Note 7. Goodwill and Intangible Assets

Goodwill and indefinite-lived intangible assets, primarily trade names, are not amortized and are subject to assessment for impairment by applying a fair-value based test on an annual basis or more frequently if circumstances indicate a potential impairment. Our annual assessment date is October 1. There were no impairment charges recorded in the three months ended March 31, 2019 and 2018. There were no accumulated impairment losses recorded as of March 31, 2019. The table below summarizes the goodwill balances for continuing operations by reportable segment:



			ServiceMaster
(In millions)	Terminix		Brands		Total
Balance as of December 31, 2018	$	1,781	$	175	$	1,956
Acquisitions		80		—		80
Balance as of March 31, 2019	$	1,861	$	175	$	2,037

The table below summarizes the other intangible asset balances for continuing operations:



	As of March 31, 2019						As of December 31, 2018
			Accumulated						Accumulated
(In millions)	Gross		Amortization		Net		Gross		Amortization		Net
Trade names(1)	$	1,482	$	—	$	1,482	$	1,482	$	—	$	1,482
Customer relationships		486		(409)		76		469		(406)		64
Franchise agreements		88		(73)		15		88		(73)		15
Other		66		(36)		30		62		(35)		27
Total	$	2,122	$	(519)	$	1,603	$	2,101	$	(513)	$	1,588

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(1)

Not subject to amortization.

For the existing intangible assets, we anticipate amortization expense for the remainder of 2019 and each of the next five years of $17 million, $21 million, $20 million, $18 million, $15 million and $9 million, respectively.