0001214659-23-005453.txt : 20230417 0001214659-23-005453.hdr.sgml : 20230417 20230417122401 ACCESSION NUMBER: 0001214659-23-005453 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20230331 FILED AS OF DATE: 20230417 DATE AS OF CHANGE: 20230417 EFFECTIVENESS DATE: 20230417 FILER: COMPANY DATA: COMPANY CONFORMED NAME: First Heartland Consultants, Inc. CENTRAL INDEX KEY: 0001428793 IRS NUMBER: 431635589 STATE OF INCORPORATION: MO FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-13027 FILM NUMBER: 23823332 BUSINESS ADDRESS: STREET 1: 4101 LAKE ST. LOUIS BLVD. CITY: LAKE ST. LOUIS STATE: MO ZIP: 63367 BUSINESS PHONE: 636-625-0900 MAIL ADDRESS: STREET 1: 4101 LAKE ST. LOUIS BLVD. CITY: LAKE ST. LOUIS STATE: MO ZIP: 63367 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001428793 XXXXXXXX 03-31-2023 03-31-2023 false First Heartland Consultants, Inc.

4101 LAKE ST. LOUIS BLVD. LAKE ST. LOUIS MO 63367

13F HOLDINGS REPORT 028-13027 N Jason W. Wilson 636-695-2823 Jason W. Wilson Lake St. Louis MO 04-17-2023 0 358 664970001 INFORMATION TABLE 2 infotable.xml ALPS SECTOR DIVIDEND DOGS ETF 00162Q858 207257 4048 SH SOLE 0 0 4048 AT&T INC COM 00206R102 683862 35525 SH SOLE 0 0 35525 ARK ETF TR ETF 00214Q104 325538 8069 SH SOLE 0 0 8069 ABBVIE INC COM 00287Y109 1492318 9363 SH SOLE 0 0 9363 ADOBE INC COM 00724F101 741837 1925 SH SOLE 0 0 1925 ADVANCED MICRO DEVICES INC COM 007903107 277662 2833 SH SOLE 0 0 2833 ALLIANZ US LARGE CAP BUFFER 20 ETF 00888H505 2955651 101460 SH SOLE 0 0 101460 ALLIANZ US LARGE CAP BUFFER 10 ETF 00888H604 3916643 130276 SH SOLE 0 0 130276 ALLIANZ US LARGE CAP BUFFER 20 ETF 00888H794 388850 15230 SH SOLE 0 0 15230 AIR PRODUCTS AND CHEMICALS INC COM 009158106 205642 716 SH SOLE 0 0 716 ALIBABA GROUP HLDG LTD SPONSORED ADS 01609W102 265872 2602 SH SOLE 0 0 2602 ALPHABET INC CAP STK CL C 02079K107 1753024 16856 SH SOLE 0 0 16856 ALPHABET INC CAP STK CL A 02079K305 894982 8628 SH SOLE 0 0 8628 ALTRIA GROUP INC COM 02209S103 2328251 52179 SH SOLE 0 0 52179 AMAZON COM INC COM 023135106 7023100 67994 SH SOLE 0 0 67994 AMERICAN CENTY ETF TR DIVERSIFIED MU 025072505 228135 4531 SH SOLE 0 0 4531 AMERICAN CENTY ETF TR FOCUSED LRG CAP 025072794 25037701 431479 SH SOLE 0 0 431479 AMERICAN FIN TR INC COM CLASS A 02607T109 223898 35652 SH SOLE 0 0 35652 AMERISOURCEBERGEN CORP COM 03073E105 339543 2120 SH SOLE 0 0 2120 AMGEN INC COM 031162100 635039 2626 SH SOLE 0 0 2626 AMPLIFY ETF TR ETF 032108409 719998 20298 SH SOLE 0 0 20298 APPLE INC COM 037833100 14631178 88727 SH SOLE 0 0 88727 APPLIED MATLS INC COM 038222105 473698 3856 SH SOLE 0 0 3856 AUTODESK INC COM 052769106 466486 2241 SH SOLE 0 0 2241 AUTOMATIC DATA PROCESSING IN COM 053015103 545387 2449 SH SOLE 0 0 2449 BANK OF AMERICA COM 060505104 391845 13700 SH SOLE 0 0 13700 BANK OF NEW YORK MELLON COM 064058100 277729 6112 SH SOLE 0 0 6112 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 3775330 12227 SH SOLE 0 0 12227 BLACKROCK CAP INVT CORP COM 092533108 68203 19769 SH SOLE 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COM 58933Y105 1024971 9634 SH SOLE 0 0 9634 MICROSOFT CORP COM 594918104 3832185 13292 SH SOLE 0 0 13292 MICRON TECHNOLOGY INC COM 595112103 230633 3822 SH SOLE 0 0 3822 NIO INC SPON ADR CL A 62914V106 161854 15400 SH SOLE 0 0 15400 NETFLIX INC COM 64110L106 284675 824 SH SOLE 0 0 824 NOVARTIS AG COM 66987V109 420103 4566 SH SOLE 0 0 4566 NVIDIA CORP COM 67066G104 2788903 10040 SH SOLE 0 0 10040 OREILLY AUTOMOTIVE INC NEW COM 67103H107 1423739 1677 SH SOLE 0 0 1677 OLD REP INTL CORP COM 680223104 318991 12775 SH SOLE 0 0 12775 ONCOLOGY PHARMA INC COM 68235J201 2636 14250 SH SOLE 0 0 14250 ORACLE CORP COM 68389X105 469617 5054 SH SOLE 0 0 5054 PACER FDS TR US CASH COWS 100 ETF 69374H881 986593 21013 SH SOLE 0 0 21013 PEPSICO INC COM 713448108 1118286 6134 SH SOLE 0 0 6134 PFIZER INC COM 717081103 411660 10089 SH SOLE 0 0 10089 PHILIP MORRIS INTL INC COM 718172109 200572 2062 SH SOLE 0 0 2062 PHILLIPS EDISON & COMPANY INC COM 71844V201 275247 8438 SH SOLE 0 0 8438 PIMCO ETF TR ACTIVE BD ETF 72201R775 421664 4546 SH SOLE 0 0 4546 PIMCO ETF TR ENHAN SHRT MA AC 72201R833 3939691 39694 SH SOLE 0 0 39694 PIMCO ETF TR SHT TERM MUN BOND 72201R874 440503 8849 SH SOLE 0 0 8849 PIMCO DYNAMIC INCOME FD SHS 72201Y101 5999203 332919 SH SOLE 0 0 332919 PROCTER & GAMBLE CO COM 742718109 964202 6484 SH SOLE 0 0 6484 PROSHARES TR SHORT DOW 30 ETF 74347B235 1948191 58504 SH SOLE 0 0 58504 PROSHARES TR SHORT S&P 500 74347B425 1839716 122647 SH SOLE 0 0 122647 PROSHARES TR SHRT HGH YIELD 74347R131 488669 26616 SH SOLE 0 0 26616 PROSHARES TR SHRT 20+ YEAR TREASURY ETF 74347X849 3010616 142480 SH SOLE 0 0 142480 PROSHARES TR SHRT RUSSELL 2000 74348A210 1944364 81116 SH SOLE 0 0 81116 PROSHARES TR S&P 500 DV ARIST 74348A467 1064857 11670 SH SOLE 0 0 11670 QUALCOMM INC COM 747525103 332983 2610 SH SOLE 0 0 2610 RAYTHEON TECHNOLOGIES CORP COM 75513E101 387969 3961 SH SOLE 0 0 3961 REALTY INCOME CORP COM 756109104 328557 5188 SH SOLE 0 0 5188 SPDR S&P 500 ETF TR UNIT SER 1 S&P 78462F103 4708777 11501 SH SOLE 0 0 11501 SPDR MSCI WORLD STRATEGIC FACTORS ETF 78463X418 219440 2207 SH SOLE 0 0 2207 SPDR INDEX SHS FDS DJ GLB RL ES ETF 78463X749 215197 5228 SH SOLE 0 0 5228 SPDR SERIES TRUST S&P 600 SMCP GRW 78464A201 395432 5361 SH SOLE 0 0 5361 SPDR SERIES TRUST BLMBRG BRC CNVRT 78464A359 243799 3635 SH SOLE 0 0 3635 SPDR SERIES TRUST PRTFLO S&P500 GW 78464A409 11940879 215695 SH SOLE 0 0 215695 SPDR SERIES TRUST PORTFOLIO LN TSR 78464A664 2926632 94774 SH SOLE 0 0 94774 SPDR SER TR PORTFLI INTRMDIT 78464A672 1650563 57034 SH SOLE 0 0 57034 SPDR SERIES TRUST S&P DIVID ETF 78464A763 825273 6671 SH SOLE 0 0 6671 SPDR SERIES TRUST PORTFOLIO TL STK 78464A805 1104049 21892 SH SOLE 0 0 21892 SPDR SERIES TRUST S&P 400 ETF 78464A821 232022 3390 SH SOLE 0 0 3390 SPDR SERIES TRUST PORTFOLIO LR ETF 78464A854 4169452 86593 SH SOLE 0 0 86593 SPDR SERIES TRUST BLACKSTONE SENIOR LOAN ETF 78467V608 455918 10996 SH SOLE 0 0 10996 SPDR DOW JONES INDL AVRG ETF UT SER 1 78467X109 3945707 11862 SH SOLE 0 0 11862 SPDR SERIES TRUST MIDCAP 400 ETF 78467Y107 832282 1815 SH SOLE 0 0 1815 SPDR SER TR SHRT TRSRY ETF 78468R101 691201 23647 SH SOLE 0 0 23647 SPDR SER TR PORTFOLIO S&P600 78468R853 221666 5868 SH SOLE 0 0 5868 SALESFORCE INC COM 79466L302 319448 1599 SH SOLE 0 0 1599 SCHLUMBERGER LTD COM STK 806857108 232684 4739 SH SOLE 0 0 4739 SCHWAB CHARLES CORP COM 808513105 385883 7367 SH SOLE 0 0 7367 SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 10922975 149302 SH SOLE 0 0 149302 SEELOS THERAPEUTICS INC COM 81577F109 20176 29190 SH SOLE 0 0 29190 SELECT SECTOR SPDR TR HEALTH CARE ETF 81369Y209 461795 3567 SH SOLE 0 0 3567 SELECT SECTOR SPDR TR SBI CONS STPLS 81369Y308 287950 3854 SH SOLE 0 0 3854 SELECT SECTOR SPDR TR ENERGY SELECT 81369Y506 400057 4829 SH SOLE 0 0 4829 SELECT SECTOR SPDR TR SBI INT-FINL 81369Y605 344397 10712 SH SOLE 0 0 10712 SELECT SECTOR SPDR TR TECHNOLOGY 81369Y803 704272 4663 SH SOLE 0 0 4663 SHOPIFY INC COM 82509L107 254657 5312 SH SOLE 0 0 5312 SOUTHWEST AIRLS CO COM 844741108 254198 7811 SH SOLE 0 0 7811 STARBUCKS CORP COM 855244109 547994 5262 SH SOLE 0 0 5262 STATE STREET CORP COM 857477103 540099 7135 SH SOLE 0 0 7135 STYKER CORP COM 863667101 282900 991 SH SOLE 0 0 991 SUNCOR ENERGY INC COM 867224107 1688839 54390 SH SOLE 0 0 54390 TFI INTL INC COM 87241L109 251581 2111 SH SOLE 0 0 2111 TARGET CORP COM 87612E106 1164034 7027 SH SOLE 0 0 7027 TC ENERGY CORP COM 87807B107 471700 12142 SH SOLE 0 0 12142 TESLA INC COM 88160R101 1376289 6634 SH SOLE 0 0 6634 TEXAS INSTRS INC COM 882508104 330871 1778 SH SOLE 0 0 1778 TOROSO INVESTMENTS RISING RATES ETF 886364637 6371773 204289 SH SOLE 0 0 204289 TIMOTHY PLAN HIGH DIVIDEND 887432276 3876748 164651 SH SOLE 0 0 164651 TIMOTHY PLAN US LARGE MID CP 887432284 3823125 164998 SH SOLE 0 0 164998 TIMOTHY PLAN HIG DV STK ETF 887432326 205400 6578 SH SOLE 0 0 6578 TIMOTHY PLAN US SMALL CAP COR 887432342 818405 26174 SH SOLE 0 0 26174 TIMOTHY PLAN US LARGE/MID CAP 887432359 276401 8024 SH SOLE 0 0 8024 TITAN MED INC COM NEW 88830X819 4396 33657 SH SOLE 0 0 33657 TORONTO DOMINION BANK COM 891160509 716943 11969 SH SOLE 0 0 11969 TRANSDIGM GROUP INC COM 893641100 250527 339 SH SOLE 0 0 339 TRUIST FINANCIAL CORP COM 89832Q109 631600 18522 SH SOLE 0 0 18522 UGI CORP COM 902681105 792744 22806 SH SOLE 0 0 22806 UNITED PARCEL SERVICE INC COM 911312106 426427 2198 SH SOLE 0 0 2198 UNITEDHEALTH GROUP INC COM 91324P102 708877 1499 SH SOLE 0 0 1499 UNIVERSAL DISPLAY CORP COM 91347P105 537033 3461 SH SOLE 0 0 3461 VANECK GOLD MINERS ETF 92189F106 337248 10425 SH SOLE 0 0 10425 VANECK SHORT HIGH YIELD MUNI ETF 92189F387 932167 41820 SH SOLE 0 0 41820 VANGUARD SPECIALIZED PORTFOL DIV APP ETF 921908844 3183894 20673 SH SOLE 0 0 20673 VANGUARD STAR FD VG TL INTL STK F 921909768 651666 11803 SH SOLE 0 0 11803 VANGUARD BD INDEX FDS LONG TERM BOND 921937793 2911059 37983 SH SOLE 0 0 37983 VANGUARD BD INDEX FD INC INTERMED TERM 921937819 4213743 54909 SH SOLE 0 0 54909 VANGUARD BD INDEX FD INC SHORT TRM BOND 921937827 15409184 201453 SH SOLE 0 0 201453 VANGUARD BD INDEX FD INC TOTAL BND MRKT 921937835 7877291 106695 SH SOLE 0 0 106695 VANGUARD TAX MANAGED INTL FD FTSE DEV MKT ETF 921943858 7390797 163621 SH SOLE 0 0 163621 VANGUARD WHITEHALL FDS INC HIGH DIV YLD 921946406 882594 8365 SH SOLE 0 0 8365 VANGUARD BD INDEX INTERNATIONAL BOND ETF 92203J407 5382612 110028 SH SOLE 0 0 110028 VANGUARD INTL EQUITY INDEX F ALLWRLD EX US 922042775 412134 7707 SH SOLE 0 0 7707 VANGUARD EMERGINE MARKETS ETF 922042858 2451944 60691 SH SOLE 0 0 60691 VANGUARD ENERGY ETF 92204A306 223829 1959 SH SOLE 0 0 1959 VANGUARD WORLD FDS FINANCIALS ETF 92204A405 241381 3099 SH SOLE 0 0 3099 VANGUARD MBS ETF 92206C771 2544868 54669 SH SOLE 0 0 54669 VANGUARD SCOTTSDALE FDS LG-TERM COR BD 92206C813 335780 4212 SH SOLE 0 0 4212 VANGUARD MUN BD FD INC TAX EXEMPT BD 922907746 1688801 33336 SH SOLE 0 0 33336 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 1787434 4752 SH SOLE 0 0 4752 VANGUARD INDEX FDS REIT ETF 922908553 448293 5398 SH SOLE 0 0 5398 VANGUARD INDEX FDS SM CP VAL ETF 922908611 212849 1340 SH SOLE 0 0 1340 VANGUARD INDEX FDS LARGE CAP ETF 922908637 327291 1752 SH SOLE 0 0 1752 VANGUARD INDEX FDS EXTEND MKT ETF 922908652 452846 3230 SH SOLE 0 0 3230 VANGUARD INDEX FDS GROWTH ETF 922908736 8154359 32690 SH SOLE 0 0 32690 VANGUARD INDEX FDS VALUE ETF 922908744 7956194 57607 SH SOLE 0 0 57607 VANGUARD INDEX FDS SMALL CP ETF 922908751 4090191 21577 SH SOLE 0 0 21577 VANGUARD INDEX FDS TOTAL STK MKT 922908769 2013266 9864 SH SOLE 0 0 9864 VERIZON COMMUNICATIONS INC COM 92343V104 1377772 35427 SH SOLE 0 0 35427 VICTORY PORTFOLIOS II VCSHS US 500 ENH 92647N782 205292 3295 SH SOLE 0 0 3295 VICTORY PORTFOLIOS II CEMP US EQ INCOM 92647N824 2204867 36371 SH SOLE 0 0 36371 VISA INC COM CL A 92826C839 1980538 8784 SH SOLE 0 0 8784 W P CAREY INC COM 92936U109 411491 5313 SH SOLE 0 0 5313 WEC ENERGY GROUP INC COM 92939U106 346445 3654 SH SOLE 0 0 3654 WAL-MART STORES INC COM 931142103 1358366 9212 SH SOLE 0 0 9212 WALGREENS BOOTS ALLIANCE INC COM 931427108 356710 10315 SH SOLE 0 0 10315 WISDOMTREE TR US LARGECAP DIVD 97717W307 563544 9110 SH SOLE 0 0 9110 WISDOMTREE TR US QTLY DIV GRT 97717X669 1491172 23920 SH SOLE 0 0 23920 WISDOMTREE TR FLOATING RATE TREASURY ETF 97717Y527 1688217 33583 SH SOLE 0 0 33583 SPDR GOLD MINISHARES TRUST 98149E303 389300 9954 SH SOLE 0 0 9954 XCEL ENERGY INC COM 98389B100 249325 3697 SH SOLE 0 0 3697 MEDTRONIC PLC SHS G5960L103 791647 9819 SH SOLE 0 0 9819