0001214659-22-002260.txt : 20220211 0001214659-22-002260.hdr.sgml : 20220211 20220211100456 ACCESSION NUMBER: 0001214659-22-002260 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20211231 FILED AS OF DATE: 20220211 DATE AS OF CHANGE: 20220211 EFFECTIVENESS DATE: 20220211 FILER: COMPANY DATA: COMPANY CONFORMED NAME: First Heartland Consultants, Inc. CENTRAL INDEX KEY: 0001428793 IRS NUMBER: 431635589 STATE OF INCORPORATION: MO FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-13027 FILM NUMBER: 22617343 BUSINESS ADDRESS: STREET 1: 4101 LAKE ST. LOUIS BLVD. CITY: LAKE ST. LOUIS STATE: MO ZIP: 63367 BUSINESS PHONE: 636-625-0900 MAIL ADDRESS: STREET 1: 4101 LAKE ST. LOUIS BLVD. CITY: LAKE ST. LOUIS STATE: MO ZIP: 63367 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001428793 XXXXXXXX 12-31-2021 12-31-2021 false First Heartland Consultants, Inc.

4101 LAKE ST. LOUIS BLVD. LAKE ST. LOUIS MO 63367

13F HOLDINGS REPORT 028-13027 N Jason W. Wilson 636-695-2823 Jason W. Wilson Lake St. Louis MO 02-10-2022 0 369 2624104 INFORMATION TABLE 2 infotable.xml 3M CO COM 88579Y101 237 1338 SH SOLE 0 0 1338 ABBVIE INC COM 00287Y109 3081 22757 SH SOLE 0 0 22757 ACTIVISION BLIZZARD INC COM 00507V109 453 6823 SH SOLE 0 0 6823 ACCENTURE PLC IRELAND SHS CLASS A G1151C101 388 937 SH SOLE 0 0 937 ADOBE SYSTEMS INCORPORATED COM 00724F101 310 548 SH SOLE 0 0 548 ADVANCED MICRO DEVICES INC COM 007903107 802 5576 SH SOLE 0 0 5576 ALIBABA GROUP HLDG LTD SPONSORED ADS 01609W102 423 3562 SH SOLE 0 0 3562 ALPHABET INC CAP STK CL C 02079K107 1429 494 SH SOLE 0 0 494 ALPHABET INC CAP STK CL A 02079K305 1431 494 SH SOLE 0 0 494 ALTRIA GROUP INC COM 02209S103 1551 32729 SH SOLE 0 0 32729 AMAZON COM INC COM 023135106 13163 3948 SH SOLE 0 0 3948 AMERICAN CENTY ETF TR DIVERSIFIED MU 025072505 260 4708 SH SOLE 0 0 4708 AMERICAN CENTY ETF TR FOCUSED LRG CAP 025072794 29539 482751 SH SOLE 0 0 482751 AMERICAN FIN TR INC COM CLASS A 02607T109 200 21953 SH SOLE 0 0 21953 AMERISOURCEBERGEN CORP COM 03073E105 251 1889 SH SOLE 0 0 1889 AMGEN INC COM 031162100 566 2516 SH SOLE 0 0 2516 ANNALY CAP MGMT INC COM 035710409 113 14557 SH SOLE 0 0 14557 APPLE INC COM 037833100 16735 94246 SH SOLE 0 0 94246 APPLIED MATLS INC COM 038222105 613 3896 SH SOLE 0 0 3896 ARCBEST CORP COM 03937C105 245 2052 SH SOLE 0 0 2052 ARK ETF TR INNOVATION ETF 00214Q104 931 9844 SH SOLE 0 0 9844 ARK ETF TR GENOMIC REV ETF 00214Q302 326 5330 SH SOLE 0 0 5330 ARK ETF TR FINTECH INNOVA 00214Q708 358 8783 SH SOLE 0 0 8783 ASTRAZENECA PLC SPONSORED ADR 046353108 310 5330 SH SOLE 0 0 5330 AT&T INC COM 00206R102 980 39876 SH SOLE 0 0 39876 AUTOMATIC DATA PROCESSING IN COM 053015103 676 2742 SH SOLE 0 0 2742 BANCO SANTANDER S.A. 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19596 SH SOLE 0 0 19596 ISHARES TR ESG MSCI USA ETF 46435G425 1818 16849 SH SOLE 0 0 16849 ISHARES TR FALN ANGLS USD 46435G474 453 15145 SH SOLE 0 0 15145 ISHARES TR GENOMICS IMMUN 46435U192 395 9030 SH SOLE 0 0 9030 ISHARES TR US INFRASTRUC 46435U713 260 6816 SH SOLE 0 0 6816 JD.COM INC SPON ADR CL A 47215P106 458 6550 SH SOLE 0 0 6550 JANUS DETROIT STR TR HENDRSN SHRT ETF 47103U886 201 4071 SH SOLE 0 0 4071 JEFFERIES FINL GROUP INC COM 47233W109 207 5342 SH SOLE 0 0 5342 JOHNSON & JOHNSON COM 478160104 2054 12009 SH SOLE 0 0 12009 JP MORGAN CHASE & CO COM 46625H100 631 3985 SH SOLE 0 0 3985 LAM RESEARCH CORP COM 512807108 352 490 SH SOLE 0 0 490 LILLY ELI & CO COM 532457108 1180 4272 SH SOLE 0 0 4272 LINCOLN NATL CORP IND COM 534187109 1162 17024 SH SOLE 0 0 17024 LOCKWOOD MARTIN CORP COM 539830109 309 870 SH SOLE 0 0 870 LOWES COS INC COM 548661107 1126 4356 SH SOLE 0 0 4356 LUMEN TECHNOLOGIES INC COM 550241103 153 12211 SH SOLE 0 0 12211 LYONDELLBASELL INDUSTRIES N SHS - A - 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SOLE 0 0 15059 PROSHARES TR SHRT HGH YIELD 74347R131 518 29775 SH SOLE 0 0 29775 PROSHARES TR S&P 500 DV ARIST 74348A467 935 9532 SH SOLE 0 0 9532 PROSHARES TR ULTRPRO S&P500 74347X864 344 2256 SH SOLE 0 0 2256 QUALCOMM INC COM 747525103 468 2562 SH SOLE 0 0 2562 RAYTHEON TECHNOLOGIES CORP COM 75513E101 457 5310 SH SOLE 0 0 5310 REALTY INCOME CORP COM 756109104 446 6239 SH SOLE 0 0 6239 REGIONS FINANCIAL CORP NEW COM 7591EP100 234 10771 SH SOLE 0 0 10771 SALESFORCE COM INC COM 79466L302 640 2522 SH SOLE 0 0 2522 SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 601 7442 SH SOLE 0 0 7442 SCOTTS MIRACLE GRO CO CL A 810186106 266 1657 SH SOLE 0 0 1657 SEA LTD SPONSORD ADS 81141R100 207 928 SH SOLE 0 0 928 SEELOS THERAPEUTICS INC COM 81577F109 23 14190 SH SOLE 0 0 14190 SELECT SECTOR SPDR TR SBI CONS DISCR 81369Y407 495 2422 SH SOLE 0 0 2422 SELECT SECTOR SPDR TR SBI INT-FINL 81369Y605 516 13237 SH SOLE 0 0 13237 SELECT SECTOR SPDR TR TECHNOLOGY 81369Y803 613 3530 SH SOLE 0 0 3530 SHERWIN WILLIAMS CO COM 824348106 240 681 SH SOLE 0 0 681 SHOPIFY INC CL A 82509L107 702 510 SH SOLE 0 0 510 SOUTH JERSEY INDS INC COM 838518108 865 33147 SH SOLE 0 0 33147 SOUTHWEST AIRLS CO COM 844741108 231 5397 SH SOLE 0 0 5397 SPDR DOW JONES INDL AVRG ETF UT SER 1 78467X109 10128 27877 SH SOLE 0 0 27877 SPDR INDEX SHS FDS MSCI WRLD STRGIC 78463X418 343 3111 SH SOLE 0 0 3111 SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 78467Y107 477 923 SH SOLE 0 0 923 SPDR INDEX SHS FDS DJ GLB RL ES ETF 78463X749 285 5053 SH SOLE 0 0 5053 SPDR S&P 500 ETF TR UNIT SER 1 S&P 78462F103 16670 35098 SH SOLE 0 0 35098 SPDR SER TR NUVEEN BBG BRCLY 78464A284 272 4536 SH SOLE 0 0 4536 SPDR SER TR SHRT TRSRY ETF 78468R101 7378 242475 SH SOLE 0 0 242475 SPDR SER TR PORTFOLIO S&P600 78468R853 294 6579 SH SOLE 0 0 6579 SPDR SERIES TRUST S&P 600 SMCP GRW 78464A201 813 8767 SH SOLE 0 0 8767 SPDR SERIES TRUST BLMBRG BRC CNVRT 78464A359 296 3573 SH SOLE 0 0 3573 SPDR SERIES TRUST PRTFLO S&P500 GW 78464A409 31310 432050 SH SOLE 0 0 432050 SPDR SER TR PORTFLI TIPS ETF 78464A656 275 8741 SH SOLE 0 0 8741 SPDR SERIES TRUST PORTFOLIO LN TSR 78464A664 4163 98778 SH SOLE 0 0 98778 SPDR SER TR PORTFLI INTRMDIT 78464A672 1868418 58297 SH SOLE 0 0 58297 SPDR SERIES TRUST S&P DIVID ETF 78464A763 729 5650 SH SOLE 0 0 5650 SPDR SERIES TRUST PORTFOLIO TL STK 78464A805 2180 37309 SH SOLE 0 0 37309 SPDR SERIES TRUST S&P 400 MDCP GRW 78464A821 224 2754 SH SOLE 0 0 2754 SPDR SER TR S&P 400 MDCP VAL 78464A839 1251 17608 SH SOLE 0 0 17608 SPDR SERIES TRUST PORTFOLIO LR ETF 78464A854 8179 146512 SH SOLE 0 0 146512 SQUARE INC CL A 852234103 246 1526 SH SOLE 0 0 1526 SSGA ACTIVE ETF TR BLACKSTONE SENR 78467V608 503 11040 SH SOLE 0 0 11040 STARBUCKS CORP COM 855244109 560 4788 SH SOLE 0 0 4788 STRYKER CORPORATION COM 863667101 229 857 SH SOLE 0 0 857 TARGET CORP COM 87612E106 269 1163 SH SOLE 0 0 1163 TESLA INC COM 88160R101 2696 2552 SH SOLE 0 0 2552 TEXAS INSTRS INC COM 882508104 307 1631 SH SOLE 0 0 1631 TFI INTL INC COM 87241L109 236 2106 SH SOLE 0 0 2106 THE TRADE DESK INC COM CL A 88339J105 563 6151 SH SOLE 0 0 6151 TIMOTHY PLAN HIG DV STK ETF 887432326 843 25951 SH SOLE 0 0 25951 TIMOTHY PLAN US LRG CAP COR 887432359 1375 35521 SH SOLE 0 0 35521 TIMOTHY PLAN US LARGE MID CP 887432284 577 21200 SH SOLE 0 0 21200 TRANSDIGM GROUP INC COM 893641100 208 328 SH SOLE 0 0 328 II-VI INC COM 902104108 205 3007 SH SOLE 0 0 3007 TITAN MED INC COM NEW 88830X819 20 33557 SH SOLE 0 0 33557 UNION PAC CORP COM 907818108 443 1762 SH SOLE 0 0 1762 UNITEDHEALTH GROUP INC COM 91324P102 668 1330 SH SOLE 0 0 1330 UNIVERSAL DISPLAY CORP COM 91347P105 912 5530 SH SOLE 0 0 5530 V F CORP COM 918204108 599 8190 SH SOLE 0 0 8190 VANECK VECTORS ETF TR MTG REIT INCOME 92189F452 329 18326 SH SOLE 0 0 18326 VANGUARD SPECIALIZED PORTFOL DIV APP ETF 921908844 3262 18995 SH SOLE 0 0 18995 VANGUARD STAR FD VG TL INTL STK F 921909768 767 12074 SH SOLE 0 0 12074 VANGUARD WORLD FD MEGA CAP VAL ETF 921910840 515 4825 SH SOLE 0 0 4825 VANGUARD BD INDEX FDS LONG TERM BOND 921937793 3447 33500 SH SOLE 0 0 33500 VANGUARD BD INDEX FD INC INTERMED TERM 921937819 3085 35215 SH SOLE 0 0 35215 VANGUARD BD INDEX FD INC SHORT TRM BOND 921937827 5751 71157 SH SOLE 0 0 71157 VANGUARD BD INDEX FD INC TOTAL BND MRKT 921937835 2348 27714 SH SOLE 0 0 27714 VANGUARD TAX MANAGED INTL FD FTSE DEV MKT ETF 921943858 6795 133081 SH SOLE 0 0 133081 VANGUARD WHITEHALL FDS INC HIGH DIV YLD 921946406 470 4198 SH SOLE 0 0 4198 VANGUARD MALVERN FDS STRM INFPROIDX 922020805 3490 67910 SH SOLE 0 0 67910 VANGUARD INTL EQUITY INDEX F ALLWRLD EX US 922042775 338 5526 SH SOLE 0 0 5526 VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 922042858 2335 47221 SH SOLE 0 0 47221 VANGUARD MUN BD FD INC TAX EXEMPT BD 922907746 268 4895 SH SOLE 0 0 4895 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 2694 6172 SH SOLE 0 0 6172 VANGUARD INDEX FDS MCAP VL IDXVIP 922908512 1037 6901 SH SOLE 0 0 6901 VANGUARD INDEX FDS REIT ETF 922908553 2150 18533 SH SOLE 0 0 18533 VANGUARD INDEX FDS SM CP VAL ETF 922908611 260 1454 SH SOLE 0 0 1454 VANGUARD INDEX FDS LARGE CAP ETF 922908637 377 1710 SH SOLE 0 0 1710 VANGUARD INDEX FDS EXTEND MKT ETF 922908652 757 4145 SH SOLE 0 0 4145 VANGUARD INDEX FDS GROWTH ETF 922908736 8417 26231 SH SOLE 0 0 26231 VANGUARD INDEX FDS VALUE ETF 922908744 6103 41489 SH SOLE 0 0 41489 VANGUARD INDEX FDS SMALL CP ETF 922908751 2427 10741 SH SOLE 0 0 10741 VANGUARD INDEX FDS TOTAL STK MKT 922908769 2728 11300 SH SOLE 0 0 11300 VANGUARD CHARLOTTE DDS INTL BD IDX ETF 92203J407 5546 100548 SH SOLE 0 0 100548 VANGUARD WORLD FDS FINANCIALS ETF 92204A405 337 3500 SH SOLE 0 0 3500 VANGUARD WORLD FDS HEALTH CAR ETF 92204A504 207 779 SH SOLE 0 0 779 VANGUARD WORLD FDS INF TECH ETF 92204A702 394 862 SH SOLE 0 0 862 VANGUARD SCOTTSDALE FDS MORTG-BACK SEC 92206C771 2723 51540 SH SOLE 0 0 51540 VANGUARD SCOTTSDALE FDS LG-TERM COR BD 92206C813 375 3552 SH SOLE 0 0 3552 VENTAS INC COM 92276F100 234 4581 SH SOLE 0 0 4581 VERIZON COMMUNICATIONS INC COM 92343V104 1639 31559 SH SOLE 0 0 31559 VICI PPTYS INC COM 925652109 229 7634 SH SOLE 0 0 7634 VICTORY PORTFOLIOS II VCSHS US 500 ENH 92647N782 256 3295 SH SOLE 0 0 3295 VICTORY PORTFOLIOS II CEMP US EQ INCOM 92647N824 891 12813 SH SOLE 0 0 12813 VISA INC COM CL A 92826C839 2454 11325 SH SOLE 0 0 11325 WALGREENS BOOTS ALLIANCE INC COM 931427108 257 4933 SH SOLE 0 0 4933 WAL-MART STORES INC COM 931142103 1301 8995 SH SOLE 0 0 8995 WASTE MGMT INC DEL COM 94106L109 226 1354 SH SOLE 0 0 1354 WEC ENERGY GROUP INC COM 92939U106 337 3481 SH SOLE 0 0 3481 WELLS FARGO CO NEW COM 949746101 255 5334 SH SOLE 0 0 5334 WHIRLPOOL CORP COM 963320106 270 1151 SH SOLE 0 0 1151 WISDOMTREE TR US LARGECAP DIVD 97717W307 643 9746 SH SOLE 0 0 9746 WISDOMTREE TR US QTLY DIV GRT 97717X669 1591 24167 SH SOLE 0 0 24167 WORLD GOLD TR SPDR GLD MINIS 98149E204 341 18777 SH SOLE 0 0 18777 WP CAREY INC COM 92936U109 684 8339 SH SOLE 0 0 8339 XCEL ENERGY INC COM 98389B100 385 5697 SH SOLE 0 0 5697 ZYNGA INC CL A 98986T108 95 14945 SH SOLE 0 0 14945