Net Sales (Tables)

12 Months Ended

Apr. 30, 2023

Net Sales [Abstract]

Disaggregation of Revenue [Table Text Block]

The following table shows our net sales by geography:

	2021		2022		2023
United States	$	1,748	$	1,917	$	1,968
Developed International1	1,014		1,137		1,183
Emerging2	578		714		842
Travel Retail3	63		104		147
Non-branded and bulk4	58		61		88
	$	3,461	$	3,933	$	4,228

1Represents net sales of branded products to “advanced economies” as defined by the International Monetary Fund (IMF), excluding the United States. Our top developed international markets are Germany, Australia, the United Kingdom, France, Canada, and Japan.

2Represents net sales of branded products to “emerging and developing economies” as defined by the IMF. Our top emerging markets are Mexico, Poland, and Brazil.

3Represents net sales of branded products to global duty-free customers, other travel retail customers, and the U.S. military, regardless of customer location.

4Includes net sales of used barrels, contract bottling services, and bulk whiskey and wine, regardless of customer location.

The following table shows our net sales by product category:

	2021		2022		2023
Whiskey1	$	2,410	$	2,756	$	2,915
Ready-to-Drink2	406		431		509
Tequila3	229		290		320
Wine4	206		219		206
Vodka5	90		109		99
Non-branded and bulk6	58		61		88
Rest of portfolio7	62		67		91
	$	3,461	$	3,933	$	4,228

1Includes all whiskey spirits and whiskey-based flavored liqueurs. The brands included in this category are the Jack Daniel’s family of brands (excluding the “ready-to-drink” products outlined below), the Woodford Reserve family of brands, the Old Forester family of brands, GlenDronach, Benriach, Glenglassaugh, Slane Irish Whiskey, and Coopers’ Craft.

2Includes the Jack Daniel’s ready-to-drink (RTD) and ready-to-pour (RTP) products, New Mix, and other RTD/RTP products.

3Includes the Herradura family of brands, el Jimador, New Mix, and other tequilas.

4Includes Korbel California Champagne and Sonoma-Cutrer wines.

5Includes Finlandia.

6Includes net sales of used barrels, contract bottling services, and bulk whiskey and wine.

7Includes Chambord, Gin Mare, Korbel Brandy, Diplomático, and Fords Gin.