0001612886-16-000031.txt : 20160224 0001612886-16-000031.hdr.sgml : 20160224 20160224210749 ACCESSION NUMBER: 0001612886-16-000031 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20160222 FILED AS OF DATE: 20160224 DATE AS OF CHANGE: 20160224 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: TUBEMOGUL INC CENTRAL INDEX KEY: 0001449278 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-PREPACKAGED SOFTWARE [7372] IRS NUMBER: 510633881 STATE OF INCORPORATION: CA BUSINESS ADDRESS: STREET 1: 1250 53RD STREET, SUITE 6 CITY: EMERYVILLE STATE: CA ZIP: 94608 BUSINESS PHONE: 510-653-0677 MAIL ADDRESS: STREET 1: 1250 53RD STREET, SUITE 6 CITY: EMERYVILLE STATE: CA ZIP: 94608 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Joachim Paul K CENTRAL INDEX KEY: 0001612886 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-36543 FILM NUMBER: 161453666 MAIL ADDRESS: STREET 1: C/O TUBEMOGUL, INC. STREET 2: 1250 53RD STREET, SUITE 1 CITY: EMERYVILLE STATE: CA ZIP: 94608 4 1 edgar.xml PRIMARY DOCUMENT X0306 4 2016-02-22 0001449278 TUBEMOGUL INC TUBE 0001612886 Joachim Paul K 1250 53RD STREET, SUITE 2 EMERYVILLE CA 94608 0 1 0 0 Chief Financial Officer Common Stock 2016-02-22 4 M 0 2750 .70 A 85431 D Common Stock 2016-02-22 4 S 0 2750 12.10 D 82681 D Employee Stock Option (right to buy) .70 2016-02-22 4 M 0 2750 0 D 2022-04-19 Common Stock 2750 267000 D The reported sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 13, 2015. Of the reported shares, 72,591 shares are represented by RSUs, and includes 1,091 shares acquired under the Issuer's Section 423 employee stock purchase plan on February 16, 2016. Subject to the Reporting Person's continued service to the Issuer, 25% of the shares subject to the option vested on 2/22/2013, and thereafter 1/48th of the shares vest monthly. Eric Deeds, as Power of Attorney on behalf of Paul K. Joachim 2016-02-24