0001255294-13-000346.txt : 20130515 0001255294-13-000346.hdr.sgml : 20130515 20130515111213 ACCESSION NUMBER: 0001255294-13-000346 CONFORMED SUBMISSION TYPE: 10-Q PUBLIC DOCUMENT COUNT: 10 CONFORMED PERIOD OF REPORT: 20130331 FILED AS OF DATE: 20130515 DATE AS OF CHANGE: 20130515 FILER: COMPANY DATA: COMPANY CONFORMED NAME: OptimizeRx Corp CENTRAL INDEX KEY: 0001448431 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-BUSINESS SERVICES, NEC [7389] IRS NUMBER: 261265381 STATE OF INCORPORATION: NV FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 10-Q SEC ACT: 1934 Act SEC FILE NUMBER: 000-53605 FILM NUMBER: 13844571 BUSINESS ADDRESS: STREET 1: 400 WATER ST., STE. 200 CITY: ROCHESTER STATE: MI ZIP: 48307 BUSINESS PHONE: 248-651-6558 MAIL ADDRESS: STREET 1: 400 WATER ST., STE. 200 CITY: ROCHESTER STATE: MI ZIP: 48307 10-Q 1 mainbody.htm MAINBODY

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, DC 20549

 

FORM 10-Q

 

[X] Quarterly Report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
For the quarterly period ended March 31, 2013
[  ] Transition Report pursuant to 13 or 15(d) of the Securities Exchange Act of 1934
For the transition period from  __________ to __________
Commission File Number:  000-53605

 

OptimizeRx Corporation

(Exact name of registrant as specified in its charter)

 

Nevada 26-1265381
(State or other jurisdiction of incorporation or organization) (IRS Employer Identification No.)

 

400 Water St., Ste 200

Rochester, MI, 48307

(Address of principal executive offices)

 

248-651-6568
(Registrant's telephone number)

 

_______________________________________________________________

(Former name, former address and former fiscal year, if changed since last report)

 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days

[X] Yes [ ] No


Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 229.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes [X] No [ ]

 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.

 

[ ] Large accelerated filer Accelerated filer [ ] Non-accelerated filer
[X] Smaller reporting company

 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes [ ] No [X]

 

State the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date: 14,232,496 common shares as of March 31, 2013.

 

 

  TABLE OF CONTENTS  
    Page
 

PART I – FINANCIAL INFORMATION

 
   
Item 1: Financial Statements 3
Item 2: Management’s Discussion and Analysis of Financial Condition and Results of Operations 4
Item 3: Quantitative and Qualitative Disclosures About Market Risk 7
Item 4: Controls and Procedures 7

 PART II – OTHER INFORMATION 

Item 1: Legal Proceedings 8
Item 1A: Risk Factors 8
Item 2: Unregistered Sales of Equity Securities and Use of Proceeds 8
Item 3: Defaults Upon Senior Securities 8
Item 4: Mine Safety Disclosure 8
Item 5: Other Information 8
Item 6: Exhibits 8

 

2

PART I - FINANCIAL INFORMATION

 

Item 1. Financial Statements

 

Our consolidated financial statements included in this Form 10-Q are as follows:

 

F-1  Consolidated Balance Sheets as of March 31, 2013 and December 31, 2012 (unaudited);
F-2 Consolidated Statements of Operations for the three months ended March 31, 2013 and 2012 (unaudited);
F-3 Consolidated Statements of Cash Flow for the three months ended March 31, 2013 and 2012 (unaudited);
F-4 Notes to Consolidated Financial Statements.

 

These consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America for interim financial information and the SEC instructions to Form 10-Q. In the opinion of management, all adjustments considered necessary for a fair presentation have been included. Operating results for the interim period ended March 31, 2013 are not necessarily indicative of the results that can be expected for the full year.

 

3

OPTIMIZERx CORPORATION

CONSOLIDATED BALANCE SHEETS (UNAUDITED)

AS OF MARCH 31, 2013 AND DECEMBER 31, 2012

 

   March 31,  December 31,
   2013  2012
ASSETS      
Current Assets          
Cash and cash equivalents  $260,394   $284,263 
Accounts receivable   660,669    616,798 
Prepaid expenses   32,336    68,158 
Total Current Assets   953,399    969,219 
           
Property and equipment, net   19,278    20,685 
           
Other Assets          
Patent rights, net   809,472    793,236 
Web development costs, net   354,643    387,215 
Security deposit   5,049    5,049 
Total Other Assets   1,169,164    1,185,500 
           
TOTAL ASSETS  $2,141,841   $2,175,404 
           
LIABILITIES AND STOCKHOLDERS' EQUITY          
           
Current Liabilities          
Accounts payable - trade  $56,686   $54,693 
Accounts payable - related party   570,000    570,000 
Accrued expenses   43,750    6,000 
Deferred revenue   80,772    49,252 
Total Liabilities   751,208    679,945 
           
Stockholders' Equity          
Common stock, $.001 par value, 500,000,000 shares authorized, 14,232,496 and 14,232,496 shares issued and outstanding   14,232    14,232 
Preferred stock, $.001 par value, 10,000,000 shares authorized, 65 shares issued and outstanding   -0-    -0- 
Stock warrants   20,058,051    20,058,051 
Additional paid-in-capital   6,164,666    6,164,666 
Accumulated deficit   (24,846,316)   (24,741,490)
Total Stockholders' Equity   1,390,633    1,495,459 
           
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY  $2,141,841   $2,175,404 

 

The accompanying notes are an integral part of these financial statements. 

F-1

OPTIMIZERx CORPORATION

CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED)

FOR THE THREE MONTHS ENDED MARCH 31, 2013 AND 2012

 

   For the  For the
   three months  three months
   ended  ended
   March 31,  March 31,
   2013  2012
REVENUE      
Sales  $669,290   $329,403 
           
TOTAL REVENUE   669,290    329,403 
           
EXPENSES          
Operating expenses   774,172    630,322 
           
TOTAL EXPENSES   774,172    630,322 
           
OPERATING (LOSS)   (104,882)   (300,919)
           
OTHER INCOME (EXPENSE)          
Interest income   56    185 
           
TOTAL OTHER INCOME (EXPENSE)   56    185 
           
INCOME BEFORE PROVISION FOR INCOME TAXES   (104,826)   (300,734)
           
PROVISION FOR INCOME TAXES   -0-    -0- 
           
NET (LOSS)  $(104,826)  $(300,734)
           
WEIGHTED AVERAGE NUMBER OF SHARES OUTSTANDING: BASIC AND DILUTED   14,232,196    14,192,496 
           
NET LOSS PER SHARE: BASIC AND DILUTED  $(0.01)  $(0.02)

 

The accompanying notes are an integral part of these financial statements.

F-2

OPTIMIZERx CORPORATION

CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)

FOR THE THREE MONTHS ENDED MARCH 31, 2013 AND 2012

 

   For the three  For the three
   months ended  months ended
   March 31,  March 31,
   2013  2012
CASH FLOWS FROM OPERATING ACTIVITIES:          
Net loss for the period  $(104,826)  $(300,734)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:          
Depreciation and amortization   48,111    46,023 
Stock-based compensation   -0-    120,054 
Changes in:          
Accounts receivable   (43,871)   355,412 
Prepaid expenses   35,822    5,033 
Accounts payable   1,993    (159,640)
Accrued expenses   37,750    (66,700)
Deferred revenue   31,520    (127,452)
NET CASH PROVIDED BY (USED IN) OPERATING ACTIVITIES   6,499    (128,004)
           
CASH FLOWS FROM INVESTING ACTIVITIES:          
Purchases of property and equipment   -0-    (1,424)
Patent rights   (30,368)   -0- 
Website site development costs   -0-    (32,235)
NET CASH USED IN INVESTING ACTIVITIES   (30,368)   (33,659)
           
NET (DECREASE) IN CASH AND CASH EQUIVALENTS   (23,869)   (161,663)
           
CASH AND CASH EQUIVALENTS - BEGINNING OF PERIOD   284,263    959,166 
           
CASH AND CASH EQUIVALENTS - END OF PERIOD  $260,394   $797,503 
           
SUPPLEMENTAL CASH FLOW INFORMATION:          
Cash paid for interest  $-0-   $-0- 
Cash paid for income taxes  $-0-   $-0- 

 

The accompanying notes are an integral part of these financial statements.

F-3

OPTIMIZERx CORPORATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

MARCH 31, 2013

 

NOTE 1 – NATURE OF BUSINESS

 

Optimizer Systems, LLC was formed in the State of Michigan on January 31, 2006. It then became a corporation in the State of Michigan on October 22, 2007 and changed its name to OptimizeRx Corporation. On April 14, 2008, RFID, Ltd., a Colorado corporation, consummated a reverse merger by entering into a share exchange agreement with the stockholders of OptimizeRx Corporation, pursuant to which the stockholders of OptimizeRx Corporation exchanged all of the issued and outstanding capital stock of OptimizeRx Corporation for 1,256,958 shares of common stock of RFID, Ltd., representing 100% of the outstanding capital stock of RFID, Ltd. As of April 30, 2008, RFID’s officers and directors resigned their positions and RFID changed its business to OptimizeRx’s business. On April 15, 2008, RFID, Ltd.’s corporate name was changed to OptimizeRx Corporation. On September 4, 2008, a migratory merger was completed, thereby changing the state of incorporation from Colorado to Nevada, resulting in the current corporate structure, in which OptimizeRx Corporation, a Nevada corporation, is the parent corporation, and OptimizeRx Corporation, a Michigan corporation, is a wholly-owned subsidiary (together, "OptimizeRx" and "the Company").

 

The wholly-owned subsidiary, OptimizeRx Corporation, is a technology solutions company targeting the health care industry. Their objective is to bring better access to better care through connecting patients, physicians and pharmaceutical manufacturers through technology. Once defined as a marketing and advertising company through its consumer website, OptimizeRx is maturing as a technology solutions provider as it launched its direct to physician solution, SampleMD. SampleMD allows physicians to search, print and send available sample trial vouchers and/or co-pay coupons on behalf of their patients. The SampleMD solution can either sit on the doctor’s desktop or can be integrated into the ePrescribing or Electronic Medical Records applications. OptimizeRx solutions provide pharmaceutical manufacturers either a direct to consumer and/or direct to physician channels for communicating and promoting their products. It provides health care providers a means to provide sampling and coupons without having to physically store samples on site, and it provides better access and affordability to the patients.

 

NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

 

Basis of Presentation

The accompanying unaudited interim consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America and the rules of the Securities and Exchange Commission (“SEC”), and should be read in conjunction with the audited financial statements and notes thereto contained in the Company’s Form 10-K filed with the SEC as of and for the year ended December 31, 2012. In the opinion of management, all adjustments necessary for the financial statements to be not misleading for the interim periods presented have been reflected herein. The results of operations for interim periods are not necessarily indicative of the results to be expected for the full year.

 

Accounting Basis

The Company uses the accrual basis of accounting and accounting principles generally accepted in the United States of America (“GAAP” accounting). The Company has adopted a December 31 fiscal year end.

 

Principles of Consolidation

The financial statements reflect the consolidated results of OptimizeRx Corporation (a Nevada corporation) and its wholly owned subsidiary OptimizeRx Corporation (a Michigan corporation). All material inter-company transactions have been eliminated in the consolidation.

F-4

OPTIMIZERx CORPORATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

MARCH 31, 2013

 

NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

 

Cash and Cash Equivalents

For purposes of the accompanying financial statements, the Company considers all highly liquid instruments with an initial maturity of three months or less to be cash equivalents.

 

Fair Value of Financial Instruments

The fair value of cash, accounts receivable, prepaid expenses, patent rights, web development costs, accounts payable, accounts payable – related party, accrued expenses and deferred revenue approximates the carrying amount of these financial instruments due to their short-term nature. The fair value of long-term debt, which approximates its carrying value, is based on current rates at which the Company could borrow funds with similar remaining maturities.

 

Accounts Receivable and Allowance for Doubtful Accounts

Accounts receivable are reported at realizable value, net of allowances for doubtful accounts, which is estimated and recorded in the period the related revenue is recorded. The Company has a standardized approach to estimate and review the collectability of its receivables based on a number of factors, including the period they have been outstanding. Historical collection and payer reimbursement experience is an integral part of the estimation process related to allowances for doubtful accounts. In addition, the Company regularly assesses the state of its billing operations in order to identify issues, which may impact the collectability of these receivables or reserve estimates. Bad debt expense was $0 for the three months ended March 31, 2013 and 2012, respectively. The allowance for doubtful accounts was $0 as of March 31, 2013 and December 31, 2012, respectively.

 

Property and Equipment

The capital assets are being depreciated over their estimated useful lives, three to seven years using the straight-line method of depreciation for book purposes.

 

Revenue Recognition

All revenue is recognized when it is earned. Revenues are generated either through the Company’s website activities, in which we earn revenue from advertising and lead generation activities, or from our SampleMD activities, which include offering setup within the systems and our offers, coupons, and vouchers that enable our customers to save money on medical products and services. The Company’s processes are monitored by third parties who collect revenues from clients on a per activity basis and report and forward the revenue to the Company’s account.

 

Research and Development

The Company’s key members are part of a continual research development team and monitor new technologies, trends, services and partnerships that can provide the Company with additional services, value to healthcare and pharmaceutical industries and to the patients it serves.

 

The Company seeks to educate team members through understanding of all market dynamics that have the potential to affect the business both short term and longer term. The primary goal is to help patients better afford and access the medicines their doctor prescribes, as well as other healthcare products and services they need. Based on this, the Company continually seeks better ways to meet this mission through technology, better user experiences and new ways to engage industries to provide new support for patients needing their products. The Company is always seeking new services and solutions to offer. At this time, the three current platforms provide robust opportunities and growth during the next five years.

F-5

OPTIMIZERx CORPORATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

MARCH 31, 2013

 

NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

 

Income Taxes

Income taxes are computed using the asset and liability method. Under the asset and liability method, deferred income tax assets and liabilities are determined based on the differences between the financial reporting and tax bases of assets and liabilities and are measured using the currently enacted tax rates and laws. A valuation allowance is provided for the amount of deferred tax assets that, based on available evidence, are not expected to be realized.

 

Concentration of Credit Risks

The Company maintains its cash and cash equivalents in bank deposit accounts, which, at times, may exceed federally insured limits. The Company has not experienced any losses in such accounts; however, amounts in excess of the federally insured limit may be at risk if the bank experiences financial difficulties.

 

Use of Estimates

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Estimates and assumptions have been made in determining the depreciable lives of such assets and the allowance for doubtful accounts receivable. Actual results could differ from these estimates.

 

Earnings Per Common and Common Equivalent Share

The computation of basic earnings per common share is computed using the weighted average number of common shares outstanding during the year. The computation of diluted earnings per common share is based on the weighted average number of shares outstanding during the year plus common stock equivalents which would arise from the exercise of warrants outstanding using the treasury stock method and the average market price per share during the year. Options, warrants and convertible preferred stock which are common stock equivalents are not included in the diluted earnings per share calculation for March 31, 2013 and 2012, respectively, since their effect is anti-dilutive.

 

Impairment of Long-Lived Assets

The Company continually monitors events and changes in circumstances that could indicate carrying amounts of long-lived assets may not be recoverable. When such events or changes in circumstances are present, the Company assesses the recoverability of long-lived assets by determining whether the carrying value of such assets will be recovered through undiscounted expected future cash flows. If the total of the future cash flows is less than the carrying amount of those assets, the Company recognizes an impairment loss based on the excess of the carrying amount over the fair value of the assets. Assets to be disposed of are reported at the lower of the carrying amount or the fair value less costs to sell.

 

Recently Issued Accounting Guidance

The Company does not expect the adoption of recently issued accounting pronouncements to have a significant impact on the Company’s results of operations, financial position or cash flow.

F-6

OPTIMIZERx CORPORATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

MARCH 31, 2013

 

NOTE 3 – PREPAID EXPENSES

 

Prepaid expenses consisted of the following as of March 31, 2013 and December 31, 2012:

 

   2013  2012
Insurance  $5,617   $6,437 
Rent   5,049    5,049 
Consulting   21,670    31,672 
Legal   0    25,000 
Total prepaid expenses  $32,336   $68,158 

 

NOTE 4 – PROPERTY AND EQUIPMENT

 

The Company owned equipment recorded at cost which consisted of the following as of March 31, 2013 and December 31, 2012:

 

   2013  2012
Computer equipment  $22,360   $22,360 
Furniture and fixtures   11,088    11,088 
     Subtotal   33,448    33,448 
Accumulated depreciation   (14,170)   (12,763)
    Property and equipment, net  $19,278   $20,685 

 

Depreciation expense was $1,407 and $1,300 for the three months ended March 31, 2013 and 2012, respectively.

 

NOTE 5 – WEB DEVELOPMENT COSTS

 

The Company has capitalized costs in developing their website and web-based products, which consisted of the following as of March 31, 2013 and December 31, 2012:

 

   2013  2012
OptimizeRx web development  $154,133   $154,133 
SampleMD web development   602,517    602,517 
    Subtotal, web development costs   756,650    756,650 
Accumulated amortization   (342,924)   (310,352)
Impairment   (59,083)   (59,083)
    Web development costs, net  $354,643   $387,215 

 

Amortization is recorded using the straight-line method over a period of five years. The Company determined that the original OptimizeRx website was no longer useful so the remaining unamortized balance of $59,083 was impaired as of December 31, 2010. Amortization expense for the web development costs was $32,572 and $31,047 for the three months ended March 31, 2013 and 2012, respectively.

 

F-7

OPTIMIZERx CORPORATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

MARCH 31, 2013

 

NOTE 6 – PATENT RIGHTS AND INTANGIBLE ASSETS

 

On April 26, 2010, the Company acquired from an officer and shareholder the technical contributions and assignment of all exclusive rights to and for the SampleMD patent currently in process in exchange for 300,000 shares of common stock to be granted at the discretion of the seller in addition to 200,000 stock options valued at $360,000. The shares were valued on the grant date at $570,000 and have been recorded as a payable to the related party.

 

The Company has capitalized costs in purchasing the SampleMD patent, which consisted of the following as of March 31, 2013 and December 31, 2012:

 

   2013  2012
Patent rights and intangible assets  $960,368   $930,000 
Accumulated amortization   (150,896)   (136,764)
    Patent rights and intangible assets, net  $809,472   $793,236 

 

The Company began amortizing the patent, using the straight-line method over the estimated useful life of 17 years, once it was put into service in July 2010. In 2013, the Company began incurring costs related to defense of the patent. These costs have been capitalized and will be amortized using the straight-line method over the remaining useful life of the original patent. Amortization expense was $14,132 and $13,676 for the three months ended March 31, 2013 and 2012, respectively.

 

NOTE 7 – ACCRUED EXPENSES

 

On January 14, 2013, the Company hired a new CEO. The employment agreement requires annual compensation of $175,000 that will be accrued and deferred until at least January 1, 2014. Additionally, the agreement requires the issuance of 2,000,000 options with an exercise price of $1.00 for a term of five years. The options are not exercisable until at least January 1, 2014. The Company has accrued $43,750, or three months compensation, at March 31, 2013.

 

Accrued expenses consisted of the following as of March 31, 2013 and December 31, 2012:

 

 

   2013  2012
Accrued compensation  $43,750   $0 
Accrued audit fees   0    6,000 
  Total accrued expenses  $43,750   $6,000 

 

NOTE 8 – DEFERRED REVENUE

 

The Company has signed several contracts with customers for either the distribution or redemption of coupons. The payments are not taken into revenue until either the coupon is distributed to a patient or the coupon has been redeemed depending on the specific contract. The distributions and redemptions are tracked by the company’s administrative tool. Additionally, customer setup contracts that have been paid in full are deferred until the Company has completed the obligations of the contacts. Deferred revenue was $80,772 and $49,252 as of March 31, 2013 and December 31, 2012, respectively.

F-8

OPTIMIZERx CORPORATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

MARCH 31, 2013

 

NOTE 9 – RELATED PARTY TRANSACTIONS

 

During the year ended December 31, 2010, the Company acquired from an officer and shareholder the technical contributions and assignment of all exclusive rights to and for the SampleMD patent currently in process in exchange for 300,000 shares of common stock to be granted at the discretion of the seller in addition to 200,000 stock options valued at $360,000. The shares were valued on the grant date at $570,000 and have been recorded as a payable to the related party.

 

NOTE 10 – COMMON STOCK

 

OptimizeRx Corporation has 500,000,000 shares of $.001 par value common stock authorized as of December 31, 2012.

 

There were 14,232,496 and 14,232,496 common shares issued and outstanding at March 31, 2013 and December 31, 2012, respectively.

 

On June 1, 2012, the Company entered into a consulting agreement with North Coast Advisors, Inc. for various services. The Company agreed to issue 40,000 shares of common stock as of the date of the contract. However, these shares were not issued until July 12, 2012. The Company also agreed to issue an additional 40,000 shares every six months in alignment with the agreement renewal up to the two years of the agreement. The first 40,000 shares were valued at the Company’s common stock price as of the date of the contract, which was $1.12/share and has been expensed. No additional shares were issued as of March 31, 2013.

 

NOTE 11 – PREFERRED STOCK

 

Series A Preferred

 

During the year ended December 31, 2008, 35 preferred shares were issued for $3,500,000. Issuance costs totaled $515,000 resulting in net proceeds of $2,985,000. The 35 shares are convertible to 3,500,000 shares of common stock and bear a 10% cumulative dividend. In addition, there was a warrant issued to purchase 6,000,000 shares of common stock at an exercise price of $2 for a period of seven years.

 

The holders of the preferred stock are entitled to semi-annual dividends payable on the stated value of the Series A preferred stock at a rate of 10% per annum, which shall be cumulative, and accrue daily from the issuance date. The dividends may be paid in cash or shares of the Company's common stock at management’s discretion. If after the conversion eligibility date, the market price for the common stock for any ten consecutive trading days in which the stock trades for over $2 per share and trading exceeds 100,000 shares per day, the preferred shareholders can be required to convert their shares to common stock. Each share of Series A preferred stock shall also be convertible at the option of the holder into that number of shares of common stock of the Company at the stated value of such share at a $1 conversion price.

 

The holder may cause this conversion at the time the shares are eligible for resale by the holder. The conversion price is subject to adjustment as hereinafter provided, at any time, or from time to time upon the terms and in the manner hereinafter set forth in the shareholder agreement. There is no conversion expiration date, however, the holder must provide 30 days notice for the registration of the conversion.

F-9

OPTIMIZERx CORPORATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

MARCH 31, 2013

 

NOTE 11 – PREFERRED STOCK (CONTINUED)

 

Series A Preferred Continued

 

On May 12, 2010, the Company’s Board declared and issued 236,598 common shares as payment for all cumulative and current semi-annual dividends. On November 16, 2010, the Company’s Board declared and issued 173,922 common shares for its semi-annual dividend payment. On March 25, 2011, the Company’s Board declared and issued 176,768 common shares for its semi-annual dividend payment. On September 21, 2011, the Company's Board declared and issued 156,306 common shares for its semi-annual dividend payment. The Company has undeclared dividends that were due in February and September 2012 totaling $350,000 as of December 31, 2012 and undeclared dividends of $175,000 due in February 2013.

 

Series B Preferred

 

During the year ended December 31, 2010, 15 preferred shares were issued for $1,500,000. The 15 shares are convertible to 1,500,000 shares of common stock and bear a 10% cumulative dividend. In addition, there was a warrant issued to purchase 3,000,000 shares of common stock at an exercise price of $3 for a period of seven years.

 

The preferred stock was issued for $1,500,000 less associated issuance costs of $350,000 for net proceeds of $1,150,000. Additionally, 3,000,000 common stock warrants were issued with the preferred stock. Based on the fair values of the preferred stock and common stock warrants on the issue date, $341,100 was allocated to preferred stock and $1,158,900 was allocated to the common stock warrants. Equity issuance costs of $350,000 were allocated to the preferred stock.

 

During the quarter ended September 30, 2011, 15 preferred shares were issued to an investor for $1,500,000. The 15 shares are convertible to 1,500,000 shares of common stock and bear a 10% cumulative dividend. In addition, there was a warrant issued to purchase 1,000,000 shares of common stock at an exercise price of $3 for a period of seven years. Based on the fair values of the preferred stock and common stock warrants on the issue date, $855,460 was allocated to preferred stock and $644,540 was allocated to the common stock warrants. See Note 12.

 

The holders of the preferred stock are entitled to semi-annual dividends payable on the stated value of the Series B preferred stock at a rate of 10% per annum, which shall be cumulative, and accrue daily from the issuance date. The dividends may be paid in cash or shares of the Company's common stock at management’s discretion. If after the conversion eligibility date, the market price for the common stock for any ten consecutive trading days in which the stock trades for over $2 per share and trading exceeds 100,000 shares per day, the preferred shareholders can be required to convert their shares to common stock. Each share of Series B preferred stock shall also be convertible at the option of the holder into that number of shares of common stock of the Company at the stated value of such share at a $1.50 conversion price.

 

The holder may cause this conversion at the time the shares are eligible for resale by the holder. The conversion price is subject to adjustment as hereinafter provided, at any time, or from time to time upon the terms and in the manner hereinafter set forth in the shareholder agreement. On March 25, 2011, the Company’s Board declared and issued 75,758 common shares for its semi-annual dividend payment. On September 21, 2011, the Company's Board declared and issued 66,988 common shares for its semi-annual dividend payment. The Company has undeclared dividends that were due in February and September 2012 totaling $150,000 as of December 31, 2012 and undeclared dividends of $75,000 due in February 2013.

F-10

OPTIMIZERx CORPORATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

MARCH 31, 2013

 

NOTE 12 – STOCK OPTIONS AND WARRANTS

 

The Company accounts for employee stock-based compensation in accordance with the guidance of ASC Topic 718: Compensation - Stock Compensation, which requires all share-based payments to employees, including grants of employee stock options, to be recognized in the financial statements based on their fair values.

 

The Company follows ASC Topic 505-50, formerly EITF 96-18, “Accounting for Equity Instruments that are Issued to Other than Employees for Acquiring, or in Conjunction with Selling Goods and Services,” for stock options and warrants issued to consultants and other non-employees. In accordance with ASC Topic 505-50, these stock options and warrants issued as compensation for services provided to the Company are accounted for based upon the fair value of the services provided or the estimated fair market value of the option or warrant, whichever can be more clearly determined. The fair value of the equity instrument is charged directly to compensation expense and additional paid-in capital over the period during which services are rendered.

 

On May 31, 2011, the Company issued 285,000 stock options to 3 employees at an exercise price of $1.00. The options were valued on the grant date using the Black-Scholes option-pricing model with the following assumptions: dividend yield of 0%, expected volatility of 218%, risk-free interest rate of 1.68% and expected life of 60 months. The total value of the options was $320,585. The options vest over one year. The Company recognized share-based compensation expense of $187,005 during the year ended December 31, 2011. The remaining balance of $133,580 was recognized over the first five months of 2012.

 

During the quarter ended December 31, 2011, the Company issued 20,000 stock options to 2 employees at an exercise price of $1.00. The options were valued on the grant date using the Black-Scholes option-pricing model with the following assumptions: dividend yield of 0%, expected volatility of 204-205%, risk-free interest rate of 0.88-0.93% and expected life of 60 months. The total value of the options was $19,270. The options vest over one year.  The Company recognized share-based compensation expense of $2,480 during the year ended December 31, 2011 and $4,818 during the quarter ended March 31, 2012. The remaining balance was recognized during the remainder of 2012. 

 

On November 21, 2011, the Company issued 100,000 stock options to an individual at an exercise price of $0.73. The options were valued on the grant date using the Black-Scholes option-pricing model with the following assumptions: dividend yield of 0%, expected volatility of 205%, risk-free interest rate of 0.92% and expected life of 60 months.  The Company recognized expenses of $8,346 during the year ended December 31, 2011 and $25,039 during the quarter ended March 31, 2012. The remaining balance was recognized during the remainder of 2012.

 

During the quarter ended March 31, 2012, the Company issued 50,000 stock options to 4 non-employees at an exercise price of $0.89. The options were valued on the grant date using the Black-Scholes option-pricing model with the following assumptions: dividend yield of 0%, expected volatility of 198%, risk-free interest rate of 0.65% and expected life of 48 months. The total value of the options was $35,091. The options vest over 4 months. The Company recognized share-based compensation expense of $17,546 during the three months ended March 31, 2012. The balance was expensed during the three months ended June 30, 2012.

F-11

OPTIMIZERx CORPORATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

MARCH 31, 2013

 

NOTE 12 – STOCK OPTIONS AND WARRANTS (CONTINUED)

 

During the quarter ended December 31, 2012, the Company issued 25,000 stock options to a non-employee at an exercise price of $1.58. The options were valued on the grant date using the Black-Scholes option-pricing model with the following assumptions: dividend yield of 0%, expected volatility of 200%, risk-free interest rate of 0.67% and expected life of 60 months. The total value of the options was $40,007. The options vest over 1 year. The Company recognized share-based compensation expense of $8,335 during the three months ended December 31, 2012 and $10,002 during the three months ended March 31, 2013. The remaining balance will be recognized over the remainder of 2013.

 

The Company had the following options outstanding as of March 31, 2013:

 

   Number of Options  Weighted average exercise price
 Outstanding, January 1, 2012    405,000   $1.01 
 Granted - 2012    75,000    1.17 
 Exercised - 2012    0    0 
 Expired - 2012    (455,000)   (.98)
     Balance, December 31, 2012    25,000    1.58 
 Granted - 2013    0    0 
 Exercised - 2013    0    0 
 Expired - 2013    0    0 
     Balance, March 31, 2013    25,000   $1.58 

 

The Company had the following warrants outstanding as of March 31, 2013:

 

   Number of Warrants  Weighted average exercise price
 Outstanding, January 1, 2012    14,344,434   $2.41 
 Granted - 2012    0    0 
 Exercised - 2012    0    0 
 Expired - 2012    0    0 
     Balance, December 31, 2012    14,344,434    2.41 
 Granted - 2013    0    0 
 Exercised - 2013    0    0 
 Expired - 2013    0    0 
     Balance, March 31, 2013    14,344,434   $2.41 

 

NOTE 13 – OPERATING LEASES

 

The Company signed a lease for new office space on December 1, 2011 at an approximate rent of $5,000 per month. The new offices are in Rochester, Michigan. The lease is for three years with an option to renew for an additional two years at approximately $5,200 per month with six months advance notice to exercise the option. Minimum annual rent is as follows for the initial term of the lease:

 

  Year ended December 31, 2013   $60,591 
 2014    55,542 
 2015    0 
 Total lease commitment   $116,133 

 

F-12

OPTIMIZERx CORPORATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

MARCH 31, 2013

 

NOTE 14 – MAJOR CUSTOMERS

 

The Company had three major customers that accounted for 72% and four major customers that accounted for 74% of the Company’s revenues for the three months ended March 31, 2013 and 2012, respectively. The Company expects to continue to maintain these relationships with the customers.

 

NOTE 15 – INCOME TAXES

 

For the three months ended March 31, 2013, the Company incurred a net loss of approximately $105,000 and therefore has no tax liability. The Company began operations in 2007 and has previous net operating loss carry-forwards of $13,843,000 through December 31, 2012. The cumulative loss of $13,948,000 will be carried forward and can be used through the year 2033 to offset future taxable income. In the future, the cumulative net operating loss carry-forward for income tax purposes may differ from the cumulative financial statement loss due to timing differences between book and tax reporting.

 

The provision for Federal income tax consists of the following for the three months ended March 31, 2013 and 2012:

 

   2013  2012
Federal income tax benefit attributable to:          
  Current operations  $36,000   $102,000 
  Valuation allowance   (36,000)   (102,000)
      Net provision for federal income tax  $0   $0 

 

The cumulative tax effect at the expected rate of 34% of significant items comprising our net deferred tax amount is as follows as of March 31, 2013 and December 31, 2012:

 

   2013  2012
Deferred tax asset attributable to:          
  Net operating loss carryover  $4,742,000   $4,706,000 
  Valuation allowance   (4,742,000)   (4,706,000)
      Net deferred tax asset  $0   $0 

 

Due to the change in ownership provisions of the Tax Reform Act of 1986, net operating loss carry forwards of approximately $13,948,000 for Federal income tax reporting purposes are subject to annual limitations. Should a change in ownership occur, net operating loss carry forwards may be limited as to use in future years.

 

NOTE 16 – CONTINGENT LIABILITY

 

On January 14, 2013, the Company hired a new CEO. The employment agreement requires annual compensation of $175,000 that will be accrued and deferred until at least January 1, 2014. Additionally, the agreement requires the issuance of 2,000,000 options with an exercise price of $1.00 for a term of five years. The options are not exercisable until at least January 1, 2014, and are only exercisable after reaching certain financial terms and conditions. Due to these restrictions, no accrual has been made for the issuance of these options.

F-13

OPTIMIZERx CORPORATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

MARCH 31, 2013

 

NOTE 17 – OPERATING EXPENSES

 

Operating expenses consisted of the following for the three months ended March 31, 2013 and 2012, respectively:

 

   2013  2012
Advertising  $3,340   $11,270 
Professional fees   53,098    38,003 
Consulting   20,407    6,615 
Salaries, wages and benefits   375,071    306,895 
Rent   15,148    16,918 
Depreciation and amortization   48,111    46,023 
Stock-based compensation   10,002    127,548 
Revenue share expense   40,203    0 
General and administrative   208,792    77,050 
Total Operating Expenses  $774,172   $630,322 

 

NOTE 18 – SECURITIES REDEMPTION OPTION

 

On January 10, 2013, the Company entered into a Securities Redemption Option Agreement with Vicis Capital Master Fund (“Vicis”) that provides the Company with an option to purchase all of the outstanding shares and derivative securities held by Vicis for total payment of nine million dollars ($9,000,000). The shares and derivative securities include the Series A Convertible Preferred Stock, Series B Convertible Preferred Stock, Common Stock, and warrants to purchase shares of Series A Convertible Preferred Stock and Series B Convertible Preferred Stock held by Vicis. The Company’s option expires on December 31, 2013 and may be extinguished if Vicis sells its securities before the Company exercises its option.

 

NOTE 19 – SUBSEQUENT EVENTS

 

In accordance with ASC 855-10, the Company has analyzed its operations subsequent to March 31, 2013 through the date these financial statements were issued and has determined that it does not have any material subsequent events to disclose in these financial statements other than the events described above.

F-14

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

 

Forward-Looking Statements

 

Certain statements, other than purely historical information, including estimates, projections, statements relating to our business plans, objectives, and expected operating results, and the assumptions upon which those statements are based, are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.   These forward-looking statements generally are identified by the words “believes,” “project,” “expects,” “anticipates,” “estimates,” “intends,” “strategy,” “plan,” “may,” “will,” “would,” “will be,” “will continue,” “will likely result,” and similar expressions.  We intend such forward-looking statements to be covered by the safe-harbor provisions for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995, and are including this statement for purposes of complying with those safe-harbor provisions.  Forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties which may cause actual results to differ materially from the forward-looking statements. Our ability to predict results or the actual effect of future plans or strategies is inherently uncertain.  Factors which could have a material adverse affect on our operations and future prospects on a consolidated basis include, but are not limited to: changes in economic conditions, legislative/regulatory changes, availability of capital, interest rates, competition, and generally accepted accounting principles. These risks and uncertainties should also be considered in evaluating forward-looking statements and undue reliance should not be placed on such statements.  We undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise.  Further information concerning our business, including additional factors that could materially affect our financial results, is included herein and in our other filings with the SEC.

 

Overview

 

We more than doubled our revenues from $329,403 in Q1 2012 to $669,290 in Q1 2013. Our bottom line improved with net loss of $104,826 in Q1 2013, as compared with a net loss of $300,734 in Q1 2012. As net income less all non-cash expenses was $2,963 in Q1 2013, the total loss for the period was due in large part to the $150,000 payment to Allscripts for revenue share and final development payout.

 

In Q1 2013, SampleMD generated 177,000 new ePrescriptions with Co-Pay Coupons of Free Sample Voucher to help patients more affordably start and stay on their prescribed medications. In March of 2013 alone we distributed over 85,000 patient coupons. We look forward to increasing our ability to generate more prescriptions for our pharmaceutical clients, increasing our revenue contributions to our ePrescribing and EHR partners, and improving adherence and outcomes for health care providers and their patients.

 

Kicking off the new year, we have continued to drive our two primary messages to the pharmaceutical industry:

 

1) SampleMD has the largest capacity to deliver targeted promotional and incentive messaging to physicians at point of prescription through interoperability with multiple disparate electronic health platforms; and

 

2) Electronic health platforms (EMRs, eRx, Patient Portals) are the most cost-effective way to reach physicians and patients, as opposed to external web sites that have been traditionally the focus of their non-rep marketing, and should therefore be an increasing focus for all pharmaceutical marketing dollars.

 

In Q1 2013, we renewed and launched many brand support programs, including eVouchers, eCopay Coupons and Patient Education, from all of the major pharmaceutical and medical manufacturers currently engaged within the SampleMD promotional program. We launched new programs with Eli Lilly, Roche Diagnostics, Pfizer, Daiichi Sankyo, Alcon Laboratories, and many others. The industry continues to acknowledge SampleMD’s leadership in the marketplace through new program awards and new inquiries for partnerships.

4

 

We have also continued the integration for SampleMD into HealthTronics, the largest Urology EMR in the country, which serves over 2,200 doctors and is targeted to launch in Q2 2013. This specialty network is very significant to some of our current coupons for brands like Cialis and Vesicare, as well as positioning us to acquire other new brands and manufacturers who seek to reach these types of specialists. SampleMD is also in direct discussion with some of the largest remaining EMRs and ePrescribing platforms, along with the largest hospitals and health systems.

 

To further escalate our value and growth, we have formalized a partnership agreement with one of the premier and most respective brands in the industry: PDR, also known and Physicians Desk Reference. This allows both companies to leverage synergistic strengths to offer more solutions and reach to the pharmaceutical industry, as well as more value to the electronic health records (EMR/EHR) platforms. SampleMD will be PDR’s eCoupon and Rep invite platform, and PDR will enable expansion of SampleMD’s reach to additional EMRs and directly to physicians' offices via a PDR-branded downloadable desktop application of the SampleMD solution.

 

As previously noted, in Q4 2012, we were awarded a patent for our innovative SampleMD solution (US Patent No. 8,341,015). We continue to utilize Harness, Dickey & Pierce, a nationally ranked IP firm, to further expand and protect our intellectual property. Through them, we have filed two additional patents on our technology, and we will also use them, along with corporate counsel, to aggressively protect our IP. Management believes our current IP pipline, as well as our ongoing focus on expanding and protecting our IP, will allow us to continue being the leader in this rapidly growing space.

 

In summary, we remain committed to working with top organizations to provided better affordability and access to healthcare for the patients we serve. To achieve this, we will continue to work with leading providers in partnering to provide simple to use solutions. As compliance and regulatory requirements (i.e. meaningful use) continue to surround healthcare providers, OptimizeRx continues through its partnerships and internal R&D to become the “HUB” for providing access to these ease-of-use solutions.

 

With these continued efforts, we believe that SampleMD continues to be regarded as the innovative industry leader, setting the standards within this new frontier of digital EMR solution marketing for patient care.

 

Results of Operations for the Three and Nine Months Ended March 31, 2013 and 2011

 

Revenues

 

Our total revenue reported for Q1 2013 was $669,290, an increase of $339,887 from Q1 2012.

 

Our increased revenue for Q1 2013 as compared with Q1 2012 is a result of the continued viability of our SampleMD solution and the setup and integration fees for pharmaceutical manufacturers whom are participating within this offering.

 

Operating Expenses

 

Operating expenses increased to $774,172 for Q1 2013 from $630,322 for Q1 2012. Our major expenses for Q1 2013 were payroll of $281,786, development costs of $160,908, employee benefits of $49,535, depreciation and amortization of $48,111, accrued payroll of $43,750, legal and accounting expenses of $41,598, and revenue share expenses of $40,203. In comparison, our major expenses for Q1 2012 were payroll of $251,227, share based compensation of $127,548, employee benefits of $55,668, and depreciation and amortization of $46,023.

 

Our expenses increased in Q1 2013 as compared with Q1 2012 largely as a result of increased development costs, payroll, legal and accounting fees, and consulting fees, in addition to accrued payroll and revenue share expenses which were non-existent in Q1 2012.

 

Net Loss

 

Net loss for Q1 2013 was $104,826, compared to net loss of $300,734, for Q1 2012.

5

 

Liquidity and Capital Resources

 

As of March 31, 2013, we had total current assets of $953,399 and total assets in the amount of $2,141,841. Our total current liabilities as of March 31, 2013 were $751,208. We had working capital of $202,191 as of March 31, 2013.

 

Operating activities provided $6,499 in cash for the three months ended March 31, 2013. Our positive operating cash flow was largely a result of $48,111 in depreciation and amortization, $37,750 in accrued expenses, $35,822 in prepaid expenses, and $31,520 in deferred revenue, offset by our net loss of $104,826 and accounts receivable of $43,871.

 

Investing activities used $30,368 during the three months ended March 31, 2013 entirely as a result of patent rights.

 

On September 16, 2011, we entered into a Securities Purchase Agreement with Vicis Capital Master Fund for sale of up to 50 shares of our Series B Preferred Stock and warrants to purchase up to 3,333,334 shares of our common stock with an exercise price of $3.00 per share.

 

We have sold 15 shares of Series B Preferred Stock and a warrant to purchase 1,000,000 shares of our common stock at the above exercise price for $1,500,000. This money was used to pay off a promissory note we had with Physicians Interactive and the balance is for working capital.

 

Our financing deal with Vicis has lapsed according to the terms of the Securities Purchase Agreement. However, we are in discussions with Vicis, who we feel is a committed financial partner, to address our capital needs as we continue to generate revenues and our business expands. There is no written agreement in place for such financing, but we will update our disclosures if and when such financing becomes available.

 

On January 10, 2013, we entered into a Securities Redemption Option Agreement with Vicis that provides us with an option to purchase all of the outstanding shares and derivative securities held by Vicis for total payment of nine million dollars ($9,000,000). The shares and derivative securities include the Series A Convertible Preferred Stock, Series B Convertible Preferred Stock, Common Stock, and warrants to purchase shares of Series A Convertible Preferred Stock and Series B Convertible Preferred Stock held by Vicis. Our option expires on December 31, 2013 and may be extinguished if Vicis sells its securities before we exercise our option.

 

As of March 31, 2013, with the current level of financing and cash on hand, we have sufficient cash to operate our business at the current level for the next twelve months but insufficient cash to achieve our business goals unless we: a) realize cash revenues on sales generated; and/or b) receive financing from Vicis. We are uncertain what type of financing we will need as we continue to ramp up our revenue stream. As mentioned, we are continually in contact with Vicis about our financing needs and hope to have something in place if we need more cash.

 

Off Balance Sheet Arrangements

 

As of March 31, 2013, there were no off balance sheet arrangements.

 

Critical Accounting Policies

 

In December 2001, the SEC requested that all registrants list their most “critical accounting polices” in the Management Discussion and Analysis. The SEC indicated that a “critical accounting policy” is one which is both important to the portrayal of a company’s financial condition and results, and requires management’s most difficult, subjective or complex judgments, often as a result of the need to make estimates about the effect of matters that are inherently uncertain.

 

Our critical accounting policies are set forth in Note 2 to the financial statements.

 

Recently Issued Accounting Pronouncements

 

The Company does not expect the adoption of recently issued accounting pronouncements to have a significant impact on the Company’s results of operation, financial position or cash flow.

 

6

Item 3. Quantitative and Qualitative Disclosures About Market Risk

 

A smaller reporting company is not required to provide the information required by this Item.

 

Item 4. Controls and Procedures

 

We carried out an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) as of March 31, 2013. This evaluation was carried out under the supervision and with the participation of our Chief Executive Officer and Chief Financial Officer, Mr. David Lester. Based upon that evaluation, our Chief Executive Officer and Chief Financial Officer concluded that, as of March 31, 2013, our disclosure controls and procedures are effective. There have been no significant changes in our internal controls over financial reporting during the quarter ended March 31, 2013 that have materially affected or are reasonably likely to materially affect such controls.

 

Disclosure controls and procedures are controls and other procedures that are designed to ensure that information required to be disclosed in our reports filed or submitted under the Exchange Act are recorded, processed, summarized and reported, within the time periods specified in the SEC's rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed in our reports filed under the Exchange Act is accumulated and communicated to management, including our Chief Executive Officer and Chief Financial Officer, to allow timely decisions regarding required disclosure.

 

Limitations on the Effectiveness of Internal Controls

 

Our management does not expect that our disclosure controls and procedures or our internal control over financial reporting will necessarily prevent all fraud and material error. An internal control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within the Company have been detected. These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the internal control. The design of any system of controls also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Over time, control may become inadequate because of changes in conditions, or the degree of compliance with the policies or procedures may deteriorate.

 

7

PART II – OTHER INFORMATION

 

Item 1. Legal Proceedings

 

Aside from the following, we are not a party to any pending legal proceeding. We are not aware of any pending legal proceeding to which any of our officers, directors, or any beneficial holders of 5% or more of our voting securities are adverse to us or have a material interest adverse to us.

 

On November 5, 2012, LDM Group, LLC commenced an action against us in the United States District Court for the Eastern District of Missouri, Eastern Division. The complaint alleges that we infringed on a patent issued on February 21, 2012 in favor of LDM. LDM alleges that its patent is an invention of a method for making available targeted content to a prescription medication patient while the patient is still in the physician’s office. According to LDM, our Integrated SampleMD uses systems and methods that perform the elements of the LDM patent and, therefore, infringes on its patent. On February 25, 2013, a Settlement and Patent License Agreement was reached with LDM, and LDM subsequently dismissed the lawsuit with prejudice. On April 23, 2013, we were notified by LDM that they are going to attempt to terminate that agreement, and reinstitute the patent infringement action. We intend to vigorously enforce the Settlement and Patent License Agreement and defend the action brought by LDM.

 

On February 6, 2013, we filed a Complaint for Patent Infringement against Physicians Interactive Inc., Physicians Interactive Holdings,Inc. and Skyscape.com, in which we allege that one or more of those entities has infringed on United States Patent No. 8,341,015. As of March 31, 2013, no further action has occurred in that case.

 

Item 1A: Risk Factors

 

A smaller reporting company is not required to provide the information required by this Item.

 

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

 

None

 

Item 3. Defaults upon Senior Securities

 

None

 

Item 4. Mine Safety Disclosure

 

N/A

 

Item 5. Other Information

 

None

 

Item 6. Exhibits

 

Exhibit Number Description of Exhibit
31.1 Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
31.2 Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
32.1 Certification of Chief Executive Officer and Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
101** The following materials from the Company’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2013 formatted in Extensible Business Reporting Language (XBRL).

**Provided herewith

8

 

SIGNATURES

 

In accordance with the requirements of the Securities and Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

OptimizeRx Corporation
Date: May 15, 2013

By: s/ Shad Stastney

Shad Stastney

Title: Chief Executive Officer, Principal Executive Officer, and Director

9

EX-31.1 2 ex31_1.htm EXHIBIT 31.1

CERTIFICATIONS

 

I, Shad Stastney, certify that;

 

1. I have reviewed this quarterly report on Form 10-Q for the quarter ended March 31, 2013 of OptimizeRx Corporation (the “registrant”);

 

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

 

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

 

4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

 

a. Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

 

b. Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

 

c. Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

 

d. Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant's fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

 

5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

 

a. All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

 

b. Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

 

Date: May 15, 2013

 

/s/ Shad Stastney

By: Shad Stastney

Title: Chief Executive Officer

EX-31.2 3 ex31_2.htm EXHIBIT 31.2

CERTIFICATIONS

 

I, H. David Lester, certify that;

 

1. I have reviewed this quarterly report on Form 10-Q for the quarter ended March 31, 2013 of OptimizeRx Corporation (the “registrant”);

 

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

 

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

 

4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

 

a. Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

 

b. Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

 

c. Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

 

d. Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant's fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

 

5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

 

a. All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

 

b. Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

 

Date: May 15, 2013

 

/s/ H. David Lester

By: H. David Lester

Title: Chief Financial Officer

EX-32.1 4 ex32_1.htm EXHIBIT 32.1

CERTIFICATION OF CHIEF EXECUTIVE OFFICER AND

CHIEF FINANCIAL OFFICER

PURSUANT TO

18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

 

In connection with the quarterly Report of OPTIMIZERx Corp (the “Company”) on Form 10-Q for the quarter ended March 31, 2013 filed with the Securities and Exchange Commission (the “Report”), I, Shad Stastney, Chief Executive Officer of the Company, and I, David Lester, Chief Financial Officer, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:

 

  1. The Report fully complies with the requirements of Section 13(a) of the Securities Exchange Act of 1934; and

 

  2. The information contained in the Report fairly presents, in all material respects, the consolidated financial condition of the Company as of the dates presented and the consolidated result of operations of the Company for the periods presented.

 

By: /s/ Shad Stastney
Name: Shad Stastney
Title: Principal Executive Officer
Date: May 15, 2013

 

By: /s/ H. David Lester
Name: H. David Lester
Title: Principal Financial Officer and Director
Date: May 15, 2013

 

This certification has been furnished solely pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

 

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Stock Issued Under Consulting Agreement, shares     40,000  
Stock Issued Under Consulting Agreement, par value     $ 1.12  
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Term of Consulting Agreement       2 years
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MAJOR CUSTOMERS (Details Narrative)
3 Months Ended
Mar. 31, 2013
Mar. 31, 2012
Notes to Financial Statements    
Major Customers 72.00% 74.00%
XML 16 R46.htm IDEA: XBRL DOCUMENT v2.4.0.6
DEFERRED REVENUE (Details Narrative) (USD $)
Mar. 31, 2013
Dec. 31, 2012
Deferred Revenue Disclosure [Abstract]    
Deferred revenue $ 80,772 $ 49,252
XML 17 R33.htm IDEA: XBRL DOCUMENT v2.4.0.6
INCOME TAXES (Tables)
3 Months Ended
Mar. 31, 2013
Income Tax Disclosure [Abstract]  
FEDERAL INCOME TAX
    2013   2012
Federal income tax benefit attributable to:                
  Current operations   $ 36,000     $ 102,000  
  Valuation allowance     (36,000 )     (102,000 )
      Net provision for federal income tax   $ 0     $ 0  
DEFERRED TAX ASSET
    2013   2012
Deferred tax asset attributable to:                
  Net operating loss carryover   $ 4,742,000     $ 4,706,000  
  Valuation allowance     (4,742,000 )     (4,706,000 )
      Net deferred tax asset   $ 0     $ 0  
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INCOME TAXES - DEFERRED TAX ASSET (Details) (USD $)
Mar. 31, 2013
Dec. 31, 2012
Deferred tax asset attributable to:    
Net operating loss carryover $ 4,742,000 $ 4,706,000
Valuation allowance (4,742,000) (4,706,000)
Net deferred tax asset $ 0 $ 0
XML 20 R25.htm IDEA: XBRL DOCUMENT v2.4.0.6
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)
3 Months Ended
Mar. 31, 2013
Accounting Policies [Abstract]  
Basis of Presentation

Basis of Presentation

The accompanying unaudited interim consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America and the rules of the Securities and Exchange Commission (“SEC”), and should be read in conjunction with the audited financial statements and notes thereto contained in the Company’s Form 10-K filed with the SEC as of and for the year ended December 31, 2012. In the opinion of management, all adjustments necessary for the financial statements to be not misleading for the interim periods presented have been reflected herein. The results of operations for interim periods are not necessarily indicative of the results to be expected for the full year.

Accounting Basis

Accounting Basis

The Company uses the accrual basis of accounting and accounting principles generally accepted in the United States of America (“GAAP” accounting). The Company has adopted a December 31 fiscal year end.

Principles of Consolidation

Principles of Consolidation

The financial statements reflect the consolidated results of OptimizeRx Corporation (a Nevada corporation) and its wholly owned subsidiary OptimizeRx Corporation (a Michigan corporation). All material inter-company transactions have been eliminated in the consolidation.

Cash and Cash Equivalents

Cash and Cash Equivalents

For purposes of the accompanying financial statements, the Company considers all highly liquid instruments with an initial maturity of three months or less to be cash equivalents.

Fair Value of Financial Instruments

Fair Value of Financial Instruments

The fair value of cash, accounts receivable, prepaid expenses, patent rights, web development costs, accounts payable, accounts payable – related party, accrued expenses and deferred revenue approximates the carrying amount of these financial instruments due to their short-term nature. The fair value of long-term debt, which approximates its carrying value, is based on current rates at which the Company could borrow funds with similar remaining maturities.

Accounts Receivable and Allowance for Doubtful Accounts

Accounts Receivable and Allowance for Doubtful Accounts

Accounts receivable are reported at realizable value, net of allowances for doubtful accounts, which is estimated and recorded in the period the related revenue is recorded. The Company has a standardized approach to estimate and review the collectability of its receivables based on a number of factors, including the period they have been outstanding. Historical collection and payer reimbursement experience is an integral part of the estimation process related to allowances for doubtful accounts. In addition, the Company regularly assesses the state of its billing operations in order to identify issues, which may impact the collectability of these receivables or reserve estimates. Bad debt expense was $0 for the three months ended March 31, 2013 and 2012, respectively. The allowance for doubtful accounts was $0 as of March 31, 2013 and December 31, 2012, respectively.

Property and Equipment

Property and Equipment

The capital assets are being depreciated over their estimated useful lives, three to seven years using the straight-line method of depreciation for book purposes.

Revenue Recognition

Revenue Recognition

All revenue is recognized when it is earned. Revenues are generated either through the Company’s website activities, in which we earn revenue from advertising and lead generation activities, or from our SampleMD activities, which include offering setup within the systems and our offers, coupons, and vouchers that enable our customers to save money on medical products and services. The Company’s processes are monitored by third parties who collect revenues from clients on a per activity basis and report and forward the revenue to the Company’s account.

Research and Development

Research and Development

The Company’s key members are part of a continual research development team and monitor new technologies, trends, services and partnerships that can provide the Company with additional services, value to healthcare and pharmaceutical industries and to the patients it serves.

 

The Company seeks to educate team members through understanding of all market dynamics that have the potential to affect the business both short term and longer term. The primary goal is to help patients better afford and access the medicines their doctor prescribes, as well as other healthcare products and services they need. Based on this, the Company continually seeks better ways to meet this mission through technology, better user experiences and new ways to engage industries to provide new support for patients needing their products. The Company is always seeking new services and solutions to offer. At this time, the three current platforms provide robust opportunities and growth during the next five years.

Income Taxes

Income Taxes

Income taxes are computed using the asset and liability method. Under the asset and liability method, deferred income tax assets and liabilities are determined based on the differences between the financial reporting and tax bases of assets and liabilities and are measured using the currently enacted tax rates and laws. A valuation allowance is provided for the amount of deferred tax assets that, based on available evidence, are not expected to be realized.

Concentration of Credit Risks

Concentration of Credit Risks

The Company maintains its cash and cash equivalents in bank deposit accounts, which, at times, may exceed federally insured limits. The Company has not experienced any losses in such accounts; however, amounts in excess of the federally insured limit may be at risk if the bank experiences financial difficulties.

Use of Estimates

Use of Estimates

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Estimates and assumptions have been made in determining the depreciable lives of such assets and the allowance for doubtful accounts receivable. Actual results could differ from these estimates.

Earnings Per Common and Common Equivalent Share

Earnings Per Common and Common Equivalent Share

The computation of basic earnings per common share is computed using the weighted average number of common shares outstanding during the year. The computation of diluted earnings per common share is based on the weighted average number of shares outstanding during the year plus common stock equivalents which would arise from the exercise of warrants outstanding using the treasury stock method and the average market price per share during the year. Options, warrants and convertible preferred stock which are common stock equivalents are not included in the diluted earnings per share calculation for March 31, 2013 and 2012, respectively, since their effect is anti-dilutive.

Impairment of Long-Lived Assets

Impairment of Long-Lived Assets

The Company continually monitors events and changes in circumstances that could indicate carrying amounts of long-lived assets may not be recoverable. When such events or changes in circumstances are present, the Company assesses the recoverability of long-lived assets by determining whether the carrying value of such assets will be recovered through undiscounted expected future cash flows. If the total of the future cash flows is less than the carrying amount of those assets, the Company recognizes an impairment loss based on the excess of the carrying amount over the fair value of the assets. Assets to be disposed of are reported at the lower of the carrying amount or the fair value less costs to sell.

Recently Issued Accounting Guidance

Recently Issued Accounting Guidance

The Company does not expect the adoption of recently issued accounting pronouncements to have a significant impact on the Company’s results of operations, financial position or cash flow.

XML 21 R50.htm IDEA: XBRL DOCUMENT v2.4.0.6
STOCK OPTIONS AND WARRANTS - SUMMARY OF OPTIONS (Details) (USD $)
3 Months Ended
Mar. 31, 2013
Mar. 31, 2012
Notes to Financial Statements    
Beginning Balance, number of shares   405,000
Beginning Balance, weighted average exercise price   $ 1.01
Options granted, number of shares 0 75,000
Options granted, weighted average exercise price $ 0 $ 1.17
Options exercised, number of shares 0 0
Options exercised, weighted average exercise price $ 0 $ 0
Options expired, number of shares 0 (455,000)
Options expired, weighted average exercise price $ 0 $ (0.98)
Ending Balance, number of shares 25,000 25,000
Ending Balance, weighted average exercise price $ 1.58 $ 1.58
XML 22 R42.htm IDEA: XBRL DOCUMENT v2.4.0.6
PATENT RIGHTS AND INTANGIBLE ASSETS - PATENT RIGHTS AND INTANGIBLE ASSETS (Details) (USD $)
Mar. 31, 2013
Dec. 31, 2012
Goodwill and Intangible Assets Disclosure [Abstract]    
Patent rights and intangible assets $ 960,368 $ 930,000
Accumulated amortization (150,896) (136,764)
Patent rights and intangible assets, net $ 809,472 $ 793,236
XML 23 R37.htm IDEA: XBRL DOCUMENT v2.4.0.6
PREPAID EXPENSES - SCHEDULE OF PREPAID EXPENSES (Details) (USD $)
Mar. 31, 2013
Dec. 31, 2012
Notes to Financial Statements    
Insurance $ 5,617 $ 6,437
Rent 5,049 5,049
Consulting 21,670 31,672
Legal 0 25,000
Total prepaid expenses $ 32,336 $ 68,158
XML 24 R52.htm IDEA: XBRL DOCUMENT v2.4.0.6
STOCK OPTIONS AND WARRANTS (Details Narrative) (USD $)
3 Months Ended 6 Months Ended 12 Months Ended
Dec. 31, 2012
Mar. 31, 2012
Dec. 31, 2011
Jun. 30, 2012
Dec. 31, 2011
Nov. 21, 2011
May 31, 2011
Notes to Financial Statements              
Stock Option Vesting Period 1 year 4 months         1 year
Stock Option Exercise Price Per Share $ 1.58 $ 0.89       $ 0.73 $ 1.00
Individual Stock Option Issuance 25,000 50,000       100,000  
Individual Stock Option Expense   $ 25,039     $ 8,346    
Individual Stock Option Value 40,007 35,091          
Employees Stock Option Issuance             285,000
Employees Stock Option Value             320,585
Employees Share Based Compensation Expense 8,335 10,002   133,580 187,005    
Employees Stock Option Issuance 2     20,000        
Employees Exercise Price Per Share 2     $ 1.00        
Employees Stock Option Value 2     $ 19,270        
XML 25 R61.htm IDEA: XBRL DOCUMENT v2.4.0.6
SECURITIES REDEMPTION OPTION (Details Narrative) (USD $)
Jan. 10, 2013
Notes to Financial Statements  
Payment to Vicis Capital Master Fund $ 9,000,000
XML 26 R47.htm IDEA: XBRL DOCUMENT v2.4.0.6
RELATED PARTY TRANSACTIONS (Details Narrative) (USD $)
Dec. 31, 2010
Related Party Transactions [Abstract]  
Share Based Compensation Arrangement of Stock Options Issued 300,000
Common Stock Issued For Purchase Of Patent 200,000
Share Based Compensation Arrangement of Stock Options Value $ 360,000
Common Stock Value On Grant Date $ 570,000
XML 27 R9.htm IDEA: XBRL DOCUMENT v2.4.0.6
PROPERTY AND EQUIPMENT
3 Months Ended
Mar. 31, 2013
Property, Plant and Equipment [Abstract]  
PROPERTY AND EQUIPMENT

 

The Company owned equipment recorded at cost which consisted of the following as of March 31, 2013 and December 31, 2012:

 

    2013   2012
Computer equipment   $ 22,360     $ 22,360  
Furniture and fixtures     11,088       11,088  
     Subtotal     33,448       33,448  
Accumulated depreciation     (14,170 )     (12,763 )
    Property and equipment, net   $ 19,278     $ 20,685  

 

Depreciation expense was $1,407 and $1,300 for the three months ended March 31, 2013 and 2012, respectively.

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PATENT RIGHTS AND INTANGIBLE ASSETS (Details Narrative) (USD $)
3 Months Ended
Mar. 31, 2013
Mar. 31, 2012
Apr. 26, 2010
Goodwill and Intangible Assets Disclosure [Abstract]      
Common stock shares granted to acquire exclusive patent rights     300,000
Options granted to acquire exclusive patent rights     200,000
Options granted to acquire exclusive patent rights, value     $ 360,000
Common stock shares granted to acquire exclusive patent rights, value     570,000
Useful life of Patent 17 years    
Amortization Expense of Patent $ 14,132 $ 13,676  

XML 30 R29.htm IDEA: XBRL DOCUMENT v2.4.0.6
PATENT RIGHTS AND INTANGIBLE ASSETS (Tables)
3 Months Ended
Mar. 31, 2013
Goodwill and Intangible Assets Disclosure [Abstract]  
PATENT RIGHTS AND INTANGIBLE ASSETS
    2013   2012
Patent rights and intangible assets   $ 960,368     $ 930,000  
Accumulated amortization     (150,896 )     (136,764 )
    Patent rights and intangible assets, net   $ 809,472     $ 793,236  
XML 31 R28.htm IDEA: XBRL DOCUMENT v2.4.0.6
WEB DEVELOPMENT COSTS (Tables)
3 Months Ended
Mar. 31, 2013
Notes to Financial Statements  
WEBSITE DEVELOPMENT COSTS
    2013   2012
OptimizeRx web development   $ 154,133     $ 154,133  
SampleMD web development     602,517       602,517  
    Subtotal, web development costs     756,650       756,650  
Accumulated amortization     (342,924 )     (310,352 )
Impairment     (59,083 )     (59,083 )
    Web development costs, net   $ 354,643     $ 387,215  
XML 32 R56.htm IDEA: XBRL DOCUMENT v2.4.0.6
INCOME TAXES - FEDERAL INCOME TAX (Details) (USD $)
3 Months Ended
Mar. 31, 2013
Mar. 31, 2012
Federal income tax benefit attributable to:    
Current operations $ 36,000 $ 102,000
Less valuation allowance (36,000) (102,000)
Net provision for federal income tax $ 0 $ 0
XML 33 R44.htm IDEA: XBRL DOCUMENT v2.4.0.6
ACCRUED EXPENSES - ACCRUED EXPENSES (Details) (USD $)
Mar. 31, 2013
Dec. 31, 2012
Notes to Financial Statements    
Accrued compensation $ 43,750 $ 0
Accrued audit fees 0 6,000
Total accrued expenses $ 43,750 $ 6,000
XML 34 R30.htm IDEA: XBRL DOCUMENT v2.4.0.6
ACCRUED EXPENSES (Tables)
3 Months Ended
Mar. 31, 2013
Notes to Financial Statements  
ACCRUED EXPENSES
    2013   2012
Accrued compensation   $ 43,750     $ 0  
Accrued audit fees     0       6,000  
  Total accrued expenses   $ 43,750     $ 6,000  
XML 35 R31.htm IDEA: XBRL DOCUMENT v2.4.0.6
STOCK OPTIONS AND WARRANTS (Tables)
3 Months Ended
Mar. 31, 2013
Notes to Financial Statements  
SUMMARY OF OPTIONS
    Number of Options   Weighted average exercise price
  Outstanding, January 1, 2012       405,000     $ 1.01  
  Granted - 2012       75,000       1.17  
  Exercised - 2012       0       0  
  Expired - 2012       (455,000 )     (.98 )
      Balance, December 31, 2012       25,000       1.58  
  Granted - 2013       0       0  
  Exercised - 2013       0       0  
  Expired - 2013       0       0  
      Balance, March 31, 2013       25,000     $ 1.58  
SUMMARY OF WARRANTS
    Number of Warrants   Weighted average exercise price
  Outstanding, January 1, 2012       14,344,434     $ 2.41  
  Granted - 2012       0       0  
  Exercised - 2012       0       0  
  Expired - 2012       0       0  
      Balance, December 31, 2012       14,344,434       2.41  
  Granted - 2013       0       0  
  Exercised - 2013       0       0  
  Expired - 2013       0       0  
      Balance, March 31, 2013       14,344,434     $ 2.41  
XML 36 R8.htm IDEA: XBRL DOCUMENT v2.4.0.6
PREPAID EXPENSES
3 Months Ended
Mar. 31, 2013
Notes to Financial Statements  
PREPAID EXPENSES

 

Prepaid expenses consisted of the following as of March 31, 2013 and December 31, 2012:

 

    2013   2012
Insurance   $ 5,617     $ 6,437  
Rent     5,049       5,049  
Consulting     21,670       31,672  
Legal     0       25,000  
Total prepaid expenses   $ 32,336     $ 68,158  

 

XML 37 R32.htm IDEA: XBRL DOCUMENT v2.4.0.6
OPERATING LEASES (Tables)
3 Months Ended
Mar. 31, 2013
Leases [Abstract]  
OPERATING LEASES
   Year ended December 31, 2013     $ 60,591  
  2014       55,542  
  2015       0  
  Total lease commitment     $ 116,133  
XML 38 R40.htm IDEA: XBRL DOCUMENT v2.4.0.6
WEB DEVELOPMENT COSTS - WEB DEVELOPMENT COSTS (Details) (USD $)
Mar. 31, 2013
Dec. 31, 2012
Notes to Financial Statements    
OptimizeRx web development $ 154,133 $ 154,133
SampleMD web development 602,517 602,517
Subtotal, web development costs 756,650 756,650
Accumulated amortization (342,924) (310,352)
Impairment (59,083) (59,083)
Web development costs, net $ 354,643 $ 387,215
XML 39 R53.htm IDEA: XBRL DOCUMENT v2.4.0.6
OPERATING LEASES - OPERATING LEASES (Details) (USD $)
12 Months Ended
Dec. 31, 2015
Dec. 31, 2014
Dec. 31, 2013
Leases [Abstract]      
Minimum Annual Lease Amount $ 0 $ 55,542 $ 60,591
Total 3 year Lease Commitment $ 116,133    
XML 40 R2.htm IDEA: XBRL DOCUMENT v2.4.0.6
Balance Sheets (USD $)
Mar. 31, 2013
Dec. 31, 2012
Current Assets    
Cash and cash equivalents $ 260,394 $ 284,263
Accounts receivable 660,669 616,798
Prepaid expenses 32,336 68,158
Total Current Assets 953,399 969,219
Property and equipment, net 19,278 20,685
Other Assets    
Patent rights, net 809,472 793,236
Web development costs, net 354,643 387,215
Security deposit 5,049 5,049
Total Other Assets 1,169,164 1,185,500
TOTAL ASSETS 2,141,841 2,175,404
Current Liabilities    
Accounts payable - trade 56,686 54,693
Accounts payable - related party 570,000 570,000
Accrued expenses 43,750 6,000
Deferred revenue 80,772 49,252
Total Liabilities 751,208 679,945
Stockholders Equity    
Common stock, $.001 par value, 500,000,000 shares authorized, 14,232,496 and 14,232,496 shares issued and outstanding 14,232 14,232
Preferred stock, $.001 par value, 10,000,000 shares authorized, 65 shares issued and outstanding 0 0
Stock warrants 20,058,051 20,058,051
Additional paid-in-capital 6,164,666 6,164,666
Accumulated deficit (24,846,316) (24,741,490)
Total Stockholders Equity 1,390,633 1,495,459
TOTAL LIABILITIES AND STOCKHOLDERS EQUITY $ 2,141,841 $ 2,175,404
XML 41 R45.htm IDEA: XBRL DOCUMENT v2.4.0.6
ACCRUED EXPENSES (Details Narrative) (USD $)
Mar. 31, 2013
Jan. 14, 2013
Dec. 31, 2012
Notes to Financial Statements      
Annual Compensation for CEO   $ 175,000  
Issuance of stock options to CEO, shares   2,000,000  
Issuance of stock options to CEO, par value   $ 1  
Term of options agreement   5 years  
Exercisable date   Jan. 01, 2014  
Accrued compensation $ 43,750   $ 0
XML 42 R6.htm IDEA: XBRL DOCUMENT v2.4.0.6
NATURE OF BUSINESS
3 Months Ended
Mar. 31, 2013
Organization, Consolidation and Presentation of Financial Statements [Abstract]  
NATURE OF BUSINESS

 

Optimizer Systems, LLC was formed in the State of Michigan on January 31, 2006. It then became a corporation in the State of Michigan on October 22, 2007 and changed its name to OptimizeRx Corporation. On April 14, 2008, RFID, Ltd., a Colorado corporation, consummated a reverse merger by entering into a share exchange agreement with the stockholders of OptimizeRx Corporation, pursuant to which the stockholders of OptimizeRx Corporation exchanged all of the issued and outstanding capital stock of OptimizeRx Corporation for 1,256,958 shares of common stock of RFID, Ltd., representing 100% of the outstanding capital stock of RFID, Ltd. As of April 30, 2008, RFID’s officers and directors resigned their positions and RFID changed its business to OptimizeRx’s business. On April 15, 2008, RFID, Ltd.’s corporate name was changed to OptimizeRx Corporation. On September 4, 2008, a migratory merger was completed, thereby changing the state of incorporation from Colorado to Nevada, resulting in the current corporate structure, in which OptimizeRx Corporation, a Nevada corporation, is the parent corporation, and OptimizeRx Corporation, a Michigan corporation, is a wholly-owned subsidiary (together, "OptimizeRx" and "the Company").

 

The wholly-owned subsidiary, OptimizeRx Corporation, is a technology solutions company targeting the health care industry. Their objective is to bring better access to better care through connecting patients, physicians and pharmaceutical manufacturers through technology. Once defined as a marketing and advertising company through its consumer website, OptimizeRx is maturing as a technology solutions provider as it launched its direct to physician solution, SampleMD. SampleMD allows physicians to search, print and send available sample trial vouchers and/or co-pay coupons on behalf of their patients. The SampleMD solution can either sit on the doctor’s desktop or can be integrated into the ePrescribing or Electronic Medical Records applications. OptimizeRx solutions provide pharmaceutical manufacturers either a direct to consumer and/or direct to physician channels for communicating and promoting their products. It provides health care providers a means to provide sampling and coupons without having to physically store samples on site, and it provides better access and affordability to the patients.

XML 43 R59.htm IDEA: XBRL DOCUMENT v2.4.0.6
CONTINGENT LIABILITY (Details Narrative) (USD $)
Jan. 14, 2013
Notes to Financial Statements  
Annual Compensation for CEO $ 175,000
Issuance of stock options to CEO, shares 2,000,000
Issuance of stock options to CEO, par value $ 1
Term of options agreement 5 years
Exercisable date Jan. 01, 2014
XML 44 R35.htm IDEA: XBRL DOCUMENT v2.4.0.6
NATURE OF BUSINESS (Details Narrative)
3 Months Ended
Mar. 31, 2013
Apr. 14, 2008
Organization, Consolidation and Presentation of Financial Statements [Abstract]    
Date of Organization 2006-01-31  
Date of Incorporation Oct. 22, 2007  
Capital stock of OptimizeRx Corporation exchanged for common stock of RFID, Ltd.   1,256,958
Ownership of outstanding capital stock of RFID, Ltd.   100.00%
XML 45 R22.htm IDEA: XBRL DOCUMENT v2.4.0.6
OPERATING EXPENSES
3 Months Ended
Mar. 31, 2013
Notes to Financial Statements  
OPERATING EXPENSES

 

Operating expenses consisted of the following for the three months ended March 31, 2013 and 2012, respectively:

 

    2013   2012
Advertising   $ 3,340     $ 11,270  
Professional fees     53,098       38,003  
Consulting     20,407       6,615  
Salaries, wages and benefits     375,071       306,895  
Rent     15,148       16,918  
Depreciation and amortization     48,111       46,023  
Stock-based compensation     10,002       127,548  
Revenue share expense     40,203       0  
General and administrative     208,792       77,050  
Total Operating Expenses   $ 774,172     $ 630,322  

 

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) (USD $)
3 Months Ended
Mar. 31, 2013
Mar. 31, 2012
Dec. 31, 2012
Accounting Policies [Abstract]      
Fiscal Year End --12-31    
Bad Debt Expense $ 0 $ 0  
Allowance for doubtful accounts $ 0   $ 0
Capital Assets Useful Life, Minimum 3 years    
Capital Assets Useful Life, Maximum 7 years    
XML 47 R24.htm IDEA: XBRL DOCUMENT v2.4.0.6
SECURITIES REDEMPTION OPTION
3 Months Ended
Mar. 31, 2013
Notes to Financial Statements  
SECURITIES REDEMPTION OPTION

On January 10, 2013, the Company entered into a Securities Redemption Option Agreement with Vicis Capital Master Fund (“Vicis”) that provides the Company with an option to purchase all of the outstanding shares and derivative securities held by Vicis for total payment of nine million dollars ($9,000,000). The shares and derivative securities include the Series A Convertible Preferred Stock, Series B Convertible Preferred Stock, Common Stock, and warrants to purchase shares of Series A Convertible Preferred Stock and Series B Convertible Preferred Stock held by Vicis. The Company’s option expires on December 31, 2013 and may be extinguished if Vicis sells its securities before the Company exercises its option.

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XML 49 R7.htm IDEA: XBRL DOCUMENT v2.4.0.6
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
3 Months Ended
Mar. 31, 2013
Accounting Policies [Abstract]  
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

 

Basis of Presentation

The accompanying unaudited interim consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America and the rules of the Securities and Exchange Commission (“SEC”), and should be read in conjunction with the audited financial statements and notes thereto contained in the Company’s Form 10-K filed with the SEC as of and for the year ended December 31, 2012. In the opinion of management, all adjustments necessary for the financial statements to be not misleading for the interim periods presented have been reflected herein. The results of operations for interim periods are not necessarily indicative of the results to be expected for the full year.

 

Accounting Basis

The Company uses the accrual basis of accounting and accounting principles generally accepted in the United States of America (“GAAP” accounting). The Company has adopted a December 31 fiscal year end.

 

Principles of Consolidation

The financial statements reflect the consolidated results of OptimizeRx Corporation (a Nevada corporation) and its wholly owned subsidiary OptimizeRx Corporation (a Michigan corporation). All material inter-company transactions have been eliminated in the consolidation.

OPTIMIZERx CORPORATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

MARCH 31, 2013

 

NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

 

Cash and Cash Equivalents

For purposes of the accompanying financial statements, the Company considers all highly liquid instruments with an initial maturity of three months or less to be cash equivalents.

 

Fair Value of Financial Instruments

The fair value of cash, accounts receivable, prepaid expenses, patent rights, web development costs, accounts payable, accounts payable – related party, accrued expenses and deferred revenue approximates the carrying amount of these financial instruments due to their short-term nature. The fair value of long-term debt, which approximates its carrying value, is based on current rates at which the Company could borrow funds with similar remaining maturities.

 

Accounts Receivable and Allowance for Doubtful Accounts

Accounts receivable are reported at realizable value, net of allowances for doubtful accounts, which is estimated and recorded in the period the related revenue is recorded. The Company has a standardized approach to estimate and review the collectability of its receivables based on a number of factors, including the period they have been outstanding. Historical collection and payer reimbursement experience is an integral part of the estimation process related to allowances for doubtful accounts. In addition, the Company regularly assesses the state of its billing operations in order to identify issues, which may impact the collectability of these receivables or reserve estimates. Bad debt expense was $0 for the three months ended March 31, 2013 and 2012, respectively. The allowance for doubtful accounts was $0 as of March 31, 2013 and December 31, 2012, respectively.

 

Property and Equipment

The capital assets are being depreciated over their estimated useful lives, three to seven years using the straight-line method of depreciation for book purposes.

 

Revenue Recognition

All revenue is recognized when it is earned. Revenues are generated either through the Company’s website activities, in which we earn revenue from advertising and lead generation activities, or from our SampleMD activities, which include offering setup within the systems and our offers, coupons, and vouchers that enable our customers to save money on medical products and services. The Company’s processes are monitored by third parties who collect revenues from clients on a per activity basis and report and forward the revenue to the Company’s account.

 

Research and Development

The Company’s key members are part of a continual research development team and monitor new technologies, trends, services and partnerships that can provide the Company with additional services, value to healthcare and pharmaceutical industries and to the patients it serves.

 

The Company seeks to educate team members through understanding of all market dynamics that have the potential to affect the business both short term and longer term. The primary goal is to help patients better afford and access the medicines their doctor prescribes, as well as other healthcare products and services they need. Based on this, the Company continually seeks better ways to meet this mission through technology, better user experiences and new ways to engage industries to provide new support for patients needing their products. The Company is always seeking new services and solutions to offer. At this time, the three current platforms provide robust opportunities and growth during the next five years.

OPTIMIZERx CORPORATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

MARCH 31, 2013

 

NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

 

Income Taxes

Income taxes are computed using the asset and liability method. Under the asset and liability method, deferred income tax assets and liabilities are determined based on the differences between the financial reporting and tax bases of assets and liabilities and are measured using the currently enacted tax rates and laws. A valuation allowance is provided for the amount of deferred tax assets that, based on available evidence, are not expected to be realized.

 

Concentration of Credit Risks

The Company maintains its cash and cash equivalents in bank deposit accounts, which, at times, may exceed federally insured limits. The Company has not experienced any losses in such accounts; however, amounts in excess of the federally insured limit may be at risk if the bank experiences financial difficulties.

 

Use of Estimates

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Estimates and assumptions have been made in determining the depreciable lives of such assets and the allowance for doubtful accounts receivable. Actual results could differ from these estimates.

 

Earnings Per Common and Common Equivalent Share

The computation of basic earnings per common share is computed using the weighted average number of common shares outstanding during the year. The computation of diluted earnings per common share is based on the weighted average number of shares outstanding during the year plus common stock equivalents which would arise from the exercise of warrants outstanding using the treasury stock method and the average market price per share during the year. Options, warrants and convertible preferred stock which are common stock equivalents are not included in the diluted earnings per share calculation for March 31, 2013 and 2012, respectively, since their effect is anti-dilutive.

 

Impairment of Long-Lived Assets

The Company continually monitors events and changes in circumstances that could indicate carrying amounts of long-lived assets may not be recoverable. When such events or changes in circumstances are present, the Company assesses the recoverability of long-lived assets by determining whether the carrying value of such assets will be recovered through undiscounted expected future cash flows. If the total of the future cash flows is less than the carrying amount of those assets, the Company recognizes an impairment loss based on the excess of the carrying amount over the fair value of the assets. Assets to be disposed of are reported at the lower of the carrying amount or the fair value less costs to sell.

 

Recently Issued Accounting Guidance

The Company does not expect the adoption of recently issued accounting pronouncements to have a significant impact on the Company’s results of operations, financial position or cash flow.

XML 50 R3.htm IDEA: XBRL DOCUMENT v2.4.0.6
Balance Sheets (Parenthetical) (USD $)
Mar. 31, 2013
Dec. 31, 2012
Statement of Financial Position [Abstract]    
Common Stock, Par Value $ 0.001 $ 0.001
Common Stock, Shares Authorized 500,000,000 500,000,000
Common Stock, Issued 14,232,496 14,232,496
Preferred Stock, Par Value $ 0.001 $ 0.001
Preferred Stock, Shares Authorized 10,000,000 10,000,000
Preferred Stock, Issued 65 65
XML 51 R17.htm IDEA: XBRL DOCUMENT v2.4.0.6
STOCK OPTIONS AND WARRANTS
3 Months Ended
Mar. 31, 2013
Notes to Financial Statements  
STOCK OPTIONS AND WARRANTS

 

The Company accounts for employee stock-based compensation in accordance with the guidance of ASC Topic 718: Compensation - Stock Compensation, which requires all share-based payments to employees, including grants of employee stock options, to be recognized in the financial statements based on their fair values.

 

The Company follows ASC Topic 505-50, formerly EITF 96-18, “Accounting for Equity Instruments that are Issued to Other than Employees for Acquiring, or in Conjunction with Selling Goods and Services,” for stock options and warrants issued to consultants and other non-employees. In accordance with ASC Topic 505-50, these stock options and warrants issued as compensation for services provided to the Company are accounted for based upon the fair value of the services provided or the estimated fair market value of the option or warrant, whichever can be more clearly determined. The fair value of the equity instrument is charged directly to compensation expense and additional paid-in capital over the period during which services are rendered.

 

On May 31, 2011, the Company issued 285,000 stock options to 3 employees at an exercise price of $1.00. The options were valued on the grant date using the Black-Scholes option-pricing model with the following assumptions: dividend yield of 0%, expected volatility of 218%, risk-free interest rate of 1.68% and expected life of 60 months. The total value of the options was $320,585. The options vest over one year. The Company recognized share-based compensation expense of $187,005 during the year ended December 31, 2011. The remaining balance of $133,580 was recognized over the first five months of 2012.

 

During the quarter ended December 31, 2011, the Company issued 20,000 stock options to 2 employees at an exercise price of $1.00. The options were valued on the grant date using the Black-Scholes option-pricing model with the following assumptions: dividend yield of 0%, expected volatility of 204-205%, risk-free interest rate of 0.88-0.93% and expected life of 60 months. The total value of the options was $19,270. The options vest over one year.  The Company recognized share-based compensation expense of $2,480 during the year ended December 31, 2011 and $4,818 during the quarter ended March 31, 2012. The remaining balance was recognized during the remainder of 2012. 

 

On November 21, 2011, the Company issued 100,000 stock options to an individual at an exercise price of $0.73. The options were valued on the grant date using the Black-Scholes option-pricing model with the following assumptions: dividend yield of 0%, expected volatility of 205%, risk-free interest rate of 0.92% and expected life of 60 months.  The Company recognized expenses of $8,346 during the year ended December 31, 2011 and $25,039 during the quarter ended March 31, 2012. The remaining balance was recognized during the remainder of 2012.

 

During the quarter ended March 31, 2012, the Company issued 50,000 stock options to 4 non-employees at an exercise price of $0.89. The options were valued on the grant date using the Black-Scholes option-pricing model with the following assumptions: dividend yield of 0%, expected volatility of 198%, risk-free interest rate of 0.65% and expected life of 48 months. The total value of the options was $35,091. The options vest over 4 months. The Company recognized share-based compensation expense of $17,546 during the three months ended March 31, 2012. The balance was expensed during the three months ended June 30, 2012.

OPTIMIZERx CORPORATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

MARCH 31, 2013

 

NOTE 12 – STOCK OPTIONS AND WARRANTS (CONTINUED)

 

During the quarter ended December 31, 2012, the Company issued 25,000 stock options to a non-employee at an exercise price of $1.58. The options were valued on the grant date using the Black-Scholes option-pricing model with the following assumptions: dividend yield of 0%, expected volatility of 200%, risk-free interest rate of 0.67% and expected life of 60 months. The total value of the options was $40,007. The options vest over 1 year. The Company recognized share-based compensation expense of $8,335 during the three months ended December 31, 2012 and $10,002 during the three months ended March 31, 2013. The remaining balance will be recognized over the remainder of 2013.

 

The Company had the following options outstanding as of March 31, 2013:

 

    Number of Options   Weighted average exercise price
  Outstanding, January 1, 2012       405,000     $ 1.01  
  Granted - 2012       75,000       1.17  
  Exercised - 2012       0       0  
  Expired - 2012       (455,000 )     (.98 )
      Balance, December 31, 2012       25,000       1.58  
  Granted - 2013       0       0  
  Exercised - 2013       0       0  
  Expired - 2013       0       0  
      Balance, March 31, 2013       25,000     $ 1.58  

 

The Company had the following warrants outstanding as of March 31, 2013:

 

    Number of Warrants   Weighted average exercise price
  Outstanding, January 1, 2012       14,344,434     $ 2.41  
  Granted - 2012       0       0  
  Exercised - 2012       0       0  
  Expired - 2012       0       0  
      Balance, December 31, 2012       14,344,434       2.41  
  Granted - 2013       0       0  
  Exercised - 2013       0       0  
  Expired - 2013       0       0  
      Balance, March 31, 2013       14,344,434     $ 2.41  

 

XML 52 R1.htm IDEA: XBRL DOCUMENT v2.4.0.6
Document and Entity Information
3 Months Ended
Mar. 31, 2013
Document And Entity Information  
Entity Registrant Name OptimizeRx Corp
Entity Central Index Key 0001448431
Document Type 10-Q
Document Period End Date Mar. 31, 2013
Amendment Flag false
Current Fiscal Year End Date --12-31
Is Entity a Well-known Seasoned Issuer? No
Is Entity a Voluntary Filer? No
Is Entity's Reporting Status Current? Yes
Entity Filer Category Smaller Reporting Company
Entity Common Stock, Shares Outstanding 14,232,496
Document Fiscal Period Focus Q1
Document Fiscal Year Focus 2013
XML 53 R18.htm IDEA: XBRL DOCUMENT v2.4.0.6
OPERATING LEASES
3 Months Ended
Mar. 31, 2013
Leases [Abstract]  
OPERATING LEASES

 

The Company signed a lease for new office space on December 1, 2011 at an approximate rent of $5,000 per month. The new offices are in Rochester, Michigan. The lease is for three years with an option to renew for an additional two years at approximately $5,200 per month with six months advance notice to exercise the option. Minimum annual rent is as follows for the initial term of the lease:

 

   Year ended December 31, 2013     $ 60,591  
  2014       55,542  
  2015       0  
  Total lease commitment     $ 116,133  

XML 54 R4.htm IDEA: XBRL DOCUMENT v2.4.0.6
Statements of Operations (USD $)
3 Months Ended
Mar. 31, 2013
Mar. 31, 2012
REVENUE    
Sales $ 669,290 $ 329,403
TOTAL REVENUE 669,290 329,403
EXPENSES    
Operating expenses 774,172 630,322
TOTAL EXPENSES 774,172 630,322
OPERATING (LOSS) (104,882) (300,919)
OTHER INCOME (EXPENSE)    
Interest income 56 185
TOTAL OTHER INCOME (EXPENSE) 56 185
INCOME BEFORE PROVISION FOR INCOME TAXES (104,826) (300,734)
PROVISION FOR INCOME TAXES 0 0
NET (LOSS) $ (104,826) $ (300,734)
WEIGHTED AVERAGE NUMBER OF SHARES OUTSTANDING: BASIC AND DILUTED 14,232,196 14,192,496
NET LOSS PER SHARE: BASIC AND DILUTED $ (0.01) $ (0.02)
XML 55 R12.htm IDEA: XBRL DOCUMENT v2.4.0.6
ACCRUED EXPENSES
3 Months Ended
Mar. 31, 2013
Notes to Financial Statements  
ACCRUED EXPENSES

 

On January 14, 2013, the Company hired a new CEO. The employment agreement requires annual compensation of $175,000 that will be accrued and deferred until at least January 1, 2014. Additionally, the agreement requires the issuance of 2,000,000 options with an exercise price of $1.00 for a term of five years. The options are not exercisable until at least January 1, 2014. The Company has accrued $43,750, or three months compensation, at March 31, 2013.

 

Accrued expenses consisted of the following as of March 31, 2013 and December 31, 2012:

 

 

    2013   2012
Accrued compensation   $ 43,750     $ 0  
Accrued audit fees     0       6,000  
  Total accrued expenses   $ 43,750     $ 6,000  

 

XML 56 R11.htm IDEA: XBRL DOCUMENT v2.4.0.6
PATENT RIGHTS AND INTANGIBLE ASSETS
3 Months Ended
Mar. 31, 2013
Goodwill and Intangible Assets Disclosure [Abstract]  
PATENT RIGHTS AND INTANGIBLE ASSETS

 

On April 26, 2010, the Company acquired from an officer and shareholder the technical contributions and assignment of all exclusive rights to and for the SampleMD patent currently in process in exchange for 300,000 shares of common stock to be granted at the discretion of the seller in addition to 200,000 stock options valued at $360,000. The shares were valued on the grant date at $570,000 and have been recorded as a payable to the related party.

 

The Company has capitalized costs in purchasing the SampleMD patent, which consisted of the following as of March 31, 2013 and December 31, 2012:

 

    2013   2012
Patent rights and intangible assets   $ 960,368     $ 930,000  
Accumulated amortization     (150,896 )     (136,764 )
    Patent rights and intangible assets, net   $ 809,472     $ 793,236  

 

The Company began amortizing the patent, using the straight-line method over the estimated useful life of 17 years, once it was put into service in July 2010. In 2013, the Company began incurring costs related to defense of the patent. These costs have been capitalized and will be amortized using the straight-line method over the remaining useful life of the original patent. Amortization expense was $14,132 and $13,676 for the three months ended March 31, 2013 and 2012, respectively.

XML 57 R23.htm IDEA: XBRL DOCUMENT v2.4.0.6
SUBSEQUENT EVENTS
3 Months Ended
Mar. 31, 2013
Subsequent Events [Abstract]  
SUBSEQUENT EVENTS

 

In accordance with ASC 855-10, the Company has analyzed its operations subsequent to March 31, 2013 through the date these financial statements were issued and has determined that it does not have any material subsequent events to disclose in these financial statements other than the events described above.

XML 58 R19.htm IDEA: XBRL DOCUMENT v2.4.0.6
MAJOR CUSTOMERS
3 Months Ended
Mar. 31, 2013
Notes to Financial Statements  
MAJOR CUSTOMERS

 

The Company had three major customers that accounted for 72% and four major customers that accounted for 74% of the Company’s revenues for the three months ended March 31, 2013 and 2012, respectively. The Company expects to continue to maintain these relationships with the customers.

XML 59 R15.htm IDEA: XBRL DOCUMENT v2.4.0.6
COMMON STOCK
3 Months Ended
Mar. 31, 2013
Equity [Abstract]  
COMMON STOCK

 

OptimizeRx Corporation has 500,000,000 shares of $.001 par value common stock authorized as of December 31, 2012.

 

There were 14,232,496 and 14,232,496 common shares issued and outstanding at March 31, 2013 and December 31, 2012, respectively.

 

On June 1, 2012, the Company entered into a consulting agreement with North Coast Advisors, Inc. for various services. The Company agreed to issue 40,000 shares of common stock as of the date of the contract. However, these shares were not issued until July 12, 2012. The Company also agreed to issue an additional 40,000 shares every six months in alignment with the agreement renewal up to the two years of the agreement. The first 40,000 shares were valued at the Company’s common stock price as of the date of the contract, which was $1.12/share and has been expensed. No additional shares were issued as of March 31, 2013.

XML 60 R60.htm IDEA: XBRL DOCUMENT v2.4.0.6
OPERATING EXPENSES - OPERATING EXPENSES (Details) (USD $)
3 Months Ended
Mar. 31, 2013
Mar. 31, 2012
Notes to Financial Statements    
Advertising $ 3,340 $ 11,270
Professional fees 53,098 38,003
Consulting 20,407 6,615
Salaries, wages and benefits 375,071 306,895
Rent 15,148 16,918
Depreciation and amortization 48,111 46,023
Stock-based compensation 10,002 127,548
Revenue share expense 40,203 0
General and administrative 208,792 77,050
Total Operating Expenses $ 774,172 $ 630,322
XML 61 R13.htm IDEA: XBRL DOCUMENT v2.4.0.6
DEFERRED REVENUE
3 Months Ended
Mar. 31, 2013
Deferred Revenue Disclosure [Abstract]  
DEFERRED REVENUE

 

The Company has signed several contracts with customers for either the distribution or redemption of coupons. The payments are not taken into revenue until either the coupon is distributed to a patient or the coupon has been redeemed depending on the specific contract. The distributions and redemptions are tracked by the company’s administrative tool. Additionally, customer setup contracts that have been paid in full are deferred until the Company has completed the obligations of the contacts. Deferred revenue was $80,772 and $49,252 as of March 31, 2013 and December 31, 2012, respectively.

XML 62 R14.htm IDEA: XBRL DOCUMENT v2.4.0.6
RELATED PARTY TRANSACTIONS
3 Months Ended
Mar. 31, 2013
Related Party Transactions [Abstract]  
RELATED PARTY TRANSACTIONS

 

During the year ended December 31, 2010, the Company acquired from an officer and shareholder the technical contributions and assignment of all exclusive rights to and for the SampleMD patent currently in process in exchange for 300,000 shares of common stock to be granted at the discretion of the seller in addition to 200,000 stock options valued at $360,000. The shares were valued on the grant date at $570,000 and have been recorded as a payable to the related party.

XML 63 R16.htm IDEA: XBRL DOCUMENT v2.4.0.6
PREFERRED STOCK
3 Months Ended
Mar. 31, 2013
Equity [Abstract]  
PREFERRED STOCK

 

Series A Preferred

 

During the year ended December 31, 2008, 35 preferred shares were issued for $3,500,000. Issuance costs totaled $515,000 resulting in net proceeds of $2,985,000. The 35 shares are convertible to 3,500,000 shares of common stock and bear a 10% cumulative dividend. In addition, there was a warrant issued to purchase 6,000,000 shares of common stock at an exercise price of $2 for a period of seven years.

 

The holders of the preferred stock are entitled to semi-annual dividends payable on the stated value of the Series A preferred stock at a rate of 10% per annum, which shall be cumulative, and accrue daily from the issuance date. The dividends may be paid in cash or shares of the Company's common stock at management’s discretion. If after the conversion eligibility date, the market price for the common stock for any ten consecutive trading days in which the stock trades for over $2 per share and trading exceeds 100,000 shares per day, the preferred shareholders can be required to convert their shares to common stock. Each share of Series A preferred stock shall also be convertible at the option of the holder into that number of shares of common stock of the Company at the stated value of such share at a $1 conversion price.

 

The holder may cause this conversion at the time the shares are eligible for resale by the holder. The conversion price is subject to adjustment as hereinafter provided, at any time, or from time to time upon the terms and in the manner hereinafter set forth in the shareholder agreement. There is no conversion expiration date, however, the holder must provide 30 days notice for the registration of the conversion.

OPTIMIZERx CORPORATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

MARCH 31, 2013

 

NOTE 11 – PREFERRED STOCK (CONTINUED)

 

Series A Preferred Continued

 

On May 12, 2010, the Company’s Board declared and issued 236,598 common shares as payment for all cumulative and current semi-annual dividends. On November 16, 2010, the Company’s Board declared and issued 173,922 common shares for its semi-annual dividend payment. On March 25, 2011, the Company’s Board declared and issued 176,768 common shares for its semi-annual dividend payment. On September 21, 2011, the Company's Board declared and issued 156,306 common shares for its semi-annual dividend payment. The Company has undeclared dividends that were due in February and September 2012 totaling $350,000 as of December 31, 2012 and undeclared dividends of $175,000 due in February 2013.

 

Series B Preferred

 

During the year ended December 31, 2010, 15 preferred shares were issued for $1,500,000. The 15 shares are convertible to 1,500,000 shares of common stock and bear a 10% cumulative dividend. In addition, there was a warrant issued to purchase 3,000,000 shares of common stock at an exercise price of $3 for a period of seven years.

 

The preferred stock was issued for $1,500,000 less associated issuance costs of $350,000 for net proceeds of $1,150,000. Additionally, 3,000,000 common stock warrants were issued with the preferred stock. Based on the fair values of the preferred stock and common stock warrants on the issue date, $341,100 was allocated to preferred stock and $1,158,900 was allocated to the common stock warrants. Equity issuance costs of $350,000 were allocated to the preferred stock.

 

During the quarter ended September 30, 2011, 15 preferred shares were issued to an investor for $1,500,000. The 15 shares are convertible to 1,500,000 shares of common stock and bear a 10% cumulative dividend. In addition, there was a warrant issued to purchase 1,000,000 shares of common stock at an exercise price of $3 for a period of seven years. Based on the fair values of the preferred stock and common stock warrants on the issue date, $855,460 was allocated to preferred stock and $644,540 was allocated to the common stock warrants. See Note 12.

 

The holders of the preferred stock are entitled to semi-annual dividends payable on the stated value of the Series B preferred stock at a rate of 10% per annum, which shall be cumulative, and accrue daily from the issuance date. The dividends may be paid in cash or shares of the Company's common stock at management’s discretion. If after the conversion eligibility date, the market price for the common stock for any ten consecutive trading days in which the stock trades for over $2 per share and trading exceeds 100,000 shares per day, the preferred shareholders can be required to convert their shares to common stock. Each share of Series B preferred stock shall also be convertible at the option of the holder into that number of shares of common stock of the Company at the stated value of such share at a $1.50 conversion price.

 

The holder may cause this conversion at the time the shares are eligible for resale by the holder. The conversion price is subject to adjustment as hereinafter provided, at any time, or from time to time upon the terms and in the manner hereinafter set forth in the shareholder agreement. On March 25, 2011, the Company’s Board declared and issued 75,758 common shares for its semi-annual dividend payment. On September 21, 2011, the Company's Board declared and issued 66,988 common shares for its semi-annual dividend payment. The Company has undeclared dividends that were due in February and September 2012 totaling $150,000 as of December 31, 2012 and undeclared dividends of $75,000 due in February 2013.

XML 64 R34.htm IDEA: XBRL DOCUMENT v2.4.0.6
OPERATING EXPENSES (Tables)
3 Months Ended
Mar. 31, 2013
Notes to Financial Statements  
OPERATING EXPENSES
    2013   2012
Advertising   $ 3,340     $ 11,270  
Professional fees     53,098       38,003  
Consulting     20,407       6,615  
Salaries, wages and benefits     375,071       306,895  
Rent     15,148       16,918  
Depreciation and amortization     48,111       46,023  
Stock-based compensation     10,002       127,548  
Revenue share expense     40,203       0  
General and administrative     208,792       77,050  
Total Operating Expenses   $ 774,172     $ 630,322  
XML 65 R51.htm IDEA: XBRL DOCUMENT v2.4.0.6
STOCK OPTIONS AND WARRANTS - SUMMARY OF WARRANTS (Details) (USD $)
3 Months Ended
Mar. 31, 2013
Mar. 31, 2012
Notes to Financial Statements    
Beginning Balance, number of shares 14,344,434 14,344,434
Beginning Balance, weighted average exercise price $ 2.41 $ 2.41
Warrants granted, number of shares 0 0
Warrants granted, weighted average exercise price $ 0 $ 0
Warrants exercised, number of shares 0 0
Warrants exercised, weighted average exercise price $ 0 $ 0
Warrants expired, number of shares 0 0
Warrants expired, weighted average exercise price $ 0 $ 0
Ending Balance, number of shares 14,344,434 14,344,434
Ending Balance, weighted average exercise price $ 2.41 $ 2.41
XML 66 R21.htm IDEA: XBRL DOCUMENT v2.4.0.6
CONTINGENT LIABILITY
3 Months Ended
Mar. 31, 2013
Notes to Financial Statements  
CONTINGENT LIABILITY

 

On January 14, 2013, the Company hired a new CEO. The employment agreement requires annual compensation of $175,000 that will be accrued and deferred until at least January 1, 2014. Additionally, the agreement requires the issuance of 2,000,000 options with an exercise price of $1.00 for a term of five years. The options are not exercisable until at least January 1, 2014, and are only exercisable after reaching certain financial terms and conditions. Due to these restrictions, no accrual has been made for the issuance of these options.

XML 67 R26.htm IDEA: XBRL DOCUMENT v2.4.0.6
PREPAID EXPENSES (Tables)
3 Months Ended
Mar. 31, 2013
Notes to Financial Statements  
SCHEDULE OF PREPAID EXPENSES
    2013   2012
Insurance   $ 5,617     $ 6,437  
Rent     5,049       5,049  
Consulting     21,670       31,672  
Legal     0       25,000  
Total prepaid expenses   $ 32,336     $ 68,158  
XML 68 R49.htm IDEA: XBRL DOCUMENT v2.4.0.6
PREFERRED STOCK (Details Narrative) (USD $)
12 Months Ended
Dec. 31, 2010
Dec. 31, 2008
Feb. 28, 2013
Dec. 31, 2012
Sep. 21, 2011
Mar. 25, 2011
Nov. 16, 2010
May 12, 2010
Notes to Financial Statements                
Preferred Stock Series A Stock Share Issued For Proceeds   35            
Preferred Stock Series A Value   $ 3,500,000            
Preferred Stock Series A Stock Issuance Expense   515,000            
Preferred Stock Series A Stock Net Proceeds   2,985,000            
Convertible Preferred Stock Series A Shares Issued Upon Conversion   3,500,000            
Preferred Stock Series A Stock Dividend Rate Percentage   10.00%            
Common Stock Warrants Issued For Purchase 3,000,000 6,000,000            
Common Stock Warrants Exercise Price $ 3 $ 2            
Common Stock Warrants Expiration 7 years 7 years            
Common Stock Shares Issued For Dividend Payment         156,306 176,768 173,922 236,598
Preferred Stock Series B Shares Issued For Proceeds 15              
Preferred Stock Series B Value 1,500,000              
Convertible Preferred Stock Series B Shares Issued Upon Conversion 1,500,000              
Preferred Stock Series B Stock Dividend Rate Percentage 10.00%              
Preferred Stock Series B Stock Issuance Expense 350,000              
Preferred Stock Series B Stock Net Proceeds 1,150,000              
Common Stock Warrants Issued 3,000,000              
Preferred Stock Value On Grant Date 341,100              
Common Stock Warrant Value On Grant Date 1,158,900              
Common Stock Shares Issued For Dividend Payment For Series B         66,988 75,758    
Undeclared dividends     $ 75,000 $ 150,000        
XML 69 R41.htm IDEA: XBRL DOCUMENT v2.4.0.6
WEB DEVELOPMENT COSTS (Details Narrative) (USD $)
3 Months Ended
Mar. 31, 2013
Dec. 31, 2012
Mar. 31, 2012
Notes to Financial Statements      
Useful Life of Website 5 years    
Unamortized Debt Issuance Expense $ 59,083 $ 59,083  
Amortization Expense of Website $ 32,572   $ 31,047
XML 70 R5.htm IDEA: XBRL DOCUMENT v2.4.0.6
Statements of Cash Flows (USD $)
3 Months Ended
Mar. 31, 2013
Mar. 31, 2012
CASH FLOWS FROM OPERATING ACTIVITIES:    
Net loss for the period $ (104,826) $ (300,734)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:    
Depreciation and amortization 48,111 46,023
Stock-based compensation 0 120,054
Changes in:    
Accounts receivable (43,871) 355,412
Prepaid expenses 35,822 5,033
Accounts payable 1,993 (159,640)
Accrued expenses 37,750 (66,700)
Deferred revenue 31,520 (127,452)
NET CASH PROVIDED BY (USED IN) OPERATING ACTIVITIES 6,499 (128,004)
CASH FLOWS FROM INVESTING ACTIVITIES:    
Purchases of property and equipment 0 (1,424)
Patent rights (30,368) 0
Website site development costs 0 (32,235)
NET CASH USED IN INVESTING ACTIVITIES (30,368) (33,659)
NET (DECREASE) IN CASH AND CASH EQUIVALENTS (23,869) (161,663)
CASH AND CASH EQUIVALENTS - BEGINNING OF PERIOD 284,263 959,166
CASH AND CASH EQUIVALENTS - END OF PERIOD 260,394 797,503
SUPPLEMENTAL CASH FLOW INFORMATION:    
Cash paid for interest 0 0
Cash paid for income taxes $ 0 $ 0
XML 71 R10.htm IDEA: XBRL DOCUMENT v2.4.0.6
WEB DEVELOPMENT COSTS
3 Months Ended
Mar. 31, 2013
Notes to Financial Statements  
WEB DEVELOPMENT COSTS

 

The Company has capitalized costs in developing their website and web-based products, which consisted of the following as of March 31, 2013 and December 31, 2012:

 

    2013   2012
OptimizeRx web development   $ 154,133     $ 154,133  
SampleMD web development     602,517       602,517  
    Subtotal, web development costs     756,650       756,650  
Accumulated amortization     (342,924 )     (310,352 )
Impairment     (59,083 )     (59,083 )
    Web development costs, net   $ 354,643     $ 387,215  

 

Amortization is recorded using the straight-line method over a period of five years. The Company determined that the original OptimizeRx website was no longer useful so the remaining unamortized balance of $59,083 was impaired as of December 31, 2010. Amortization expense for the web development costs was $32,572 and $31,047 for the three months ended March 31, 2013 and 2012, respectively.

XML 72 R58.htm IDEA: XBRL DOCUMENT v2.4.0.6
INCOME TAXES (Details Narrative) (USD $)
3 Months Ended
Mar. 31, 2013
Dec. 31, 2012
Income Tax Disclosure [Abstract]    
Operating Income Loss $ 105,000  
Operating Loss Carryforwards $ 13,948,000 $ 13,843,000
Carryforward Expiration Date Jan. 01, 2033  
Effective Income Tax Rate 34.00%  
XML 73 R27.htm IDEA: XBRL DOCUMENT v2.4.0.6
PROPERTY AND EQUIPMENT (Tables)
3 Months Ended
Mar. 31, 2013
Property, Plant and Equipment [Abstract]  
PROPERTY AND EQUIPMENT
    2013   2012
Computer equipment   $ 22,360     $ 22,360  
Furniture and fixtures     11,088       11,088  
     Subtotal     33,448       33,448  
Accumulated depreciation     (14,170 )     (12,763 )
    Property and equipment, net   $ 19,278     $ 20,685  
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PROPERTY AND EQUIPMENT - PROPERTY AND EQUIPMENT (Details) (USD $)
Mar. 31, 2013
Dec. 31, 2012
Property, Plant and Equipment [Abstract]    
Computer equipment $ 22,360 $ 22,360
Furniture and fixtures 11,088 11,088
Subtotal 33,448 33,448
Accumulated depreciation (14,170) (12,763)
Property and equipment, net $ 19,278 $ 20,685
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INCOME TAXES
3 Months Ended
Mar. 31, 2013
Income Tax Disclosure [Abstract]  
INCOME TAXES

 

For the three months ended March 31, 2013, the Company incurred a net loss of approximately $105,000 and therefore has no tax liability. The Company began operations in 2007 and has previous net operating loss carry-forwards of $13,843,000 through December 31, 2012. The cumulative loss of $13,948,000 will be carried forward and can be used through the year 2033 to offset future taxable income. In the future, the cumulative net operating loss carry-forward for income tax purposes may differ from the cumulative financial statement loss due to timing differences between book and tax reporting.

 

The provision for Federal income tax consists of the following for the three months ended March 31, 2013 and 2012:

 

    2013   2012
Federal income tax benefit attributable to:                
  Current operations   $ 36,000     $ 102,000  
  Valuation allowance     (36,000 )     (102,000 )
      Net provision for federal income tax   $ 0     $ 0  

 

The cumulative tax effect at the expected rate of 34% of significant items comprising our net deferred tax amount is as follows as of March 31, 2013 and December 31, 2012:

 

    2013   2012
Deferred tax asset attributable to:                
  Net operating loss carryover   $ 4,742,000     $ 4,706,000  
  Valuation allowance     (4,742,000 )     (4,706,000 )
      Net deferred tax asset   $ 0     $ 0  

 

Due to the change in ownership provisions of the Tax Reform Act of 1986, net operating loss carry forwards of approximately $13,948,000 for Federal income tax reporting purposes are subject to annual limitations. Should a change in ownership occur, net operating loss carry forwards may be limited as to use in future years.