Net Sales (Tables)

12 Months Ended

Apr. 30, 2020

Net Sales [Abstract]

Disaggregation of Revenue [Table Text Block]

The following table shows our net sales by geography:

	2018		2019		2020
United States	$	1,529	$	1,563	$	1,690
Developed International1	908		917		901
Emerging2	575		597		572
Travel Retail3	139		140		125
Non-branded and bulk4	97		107		75
	$	3,248	$	3,324	$	3,363

¹Represents net sales of branded products to “advanced economies” as defined by the International Monetary Fund (IMF), excluding the United States. Our largest developed international markets are the United Kingdom, Germany, Australia, France, Japan, and Canada.

²Represents net sales of branded products to “emerging and developing economies” as defined by the IMF. Our largest emerging markets are Mexico, Poland, and Russia.

³Represents net sales of branded products to global duty-free customers, other travel retail customers, and the U.S. military regardless of customer location.

⁴Includes net sales of used barrels, bulk whiskey and wine, and contract bottling regardless of customer location.

The following table shows our net sales by product category:

	2018		2019		2020
Whiskey1	$	2,533	$	2,595	$	2,671
Tequila2	247		263		275
Wine3	187		187		186
Vodka4	130		126		109
Rest of portfolio	54		46		47
Non-branded and bulk5	97		107		75
	$	3,248	$	3,324	$	3,363

¹Includes all whiskey spirits and whiskey-based flavored liqueurs, ready-to-drink, and ready-to-pour products. The brands included in this category are the Jack Daniel's family of brands, Woodford Reserve, Canadian Mist, GlenDronach, BenRiach, Glenglassaugh, Old Forester, Early Times, Slane Irish Whiskey, and Coopers' Craft.

²Includes el Jimador, Herradura, New Mix, Pepe Lopez, and Antiguo.

³Includes Korbel Champagne and Sonoma-Cutrer wines.

⁴Includes Finlandia.

⁵Includes net sales of used barrels, bulk whiskey and wine, and contract bottling regardless of customer location.