The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F COVER PAGE

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Report for the Calendar Year or Quarter Ended: 06-30-2014
Check here if Amendment    Amendment Number:
This Amendment (Check only one.):    is a restatement.
   adds new holdings entries.
Institutional Investment Manager Filing this Report:
Name: HL FINANCIAL SERVICES LLC
Address: 500 West Jefferson Street
Suite 700
Louisville, KY  40202
Form 13F File Number: 028-13165
CRD Number (if applicable):
SEC File Number (if applicable):

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

Person Signing this Report on Behalf of Reporting Manager:
Name: James R. Allen
Title: Manager
Phone: 502-588-8400
Signature, Place, and Date of Signing:
/s/ James R. Allen LouisvilleKY 07-28-2014
[Signature] [City, State] [Date]
Houchens Industries and Houchens Industries Employee Stock Ownership Trust are included solely because they are a controlling entity of HL Financial Services, LLC.
Report Type (Check only one.):
X 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.)
   13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).)
   13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)
Form 13F Summary Page
Report Summary:
Number of Other Included Managers: 4
Form 13F Information Table Entry Total: 667
Form 13F Information Table Value Total: 3,430,717
(round to nearest dollar)
List of Other Included Managers:
Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.
[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]
No. Name Form 13F File No. CRD No. (if applicable) SEC File No. (if applicable) CIK
1 J.J.B. Hilliard, W.L. Lyons, LLC 028-13163     0001442175
2 Hilliard Lyons Trust Company, LLC 028-13162     0001442181
3 HOUCHENS INDUSTRIES INC /KY/ 028-13166     0000910676
4 Houchens Industries, Inc. Employee Stock Ownership Trust 028-13164     0001442827