0001085146-13-001262.txt : 20130731 0001085146-13-001262.hdr.sgml : 20130731 20130731133825 ACCESSION NUMBER: 0001085146-13-001262 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20130630 FILED AS OF DATE: 20130731 DATE AS OF CHANGE: 20130731 EFFECTIVENESS DATE: 20130731 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Efficient Market Advisors, LLC CENTRAL INDEX KEY: 0001429788 IRS NUMBER: 412143010 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-13603 FILM NUMBER: 13998464 BUSINESS ADDRESS: STREET 1: 12555 HIGH BLUFF DRIVE STREET 2: SUITE 300 CITY: SAN DIEGO STATE: CA ZIP: 92130 BUSINESS PHONE: 888-327-4600 MAIL ADDRESS: STREET 1: 12555 HIGH BLUFF DRIVE STREET 2: SUITE 300 CITY: SAN DIEGO STATE: CA ZIP: 92130 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001429788 XXXXXXXX 06-30-2013 06-30-2013 false Efficient Market Advisors, LLC

12555 High Bluff Drive Suite 300 San Diego CA 92130

13F HOLDINGS REPORT 028-13603 N Herb W. Morgan 858-847-0690 /s/ Herb W. Morgan San Diego CA 07-29-2013 0 117 275035 INFORMATION TABLE 2 form13fInfoTable.xml DESCRIPTION FOR INFORMATION TABLE ABERCROMBIE & FITCH CO CL A 002896207 0 6 SH SOLE 0 0 6 ACADIA PHARMACEUTICALS INC COM 004225108 27 1500 SH SOLE 0 0 1500 AOL INC COM 00184X105 0 4 SH SOLE 0 0 4 APPLE INC COM 037833100 30 75 SH SOLE 0 0 75 AT&T INC COM 00206R102 136 3854 SH SOLE 0 0 3854 BANK OF AMERICA CORPORATION COM 060505104 13 1000 SH SOLE 0 0 1000 BLACKROCK MUNIHLDNGS CALI QL COM 09254L107 72 4950 SH SOLE 0 0 4950 CBL & ASSOC PPTYS INC COM 124830100 23 1053 SH SOLE 0 0 1053 CHEVRON CORP NEW COM 166764100 118 1000 SH SOLE 0 0 1000 COCA COLA CO COM 191216100 20 500 SH SOLE 0 0 500 COSTCO WHSL CORP NEW COM 22160K105 200 1810 SH SOLE 0 0 1810 CUTWATER SELECT INCOME FD COM 232229104 155 8442 SH SOLE 0 0 8442 DEERE & CO COM 244199105 16 200 SH SOLE 0 0 200 DISNEY WALT CO COM DISNEY 254687106 5 75 SH SOLE 0 0 75 EATON VANCE CA MUNI INCOME T SH BEN INT 27826F101 14 1107 SH SOLE 0 0 1107 EATON VANCE CALIF MUN BD FD COM 27828C106 12 1000 SH SOLE 0 0 1000 EATON VANCE LTD DUR INCOME F COM 27828H105 10 648 SH SOLE 0 0 648 EXXON MOBIL CORP COM 30231G102 115 1276 SH SOLE 0 0 1276 FACEBOOK INC CL A 30303M102 30 1225 SH SOLE 0 0 1225 FORD MTR CO DEL COM PAR $0.01 345370860 77 5000 SH SOLE 0 0 5000 FRONTIER COMMUNICATIONS CORP COM 35906A108 1 288 SH SOLE 0 0 288 GENERAL ELECTRIC CO COM 369604103 88 3786 SH SOLE 0 0 3786 GENERAL MTRS CO *W EXP 07/10/201 37045V118 0 8 SH SOLE 0 0 8 GENERAL MTRS CO *W EXP 07/10/201 37045V126 0 8 SH SOLE 0 0 8 GENERAL MTRS CO COM 37045V100 0 9 SH SOLE 0 0 9 GOLDMAN SACHS GROUP INC COM 38141G104 61 400 SH SOLE 0 0 400 GOOGLE INC CL A 38259P508 35 40 SH SOLE 0 0 40 HOME DEPOT INC COM 437076102 325 4200 SH SOLE 0 0 4200 HUMANA INC COM 444859102 34 400 SH SOLE 0 0 400 INTEL CORP COM 458140100 5 200 SH SOLE 0 0 200 INTERNATIONAL BUSINESS MACHS COM 459200101 7 35 SH SOLE 0 0 35 INVESCO CALIF VALUE MUN INC COM 46132H106 13 1083 SH SOLE 0 0 1083 ISHARES INC MSCI AUSTRALIA 464286103 35 1530 SH SOLE 0 0 1530 ISHARES INC MSCI BRAZIL CAPP 464286400 21 489 SH SOLE 0 0 489 ISHARES INC MSCI FRANCE 464286707 20 858 SH SOLE 0 0 858 ISHARES INC MSCI GERMAN 464286806 37 1503 SH SOLE 0 0 1503 ISHARES INC MSCI HONG KONG 464286871 26 1408 SH SOLE 0 0 1408 ISHARES INC MSCI JAPAN 464286848 5185 462171 SH SOLE 0 0 459566 ISHARES INC MSCI SINGAPORE 464286673 12 912 SH SOLE 0 0 912 ISHARES INC MSCI SWITZ CAPP 464286749 22 756 SH SOLE 0 0 756 ISHARES INC MSCI UTD KINGD 464286699 59 3324 SH SOLE 0 0 3324 ISHARES TR BARCLYS 1-3 YR 464287457 887 10530 SH SOLE 0 0 10530 ISHARES TR BARCLYS 1-3YR CR 464288646 27350 260406 SH SOLE 0 0 259474 ISHARES TR COHEN&ST RLTY 464287564 15 188 SH SOLE 0 0 188 ISHARES TR CORE S&P MCP ETF 464287507 30546 264475 SH SOLE 0 0 262986 ISHARES TR CORE S&P SCP ETF 464287804 7942 87945 SH SOLE 0 0 86599 ISHARES TR CORE S&P500 ETF 464287200 19 116 SH SOLE 0 0 116 ISHARES TR CORE TOTUSBD ETF 464287226 63 587 SH SOLE 0 0 587 ISHARES TR DJ SEL DIV INX 464287168 54 850 SH SOLE 0 0 850 ISHARES TR DJ US INDEX FD 464287846 2 22 SH SOLE 0 0 22 ISHARES TR EPRA/NAR DEV R/E 464288489 99 3152 SH SOLE 0 0 3152 ISHARES TR FLTG RATE NT 46429B655 39146 773636 SH SOLE 0 0 770313 ISHARES TR HIGH YLD CORP 464288513 15719 172225 SH SOLE 0 0 172225 ISHARES TR IBOXX INV CPBD 464287242 1 11 SH SOLE 0 0 11 ISHARES TR MSCI EAFE INDEX 464287465 5768 100665 SH SOLE 0 0 100665 ISHARES TR MSCI EMERG MKT 464287234 86 2221 SH SOLE 0 0 2221 ISHARES TR RUSL 3000 VALU 464287663 5 50 SH SOLE 0 0 50 ISHARES TR RUSSELL 2000 464287655 14928 153901 SH SOLE 0 0 153901 ISHARES TR US PFD STK IDX 464288687 11945 304098 SH SOLE 0 0 302746 JDS UNIPHASE CORP COM PAR $0.001 46612J507 0 1 SH SOLE 0 0 1 JOHNSON & JOHNSON COM 478160104 34 400 SH SOLE 0 0 400 JPMORGAN CHASE & CO COM 46625H100 16 300 SH SOLE 0 0 300 LINN ENERGY LLC UNIT LTD LIAB 536020100 20 600 SH SOLE 0 0 600 MARKET VECTORS ETF TR COAL ETF 57060U837 7611 431000 SH SOLE 0 0 428737 MCDONALDS CORP COM 580135101 1079 10903 SH SOLE 0 0 10903 MERCK & CO INC NEW COM 58933Y105 13 285 SH SOLE 0 0 285 MICROSOFT CORP COM 594918104 86 2500 SH SOLE 0 0 2500 NETAPP INC COM 64110D104 850 22500 SH SOLE 0 0 22500 NOKIA CORP SPONSORED ADR 654902204 4 1000 SH SOLE 0 0 1000 NUVEEN CA DIV ADV MUNI FD 3 COM SH BEN INT 67070Y109 12 1000 SH SOLE 0 0 1000 NUVEEN CA DIVIDEND ADV MUN F COM 67066Y105 14 1000 SH SOLE 0 0 1000 NUVEEN CA SELECT QUALITY MUN COM 670975101 15 1000 SH SOLE 0 0 1000 NUVEEN CA SELECT TAX FREE PR SH BEN INT 67063R103 29 2000 SH SOLE 0 0 2000 NUVEEN CAL AMT-FREE MUN INC COM 670651108 27 2023 SH SOLE 0 0 2023 NUVEEN CALIF MUN VALUE FD COM 67062C107 9 1000 SH SOLE 0 0 1000 NUVEEN CALIF MUNICPAL VALU F COM 6706EB106 31 2000 SH SOLE 0 0 2000 PAYCHEX INC COM 704326107 15 400 SH SOLE 0 0 400 PEPSICO INC COM 713448108 5 58 SH SOLE 0 0 58 PFIZER INC COM 717081103 60 2150 SH SOLE 0 0 2150 POWERSHARES DB CMDTY IDX TRA UNIT BEN INT 73935S105 91 3636 SH SOLE 0 0 3636 POWERSHARES ETF TRUST GBL LSTD PVT EQT 73935X195 5086 466172 SH SOLE 0 0 464038 POWERSHARES ETF TRUST II SENIOR LN PORT 73936Q769 7402 299100 SH SOLE 0 0 297985 POWERSHARES GLOBAL ETF TRUST WK VRDO TX FR 73936T433 125 5000 SH SOLE 0 0 5000 PROCTER & GAMBLE CO COM 742718109 92 1200 SH SOLE 0 0 1200 QUALCOMM INC COM 747525103 45 730 SH SOLE 0 0 730 RETAIL PPTYS AMER INC CL A 76131V202 2 130 SH SOLE 0 0 130 SCHWAB STRATEGIC TR EMRG MKTEQ ETF 808524706 1391 59554 SH SOLE 0 0 59554 SCHWAB STRATEGIC TR INTL EQTY ETF 808524805 133 4891 SH SOLE 0 0 4891 SCHWAB STRATEGIC TR US LRG CAP ETF 808524201 501 13109 SH SOLE 0 0 13109 SCHWAB STRATEGIC TR US MID-CAP ETF 808524508 390 12191 SH SOLE 0 0 12191 SCHWAB STRATEGIC TR US SML CAP ETF 808524607 300 6823 SH SOLE 0 0 6823 SELECT SECTOR SPDR TR SBI INT-FINL 81369Y605 21 1100 SH SOLE 0 0 1100 SENOMYX INC COM 81724Q107 44 20000 SH SOLE 0 0 20000 SPDR INDEX SHS FDS EURO STOXX 50 78463X202 109 3286 SH SOLE 0 0 3286 SPDR S&P 500 ETF TR TR UNIT 78462F103 24586 153259 SH SOLE 0 0 153259 SPDR SERIES TRUST BRC HGH YLD BD 78464A417 1394 35307 SH SOLE 0 0 35307 SPDR SERIES TRUST BRCLYS 1-3MT ETF 78464A680 35 763 SH SOLE 0 0 763 SPDR SERIES TRUST NUVN CALI MUNI 78464A441 67 3000 SH SOLE 0 0 3000 SPDR SERIES TRUST WELLS FG PFD ETF 78464A292 994 22858 SH SOLE 0 0 22858 STARBUCKS CORP COM 855244109 1 11 SH SOLE 0 0 11 TEARLAB CORP COM 878193101 10583 996559 SH SOLE 0 0 996559 TERNIUM SA SPON ADR 880890108 0 4 SH SOLE 0 0 4 TIME WARNER CABLE INC COM 88732J207 1 12 SH SOLE 0 0 12 UNITED STS COMMODITY INDEX F COMM IDX FND 911717106 471 8811 SH SOLE 0 0 8811 VANGUARD BD INDEX FD INC TOTAL BND MRKT 921937835 577 7136 SH SOLE 0 0 7136 VANGUARD INDEX FDS LARGE CAP ETF 922908637 5888 80205 SH SOLE 0 0 80205 VANGUARD INDEX FDS MID CAP ETF 922908629 4443 46695 SH SOLE 0 0 46695 VANGUARD INDEX FDS S&P 500 ETF SH 922908413 16542 225559 SH SOLE 0 0 222400 VANGUARD INDEX FDS SMALL CP ETF 922908751 1795 19163 SH SOLE 0 0 19163 VANGUARD INDEX FDS TOTAL STK MKT 922908769 815 9863 SH SOLE 0 0 9863 VANGUARD INTL EQUITY INDEX F ALLWRLD EX US 922042775 1562 35329 SH SOLE 0 0 35329 VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 922042858 8802 226919 SH SOLE 0 0 225611 VANGUARD INTL EQUITY INDEX F TT WRLD ST ETF 922042742 12 227 SH SOLE 0 0 227 VANGUARD SPECIALIZED PORTFOL DIV APP ETF 921908844 1941 29332 SH SOLE 0 0 29250 VANGUARD TAX MANAGED INTL FD FTSE DEV MKT ETF 921943858 7060 198346 SH SOLE 0 0 196531 VERIZON COMMUNICATIONS INC COM 92343V104 60 1200 SH SOLE 0 0 1200 ZIX CORP COM 98974P100 110 26000 SH SOLE 0 0 26000