SEGMENT INFORMATION (Details)	3 Months Ended		9 Months Ended
	Sep. 30, 2024 USD ($)	Sep. 30, 2023 USD ($)	Sep. 30, 2024 USD ($) segment	Sep. 30, 2023 USD ($)
Segment Information
Number of operating segments | segment			3
Number of reportable segments | segment			3
Revenue	$ 260,789,000	$ 155,188,000	$ 638,697,000	$ 538,149,000
Segment marketing expense	182,151,000	86,119,000	417,049,000	310,614,000
Segment profit (loss)	78,638,000	69,069,000	221,648,000	227,535,000
Cost of revenue	9,372,000	7,570,000	26,328,000	30,632,000
Brand and other marketing expense	11,391,000	11,125,000	33,056,000	39,806,000
General and administrative expense	26,680,000	26,380,000	79,594,000	92,223,000
Product development	11,190,000	10,840,000	33,421,000	36,096,000
Depreciation	4,584,000	4,760,000	13,852,000	14,239,000
Amortization of intangibles	1,466,000	1,981,000	4,422,000	6,012,000
Goodwill impairment	0	38,600,000	0	38,600,000
Restructuring and severance	273,000	1,955,000	498,000	9,967,000
Litigation settlements and contingencies	3,762,000	(150,000)	3,791,000	350,000
Operating income (loss)	9,920,000	(33,992,000)	26,686,000	(40,390,000)
Interest (expense) income, net	(10,060,000)	(7,097,000)	(17,899,000)	10,992,000
Other expense	(57,391,000)	(110,910,000)	(55,305,000)	(108,637,000)
Loss before income taxes	(57,531,000)	(151,999,000)	(46,518,000)	(138,035,000)
Home
Segment Information
Revenue	32,248,000	33,390,000	94,857,000	118,628,000
Segment marketing expense	22,993,000	22,095,000	66,703,000	78,878,000
Segment profit (loss)	9,255,000	11,295,000	28,154,000	39,750,000
Goodwill impairment		0
Consumer
Segment Information
Revenue	59,474,000	67,253,000	166,826,000	229,439,000
Segment marketing expense	31,491,000	32,826,000	84,491,000	119,466,000
Segment profit (loss)	27,983,000	34,427,000	82,335,000	109,973,000
Goodwill impairment		0
Insurance
Segment Information
Revenue	169,065,000	54,536,000	377,008,000	190,016,000
Segment marketing expense	127,622,000	31,177,000	265,751,000	111,754,000
Segment profit (loss)	41,443,000	23,359,000	111,257,000	78,262,000
Goodwill impairment		38,600,000
Other
Segment Information
Revenue	2,000	9,000	6,000	66,000
Segment marketing expense	45,000	21,000	104,000	516,000
Segment profit (loss)	$ (43,000)	$ (12,000)	$ (98,000)	$ (450,000)