Net Sales

6 Months Ended

Oct. 31, 2020

Net Sales [Abstract]

Net Sales

Net Sales 

The following table shows our net sales by geography:

	Three Months Ended				Six Months Ended
	October 31,				October 31,
(Dollars in millions)	2019		2020		2019		2020
United States	$	506	$	522	$	880	$	909
Developed International1	248		266		453		497
Emerging2	173		160		306		267
Travel Retail3	38		22		70		35
Non-branded and bulk4	24		15		46		30
Total	$	989	$	985	$	1,755	$	1,738

1Represents net sales of branded products to “advanced economies” as defined by the International Monetary Fund (IMF), excluding the United States. Our largest developed international markets are the United Kingdom, Germany, Australia, and France.

2Represents net sales of branded products to “emerging and developing economies” as defined by the IMF. Our largest emerging markets are Mexico, Poland, and Russia.

3Represents net sales of branded products to global duty-free customers, other travel retail customers, and the U.S. military regardless of customer location.

4Includes net sales of used barrels, bulk whiskey and wine, and contract bottling regardless of customer location.

The following table shows our net sales by product category:

	Three Months Ended				Six Months Ended
	October 31,				October 31,
(Dollars in millions)	2019		2020		2019		2020
Whiskey1	$	785	$	775	$	1,385	$	1,370
Tequila2	77		84		145		152
Wine3	58		71		97		112
Vodka4	31		26		57		45
Rest of portfolio	14		14		25		29
Non-branded and bulk5	24		15		46		30
Total	$	989	$	985	$	1,755	$	1,738

1Includes all whiskey spirits and whiskey-based flavored liqueurs, ready-to-drink, and ready-to-pour products. The brands included in this category are the Jack Daniel's family of brands, the Woodford Reserve family of brands, GlenDronach, BenRiach, Glenglassaugh, the Old Forester family of brands, Slane Irish Whiskey, and Coopers’ Craft. Also includes the Early Times, Canadian Mist, and Collingwood brands, which we divested on July 31, 2020 (Note 14).

2Includes el Jimador, the Herradura family of brands, New Mix, Pepe Lopez, and Antiguo.

3Includes Korbel Champagnes and Sonoma-Cutrer wines.

4Includes Finlandia.

5Includes net sales of used barrels, bulk whiskey and wine, and contract bottling regardless of customer location.