Net Sales

The following table shows our net sales by geography:



	2017		2018		2019
United States	$	1,444	$	1,539	$	1,574
Developed International¹	852		908		917
Emerging²	487		575		597
Travel Retail³	123		139		140
Non-branded and bulk⁴	88		87		96
	$	2,994	$	3,248	$	3,324

¹Represents net sales of branded products to “advanced economies” as defined by the International Monetary Fund (IMF), excluding the United States. Our largest developed international markets are the United Kingdom, Australia, Germany, France, and Japan.

²Represents net sales of branded products to “emerging and developing economies” as defined by the IMF. Our largest emerging markets are Mexico, Poland, Russia, and Brazil.

³Represents net sales of branded products to global duty-free customers, other travel retail customers, and the U.S. military regardless of customer location.

⁴Includes net sales of used barrels, bulk whiskey and wine, and contract bottling regardless of customer location.

The following table shows our net sales by product category:



	2017		2018		2019
Whiskey¹	$	2,328	$	2,543	$	2,608
Tequila²	214		247		263
Vodka³	118		130		124
Wine⁴	188		187		187
Rest of portfolio	58		54		46
Non-branded and bulk⁵	88		87		96
	$	2,994	$	3,248	$	3,324

¹Includes all whiskey spirits and whiskey-based flavored liqueurs, ready-to-drink, and ready-to-pour products. The brands included in this category are the Jack Daniel's family of brands, Woodford Reserve, Canadian Mist, GlenDronach, BenRiach, Glenglassaugh, Old Forester, Early Times, Slane Irish Whiskey, and Coopers' Craft.

²Includes el Jimador, Herradura, New Mix, Pepe Lopez, and Antiguo.

³Includes Finlandia.

⁴Includes Korbel Champagne and Sonoma-Cutrer wines.

⁵Includes net sales of used barrels, bulk whiskey and wine, and contract bottling regardless of customer location.