CHART) Note: Average monthly revenue per subscriber, or ARPU, is total subscription revenues earned in the quarter from subscriptions to one of the Ancestry.com Web sites divided by the average number of subscribers in the quarter, divided by three. The average number of subscribers for the quarter is calculated by taking the average of the beginning and ending number of subscribers for the quarter.

Selected Financial Data 12 Q3'09 Q4'09 Q1'10 Q2'10 Q3'10 Q4'10 Q1'11 Q2'11 Q3'11 Revenue $ 57.0 $ 60.1 $ 64.4 $ 74.5 $ 79.3 $ 82.7 $91.0 $101.3 $103.1 y/y change 14% 15% 21% 36% 39% 38% 41% 36% 30% Gross Profit 45.6 47.8 51.4 62.0 66.9 68.6 75.3 85.4 86.3 margin 80% 79% 80% 83% 84% 83% 83% 84% 84% Adj. EBITDA 17.9 18.7 17.0 25.3 29.0 29.7 25.6 38.4 40.1 margin 31% 31% 26% 34% 37% 36% 28% 38% 39% Net Income 4.0 9.1 4.0 8.5 11.8 12.6 9.0 16.6 19.1 EPS(Fully diluted) $ 0.10 $ 0.20 $ 0.08 $ 0.18 $ 0.24 $ 0.25 $0.18 $0.33 $0.40 Note: Adjusted EBITDA is a non-GAAP financial measure. A presentation of and reconciliation to net income, the most directly comparable GAAP financial measure, can be found at http://ir.ancestry.com/results.cfm. *In millions, except per share data

Business Outlook Business Outlook 13

EX-99.3

Exhibit 99.3

ANCESTRY.COM INC. ANNOUNCES NEW $50 MILLION SHARE REPURCHASE PROGRAM

PROVO, Utah, October 26, 2011 — Ancestry.com Inc. (Nasdaq:ACOM), the world’s largest online family history resource, today announced that its board of directors has authorized the repurchase of up to $50 million of its outstanding common stock. Ancestry.com shares may be repurchased from time to time through September 30, 2012 in the open market or in privately negotiated transactions.

“The decision to initiate this new share repurchase program reflects our continued confidence in the long-term growth prospects of the company,” said Tim Sullivan, Chief Executive Officer of Ancestry.com. “Our healthy balance sheet and strong free cash flow generation, should allow us to continue investing in our business while also returning capital to stockholders.”

Ancestry.com expects to fund the repurchases using cash on hand and an existing credit facility. The amount and timing of specific repurchases, if any, will depend on market conditions, stock price, and other factors. As of September 30, 2011, Ancestry.com had cash and cash equivalents of $46.9 million and 44.0 million basic shares of common stock outstanding.

About Ancestry.com

Ancestry.com Inc. (Nasdaq:ACOM) is the world’s largest online family history resource, with approximately 1.7 million paying subscribers. More than 7 billion records have been added to the site in the past 15 years. Ancestry users have created more than 28 million family trees containing over 2.8 billion profiles. In addition to its flagship site www.ancestry.com, Ancestry.com offers localized Web sites designed for nine countries that empower people to discover, preserve and share their family history.

Forward-looking Statements

This press release contains forward-looking statements. These statements relate to future events or to future financial performance and involve known and unknown risks, uncertainties, and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from those anticipated in these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as “appears,” “may,” “designed,” “expect,” “intend,” “focus,” “seek,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “should,” “continue” or “will” or the negative of these terms or other comparable terminology. These statements include statements regarding the expected repurchase of shares, our growth prospects, our ability to maintain a healthy balance sheet and generate free cash flow, our continued investment in our business, the return of capital to our stockholders, the amount of shares, if any, that may be repurchased and the timing of any such repurchases. These forward-looking statements are based on information available to us as of the date of this press release. Forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by these forward-looking statements. Such risks and uncertainties include a variety of factors, some of which are beyond our control. In particular, such risks and uncertainties include market conditions; our common stock price; failure to achieve anticipated revenues and operating results; our continued ability to attract and retain subscribers; our continued ability to acquire content and make it available online; difficulties encountered in integrating acquired businesses and retaining customers; failure of our products to meet customer demands or expectations; the adverse impact of competitive product announcements or launches; failure

of subsequent seasons of Who Do You Think You Are? to yield results comparable to prior seasons; changes in overall economic conditions; the inability to attract and retain key employees; competitors’ actions; pricing and gross margin pressures; inability to control costs and expenses; and significant litigation. Information concerning additional factors that could cause results to differ materially from those contained in the forward-looking statements is contained under the caption “Risk Factors” in our Quarterly Report on Form 10-Q for the quarter ended June 30, 2011, and in discussions in other of our SEC filings.

These forward-looking statements should not be relied upon as representing our views as of any subsequent date and we assume no obligation to publicly update or revise these forward-looking statements for any reason, whether as a result of new information, future events, or otherwise, except as required by law.

For more information:

Investors:	Media:
Ancestry.com Inc.	Ancestry.com Inc.
Deborah Crawford	Heather Erickson
(801) 705-7942	(801) 705-7104
dcrawford@ancestry.com	herickson@ancestry.com