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Consolidated Statements of Operations (USD $)
In Millions, except Per Share data, unless otherwise specified
 12 Months Ended
Apr. 30, 2015
Apr. 30, 2014
Apr. 30, 2013
Income Statement [Abstract]      
Net sales $ 4,096us-gaap_SalesRevenueGoodsNet $ 3,946us-gaap_SalesRevenueGoodsNet $ 3,784us-gaap_SalesRevenueGoodsNet
Excise taxes 962us-gaap_ExciseAndSalesTaxes 955us-gaap_ExciseAndSalesTaxes 935us-gaap_ExciseAndSalesTaxes
Cost of sales 951us-gaap_CostOfGoodsSold 913us-gaap_CostOfGoodsSold 894us-gaap_CostOfGoodsSold
Gross profit 2,183us-gaap_GrossProfit 2,078us-gaap_GrossProfit 1,955us-gaap_GrossProfit
Advertising expenses 437us-gaap_AdvertisingExpense 436us-gaap_AdvertisingExpense 408us-gaap_AdvertisingExpense
Selling, general, and administrative expenses 697us-gaap_SellingGeneralAndAdministrativeExpense 686us-gaap_SellingGeneralAndAdministrativeExpense 650us-gaap_SellingGeneralAndAdministrativeExpense
Other expense (income), net 22us-gaap_OtherOperatingIncomeExpenseNet (15)us-gaap_OtherOperatingIncomeExpenseNet (1)us-gaap_OtherOperatingIncomeExpenseNet
Operating income 1,027us-gaap_OperatingIncomeLoss 971us-gaap_OperatingIncomeLoss 898us-gaap_OperatingIncomeLoss
Interest income 2us-gaap_InvestmentIncomeInterest 2us-gaap_InvestmentIncomeInterest 3us-gaap_InvestmentIncomeInterest
Interest expense 27us-gaap_InterestExpense 26us-gaap_InterestExpense 36us-gaap_InterestExpense
Income before income taxes 1,002us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments 947us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments 865us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments
Income taxes 318us-gaap_IncomeTaxExpenseBenefit 288us-gaap_IncomeTaxExpenseBenefit 274us-gaap_IncomeTaxExpenseBenefit
Net income $ 684us-gaap_NetIncomeLoss $ 659us-gaap_NetIncomeLoss $ 591us-gaap_NetIncomeLoss
Earnings per share:      
Basic (dollars per share) $ 3.23us-gaap_EarningsPerShareBasic $ 3.08us-gaap_EarningsPerShareBasic $ 2.77us-gaap_EarningsPerShareBasic
Diluted (dollars per share) $ 3.21us-gaap_EarningsPerShareDiluted $ 3.06us-gaap_EarningsPerShareDiluted $ 2.75us-gaap_EarningsPerShareDiluted