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CONVERTIBLE NOTES PAYABLE RELATED PARTY (Schedule of Convertible Notes Payable) (Details) (USD $)
Jun. 30, 2013
Dec. 31, 2012
CONVERTIBLE NOTES PAYABLE RELATED PARTY [Abstract]    
Loan Amount $ 734,500 $ 190,500
Discount (425,797) (163,686)
Balance $ 308,703 $ 26,814