0001214659-22-012489.txt : 20221020 0001214659-22-012489.hdr.sgml : 20221020 20221020145542 ACCESSION NUMBER: 0001214659-22-012489 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20220930 FILED AS OF DATE: 20221020 DATE AS OF CHANGE: 20221020 EFFECTIVENESS DATE: 20221020 FILER: COMPANY DATA: COMPANY CONFORMED NAME: First Heartland Consultants, Inc. CENTRAL INDEX KEY: 0001428793 IRS NUMBER: 431635589 STATE OF INCORPORATION: MO FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-13027 FILM NUMBER: 221321025 BUSINESS ADDRESS: STREET 1: 4101 LAKE ST. LOUIS BLVD. CITY: LAKE ST. LOUIS STATE: MO ZIP: 63367 BUSINESS PHONE: 636-625-0900 MAIL ADDRESS: STREET 1: 4101 LAKE ST. LOUIS BLVD. CITY: LAKE ST. LOUIS STATE: MO ZIP: 63367 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001428793 XXXXXXXX 09-30-2022 09-30-2022 false First Heartland Consultants, Inc.

4101 LAKE ST. LOUIS BLVD. LAKE ST. LOUIS MO 63367

13F HOLDINGS REPORT 028-13027 N Jason W. Wilson 636-695-2823 Jason W. Wilson Lake St. Louis MO 10-19-2022 0 346 1165428 INFORMATION TABLE 2 infotable.xml AT&T INC COM 00206R102 541 35302 SH SOLE 0 0 35302 ABBVIE INC COM 00287Y109 2169 16162 SH SOLE 0 0 16162 ADVANCED MICRO DEVICES INC COM 007903107 296 4676 SH SOLE 0 0 4676 ALLIANZ US LARGE CAP BUFFER 20 ETF 00888H505 3985 149029 SH SOLE 0 0 149029 ALLIANZ US LARGE CAP BUFFER 10 ETF 00888H604 1194 44734 SH SOLE 0 0 44734 ALIBABA GROUP HLDG LTD SPONSORED ADS 01609W102 232 2903 SH SOLE 0 0 2903 ALPHABET INC CAP STK CL C 02079K107 2499 26001 SH SOLE 0 0 26001 ALPHABET INC CAP STK CL A 02079K305 1019 10659 SH SOLE 0 0 10659 ALTRIA GROUP INC COM 02209S103 2690 66619 SH SOLE 0 0 66619 AMAZON COM INC COM 023135106 10210 90360 SH SOLE 0 0 90360 AMERICAN CENTY ETF TR DIVERSIFIED MU 025072505 224 4708 SH SOLE 0 0 4708 AMERICAN CENTY ETF TR FOCUSED LRG CAP 025072794 25444 480575 SH SOLE 0 0 480575 AMERICAN FIN TR INC COM CLASS A 02607T109 194 33112 SH SOLE 0 0 33112 AMERISOURCEBERGEN CORP COM 03073E105 283 2092 SH 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7671 SH SOLE 0 0 7671 SPDR INDEX SHS FDS DJ GLB RL ES ETF 78463X749 226 5844 SH SOLE 0 0 5844 SPDR SERIES TRUST S&P 600 SMCP GRW 78464A201 409 6010 SH SOLE 0 0 6010 SPDR SERIES TRUST BLMBRG BRC CNVRT 78464A359 233 3691 SH SOLE 0 0 3691 SPDR SERIES TRUST PRTFLO S&P500 GW 78464A409 16834 366023 SH SOLE 0 0 366023 SPDR SERIES TRUST PORTFOLIO LN TSR 78464A664 2857 96405 SH SOLE 0 0 96405 SPDR SER TR PORTFLI INTRMDIT 78464A672 1610 57235 SH SOLE 0 0 57235 SPDR SERIES TRUST S&P DIVID ETF 78464A763 737 6614 SH SOLE 0 0 6614 SPDR SERIES TRUST PORTFOLIO TL STK 78464A805 1567 35531 SH SOLE 0 0 35531 SPDR SERIES TRUST PORTFOLIO LR ETF 78464A854 4119 98103 SH SOLE 0 0 98103 SPDR SERIES TRUST BLACKSTONE SENIOR LOAN ETF 78467V608 492 12043 SH SOLE 0 0 12043 SPDR DOW JONES INDL AVRG ETF UT SER 1 78467X109 2682 9338 SH SOLE 0 0 9338 SPDR SERIES TRUST MIDCAP 400 ETF 78467Y107 1021 2542 SH SOLE 0 0 2542 SPDR SER TR SHRT TRSRY ETF 78468R101 2805 97059 SH SOLE 0 0 97059 SPDR SER TR PORTFOLIO S&P600 78468R853 200 5899 SH SOLE 0 0 5899 SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 5623 84660 SH SOLE 0 0 84660 SEELOS THERAPEUTICS INC COM 81577F109 31 30190 SH SOLE 0 0 30190 SELECT SECTOR SPDR TR HEALTH CARE ETF 81369Y209 310 2565 SH SOLE 0 0 2565 SELECT SECTOR SPDR TR SBI CONS STPLS 81369Y308 252 3779 SH SOLE 0 0 3779 SELECT SECTOR SPDR TR SBI CONS DISCR 81369Y407 561 3942 SH SOLE 0 0 3942 SELECT SECTOR SPDR TR ENERGY SELECT 81369Y506 316 4401 SH SOLE 0 0 4401 SELECT SECTOR SPDR TR SBI INT-FINL 81369Y605 346 11413 SH SOLE 0 0 11413 SELECT SECTOR SPDR TR TECHNOLOGY 81369Y803 494 4160 SH SOLE 0 0 4160 SNAP-ON INC COM 833034101 262 1305 SH SOLE 0 0 1305 STARBUCKS CORP COM 855244109 423 5021 SH SOLE 0 0 5021 STATE STREET CORP COM 857477103 569 9358 SH SOLE 0 0 9358 SUNCOR ENERGY INC COM 867224107 641 22779 SH SOLE 0 0 22779 TESLA INC COM 88160R101 2091 7884 SH SOLE 0 0 7884 TEXAS INSTRS INC COM 882508104 274 1772 SH SOLE 0 0 1772 TOROSO INVESTMENTS RISING RATES ETF 886364637 8410 266627 SH SOLE 0 0 266627 TIMOTHY PLAN HIG DV STK ENH ETF 887432276 2340 104467 SH SOLE 0 0 104467 TIMOTHY PLAN US LARGE MID CP 887432284 2986 128093 SH SOLE 0 0 128093 TIMOTHY PLAN US SMALL CAP COR 887432342 496 17926 SH SOLE 0 0 17926 TITAN MED INC COM NEW 88830X819 15 33557 SH SOLE 0 0 33557 UGI CORP COM 902681105 212 6588 SH SOLE 0 0 6588 UNILEVER PLC COM 904767704 233 5334 SH SOLE 0 0 5334 UNION PAC CORP COM 907818108 330 1698 SH SOLE 0 0 1698 UNITED PARCEL SERVICE INC COM 911312106 323 2000 SH SOLE 0 0 2000 UNITEDHEALTH GROUP INC COM 91324P102 733 1452 SH SOLE 0 0 1452 UNIVERSAL DISPLAY CORP COM 91347P105 643 6815 SH SOLE 0 0 6815 V F CORP COM 918204108 964 32234 SH SOLE 0 0 32234 VSBLTY GROUPE TECHNOLOGIES COM 91834N100 6885 44000 SH SOLE 0 0 44000 VANGUARD SPECIALIZED PORTFOL DIV APP ETF 921908844 2655 19649 SH SOLE 0 0 19649 VANGUARD STAR FD VG TL INTL STK F 921909768 491 10730 SH SOLE 0 0 10730 VANGUARD WORLD FD MEGA CAP VAL ETF 921910840 235 2624 SH SOLE 0 0 2624 VANGUARD BD INDEX FDS LONG TERM BOND 921937793 2642 36732 SH SOLE 0 0 36732 VANGUARD BD INDEX FD INC INTERMED TERM 921937819 3297 44879 SH SOLE 0 0 44879 VANGUARD BD INDEX FD INC SHORT TRM BOND 921937827 6521 87156 SH SOLE 0 0 87156 VANGUARD BD INDEX FD INC TOTAL BND MRKT 921937835 5167 72448 SH SOLE 0 0 72448 VANGUARD TAX MANAGED INTL FD FTSE DEV MKT ETF 921943858 5541 152401 SH SOLE 0 0 152401 VANGUARD WHITEHALL FDS INC HIGH DIV YLD 921946406 854 9010 SH SOLE 0 0 9010 VANGUARD MALVERN FDS STRM INFPROIDX 922020805 6301 130990 SH SOLE 0 0 130990 VANGUARD BD INDEX INTERNATIONAL BOND ETF 92203J407 5106 106993 SH SOLE 0 0 106993 VANGUARD INTL EQUITY INDEX F ALLWRLD EX US 922042775 367 8289 SH SOLE 0 0 8289 VANGUARD EMERGINE MARKETS ETF 922042858 1928 52861 SH SOLE 0 0 52861 VANGUARD WORLD FDS FINANCIALS ETF 92204A405 260 3500 SH SOLE 0 0 3500 VANGUARD MBS ETF 92206C771 2359 52317 SH SOLE 0 0 52317 VANGUARD SCOTTSDALE FDS LG-TERM COR BD 92206C813 289 3957 SH SOLE 0 0 3957 VANGUARD MUN BD FD INC TAX EXEMPT BD 922907746 252 5254 SH SOLE 0 0 5254 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 1943 5920 SH SOLE 0 0 5920 VANGUARD INDEX FDS REIT ETF 922908553 423 5276 SH SOLE 0 0 5276 VANGUARD INDEX FDS SM CP VAL ETF 922908611 201 1407 SH SOLE 0 0 1407 VANGUARD INDEX FDS LARGE CAP ETF 922908637 289 1769 SH SOLE 0 0 1769 VANGUARD INDEX FDS EXTEND MKT ETF 922908652 584 4601 SH SOLE 0 0 4601 VANGUARD INDEX FDS GROWTH ETF 922908736 6278 29345 SH SOLE 0 0 29345 VANGUARD INDEX FDS VALUE ETF 922908744 5801 46984 SH SOLE 0 0 46984 VANGUARD INDEX FDS SMALL CP ETF 922908751 3300 19312 SH SOLE 0 0 19312 VANGUARD INDEX FDS TOTAL STK MKT 922908769 1739 9692 SH SOLE 0 0 9692 VERIZON COMMUNICATIONS INC COM 92343V104 743 19571 SH SOLE 0 0 19571 VICI PPTYS INC COM 925652109 250 8379 SH SOLE 0 0 8379 VICTORY PORTFOLIOS II USAA CORE SHORT TERM BOND ETF 92647N535 288 5953 SH SOLE 0 0 5953 VICTORY PORTFOLIOS II VCSHS US 500 ENH 92647N782 211 3295 SH SOLE 0 0 3295 VICTORY PORTFOLIOS II CEMP US EQ INCOM 92647N824 6925 116674 SH SOLE 0 0 116674 VISA INC COM CL A 92826C839 1530 8613 SH SOLE 0 0 8613 W P CAREY INC COM 92936U109 426 6106 SH SOLE 0 0 6106 WEC ENERGY GROUP INC COM 92939U106 329 3681 SH SOLE 0 0 3681 WAL-MART STORES INC COM 931142103 1235 9526 SH SOLE 0 0 9526 WALGREENS BOOTS ALLIANCE INC COM 931427108 248 7926 SH SOLE 0 0 7926 WASTE MGMT INC DEL COM 94106L109 209 1309 SH SOLE 0 0 1309 WISDOMTREE TR US LARGECAP DIVD 97717W307 503 9110 SH SOLE 0 0 9110 WISDOMTREE TR US QTLY DIV GRT 97717X669 1322 24525 SH SOLE 0 0 24525 SPDR GOLD MINISHARES TRUST 98149E303 325 9879 SH SOLE 0 0 9879 XCEL ENERGY INC COM 98389B100 308 4821 SH SOLE 0 0 4821