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Net Sales
 3 Months Ended
Jul. 31, 2019
Net Sales [Abstract]  
Revenue from Contract with Customer [Text Block] Net Sales 
The following table shows our net sales by geography:
 
Three Months Ended
 
July 31,
(Dollars in millions)
2018
 
2019
United States
$
354

 
$
374

Developed International1
215

 
205

Emerging2
131

 
133

Travel Retail3
38

 
32

Non-branded and bulk4
28

 
22

Total
$
766

 
$
766


 
 
1Represents net sales of branded products to “advanced economies” as defined by the International Monetary Fund (IMF), excluding the United States. Our largest developed international markets are the United Kingdom, Australia, Germany, France, and Japan.
2Represents net sales of branded products to “emerging and developing economies” as defined by the IMF. Our largest emerging markets are Mexico, Poland, Russia, and Brazil.
3Represents net sales of branded products to global duty-free customers, other travel retail customers, and the U.S. military regardless of customer location.
4Includes net sales of used barrels, bulk whiskey and wine, and contract bottling regardless of customer location.

The following table shows our net sales by product category:
 
Three Months Ended
 
July 31,
(Dollars in millions)
2018
 
2019
Whiskey1
$
597

 
$
600

Tequila2
62

 
68

Vodka3
28

 
26

Wine4
40

 
39

Rest of portfolio
11

 
11

Non-branded and bulk5
28

 
22

Total
$
766

 
$
766


 
 
1Includes all whiskey spirits and whiskey-based flavored liqueurs, ready-to-drink, and ready-to-pour products. The brands included in this category are the Jack Daniel's family of brands, Woodford Reserve, Canadian Mist, GlenDronach, BenRiach, Glenglassaugh, Old Forester, Early Times, Slane Irish Whiskey, and Coopers’ Craft.
2Includes el Jimador, Herradura, New Mix, Pepe Lopez, and Antiguo.
3Includes Finlandia.
4Includes Korbel Champagne and Sonoma-Cutrer wines.
5Includes net sales of used barrels, bulk whiskey and wine, and contract bottling regardless of customer location.