CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022
Income Statement [Abstract]
Revenue	$ 138,886	$ 106,409
Cost of goods sold	29,466	15,705
Gross profit	109,420	90,704
Operating expenses:
Sales and marketing	110,254	107,726
Research and development	15,028	13,627
General and administrative	31,069	28,960
Total operating expenses	156,351	150,313
Loss from operations	(46,931)	(59,609)
Interest and other income (expense), net:
Interest income	6,916	1,304
Interest expense	(3,462)	(2,819)
Other income (expense), net	141	(132)
Net loss	(43,336)	(61,256)
Other comprehensive income (loss):
Unrealized gain (loss) of marketable securities	166	(65)
Changes in foreign currency translation	(63)	(55)
Comprehensive loss	$ (43,233)	$ (61,376)
Net loss per share, basic (in dollars per share)	$ (1.13)	$ (1.79)
Net loss per share, diluted (in dollars per share)	$ (1.13)	$ (1.79)
Weighted-average number of common shares used to compute basic net loss per share (in shares)	38,427,419	34,201,824
Weighted-average number of common shares used to compute diluted net loss per share (in shares)	38,427,419	34,201,824