0001612886-16-000028.txt : 20160105 0001612886-16-000028.hdr.sgml : 20160105 20160105211111 ACCESSION NUMBER: 0001612886-16-000028 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20160105 FILED AS OF DATE: 20160105 DATE AS OF CHANGE: 20160105 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: TUBEMOGUL INC CENTRAL INDEX KEY: 0001449278 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-PREPACKAGED SOFTWARE [7372] IRS NUMBER: 510633881 STATE OF INCORPORATION: CA BUSINESS ADDRESS: STREET 1: 1250 53RD STREET, SUITE 6 CITY: EMERYVILLE STATE: CA ZIP: 94608 BUSINESS PHONE: 510-653-0677 MAIL ADDRESS: STREET 1: 1250 53RD STREET, SUITE 6 CITY: EMERYVILLE STATE: CA ZIP: 94608 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Joachim Paul K CENTRAL INDEX KEY: 0001612886 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-36543 FILM NUMBER: 161325183 MAIL ADDRESS: STREET 1: C/O TUBEMOGUL, INC. STREET 2: 1250 53RD STREET, SUITE 1 CITY: EMERYVILLE STATE: CA ZIP: 94608 4 1 edgar.xml PRIMARY DOCUMENT X0306 4 2016-01-05 0001449278 TUBEMOGUL INC TUBE 0001612886 Joachim Paul K 1250 53RD STREET, SUITE 2 EMERYVILLE CA 94608 0 1 0 0 Chief Financial Officer Common Stock 2016-01-05 4 M 0 2750 .70 A 25812 D Common Stock 2016-01-05 4 S 0 2750 12.82 D 23062 D Employee Stock Option (right to buy) .70 2016-01-05 4 M 0 2750 0 D 2022-04-19 Common Stock 2750 269750 D Of the reported shares, 14,063 shares are represented by RSUs. The reported sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 13, 2015. Subject to the Reporting Person's continued service to the Issuer, 25% of the shares subject to the option vested on 2/22/2013, and thereafter 1/48th of the shares vest monthly. Eric Deeds, as Power of Attorney on behalf of Paul K. Joachim 2016-01-05