0001214659-21-005614.txt : 20210517 0001214659-21-005614.hdr.sgml : 20210517 20210517171140 ACCESSION NUMBER: 0001214659-21-005614 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20210331 FILED AS OF DATE: 20210517 DATE AS OF CHANGE: 20210517 EFFECTIVENESS DATE: 20210517 FILER: COMPANY DATA: COMPANY CONFORMED NAME: First Heartland Consultants, Inc. CENTRAL INDEX KEY: 0001428793 IRS NUMBER: 431635589 STATE OF INCORPORATION: MO FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-13027 FILM NUMBER: 21932227 BUSINESS ADDRESS: STREET 1: 4101 LAKE ST. LOUIS BLVD. CITY: LAKE ST. LOUIS STATE: MO ZIP: 63367 BUSINESS PHONE: 636-625-0900 MAIL ADDRESS: STREET 1: 4101 LAKE ST. LOUIS BLVD. CITY: LAKE ST. LOUIS STATE: MO ZIP: 63367 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001428793 XXXXXXXX 03-31-2021 03-31-2021 false First Heartland Consultants, Inc.

4101 LAKE ST. LOUIS BLVD. LAKE ST. LOUIS MO 63367

13F HOLDINGS REPORT 028-13027 N Jeanne A. Jehle 636-695-2827 Jeanne A. Jehle Lake St. Louis MO 05-17-2021 0 386 629267 INFORMATION TABLE 2 infotable.xml 3M CO COM 88579Y101 270 1403 SH SOLE 0 0 1403 ABBVIE INC COM 00287Y109 2066 19090 SH SOLE 0 0 19090 ACTIVISION BLIZZARD INC COM 00507V109 467 5019 SH SOLE 0 0 5019 ADOBE SYSTEMS INCORPORATED COM 00724F101 261 550 SH SOLE 0 0 550 AGNC INVT CORP COM 00123Q104 383 22830 SH SOLE 0 0 22830 ALIBABA GROUP HLDG LTD SPONSORED ADS 01609W102 3196 14096 SH SOLE 0 0 14096 ALIGN TECHNOLOGY INC COM 016255101 448 827 SH SOLE 0 0 827 ALPHABET INC CAP STK CL C 02079K107 968 468 SH SOLE 0 0 468 ALPHABET INC CAP STK CL A 02079K305 466 226 SH SOLE 0 0 226 ALPHA HEALTHCARE ACQUISTN CO CL A 020751103 118 10925 SH SOLE 0 0 10925 ALTRIA GROUP INC COM 02209S103 2225 43492 SH SOLE 0 0 43492 AMAZON COM INC COM 023135106 10186 3292 SH SOLE 0 0 3292 AMCOR PLC ORD G0250X107 162 13894 SH SOLE 0 0 13894 AMERICAN CENTY ETF TR FOCUSED LRG CAP 025072794 24639 425171 SH SOLE 0 0 425171 AMERICAN CENTY ETF TR FOCUSED DYNAMIC 025072810 9027 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ISHARES CORE S&P MCP ETF 464287507 405 1555 SH SOLE 0 0 1555 ISHARES S&P MC 400GR ETF 464287606 1601 20427 SH SOLE 0 0 20427 ISHARES TR RUS 1000 GRW ETF 464287614 234 961 SH SOLE 0 0 961 ISHARES RUSSELL 3000 464287689 2543 10722 SH SOLE 0 0 10722 ISHARES CORE S&P SCP ETF 464287804 1815 16720 SH SOLE 0 0 16720 ISHARES GOLD TRUST ISHARES 464285105 210 12936 SH SOLE 0 0 12936 ISHARES INC CORE MSCI EMKT 46434G103 265 4116 SH SOLE 0 0 4116 ISHARES INC ESG MSCI EM ETF 46434G863 459 10606 SH SOLE 0 0 10606 ISHARES SILVER TR ISHARES 46428Q109 228 10041 SH SOLE 0 0 10041 ISHARES TR MRNGSTR LG-CP GR 464287119 255 884 SH SOLE 0 0 884 ISHARES TR CORE S&P TTL STK 464287150 4998 54560 SH SOLE 0 0 54560 ISHARES TR MSCI EMG MKT ETF 464287234 417 7822 SH SOLE 0 0 7822 ISHARES TR GLOBAL TECH ETF 464287291 236 768 SH SOLE 0 0 768 ISHARES TR 1 3 YR TREAS BD 464287457 272 3151 SH SOLE 0 0 3151 ISHARES TR RUS MID CAP ETF 464287499 224 3024 SH SOLE 0 0 3024 ISHARES TR RUSSELL 2000 ETF 464287655 4331 19604 SH 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MUN BD ACT 72201R866 385 6854 SH SOLE 0 0 6854 PRINCIPAL EXCHANGE-TRADED FD SPECTRUM PFD 74255Y888 224 11005 SH SOLE 0 0 11005 PROCTER & GAMBLE CO COM 742718109 1122 8281 SH SOLE 0 0 8281 PROSHARES TR ONLINE RTL ETF 74347B169 2293 29231 SH SOLE 0 0 29231 PROSHARES TR SHORT S&P 500 NE 74347B425 1200 71627 SH SOLE 0 0 71627 PROSHARES TR S&P MDCP 400 DIV 74347B680 4317 61952 SH SOLE 0 0 61952 PROSHARES TR SHRT HGH YIELD 74347R131 1523 82544 SH SOLE 0 0 82544 PROSHARES TR SHRT RUSSELL2000 74348A210 694 31499 SH SOLE 0 0 31499 PROSHARES TR S&P 500 DV ARIST 74348A467 531 6152 SH SOLE 0 0 6152 QUALCOMM INC COM 747525103 322 2427 SH SOLE 0 0 2427 RAYTHEON TECHNOLOGIES CORP COM 75513E101 325 4211 SH SOLE 0 0 4211 EXCHANGE TRADED CONCEPTS TR ROBO GLB ETF 301505707 8410 132419 SH SOLE 0 0 132419 SALESFORCE COM INC COM 79466L302 611 2885 SH SOLE 0 0 2885 SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 290 3976 SH SOLE 0 0 3976 SCOTTS MIRACLE GRO CO CL A 810186106 400 1632 SH SOLE 0 0 1632 SELECT SECTOR SPDR TR SBI CONS DISCR 81369Y407 616 3663 SH SOLE 0 0 3663 SELECT SECTOR SPDR TR SBI INT-FINL 81369Y605 324 9508 SH SOLE 0 0 9508 SELECT SECTOR SPDR TR SBI INT-INDS 81369Y704 233 2371 SH SOLE 0 0 2371 SELECT SECTOR SPDR TR TECHNOLOGY 81369Y803 443 3336 SH SOLE 0 0 3336 SHOPIFY INC CL A 82509L107 416 376 SH SOLE 0 0 376 SOARING EAGLE ACQUISITION CO UNIT 02/23/2026 G8354H100 287 28370 SH SOLE 0 0 28370 SOLAREDGE TECHNOLOGIES INC COM 83417M104 201 698 SH SOLE 0 0 698 SOUTHERN CO COM 842587107 276 4443 SH SOLE 0 0 4443 SOUTHWEST AIRLS CO COM 844741108 285 4669 SH SOLE 0 0 4669 SPDR DOW JONES INDL AVRG ETF UT SER 1 78467X109 1887 5715 SH SOLE 0 0 5715 SPDR GOLD TRUST GOLD SHS 78463V107 259 1618 SH SOLE 0 0 1618 SPDR INDEX SHS FDS MSCI WRLD STRGIC 78463X418 2394 24600 SH SOLE 0 0 24600 SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 78467Y107 3475 7300 SH SOLE 0 0 7300 SPDR INDEX SHS FDS DJ GLB RL ES ETF 78463X749 238 5051 SH SOLE 0 0 5051 SPDR INDEX SHS FDS PORTFOLIO DEVLPD 78463X889 473 13375 SH SOLE 0 0 13375 SPDR S&P 500 ETF TR UNIT SER 1 S&P 78462F103 2734 6900 SH SOLE 0 0 6900 SPDR SER TR NUVEEN BBG BRCLY 78464A284 265 4474 SH SOLE 0 0 4474 SPDR SER TR PORTFOLIO INTRMD 78464A375 2641 72857 SH SOLE 0 0 72857 SPDR SER TR PORTFLI TIPS ETF 78464A656 2410 78887 SH SOLE 0 0 78887 SPDR SER TR PORTFOLIO S&P400 78464A847 3255 71127 SH SOLE 0 0 71127 SPDR SER TR SHRT TRSRY ETF 78468R101 13167 429440 SH SOLE 0 0 429440 SPDR SER TR NUVN BRCLY MUNI 78468R721 692 13394 SH SOLE 0 0 13394 SPDR SER TR NUVEEN BLMBRG SR 78468R739 248 4998 SH SOLE 0 0 4998 SPDR SER TR PORTFOLIO S&P600 78468R853 2102 49726 SH SOLE 0 0 49726 SPDR SERIES TRUST S&P 600 SMCP GRW 78464A201 2023 23564 SH SOLE 0 0 23564 SPDR SERIES TRUST BLMBRG BRC CNVRT 78464A359 710 8523 SH SOLE 0 0 8523 SPDR SERIES TRUST PRTFLO S&P500 GW 78464A409 7339 130126 SH SOLE 0 0 130126 SPDR SERIES TRUST PORTFOLIO LN TSR 78464A664 4406 113037 SH SOLE 0 0 113037 SPDR SERIES TRUST S&P DIVID ETF 78464A763 1009 8552 SH SOLE 0 0 8552 SPDR SERIES TRUST PORTFOLIO TL STK 78464A805 1576 32040 SH SOLE 0 0 32040 SPDR SERIES TRUST S&P 400 MDCP GRW 78464A821 1630 21708 SH SOLE 0 0 21708 SPDR SERIES TRUST PORTFOLIO LR ETF 78464A854 4771 102353 SH SOLE 0 0 102353 SQUARE INC CL A 852234103 347 1529 SH SOLE 0 0 1529 SSGA ACTIVE ETF TR SPDR TR TACTIC 78467V848 273 5669 SH SOLE 0 0 5669 STARBUCKS CORP COM 855244109 728 6666 SH SOLE 0 0 6666 STARWOOD PPTY TR INC COM 85571B105 319 12892 SH SOLE 0 0 12892 SVB FINANCIAL GROUP COM 78486Q101 654 1324 SH SOLE 0 0 1324 TAIWAN SEMICONDUCTOR MFG LTD SPONSORED ADS 874039100 223 1882 SH SOLE 0 0 1882 TAPESTRY INC COM 876030107 831 20166 SH SOLE 0 0 20166 TARGET CORP COM 87612E106 359 1811 SH SOLE 0 0 1811 TESLA INC COM 88160R101 2476 3707 SH SOLE 0 0 3707 TEXAS INSTRS INC COM 882508104 1021 5403 SH SOLE 0 0 5403 THE TRADE DESK INC COM CL A 88339J105 276 423 SH SOLE 0 0 423 THUNDER BRDG ACQUISITION II L CL A SHS G8857S116 151 14444 SH SOLE 0 0 14444 TIMOTHY PLAN HIG DV STK ETF 887432326 1015 35061 SH SOLE 0 0 35061 TIMOTHY PLAN US LRG CAP COR 887432359 949 28828 SH SOLE 0 0 28828 UNION PAC CORP COM 907818108 235 1065 SH SOLE 0 0 1065 UNITEDHEALTH GROUP INC COM 91324P102 457 1228 SH SOLE 0 0 1228 VALERO ENERGY CORP COM 91913Y100 257 3595 SH SOLE 0 0 3595 VANECK VECTORS ETF TR MTG REIT INCOME 92189F452 940 49605 SH SOLE 0 0 49605 VANGUARD BD INDEX FD INC INTERMED TERM 921937819 2731 30783 SH SOLE 0 0 30783 VANGUARD BD INDEX FD INC SHORT TRM BOND 921937827 5163 62822 SH SOLE 0 0 62822 VANGUARD BD INDEX FD INC TOTAL BND MRKT 921937835 5052 59630 SH SOLE 0 0 59630 VANGUARD CHARLOTTE DDS INTL BD IDX ETF 92203J407 5419 94865 SH SOLE 0 0 94865 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 2596 7126 SH SOLE 0 0 7126 VANGUARD INDEX FDS REIT ETF 922908553 610 6645 SH SOLE 0 0 6645 VANGUARD INDEX FDS SM CP VAL ETF 922908611 336 2030 SH SOLE 0 0 2030 VANGUARD INDEX FDS LARGE CAP ETF 922908637 345 1860 SH SOLE 0 0 1860 VANGUARD INDEX FDS EXTEND MKT ETF 922908652 686 3880 SH SOLE 0 0 3880 VANGUARD INDEX FDS GROWTH ETF 922908736 6715 26123 SH SOLE 0 0 26123 VANGUARD INDEX FDS VALUE ETF 922908744 5289 40236 SH SOLE 0 0 40236 VANGUARD INDEX FDS SMALL CP ETF 922908751 2376 11096 SH SOLE 0 0 11096 VANGUARD INDEX FDS TOTAL STK MKT 922908769 1590 7694 SH SOLE 0 0 7694 VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 922042858 2257 43353 SH SOLE 0 0 43353 VANGUARD MUN BD FD INC TAX EXEMPT BD 922907746 267 4881 SH SOLE 0 0 4881 VANGUARD SCOTTSDALE FDS MORTG-BACK SEC 92206C771 2604 48795 SH SOLE 0 0 48795 VANGUARD SCOTTSDALE FDS LG-TERM COR BD 92206C813 207 2044 SH SOLE 0 0 2044 VANGUARD SPECIALIZED PORTFOL DIV APP ETF 921908844 3896 26490 SH SOLE 0 0 26490 VANGUARD STAR FD VG TL INTL STK F 921909768 711 11345 SH SOLE 0 0 11345 VANGUARD WORLD FD MEGA GRWTH IND 921910816 209 1010 SH SOLE 0 0 1010 VANGUARD BD INDEX FDS LONG TERM BOND 921937793 2959 30152 SH SOLE 0 0 30152 VANGUARD TAX MANAGED INTL FD FTSE DEV MKT ETF 921943858 6017 122528 SH SOLE 0 0 122528 VANGUARD WHITEHALL FDS INC HIGH DIV YLD 921946406 619 6120 SH SOLE 0 0 6120 VANGUARD WORLD FD MEGA CAP VAL ETF 921910840 733 7699 SH SOLE 0 0 7699 VANGUARD INTL EQUITY INDEX F ALLWRLD EX US 922042775 209 3450 SH SOLE 0 0 3450 VANGUARD WORLD FDS FINANCIALS ETF 92204A405 385 4561 SH SOLE 0 0 4561 VANGUARD WORLD FDS HEALTH CAR ETF 92204A504 279 1218 SH SOLE 0 0 1218 VANGUARD WORLD FDS INF TECH ETF 92204A702 1423 3970 SH SOLE 0 0 3970 VENTAS INC COM 92276F100 258 4828 SH SOLE 0 0 4828 VERIZON COMMUNICATIONS INC COM 92343V104 1308 22495 SH SOLE 0 0 22495 VERTEX PHARMACEUTICALS INC COM 92532F100 458 2130 SH SOLE 0 0 2130 VIACOMCBS INC CL B 92556H206 596 13215 SH SOLE 0 0 13215 VICTORY PORTFOLIOS II VCSHS US 500 ENH 92647N782 221 3295 SH SOLE 0 0 3295 VICTORY PORTFOLIOS II CEMP US EQ INCOM 92647N824 440 7052 SH SOLE 0 0 7052 VISA INC COM CL A 92826C839 1531 7229 SH SOLE 0 0 7229 WAL-MART STORES INC COM 931142103 1127 8301 SH SOLE 0 0 8301 WEC ENERGY GROUP INC COM 92939U106 345 3683 SH SOLE 0 0 3683 WELLS FARGO CO NEW COM 949746101 216 5538 SH SOLE 0 0 5538 WHIRLPOOL CORP COM 963320106 202 917 SH SOLE 0 0 917 WISDOMTREE TR US LARGECAP DIVD 97717W307 570 4968 SH SOLE 0 0 4968 WISDOMTREE TR EUROPE SMCP DV 97717W869 335 4815 SH SOLE 0 0 4815 WISDOMTREE TR INTL QULTY DIV 97717X131 284 7663 SH SOLE 0 0 7663 WISDOMTREE TR US SHT TRM CORP 97717X156 588 11465 SH SOLE 0 0 11465 WISDOMTREE TR US HGH YLD CORP 97717X172 2780 53447 SH SOLE 0 0 53447 WISDOMTREE TR YIELD ENHANCD US 97717X511 338 6595 SH SOLE 0 0 6595 WISDOMTREE TR EM EX ST-OWNED 97717X578 17582 432103 SH SOLE 0 0 432103 WISDOMTREE TR EURO QTLY DIV GR 97717X610 393 12560 SH SOLE 0 0 12560 WISDOMTREE TR US QTLY DIV GRT 97717X669 320 5592 SH SOLE 0 0 5592 WISDOMTREE TR CHINADIV EX FI 97717X719 9063 139017 SH SOLE 0 0 139017 WISDOMTREE TR YIELD ENHANCED 97717Y808 589 11549 SH SOLE 0 0 11549 WORLD GOLD TR SPDR GLD MINIS 98149E204 242 14254 SH SOLE 0 0 14254 WP CAREY INC COM 92936U109 922 13037 SH SOLE 0 0 13037 ZYNGA INC CL A 98986T108 105 10325 SH SOLE 0 0 10325