Delaware (State or other jurisdiction of incorporation) |
002-26821 (Commission File Number) |
61-0143150 (I.R.S. Employer Identification No.) |
850 Dixie Highway, Louisville, Kentucky (Address of principal executive offices) |
40210 (Zip Code) |
o | Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) |
o | Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) |
o | Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) |
o | Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)) |
Item 7.01. | Regulation FD Disclosure |
Item 9.01 | Financial Statements and Exhibits |
(d) | Exhibits | |
99.1 Brown-Forman Corporation Press Release dated March 25, 2011 |
Brown-Forman Corporation | ||||
(Registrant) |
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March 25, 2011 | /s/ Nelea A. Absher | |||
(Date) | Nelea A. Absher | |||
Vice President, Associate General Counsel and Assistant Corporate Secretary |
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Exhibit | ||
Number | Description | |
99.1 | Brown-Forman Corporation Press Release dated March 25, 2011 |
| continuing or additional pressure on economic conditions in major markets or political, financial, or equity market turmoil (and related credit and capital market instability and illiquidity); high unemployment; supplier, customer or consumer credit or other financial problems; inventory fluctuations at distributors, wholesalers, or retailers; bank failures or governmental nationalizations; etc. | |
| successful development and implementation of effective business and brand strategies and innovations, including distribution, marketing, promotional activity, favorable trade and consumer reaction to our product line extensions, formulation, and packaging changes | |
| competitors pricing actions (including price reductions, promotions, discounting, couponing or free goods), marketing, product introductions, or other competitive activities | |
| prolonged continuation or acceleration of the declines in consumer confidence or spending, whether related to economic conditions (such as austerity measures or tax increases), wars, natural or other disasters, weather, pandemics, security concerns, terrorist attacks or other factors | |
| changes in tax rates (including excise, sales, VAT, corporate, individual income, dividends, capital gains) or in related reserves, changes in tax rules (e.g., LIFO, foreign income deferral, U.S. manufacturing and other deductions) or accounting standards, tariffs, or other restrictions affecting beverage alcohol, and the unpredictability and suddenness with which they can occur | |
| trade or consumer resistance to price increases in our products | |
| tighter governmental restrictions on our ability to produce, import, sell, price, or market our products, including advertising and promotion; regulatory compliance costs | |
| business disruption, decline or costs related to reductions in workforce or other cost-cutting measures |
| lower returns and discount rates related to pension assets, higher interest rates, or significant fluctuations in inflation rates; deflation | |
| fluctuations in the U.S. dollar against foreign currencies, especially the euro, British pound, Australian dollar, or Polish zloty | |
| changes in consumer behavior and our ability to anticipate and respond to them, including reduction of bar, restaurant, hotel or other on-premise business; shifts to discount store purchases or shifts away from premium-priced products; other price-sensitive consumer behavior; or reductions in travel | |
| distribution arrangement and other route-to-consumer decisions or changes that affect the timing of our sales, temporarily disrupt the marketing or sale of our products, or result in implementation-related costs | |
| adverse impacts resulting from our acquisitions, dispositions, joint ventures, business partnerships, or portfolio strategies | |
| lower profits, due to factors such as fewer used barrel sales, lower production volumes (either for our own brands or for those of third parties), sales mix shift toward lower priced or lower margin skus, or cost increases in energy or raw materials, such as grapes, grain, agave, wood, glass, plastic, or closures | |
| climate changes, agricultural uncertainties, environmental calamities, our suppliers financial hardships or other factors that affect the availability, price, or quality of grapes, agave, grain, glass, energy, closures, plastic, or wood | |
| negative publicity related to our company, brands, personnel, operations, business performance or prospects | |
| product counterfeiting, tampering, contamination, or recalls and resulting negative effects on our sales, brand equity, or corporate reputation | |
| significant costs or other adverse developments stemming from litigation or governmental investigations of beverage alcohol industry business, trade, or marketing practices by us, our importers, distributors, or retailers | |
| impairment in the recorded value of any assets, including receivables, inventory, fixed assets, goodwill or other intangibles |