UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    Form 8-K

                                 Current Report
     Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934

Date of Report (Date of
earliest event reported):     October 15, 2004

                            Brown-Forman Corporation
             (Exact name of registrant as specified in its charter)

   Delaware                  002-26821            61-0143150
(State or other            (Commission         (I.R.S. Employer
 jurisdiction of            File Number)       Identification No.)
 incorporation)

 850 Dixie Highway, Louisville, Kentucky           40210
(Address of principal executive offices)         (Zip Code)

Registrant's telephone number, including area code (502) 585-1100

Check the appropriate box below if the Form 8-K filing is intended to
simultaneously  satisfy the filing  obligation of the registrant under any of
the following provisions:

   [ ] Written communications pursuant to Rule 425 under the Securities Act
       (17 CFR 230.425)
   [ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act
       (17 CFR 240.14a-12)
   [ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the
       Exchange Act (17 CFR 240.14d-2(b))
   [ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the
       Exchange Act (17 CFR 240.13e-4(c))



Item 8.01.  Other Events

The Brown-Forman  Corporation (the "Company") has been advised that the Trustees
for the W.L.  Lyons  Brown,  Jr. Trust and the Ina Brown Bond Trust have entered
into two Rule 10b5-1  trading plans to sell up to a total of 1.2 million  shares
of the nonvoting  Class B Common Stock of the Company  owned by the trusts.  Ina
Brown Bond, a director of the  Company,  and W.L.  Lyons  Brown,  Jr., the Chief
Executive  Officer of the Company until his  retirement in 1993,  are two of the
contingent  beneficiaries of the trusts.  Under each of the plans, shares may be
sold so long as the gross sales  price is not less than a  specified  amount per
share,  subject  to  certain  limitations.  Sales  pursuant  to the plans may be
executed  during the period  beginning  with the entry of a court order creating
the  trusts and  ending on  December  31,  2004  unless  the plan is  terminated
earlier.  Neither Ms. Bond nor Mr.  Brown nor any of the  advisors to the trusts
(Owsley Brown  Frazier and Dace Brown  Stubbs,  directors of the Company and Mr.
W.L. Lyons Brown,  Jr.) will have any control over the timing of any sales under
the plan.  There can be no assurance that the shares covered by the plan will be
sold.

The Company was informed that the trusts entered into the plan for liquidity and
investment diversification purposes.


Item 9.01.  Financial Statements and Exhibits

 (a)  Not applicable.
 (b)  Not applicable.
 (c)  Exhibits.
      99.1     Press Release, dated October 15, 2004


                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                       Brown-Forman Corporation
                                            (Registrant)


Date:   October 15, 2004                   By:  /s/ Nelea A. Absher
                                                Nelea A. Absher
                                                Vice President and Assistant
                                                Corporate Secretary




                                                                 Exhibit 99.1

FOR IMMEDIATE RELEASE

TRUSTS FOR TWO BROWN FAMILY MEMBERS ESTABLISH 10B5-1 TRADING PLANS

Louisville,  KY,  October 15, 2004 - Brown-Forman  Corporation  has been advised
that the  Trustees for the W.L.  Lyons  Brown,  Jr. Trust and the Ina Brown Bond
Trust have each  entered  into a Rule 10b5-1  trading plan to sell shares of the
non-voting  Class B Common Stock of the  Company.  The trading plan for the W.L.
Lyons  Brown,  Jr. Trust  provides for the sale of up to 800,000  Class B Common
shares,  and the trading plan for the Ina Brown Bond Trust provides for the sale
of up to 400,000 Class B Common shares.

Ina Brown Bond, a director of the Company,  and W.L. Lyons Brown, Jr., the Chief
Executive  Officer of the Company until his  retirement in 1993,  are two of the
contingent  beneficiaries  of the trusts.  The Company was  informed  that sales
under  the  trading  plans  will be  made  by the  trustees  for  liquidity  and
investment diversification purposes.

Mr. Brown informed the Company that he expects the W.L.  Lyons Brown,  Jr. Trust
further to diversify  its holdings by selling up to another 1.2 million  Class B
shares over the next two years, to the extent economic and political  conditions
warrant.  Ms. Bond also  advised the Company that she sold 94,000 Class B Common
shares on October 4, 2004.  She advised the Company  that this sale also was for
liquidity and investment diversification purposes.

Brown-Forman  Corporation is a diversified producer and marketer of fine quality
consumer products,  including Jack Daniel's,  Southern Comfort, Finlandia Vodka,
Canadian Mist,  Fetzer and Bolla Wines,  Korbel  California  Champagnes,  Lenox,
Dansk, and Gorham tableware and giftware and Hartmann Luggage.

IMPORTANT NOTE ON  FORWARD-LOOKING  STATEMENTS:
This news release contains statements, estimates, or projections that constitute
"forward-looking  statements"  as defined under U.S.  federal  securities  laws.
Generally,   the  words  "expect,"  "believe,"  "intend,"   "estimate,"  "will,"
"anticipate," and "project," and similar expressions  identify a forward-looking
statement,  which speaks only as of the date the  statement  is made.  Except as
required  by law,  we do not  intend to update  or  revise  any  forward-looking
statements, whether as a result of new information, future events, or otherwise.

We  believe  that  the   expectations   and  assumptions  with  respect  to  our
forward-looking statements are reasonable. But by their nature,  forward-looking
statements involve known and unknown risks, uncertainties and other factors that
in some  cases are out of our  control.  These  factors  could  cause our actual
results to differ materially from  Brown-Forman's  historical  experience or our
present expectations or projections.  Here is a non-exclusive list of such risks
and uncertainties:

 - changes in general economic conditions, particularly in the United States
   where we earn the majority of our profits;
 - a strengthening U.S. dollar against foreign currencies, especially the
   British Pound;
 - reduced bar, restaurant, hotel and travel business in wake of other terrorist
   attacks, such as occurred on 9/11;
 - developments in the class action lawsuits filed against Brown-Forman and
   other spirits, beer and wine manufacturers alleging that our advertising
   causes illegal consumption of alcohol by those under the legal drinking age,
   or other attempts to limit alcohol marketing, through either litigation or
   regulation;
 - a dramatic change in consumer preferences, social trends or cultural trends
   that results in the reduced consumption of our premium spirits brands;
 - tax increases, whether at the federal or state level;
 - increases in the price of grain and grapes;
 - continued depressed retail prices and margins in our wine business because
   of our excess wine inventories, existing grape contract obligations, and a
   world-wide oversupply of grapes; and
 - the effects on our Consumer Durables business of the general economy,
   department store business, response rates in our direct marketing business,
   and profitability of mall outlet operations.