0001612886-15-000009.txt : 20150603 0001612886-15-000009.hdr.sgml : 20150603 20150603210332 ACCESSION NUMBER: 0001612886-15-000009 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20150602 FILED AS OF DATE: 20150603 DATE AS OF CHANGE: 20150603 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: TUBEMOGUL INC CENTRAL INDEX KEY: 0001449278 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-PREPACKAGED SOFTWARE [7372] IRS NUMBER: 510633881 STATE OF INCORPORATION: CA BUSINESS ADDRESS: STREET 1: 1250 53RD STREET, SUITE 6 CITY: EMERYVILLE STATE: CA ZIP: 94608 BUSINESS PHONE: 510-653-0677 MAIL ADDRESS: STREET 1: 1250 53RD STREET, SUITE 6 CITY: EMERYVILLE STATE: CA ZIP: 94608 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Joachim Paul K CENTRAL INDEX KEY: 0001612886 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-36543 FILM NUMBER: 15911724 MAIL ADDRESS: STREET 1: C/O TUBEMOGUL, INC. STREET 2: 1250 53RD STREET, SUITE 1 CITY: EMERYVILLE STATE: CA ZIP: 94608 4 1 edgar.xml PRIMARY DOCUMENT X0306 4 2015-06-02 0001449278 TUBEMOGUL INC TUBE 0001612886 Joachim Paul K 1250 53RD STREET, SUITE 2 EMERYVILLE CA 94608 0 1 0 0 Chief Financial Officer Common Stock 2015-06-02 4 M 0 2750 .70 A 27490 D Common Stock 2015-06-02 4 S 0 2750 16.28 D 24740 D Common Stock 2015-06-02 4 M 0 2750 .70 A 27490 D Common Stock 2015-06-02 4 S 0 2750 16.28 D 24740 D Common Stock 2015-06-02 4 F 0 528 15.57 D 24212 D Common Stock 2015-06-03 4 S 0 879 15.4001 D 23333 D Employee Stock Option (right to buy) .70 2015-06-02 4 M 0 2750 0 D 2022-04-19 Common Stock 2750 291750 D Employee Stock Option (right to buy) .70 2015-06-02 4 M 0 2750 0 D 2022-04-19 Common Stock 2750 289000 D Of the reported shares, 16,875 shares are represented by RSUs. The reported sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 13, 2015. The shares reported as disposed of were withheld by the Issuer in order to cover withholding taxes in connection with the vesting of restricted stock units, or RSUs. These shares were not issued to or sold by the Reporting Person. Subject to the Reporting Person's continued service to the Issuer, 25% of the shares subject to the option vested on 2/22/2013, and thereafter 1/48th of the shares vest monthly. Eric Deeds, as Power of Attorney on behalf of Paul K. Joachim. 2015-06-03