0001033475-20-000005.txt : 20200227 0001033475-20-000005.hdr.sgml : 20200227 20200227141442 ACCESSION NUMBER: 0001033475-20-000005 CONFORMED SUBMISSION TYPE: SC 13G PUBLIC DOCUMENT COUNT: 1 FILED AS OF DATE: 20200227 DATE AS OF CHANGE: 20200227 SUBJECT COMPANY: COMPANY DATA: COMPANY CONFORMED NAME: OptimizeRx Corp CENTRAL INDEX KEY: 0001448431 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-BUSINESS SERVICES, NEC [7389] IRS NUMBER: 261265381 STATE OF INCORPORATION: NV FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: SC 13G SEC ACT: 1934 Act SEC FILE NUMBER: 005-85653 FILM NUMBER: 20660892 BUSINESS ADDRESS: STREET 1: 400 WATER ST., STE. 200 CITY: ROCHESTER STATE: MI ZIP: 48307 BUSINESS PHONE: 248-651-6558 MAIL ADDRESS: STREET 1: 400 WATER ST., STE. 200 CITY: ROCHESTER STATE: MI ZIP: 48307 FILED BY: COMPANY DATA: COMPANY CONFORMED NAME: AVENIR CORP CENTRAL INDEX KEY: 0001033475 STANDARD INDUSTRIAL CLASSIFICATION: UNKNOWN SIC - 0000 [0000] IRS NUMBER: 541146619 STATE OF INCORPORATION: VA FISCAL YEAR END: 0131 FILING VALUES: FORM TYPE: SC 13G BUSINESS ADDRESS: STREET 1: 1775 PENNSYLVANIA AVE NW STREET 2: SUITE 650 CITY: WASHINGTON STATE: DC ZIP: 20006 BUSINESS PHONE: (202) 659-4427 MAIL ADDRESS: STREET 1: 1775 PENNSYLVANIA AVE NW STREET 2: SUITE 650 CITY: WASHINGTON STATE: DC ZIP: 20006 FORMER COMPANY: FORMER CONFORMED NAME: AVENIR CORP/DC DATE OF NAME CHANGE: 19970225 SC 13G 1 oprx13g.txt SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO RULES 13d-1(b)(c), AND (d) AND AMENDMENTS THERETO FILED PURSUANT TO RULE 13d-2(b) (Amendment No. )* OptimizeRx Corporation ------------------------------------------------------------------------------- (Name of Issuer) Common stock ------------------------------------------------------------------------------- (Title of Class of Securities) 68401U204 ------------------------------------------------------------------------------- (CUSIP Number) February 26, 2020 ------------------------------------------------------------------------------- (Date of Event Which Requires Filing of this Statement) Check the appropriate box to designate the rule pursuant to which this Schedule is filed: [X] Rule 13d-1(b) [_] Rule 13d-1(c) [_] Rule 13d-1(d) ----------- * The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page. The information required in the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes). CUSIP No. 68401U204 13G 1. NAME OF REPORTING PERSONS Avenir Corporation I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY) 54-1146619 _______________________________________________________________________________ 2. CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (a) [_] (b) [X] _______________________________________________________________________________ 3. SEC USE ONLY _______________________________________________________________________________ 4. CITIZENSHIP OR PLACE OF ORGANIZATION State of Virginia, USA _______________________________________________________________________________ NUMBER OF 5. SOLE VOTING POWER SHARES 0 ________________________________________________________________ BENEFICIALLY 6. SHARED VOTING POWER OWNED BY 717,474 ________________________________________________________________ EACH 7. SOLE DISPOSITIVE POWER REPORTING 0 ________________________________________________________________ PERSON 8. SHARED DISPOSITIVE POWER WITH 717,474 _______________________________________________________________________________ 9. AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 717,474 _______________________________________________________________________________ 10. CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES NA [_] _______________________________________________________________________________ 11. PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9) 5.06% _______________________________________________________________________________ 12. TYPE OF REPORTING PERSON IA _______________________________________________________________________________ CUSIP No. 68401U204 13G 1. NAME OF REPORTING PERSONS Peter C. Keefe _______________________________________________________________________________ 2. CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (a) [_] (b) [X] _______________________________________________________________________________ 3. SEC USE ONLY _______________________________________________________________________________ 4. CITIZENSHIP OR PLACE OF ORGANIZATION UNITED STATES OF AMERICA _______________________________________________________________________________ NUMBER OF 5. SOLE VOTING POWER SHARES 0 ________________________________________________________________ BENEFICIALLY 6. SHARED VOTING POWER OWNED BY 717,474 ________________________________________________________________ EACH 7. SOLE DISPOSITIVE POWER REPORTING 0 ________________________________________________________________ PERSON 8. SHARED DISPOSITIVE POWER WITH 717,474 _______________________________________________________________________________ 9. AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 717,474 _______________________________________________________________________________ 10. CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES NA [_] _______________________________________________________________________________ 11. PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9) 5.06% _______________________________________________________________________________ 12. TYPE OF REPORTING PERSON IN _______________________________________________________________________________ CUSIP No. 68401U204 13G 1. NAME OF REPORTING PERSONS James H. Rooney _______________________________________________________________________________ 2. CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (a) [_] (b) [X] _______________________________________________________________________________ 3. SEC USE ONLY _______________________________________________________________________________ 4. CITIZENSHIP OR PLACE OF ORGANIZATION UNITED STATES OF AMERICA _______________________________________________________________________________ NUMBER OF 5. SOLE VOTING POWER SHARES 0 ________________________________________________________________ BENEFICIALLY 6. SHARED VOTING POWER OWNED BY 717,474 ________________________________________________________________ EACH 7. SOLE DISPOSITIVE POWER REPORTING 0 ________________________________________________________________ PERSON 8. SHARED DISPOSITIVE POWER WITH 717,474 _______________________________________________________________________________ 9. AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 717,474 _______________________________________________________________________________ 10. CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES NA [_] _______________________________________________________________________________ 11. PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9) 5.06% _______________________________________________________________________________ 12. TYPE OF REPORTING PERSON IN _______________________________________________________________________________ CUSIP No. 68401U204 13G _______________________________________________________________________________ Item 1(a). Name of Issuer: OptimizeRx Corporation _______________________________________________________________________________ Item 1(b). Address of Issuer's Principal Executive Offices: 400 Water Street, Suite 200 Rochester, MI 48307 _______________________________________________________________________________ Item 2(a). Name of Person Filing: This Schedule 13G ("Schedule") is being filed on behalf of Avenir Corporation ("Avenir"), a Virginia corporation, Peter C. Keefe and James H. Rooney (Messrs. Keefe and Rooney along with Avenir are "Reporting Persons"). Avenir is an investment adviser registered under the Investment Advisers Act of 1940, as amended ("Advisers Act"). Messrs. Keefe and Rooney are portfolio managers and shareholders of Avenir. _______________________________________________________________________________ Item 2(b). Address of Principal Business Office, or if None, Residence: 1775 Pennsylvania Avenue NW, Suite 650 Washington, DC 20006 _______________________________________________________________________________ Item 2(c). Citizenship: State of Virginia, USA _______________________________________________________________________________ Item 2(d). Title of Class of Securities: Common Stock _______________________________________________________________________________ Item 2(e). CUSIP Number: 68401U204 _______________________________________________________________________________ Item 3. If This Statement is Filed Pursuant to Rule 13d-1(b), or 13d-2(b) or (c), Check Whether the Person Filing is a: (a) [_] Broker or dealer registered under Section 15 of the Exchange Act. (b) [_] Bank as defined in Section 3(a)(6) of the Exchange Act. (c) [_] Insurance company as defined in Section 3(a)(19) of the Exchange Act. (d) [_] Investment company registered under Section 8 of the Investment Company Act. (e) [X] An investment adviser in accordance with Rule 13d-1(b)(1)(ii)(E); (f) [_] An employee benefit plan or endowment fund in accordance with Rule 13d-1(b)(1)(ii)(F); (g) [ ] A parent holding company or control person in accordance with Rule 13d-1(b)(1)(ii)(G); (h) [_] A savings association as defined in Section 3(b) of the Federal Deposit Insurance Act; (i) [_] A church plan that is excluded from the definition of an investment company under Section 3(c)(14) of the Investment Company Act; (j) [_] Group, in accordance with Rule 13d-1(b)(1)(ii)(J). If this statement is filed pursuant to Rule 13d-1(c), check this box. [_] CUSIP No. 68401U204 13G Item 4. Ownership. Provide the following information regarding the aggregate number and percentage of the class of securities of the issuer identified in Item 1. (a) Amount beneficially owned: 717,474 (b) Percent of class: 5.06% (c) Number of shares as to which such person has: (i) Sole power to vote or to direct the vote 0 (ii) Shared power to vote or to direct the vote 717,474 (iii) Sole power to dispose or to direct the disposition of 0 (iv) Shared power to dispose or to direct the disposition of 717,474 _______________________________________________________________________________ Item 5. Ownership of Five Percent or Less of a Class. If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than five percent of the class of securities, check the following. [ ] _______________________________________________________________________________ Item 6. Ownership of More Than Five Percent on Behalf of Another Person. NA _______________________________________________________________________________ Item 7. Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company. NA _______________________________________________________________________________ Item 8. Identification and Classification of Members of the Group. NA _______________________________________________________________________________ Item 9. Notice of Dissolution of Group. NA _______________________________________________________________________________ Item 10. Certifications. (a) The following certification shall be included if the statement is filed pursuant to Rule 13d-1(b): "By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business and were not acquired and not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having such purpose or effect." CUSIP No. 68401U204 13G SIGNATURE After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct. February 27, 2020 ----------------------------------- Date /s/ James H. Rooney ----------------------------------- Signature James H. Rooney, President ----------------------------------- Name/Title /s/ Peter C. Keefe ----------------------------------- Signature Peter C. Keefe ----------------------------------- Name/Title /s/ James H. Rooney ----------------------------------- Signature James H. Rooney ----------------------------------- Name/Title CUSIP No. 68401U204 13G EXHIBIT A The undersigned agree that this Schedule 13G, dated February 27, 2020, relating to the Common Stock of Denny's Corporation, shall be filed on behalf of the undersigned. Avenir Corporation /s/ James H. Rooney ----------------------------------- Signature James H. Rooney, President ----------------------------------- Name/Title /s/ Peter C. Keefe ----------------------------------- Signature Peter C. Keefe ----------------------------------- Name/Title /s/ James H. Rooney ----------------------------------- Signature James H. Rooney ----------------------------------- Name/Title