0001612892-16-000031.txt : 20160429 0001612892-16-000031.hdr.sgml : 20160429 20160429204225 ACCESSION NUMBER: 0001612892-16-000031 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20160428 FILED AS OF DATE: 20160429 DATE AS OF CHANGE: 20160429 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: TUBEMOGUL INC CENTRAL INDEX KEY: 0001449278 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-PREPACKAGED SOFTWARE [7372] IRS NUMBER: 510633881 STATE OF INCORPORATION: CA BUSINESS ADDRESS: STREET 1: 1250 53RD STREET, SUITE 6 CITY: EMERYVILLE STATE: CA ZIP: 94608 BUSINESS PHONE: 510-653-0677 MAIL ADDRESS: STREET 1: 1250 53RD STREET, SUITE 6 CITY: EMERYVILLE STATE: CA ZIP: 94608 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Deeds Eric CENTRAL INDEX KEY: 0001612892 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-36543 FILM NUMBER: 161609388 MAIL ADDRESS: STREET 1: C/O TUBEMOGUL, INC. STREET 2: 1250 53RD STREET, SUITE 1 CITY: EMERYVILLE STATE: CA ZIP: 94608 4 1 edgar.xml PRIMARY DOCUMENT X0306 4 2016-04-28 0001449278 TUBEMOGUL INC TUBE 0001612892 Deeds Eric 1250 53RD STREET, SUITE 2 EMERYVILLE CA 94608 0 1 1 0 General Counsel and Secretary Common Stock 2016-04-28 4 M 0 7500 2.32 A 71299 D Common Stock 2016-04-28 4 S 0 7500 13.25 D 63799 D Employee Stock Option (right to buy) 2.32 2016-04-28 4 M 0 7500 0 D 2023-06-10 Common Stock 7500 114886 D Of the reported shares, 60,556 shares are represented by RSUs. The reported sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 12, 2015. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $13.09 to $13.46 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range. Subject to the Reporting Person's continued service to the Issuer, 25% of the shares subject to the option vested on 4/8/2014, and thereafter 1/48th of the shares vest monthly. Eric Deeds 2016-04-29