13F-HR 1 tni13f033113.txt TRUENORTH, INC. 13F HR Q1 2013 UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 13F FORM 13F COVER PAGE Report for the Calendar Year or Quarter Ended: March 31, 2013 Check here if Amendment [ ]; Amendment Number: This Amendment (check only one.): [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: TrueNorth, Inc. Address: 8200 E 32nd St N Ste 100 Wichita, KS 67226 13F File Number: 028-13377 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing this report is authorized to submit it, that all information contained herein is true, correct, and complete, and that it is understood that all required items, statements, schedules, lists and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Margaret E. Hornbeck Title: Senior Vice President & Chief Compliance Officer Phone: 316-266-6573 Signature, Place, and Date of Signing: Margaret E. Hornbeck Wichita, KS April 16, 2013 Report Type (Check only one.): [X] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. List of Other Managers Reporting for this Manager: NONE FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 178 Form 13F Information Table Value Total: $238,097 (thousands) List of Other Included Managers: NONE TITLE OF VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER CLASS CUSIP (X$1000)PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE -------------- -------- ----- --------------- --- ---- ------- -------- ---- ------ ---- AGCO Corp COM 1084102 766 15,585 SH SOLE 15,585 0 0 1/100 Berkshire Htwy Cl A COM 84990175 1094 700 SH SOLE 700 0 0 AGCO Corp COM 1084102 954 18,305 SH SOLE 17,765 0 540 ALPS Alerian MLP ETF ALERIAN MLP 00162Q866 6357 358,750 SH SOLE 358,400 0 350 AT&T Inc COM 00206R102 2941 80,157 SH SOLE 79,377 0 780 Abbott Labs COM 2824100 520 14,716 SH SOLE 14,416 0 300 AbbVie Inc COM 00287Y109 802 19,656 SH SOLE 19,356 0 300 American Capital Agency Corp. COM 02503X105 490 14,950 SH SOLE 14,950 0 0 American Express Co COM 25816109 264 3,910 SH SOLE 3,730 0 180 American Intl Group Inc COM 26874107 962 24,790 SH SOLE 21,090 0 3700 American Tower Corp CL A 29912201 362 4,710 SH SOLE 3,970 0 740 Annaly Capital Mgmt Inc COM 35710409 1766 111,165 SH SOLE 108,555 0 2610 Apple Inc COM 37833100 1446 3,266 SH SOLE 3,103 0 163 Atlas Pipeline Part LP UNIT L P INT 49392103 352 10,190 SH SOLE 10,190 0 0 Automatic Data Processing COM 53015103 755 11,610 SH SOLE 11,230 0 380 BP PLC ADR SPONSORED ADR 55622104 881 20,795 SH SOLE 20,095 0 700 Bank Of America Corporation COM 60505104 8304 681,793 SH SOLE 667,183 0 14610 Baxter Intl Inc COM 71813109 915 12,600 SH SOLE 12,140 0 460 Becton Dickinson & Co COM 75887109 838 8,760 SH SOLE 8,540 0 220 Berkshire Hathaway Inc Cl B CL B NEW 84670702 737 7,072 SH SOLE 7,072 0 0 Biogen Idec Inc COM 09062X103 1708 8,865 SH SOLE 8,135 0 730 BlackRock, Inc. COM 09247X101 961 3,740 SH SOLE 3,150 0 590 Blackrock Limited Duration Inc COM SHS 09249W101 328 17,279 SH SOLE 17,279 0 0 Blackstone Group LP COM UNIT LTD 09253U108 739 37,370 SH SOLE 37,370 0 0 Boardwalk Pipeline Partners LP UT LTD PARTNER 96627104 465 15,870 SH SOLE 15,870 0 0 Borg Warner Inc COM 99724106 331 4,280 SH SOLE 3,580 0 700 Bristol-Myers Squibb Co COM 110122108 413 10,028 SH SOLE 10,028 0 0 Buckeye Partners LP UNIT LTD PARTN 118230101 423 6,910 SH SOLE 6,910 0 0 CF Industries Holdings Inc COM 125269100 810 4,255 SH SOLE 3,595 0 660 CSX Corp COM 126408103 570 23,140.00SH SOLE 22,740 0 400 CVR Energy Inc COM 12662P108 455 8,810 SH SOLE 7,410 0 1400 CA Technologies COM 12673P105 719 28,560 SH SOLE 28,560 0 0 Calamos Convertible & High Inc COM SHS 12811P108 336 26,210 SH SOLE 26,210 0 0 Cambrex Corp COM 132011107 1031 80,630 SH SOLE 78,360 0 2270 Campbell Soup Co COM 134429109 212 4,676 SH SOLE 4,676 0 0 Celgene Corp COM 151020104 2161 18,640 SH SOLE 17,010 0 1630 CenturyLink Inc COM 156700106 1563 44,505 SH SOLE 44,475 0 30 Cerner Corp COM 156782104 1111 11,730 SH SOLE 11,410 0 320 Chevron Corp New COM 166764100 515 4,334 SH SOLE 4,334 0 0 Chimera Investment Corp COM 16934Q109 85 26,660 SH SOLE 26,660 0 0 Chubb Corporation COM 171232101 1496 17,095 SH SOLE 16,735 0 360 Church & Dwight Inc COM 171340102 462 7,155 SH SOLE 5,955 0 1200 Cognizant Technology Solutions CL A 192446102 927 12,105 SH SOLE 11,745 0 360 Computer Sciences Corp COM 205363104 1181 23,980 SH SOLE 23,330 0 650 ConocoPhillips COM 20825C104 1533 25,502.00SH SOLE 25,482 0 20 Continental Resources Inc. COM 212015101 1119 12,870 SH SOLE 10,840 0 2030 Crosstex Energy LP COM 22765U102 340 18,500 SH SOLE 18,500 0 0 Cummins Inc COM 231021106 990 8,550 SH SOLE 8,300 0 250 DCP Midstream Partners LP COM UT LTD PTN 23311P100 341 7,320 SH SOLE 7,320 0 0 Deere & Company COM 244199105 1311 15,253 SH SOLE 14,953 0 300 Eagle Rock Energy Partners UNIT 26985R104 331 33,720 SH SOLE 33,720 0 0 Eastman Chemical Co COM 277432100 657 9,405 SH SOLE 9,135 0 270 Eaton Vance Senior Income Trus SH BEN INT 27826S103 137 18,120 SH SOLE 18,120 0 0 Eaton Vance Ltd Duration COM 27828H105 2198 128,515 SH SOLE 128,315 0 200 Ebay Inc COM 278642103 506 9,330 SH SOLE 7,930 0 1400 Enbridge Energy Partners LP COM 29250R106 315 10,450 SH SOLE 10,450 0 0 Energy Transfer Partners LP UNIT LTD PARTN 29273R109 321 6,335 SH SOLE 6,335 0 0 Exxon Mobil Corporation COM 30231G102 4188 46,477 SH SOLE 46,237 0 240 Fastenal Co COM 311900104 479 9,330 SH SOLE 7,730 0 1600 Federated Investors Inc Cl B CL B 314211103 791 33,420 SH SOLE 33,420 0 0 Fiduciary/Claymore MLP Opportu COM 31647Q106 1073 42,440 SH SOLE 42,440 0 0 First Trust Dow Jones Internet DJ INTERNT IDX 33733E302 2784 64,540 SH SOLE 62,590 0 1950 First Trust Materials ETF MATERIALS ALPH 33734X168 2684 98,078 SH SOLE 83,958 0 14120 Firstenergy Corp COM 337932107 211 5,000 SH SOLE 5,000 0 0 Frontier Communications COM 35906A108 133 33,400 SH SOLE 33,400 0 0 General Electric Company COM 369604103 387 16,719 SH SOLE 16,719 0 0 Genesis Energy LP UNIT LTD PARTN 371927104 354 7,340 SH SOLE 7,340 0 0 Gladstone Commercial Corp COM 376536108 454 23,335 SH SOLE 23,335 0 0 Gold Fields Ltd ADR SPONSORED ADR 38059T106 419 54,070 SH SOLE 54,070 0 0 Google Inc CL A 38259P508 1782 2,244 SH SOLE 2,054 0 190 Hatteras Financial Corp COM 41902R103 487 17,745 SH SOLE 17,745 0 0 Home Depot Inc COM 437076102 1063 15,240 SH SOLE 14,850 0 390 Honeywell Intl Inc COM 438516106 904 11,995 SH SOLE 11,590 0 405 ING Prime Rate Trust SH BEN INT 44977W106 952 148,050 SH SOLE 148,050 0 0 Inergy LP COM 456615103 483 23,620 SH SOLE 23,620 0 0 Intel Corp COM 458140100 333 15,244 SH SOLE 14,994 0 250 International Business Machine COM 459200101 2211 10,364 SH SOLE 10,169 0 195 Invesco Van Kampen Senior Inco COM 46131H107 1154 200,985 SH SOLE 200,985 0 0 Invesco VK Dynamic Credit Oppo COM 46132R104 952 70,670 SH SOLE 70,670 0 0 iShares MSCI Thai Index MSCI THAILAND 464286624 2956 32,443 SH SOLE 31,511 0 932 iShares MSCI Mexico Investable MSCI MEX INVEST 464286822 4262 57,145 SH SOLE 55,380 0 1765 iShares Tr DJ Sel Div Inx DJ SEL DIV INX 464287168 3062 48,300 SH SOLE 46,860 0 1440 iShares Tr IBOXX Corp Bond Fd IBOXX INV CPBD 464287242 18280 152,458 SH SOLE 146,932 0 5526 iShares Cohen & Steer Realty M COHEN&ST RLTY 464287564 789 9,567 SH SOLE 9,316 0 251 iShares Tr Russell 1000 Index RUSSELL 1000 464287622 276 3,170 SH SOLE 2,790 0 380 iShares Tr Russell 3000 Index RUSSELL 3000 464287689 3948 42,244 SH SOLE 34,774 0 7470 iShares Tr S&P Smallcap 600 Id CORE S&P SCP ETF 464287804 2817 32,360 SH SOLE 31,360 0 1000 iShares iBoxx High Yield Corp HIGH YLD CORP 464288513 6755 71,590 SH SOLE 71,490 0 100 iShares FTSE NAREIT Mortgage P MRTG PLS CAP IDX 464288539 4592 293,583 SH SOLE 280,083 0 13500 iShares Tr Barclays MBS Bond F BARCLYS MBS BD 464288588 937 8,680 SH SOLE 8,680 0 0 iShares Tr Barclays Bond BARCLYS 1-3YR CR 464288646 252 2,385 SH SOLE 2,385 0 0 iShares Tr S&P US Pfd Stk Inde US PFD STK IDX 464288687 12195 300,967 SH SOLE 291,100 0 9867 JPMorgan Chase & Co. COM 46625H100 1159 24,425 SH SOLE 23,605 0 820 JPMorgan Alerian MLP Index ETN ALERIAN ML ETN 46625H365 3619 79,582 SH SOLE 74,962 0 4620 Johnson & Johnson COM 478160104 256 3,137 SH SOLE 3,137 0 0 KLA-Tencor Corp COM 482480100 788 14,945 SH SOLE 14,945 0 0 Kansas City Southern COM NEW 485170302 811 7,310 SH SOLE 6,510 0 800 Kinder Morgan Mgmt LLC SHS 49455U100 254 2,896 SH SOLE 2,896 0 0 Lennar Corp CL A 526057104 1205 29,050 SH SOLE 24,370 0 4680 Markwest Energy Partners LP UNIT LTD PARTN 570759100 233 3,840 SH SOLE 3,840 0 0 Mastercard Inc CL A 57636Q104 1736 3,208 SH SOLE 2,898 0 310 McDonalds Corp COM 580135101 1056 10,589 SH SOLE 10,319 0 270 Microsoft Corp COM 594918104 1159 40,532 SH SOLE 39,362 0 1170 Monsanto Co COM 61166W101 693 6,560 SH SOLE 5,550 0 1010 Natural Resource Partners LP COM UNIT L P 63900P103 382 16,325 SH SOLE 16,325 0 0 NewMarket Corporation COM 651587107 601 2,310 SH SOLE 1,980 0 330 NextEra Energy Inc COM 65339F101 1077 13,865 SH SOLE 13,595 0 270 Northern Tier Energy LP COM UN REPR PART 665826103 360 12,045 SH SOLE 12,045 0 0 Northstar Realty Fin Corp COM 66704R100 705 74,340 SH SOLE 74,340 0 0 Novartis A G Spon Adr SPONSORED ADR 66987V109 908 12,745 SH SOLE 12,745 0 0 Nuveen Floating Rate Income COM 67072T108 599 45,518 SH SOLE 45,518 0 0 OGE Energy Corp Hldg Co COM 670837103 420 6,000 SH SOLE 6,000 0 0 Ocwen Financial Corp COM NEW 675746309 779 20,540 SH SOLE 17,140 0 3400 Olin Corp COM PAR $1 680665205 810 32,130 SH SOLE 32,130 0 0 Panera Bread Co CL A 69840W108 317 1,921 SH SOLE 1,641 0 280 Pepsico Incorporated COM 713448108 921 11,637 SH SOLE 11,497 0 140 Pfizer Incorporated COM 717081103 813 28,156 SH SOLE 27,376 0 780 Phillips 66 COM 718546104 1400 20,002 SH SOLE 19,512 0 490 Pimco Municipal Income Fund COM 72200R107 298 19,000 SH SOLE 19,000 0 0 Pimco Floating Rate Strategy COM 72201J104 179 15,579 SH SOLE 15,579 0 0 Plains All American Pipeline L UNIT LTD PARTN 726503105 385 6,820 SH SOLE 6,820 0 0 Plum Creek Timber Co COM 729251108 1567 30,025 SH SOLE 30,025 0 0 Portugal Telecm Spn Adrf SPONSORED ADR 737273102 109 22,000 SH SOLE 22,000 0 0 Powershares Financial Preferre FINL PFD PTFL 73935X229 3227 174,135 SH SOLE 173,955 0 180 Powershares Hi-Yield Eq Div Ac HI YLD EQ DVDN 73935X302 3883 367,365 SH SOLE 367,025 0 340 Powershares Senior Loan Portfo SENIOR LN PORT 73936Q769 1909 76,060 SH SOLE 75,930 0 130 Procter & Gamble Co COM 742718109 909 11,794 SH SOLE 11,594 0 200 Putnam Premier Inc Tr SH BEN INT 746853100 440 79,375 SH SOLE 79,375 0 0 Qualcomm Inc COM 747525103 1643 24,544 SH SOLE 22,679 0 1865 Range Resources Corp COM 75281A109 642 7,920 SH SOLE 6,690 0 1230 Rayonier Inc COM 754907103 3010 50,445 SH SOLE 50,385 0 60 Regency Energy Partners LP COM UNITS L P 75885Y107 355 14,160 SH SOLE 14,160 0 0 Regeneron Pharmaceuticals Inc COM 75886F107 513 2,908 SH SOLE 2,458 0 450 Rogers Communications Inc CL B 775109200 1038 20,320 SH SOLE 19,820 0 500 Royal Dutch Shell PLC ADR A SPON ADR A 780259206 2226 34,155 SH SOLE 33,705 0 450 Royal Gold Inc COM 780287108 298 4,190 SH SOLE 3,540 0 650 SPDR S&P Oil & Gas Exp S&P OILGAS EXP 78464A730 816 13,485 SH SOLE 13,485 0 0 SPDR S&P Biotech ETF S&P BIOTECH 78464A870 1274 12,760 SH SOLE 12,760 0 0 Safeway Inc COM NEW 786514208 645 24,480 SH SOLE 24,480 0 0 SandRidge Energy Inc. COM 80007P307 264 50,000 SH SOLE 50,000 0 0 Schlumberger Ltd COM 806857108 564 7,535 SH SOLE 7,225 0 310 Schwab US LargeCap Gth ETF US LCAP GR ETF 808524300 1304 35,003 SH SOLE 34,283 0 720 Schwab US Large-Cap Val ETF US LCAP VA ETF 808524409 2996 84,451 SH SOLE 66,598 0 17853 Seaboard Corp COM 811543107 1285 459 SH SOLE 449 0 10 SPDR Healthcare Select Sector SBI HEALTHCARE 81369Y209 409 8,900 SH SOLE 8,540 0 360 SPDR Consumer Staples Select S SBI CONS STPLS 81369Y308 270 6,780 SH SOLE 6,780 0 0 SPDR Financial Select Sector SBI INT-FINL 81369Y605 1661 91,240 SH SOLE 77,240 0 14000 Southern Copper Corp COM 84265V105 820 21,813 SH SOLE 21,813 0 0 Starbucks Corp COM 855244109 535 9,390 SH SOLE 8,240 0 1150 Summit Midstream Lp COM UNIT LTD 866142102 452 16,310 SH SOLE 16,310 0 0 Sunoco Logistics Partners LP COM UNITS 86764L108 326 4,980 SH SOLE 4,980 0 0 TC Pipelines LP UT COM LTD PRT 87233Q108 322 6,650 SH SOLE 6,650 0 0 TJX Companies Inc COM 872540109 922 19,730 SH SOLE 19,250 0 480 Targa Resources Partners LP COM UNIT 87611X105 240 5,225 SH SOLE 5,225 0 0 Target Corporation COM 87612E106 810 11,835 SH SOLE 11,365 0 470 3M Company COM 88579Y101 230 2,160 SH SOLE 2,160 0 0 Tortoise Energy Infrastructure COM 89147L100 740 14,995 SH SOLE 14,995 0 0 Travelers Companies Inc COM 89417E109 1341 15,930 SH SOLE 15,390 0 540 Union Pacific Corp COM 907818108 234 1,645 SH SOLE 1,505 0 140 United Parcel Service Inc Cl B CL B 911312106 851 9,910 SH SOLE 9,910 0 0 United Technologies Corp COM 913017109 1072 11,473 SH SOLE 11,058 0 415 VF Corp COM 918204108 965 5,750 SH SOLE 5,590 0 160 Valeant Pharmaceuticals Intl COM 91911K102 962 12,820 SH SOLE 10,730 0 2090 Valmont Inds Inc COM 920253101 1054 6,700 SH SOLE 6,520 0 180 Vanguard Bond Index Fund INTERMED TERM 921937819 983 11,165 SH SOLE 0 0 11165 Vanguard Total Bond Market ETF TOTAL BND MRKT 921937835 2401 28,705 SH SOLE 0 0 28705 Vanguard Health Care ETF HEALTH CAR ETF 92204A504 2942 35,475 SH SOLE 34,405 0 1070 Vanguard All-World Ex-US ETF ALLWRLD EX US 922042775 1635 35,260 SH SOLE 0 0 35260 Vanguard REIT Index ETF REIT ETF 922908553 2599 36,850 SH SOLE 35,720 0 1130 Vanguard Small Cap Grwth ETF SML CP GRW ETF 922908595 1505 15,060 SH SOLE 12,660 0 2400 Vanguard Total Stock Mkt TOTAL STK MKT 922908769 4063 50,185 SH SOLE 0 0 50185 Verizon Communications Inc COM 92343V104 1683 34,232 SH SOLE 34,202 0 30 Viacom Inc Cl B CL B 92553P201 225 3,665 SH SOLE 3,665 0 0 Vodafone Airtouch Adr SPONS ADR NEW 92857W209 1735 61,076 SH SOLE 61,026 0 50 Wells Fargo & Co COM 949746101 658 17,780 SH SOLE 17,060 0 720 Wells Fargo Advantage Multi-Se COM SHS 94987D101 173 10,560 SH SOLE 10,560 0 0 Western Asset/Claymore Inflati COM 95766R104 695 52,450 SH SOLE 52,450 0 0 Windstream Corp Com COM 97381W104 1581 199,385 SH SOLE 199,385 0 0 Wynn Resorts Ltd COM 983134107 925 7,390 SH SOLE 6,400 0 990