0001214659-23-009995.txt : 20230726 0001214659-23-009995.hdr.sgml : 20230726 20230726104235 ACCESSION NUMBER: 0001214659-23-009995 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20230630 FILED AS OF DATE: 20230726 DATE AS OF CHANGE: 20230726 EFFECTIVENESS DATE: 20230726 FILER: COMPANY DATA: COMPANY CONFORMED NAME: First Heartland Consultants, Inc. CENTRAL INDEX KEY: 0001428793 IRS NUMBER: 431635589 STATE OF INCORPORATION: MO FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-13027 FILM NUMBER: 231110877 BUSINESS ADDRESS: STREET 1: 4101 LAKE ST. LOUIS BLVD. CITY: LAKE ST. LOUIS STATE: MO ZIP: 63367 BUSINESS PHONE: 636-625-0900 MAIL ADDRESS: STREET 1: 4101 LAKE ST. LOUIS BLVD. CITY: LAKE ST. LOUIS STATE: MO ZIP: 63367 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001428793 XXXXXXXX 06-30-2023 06-30-2023 false First Heartland Consultants, Inc.

4101 LAKE ST. LOUIS BLVD. LAKE ST. LOUIS MO 63367

13F HOLDINGS REPORT 028-13027 000110377 N Jason W. Wilson 636-695-2823 Jason W. Wilson Lake St. Louis MO 07-26-2023 0 375 771488344 INFORMATION TABLE 2 infotable.xml AT&T INC COM 00206R102 585999 36739 SH SOLE 0 0 36739 ARK ETF TR ETF 00214Q104 444704 10074 SH SOLE 0 0 10074 ARKF ETF TR ETF 00214Q708 253303 12114 SH SOLE 0 0 12114 ABBVIE INC COM 00287Y109 1224859 9091 SH SOLE 0 0 9091 ADOBE INC COM 00724F101 698277 1428 SH SOLE 0 0 1428 ADVANCED MICRO DEVICES INC COM 007903107 346514 3042 SH SOLE 0 0 3042 ALLIANZ US LARGE CAP BUFFER 10 APR ETF 00888H109 1734154 55221 SH SOLE 0 0 55221 ALLIANZ US LARGE CAP BUFFER 20 ETF 00888H505 276077 9074 SH SOLE 0 0 9074 ALLIANZ US LARGE CAP BUFFER 10 ETF 00888H604 1046857 32460 SH SOLE 0 0 32460 ALLIANCE US LARGE CAP BUFFER 20 JUNE ETF 00888H737 200064 7765 SH SOLE 0 0 7765 ALLIANCE US LARGE CAP BUFFER 10 MAY ETF 00888H760 626266 23800 SH SOLE 0 0 23800 ALLIANZ US LARGE CAP BUFFER 20 ETF 00888H794 318812 11865 SH SOLE 0 0 11865 AIRBNB, INC COM 009066101 200954 1568 SH SOLE 0 0 1568 AIR PRODUCTS AND CHEMICALS INC COM 009158106 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SH SOLE 0 0 5820 JP MORGAN CHASE & CO INCOME ETF 46641Q159 1859588 41141 SH SOLE 0 0 41141 JP MORGAN CHASE & CO EQ PREM INC ETF 46641Q332 4716976 85251 SH SOLE 0 0 85251 JP MORGAN CHASE & CO US QUALTY FCTR 46641Q761 222551 5026 SH SOLE 0 0 5026 JP MORGAN CHASE & CO ULTRA SHRT INC 46641Q837 417164 8320 SH SOLE 0 0 8320 JP MORGAN CHASE & CO NASDAQ EQT PREM 46654Q203 391341 8090 SH SOLE 0 0 8090 JEFFERIES FINL GROUP INC COM 47233W109 206914 6238 SH SOLE 0 0 6238 JOANN INC COM 47768J101 16087 18407 SH SOLE 0 0 18407 JOHNSON & JOHNSON COM 478160104 1938436 11711 SH SOLE 0 0 11711 KFA MOUNT LUCAS MANAGED FUTURES ETF 500767652 11090644 364006 SH SOLE 0 0 364006 LEGAL GENERAL GROUP PLC COM 52463H103 156262 10648 SH SOLE 0 0 10648 LEGG MASON LOW DIVI ETF 52468L406 580339 15826 SH SOLE 0 0 15826 LILLY ELI & CO COM 532457108 1824798 3891 SH SOLE 0 0 3891 LINCOLN NATL CORP IND COM 534187109 794225 30831 SH SOLE 0 0 30831 LITMAN GREGORY FUNDS DBI MANAGED ETF 53700T827 878606 31799 SH SOLE 0 0 31799 LOCKWOOD MARTIN CORP COM 539830109 386696 839 SH SOLE 0 0 839 LOWES COS INC COM 548661107 1542454 6834 SH SOLE 0 0 6834 MPLX LP COM UNIT REP LTD 55336V100 301206 8874 SH SOLE 0 0 8874 MARATHON PETE CORP COM 56585A102 321252 2755 SH SOLE 0 0 2755 MASTERCARD INCORPORATED CL A 57636Q104 1402457 3565 SH SOLE 0 0 3565 MCDONALDS CORP COM 580135101 482151 1615 SH SOLE 0 0 1615 MEDICAL PPTYS TRUST INC COM 58463J304 878605 94881 SH SOLE 0 0 94881 MERCADOLIBRE INC COM 58733R102 825666 697 SH SOLE 0 0 697 MERCK & CO INC NEW COM 58933Y105 1073091 9299 SH SOLE 0 0 9299 MICROSOFT CORP COM 594918104 4522309 13279 SH SOLE 0 0 13279 NIO INC SPON ADR CL A 62914V106 154071 15900 SH SOLE 0 0 15900 NETFLIX INC COM 64110L106 344463 782 SH SOLE 0 0 782 NVIDIA CORP COM 67066G104 4151288 9813 SH SOLE 0 0 9813 OREILLY AUTOMOTIVE INC NEW COM 67103H107 1574334 1648 SH SOLE 0 0 1648 OLD REP INTL CORP COM 680223104 319734 12703 SH SOLE 0 0 12703 ONEOK INC NEW COM 682680103 452222 7327 SH SOLE 0 0 7327 ORACLE CORP COM 68389X105 593782 4986 SH SOLE 0 0 4986 PACER FDS TR TRENDPILOT 100 69374H303 236983 3818 SH SOLE 0 0 3818 PACER FDS TR US SMALL CAP COR 69374H857 591778 14540 SH SOLE 0 0 14540 PACER FDS TR US CASH COWS 100 ETF 69374H881 1282048 26781 SH SOLE 0 0 26781 PEPSICO INC COM 713448108 1074766 5802 SH SOLE 0 0 5802 PFIZER INC COM 717081103 351254 9576 SH SOLE 0 0 9576 PHILLIPS EDISON & COMPANY INC COM 71844V201 287021 8422 SH SOLE 0 0 8422 PIEDMONT OFFICE REALTY TR COM 720190206 84381 11606 SH SOLE 0 0 11606 PIMCO ETF TR ACTIVE BD ETF 72201R775 426307 4653 SH SOLE 0 0 4653 PIMCO ETF TR ENHAN SHRT MA AC 72201R833 4558265 45692 SH SOLE 0 0 45692 PIMCO ETF TR SHT TERM MUN BOND 72201R874 424125 8563 SH SOLE 0 0 8563 PROCTER & GAMBLE CO COM 742718109 969073 6386 SH SOLE 0 0 6386 PROSHARES TR SHORT DOW 30 ETF 74347B235 1845808 57092 SH SOLE 0 0 57092 PROSHARES TR SHORT S&P 500 74347B425 1667331 120124 SH SOLE 0 0 120124 PROSHARES TR SHRT HGH YIELD 74347R131 466357 25456 SH SOLE 0 0 25456 PROSHARES TR SHRT 20+ YEAR TREASURY ETF 74347X849 3050494 140640 SH SOLE 0 0 140640 PROSHARES TR SHRT RUSSELL 2000 74348A210 1793849 78574 SH SOLE 0 0 78574 PROSHARES TR S&P 500 DV ARIST 74348A467 1372874 14561 SH SOLE 0 0 14561 RAYTHEON TECHNOLOGIES CORP COM 75513E101 283848 2897 SH SOLE 0 0 2897 REALTY INCOME CORP COM 756109104 215889 3610 SH SOLE 0 0 3610 ROYAL BK CDA SUSTAINABL COM 780087102 343395 3595 SH SOLE 0 0 3595 SPDR S&P 500 ETF TR UNIT SER 1 S&P 78462F103 20346649 45900 SH SOLE 0 0 45900 SPDR MSCI WORLD STRATEGIC FACTORS ETF 78463X418 228020 2188 SH SOLE 0 0 2188 SPDR INDEX SHS FDS DJ GLB RL ES ETF 78463X749 207828 5060 SH SOLE 0 0 5060 SPDR SERIES TRUST S&P 600 SMCP GRW 78464A201 412221 5356 SH SOLE 0 0 5356 SPDR SERIES TRUST BLMBRG BRC CNVRT 78464A359 254268 3635 SH SOLE 0 0 3635 SPDR SERIES TRUST PRTFLO S&P500 GW 78464A409 12513606 205107 SH SOLE 0 0 205107 SPDR SERIES TRUST PORTFOLIO LN TSR 78464A664 2786284 93186 SH SOLE 0 0 93186 SPDR SER TR PORTFLI INTRMDIT 78464A672 1613491 57034 SH SOLE 0 0 57034 SPDR SERIES TRUST S&P DIVID ETF 78464A763 754500 6155 SH SOLE 0 0 6155 SPDR SERIES TRUST PORTFOLIO TL STK 78464A805 1173704 21559 SH SOLE 0 0 21559 SPDR SERIES TRUST S&P 400 ETF 78464A821 243046 3392 SH SOLE 0 0 3392 SPDR SERIES TRUST PORTFOLIO LR ETF 78464A854 4063746 77984 SH SOLE 0 0 77984 SPDR DOW JONES INDL AVRG ETF UT SER 1 78467X109 5142257 14954 SH SOLE 0 0 14954 SPDR SERIES TRUST MIDCAP 400 ETF 78467Y107 476994 996 SH SOLE 0 0 996 SPDR SER TR SHRT TRSRY ETF 78468R101 635798 22084 SH SOLE 0 0 22084 SPDR SER TR BLOOMBERG 1-2 MO 78468R663 3412214 37162 SH SOLE 0 0 37162 SPDR SER TR PORTFOLIO S&P600 78468R853 278808 7178 SH SOLE 0 0 7178 SALESFORCE INC COM 79466L302 285412 1351 SH SOLE 0 0 1351 SCHLUMBERGER LTD COM STK 806857108 232779 4739 SH SOLE 0 0 4739 SCHWAB CHARLES CORP COM 808513105 481645 8497 SH SOLE 0 0 8497 SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 11538310 158886 SH SOLE 0 0 158886 SEELOS THERAPEUTICS INC COM 81577F109 34882 29190 SH SOLE 0 0 29190 SELECT SECTOR SPDR TR HEALTH CARE ETF 81369Y209 480941 3623 SH SOLE 0 0 3623 SELECT SECTOR SPDR TR SBI CONS STPLS 81369Y308 286141 3857 SH SOLE 0 0 3857 SELECT SECTOR SPDR TR ENERGY SELECT 81369Y506 366271 4512 SH SOLE 0 0 4512 SELECT SECTOR SPDR TR SBI INT-FINL 81369Y605 333186 9883 SH SOLE 0 0 9883 SELECT SECTOR SPDR TR TECHNOLOGY 81369Y803 1220072 7017 SH SOLE 0 0 7017 SHERWIN WILLIAMS CO COM 824348106 212217 799 SH SOLE 0 0 799 SHOPIFY INC COM 82509L107 293154 4538 SH SOLE 0 0 4538 SOUTHWEST AIRLS CO COM 844741108 270744 7477 SH SOLE 0 0 7477 STARBUCKS CORP COM 855244109 517174 5220 SH SOLE 0 0 5220 STYKER CORP COM 863667101 308751 1012 SH SOLE 0 0 1012 SUNCOR ENERGY INC COM 867224107 1519672 51830 SH SOLE 0 0 51830 TFI INTL INC COM 87241L109 240915 2111 SH SOLE 0 0 2111 TARGET CORP COM 87612E106 416816 3160 SH SOLE 0 0 3160 TESLA INC COM 88160R101 1908565 7291 SH SOLE 0 0 7291 TEXAS INSTRS INC COM 882508104 318448 1768 SH SOLE 0 0 1768 TOROSO INVESTMENTS RISING RATES ETF 886364637 2456953 76161 SH SOLE 0 0 76161 TIMOTHY PLAN HIGH DIVIDEND 887432276 3776649 166043 SH SOLE 0 0 166043 TIMOTHY PLAN US LARGE MID CP 887432284 3701318 160998 SH SOLE 0 0 160998 TIMOTHY PLAN US SMALL CAP COR 887432342 803426 25198 SH SOLE 0 0 25198 TIMOTHY PLAN US LARGE/MID CAP 887432359 241843 6722 SH SOLE 0 0 6722 TITAN MED INC COM NEW 88830X819 4122 33657 SH SOLE 0 0 33657 TRANSDIGM GROUP INC COM 893641100 303933 339 SH SOLE 0 0 339 TRUIST FINANCIAL CORP COM 89832Q109 872149 28736 SH SOLE 0 0 28736 UGI CORP COM 902681105 643794 23870 SH SOLE 0 0 23870 US BANCORP DEL COM 902973304 980940 29689 SH SOLE 0 0 29689 UNITED PARCEL SERVICE INC COM 911312106 347959 1941 SH SOLE 0 0 1941 UNITEDHEALTH GROUP INC COM 91324P102 288554 600 SH SOLE 0 0 600 UNIVERSAL DISPLAY CORP COM 91347P105 380676 2641 SH SOLE 0 0 2641 VANECK ETF TRUST MRNGSTR WDE MOAT 92189F643 251258 3149 SH SOLE 0 0 3149 VANGUARD SPECIALIZED PORTFOL DIV APP ETF 921908844 4920864 30295 SH SOLE 0 0 30295 VANGUARD STAR FD VG TL INTL STK F 921909768 821292 14645 SH SOLE 0 0 14645 VANGUARD BD INDEX FDS LONG TERM BOND 921937793 2880935 38453 SH SOLE 0 0 38453 VANGUARD BD INDEX FD INC INTERMED TERM 921937819 4456408 59237 SH SOLE 0 0 59237 VANGUARD BD INDEX FD INC SHORT TRM BOND 921937827 16695734 220930 SH SOLE 0 0 220930 VANGUARD BD INDEX FD INC TOTAL BND MRKT 921937835 10008758 137691 SH SOLE 0 0 137691 VANGUARD TAX MANAGED INTL FD FTSE DEV MKT ETF 921943858 7932260 171768 SH SOLE 0 0 171768 VANGUARD WHITEHALL FDS INC HIGH DIV YLD 921946406 887508 8367 SH SOLE 0 0 8367 VANGUARD BD INDEX INTERNATIONAL BOND ETF 92203J407 5449063 111478 SH SOLE 0 0 111478 VANGUARD INTL EQUITY INDEX F ALLWRLD EX US 922042775 417944 7681 SH SOLE 0 0 7681 VANGUARD EMERGINE MARKETS ETF 922042858 2456666 60390 SH SOLE 0 0 60390 VANGUARD WORLD FDS FINANCIALS ETF 92204A405 246400 3033 SH SOLE 0 0 3033 VANGUARD WORLD FDS UTILITIES ETF 92204A876 486079 3419 SH SOLE 0 0 3419 VANGUARD MBS ETF 92206C771 2509441 54564 SH SOLE 0 0 54564 VANGUARD SCOTTSDALE FDS LG-TERM COR BD 92206C813 306189 3901 SH SOLE 0 0 3901 VANGUARD MUN BD FD INC TAX EXEMPT BD 922907746 1932515 38481 SH SOLE 0 0 38481 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 2363824 5803 SH SOLE 0 0 5803 VANGUARD INDEX FDS REIT ETF 922908553 451852 5407 SH SOLE 0 0 5407 VANGUARD INDEX FDS SM CP VAL ETF 922908611 225678 1364 SH SOLE 0 0 1364 VANGUARD INDEX FDS LARGE CAP ETF 922908637 349489 1724 SH SOLE 0 0 1724 VANGUARD INDEX FDS EXTEND MKT ETF 922908652 484888 3258 SH SOLE 0 0 3258 VANGUARD INDEX FDS GROWTH ETF 922908736 9910596 35024 SH SOLE 0 0 35024 VANGUARD INDEX FDS VALUE ETF 922908744 8480289 59678 SH SOLE 0 0 59678 VANGUARD INDEX FDS SMALL CP ETF 922908751 4589601 23076 SH SOLE 0 0 23076 VANGUARD INDEX FDS TOTAL STK MKT 922908769 2502507 11360 SH SOLE 0 0 11360 VERIZON COMMUNICATIONS INC COM 92343V104 1375568 36987 SH SOLE 0 0 36987 VICTORY PORTFOLIOS II VCTRYSHS USAA CR 92647N527 3367589 73122 SH SOLE 0 0 73122 VICTORY PORTFOLIOS II VCSHS US 500 ENH 92647N782 203004 3295 SH SOLE 0 0 3295 VICTORY PORTFOLIOS II CEMP US EQ INCOM 92647N824 1907252 33112 SH SOLE 0 0 33112 VISA INC COM CL A 92826C839 2004194 8439 SH SOLE 0 0 8439 W P CAREY INC COM 92936U109 307127 4546 SH SOLE 0 0 4546 WEC ENERGY GROUP INC COM 92939U106 322505 3654 SH SOLE 0 0 3654 WAL-MART STORES INC COM 931142103 1430907 9103 SH SOLE 0 0 9103 WALGREENS BOOTS ALLIANCE INC COM 931427108 696931 24462 SH SOLE 0 0 24462 WISDOMTREE TR US LARGECAP DIVD 97717W307 579396 9110 SH SOLE 0 0 9110 WISDOMTREE TR US QTLY DIV GRT 97717X669 1657723 24868 SH SOLE 0 0 24868 WISDOMTREE TR FLOATING RATE TREASURY ETF 97717Y527 27039703 537355 SH SOLE 0 0 537355 SPDR GOLD MINISHARES TRUST 98149E303 314547 8258 SH SOLE 0 0 8258 XCEL ENERGY INC COM 98389B100 229842 3697 SH SOLE 0 0 3697 MEDTRONIC PLC SHS G5960L103 568955 6458 SH SOLE 0 0 6458