0001612892-15-000015.txt : 20151009 0001612892-15-000015.hdr.sgml : 20151009 20151009200710 ACCESSION NUMBER: 0001612892-15-000015 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20151007 FILED AS OF DATE: 20151009 DATE AS OF CHANGE: 20151009 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: TUBEMOGUL INC CENTRAL INDEX KEY: 0001449278 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-PREPACKAGED SOFTWARE [7372] IRS NUMBER: 510633881 STATE OF INCORPORATION: CA BUSINESS ADDRESS: STREET 1: 1250 53RD STREET, SUITE 6 CITY: EMERYVILLE STATE: CA ZIP: 94608 BUSINESS PHONE: 510-653-0677 MAIL ADDRESS: STREET 1: 1250 53RD STREET, SUITE 6 CITY: EMERYVILLE STATE: CA ZIP: 94608 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Deeds Eric CENTRAL INDEX KEY: 0001612892 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-36543 FILM NUMBER: 151154264 MAIL ADDRESS: STREET 1: C/O TUBEMOGUL, INC. STREET 2: 1250 53RD STREET, SUITE 1 CITY: EMERYVILLE STATE: CA ZIP: 94608 4 1 edgar.xml PRIMARY DOCUMENT X0306 4 2015-10-07 0001449278 TUBEMOGUL INC TUBE 0001612892 Deeds Eric 1250 53RD STREET, SUITE 2 EMERYVILLE CA 94608 0 1 0 0 General Counsel and Secretary Common Stock 2015-10-07 4 S 0 1878 11.71 D 25118 D Common Stock 2015-10-08 4 M 0 2500 2.32 A 27618 D Common Stock 2015-10-08 4 S 0 2500 13.00 D 25118 D Employee Stock Option (right to buy) 2.32 2015-10-08 4 M 0 2500 0 D 2023-06-10 Common Stock 2500 129855 D The reported sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 12, 2015. Of the reported shares, 21,875 shares are represented by RSUs. Subject to the Reporting Person's continued service to the Issuer, 25% of the shares subject to the option vested on 4/8/2014, and thereafter 1/48th of the shares vest monthly. Eric Deeds 2015-10-09