0001214659-20-004504.txt : 20200514 0001214659-20-004504.hdr.sgml : 20200514 20200514093426 ACCESSION NUMBER: 0001214659-20-004504 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20200331 FILED AS OF DATE: 20200514 DATE AS OF CHANGE: 20200514 EFFECTIVENESS DATE: 20200514 FILER: COMPANY DATA: COMPANY CONFORMED NAME: First Heartland Consultants, Inc. CENTRAL INDEX KEY: 0001428793 IRS NUMBER: 431635589 STATE OF INCORPORATION: MO FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-13027 FILM NUMBER: 20875603 BUSINESS ADDRESS: STREET 1: 4101 LAKE ST. LOUIS BLVD. CITY: LAKE ST. LOUIS STATE: MO ZIP: 63367 BUSINESS PHONE: 636-625-0900 MAIL ADDRESS: STREET 1: 4101 LAKE ST. LOUIS BLVD. CITY: LAKE ST. LOUIS STATE: MO ZIP: 63367 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001428793 XXXXXXXX 03-31-2020 03-31-2020 false First Heartland Consultants, Inc.
4101 LAKE ST. LOUIS BLVD. LAKE ST. LOUIS MO 63367
13F HOLDINGS REPORT 028-13027 N
Jeanne A. Jehle Corporate Counsel 636-695-2827 Jeanne A. Jehle Lake St. Louis MO 05-13-2020 0 245 388249
INFORMATION TABLE 2 infotable.xml ABBVIE INC COM 00287Y109 338 4433 SH SOLE 0 0 4433 AES CORP COM 00130H105 170 12525 SH SOLE 0 0 12525 ALIBABA GROUP HLDG LTD SPONSORED ADS 01609W102 993 5108 SH SOLE 0 0 5108 ALPHABET INC CAP STK CL C 02079K107 992 853 SH SOLE 0 0 853 ALTRIA GROUP INC COM 02209S103 401 10360 SH SOLE 0 0 10360 AMAZON COM INC COM 023135106 4773 2448 SH SOLE 0 0 2448 AMERICAN ELEC PWR INC COM 025537101 347 4344 SH SOLE 0 0 4344 AMERICAN FIN TR INC COM CLASS A 02607T109 151 24188 SH SOLE 0 0 24188 AMERICAN TOWER CORP NEW COM 03027X100 504 2317 SH SOLE 0 0 2317 AMGEN INC COM 031162100 594 2930 SH SOLE 0 0 2930 ANNALY CAP MGMT INC COM 035710409 87 17149 SH SOLE 0 0 17149 APPLE INC COM 037833100 7677 30192 SH SOLE 0 0 30192 AT&T INC COM 00206R102 1148 39391 SH SOLE 0 0 39391 AUTOMATIC DATA PROCESSING IN COM 053015103 364 2665 SH SOLE 0 0 2665 BANK OF AMERICA COM 060505104 286 13454 SH SOLE 0 0 13454 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 3522 19266 SH SOLE 0 0 19266 BLACKSTONE GROUP INC COM CL A 09260D107 549 12040 SH SOLE 0 0 12040 BOEING CO COM 097023105 559 3751 SH SOLE 0 0 3751 BRIXMOR PPTY GROUP INC COM 11120U105 113 11858 SH SOLE 0 0 11858 CATERPILLAR INC DEL COM 149123101 297 2556 SH SOLE 0 0 2556 CHEVRON CORP NEW COM 166764100 273 3767 SH SOLE 0 0 3767 CISCO SYS INC COM 17275R102 317 8068 SH SOLE 0 0 8068 CITIGROUP INC COM NEW 172967424 205 4868 SH SOLE 0 0 4868 COCA COLA COMPANY COM 191216100 278 6281 SH SOLE 0 0 6281 COLUMBIA PPTY TR INC COM NEW 198287203 274 21944 SH SOLE 0 0 21944 COSTCO WHSL CORP NEW COM 22160K105 402 1408 SH SOLE 0 0 1408 CSX CORP COM 126408103 213 3721 SH SOLE 0 0 3721 CVS HEALTH CORP COM 126650100 929 15657 SH SOLE 0 0 15657 DASEKE INC COM 23753F107 200 142500 SH SOLE 0 0 142500 DEERE & CO COM 244199105 210 1523 SH SOLE 0 0 1523 DELTA AIR LINES INC DEL COM NEW 247361702 383 13413 SH SOLE 0 0 13413 DIREXION SHS ETF TR NAS100 EQL WGT 25459Y207 354 7620 SH SOLE 0 0 7620 DISNEY WALT CO COM DISNEY 254687106 515 5333 SH SOLE 0 0 5333 DUKE ENERGY CORP NEW COM NEW 26441C204 354 4377 SH SOLE 0 0 4377 ETF MANAGERS TR BLUESTAR ISRAEL 26924G870 205 5741 SH SOLE 0 0 5741 EXXON MOBIL CORP COM 30231G102 704 18550 SH SOLE 0 0 18550 FACEBOOK INC CL A 30303M102 332 1990 SH SOLE 0 0 1990 FIDELITY COMWLTH TR NDQ CP IDX TRK 315912808 333 1114 SH SOLE 0 0 1114 FIRST TR NASDAQ100 TECH INDE SHS 337345102 2071 24508 SH SOLE 0 0 24508 FIRST TR EXCHANGE TRADED FD CAP STRENGTH ETF 33733E104 12976 261076 SH SOLE 0 0 261076 FIRST TR EXCHANGE TRADED FD NY ARCA BIOTECH 33733E203 355 2707 SH SOLE 0 0 2707 FIRST TR EXCHANGE TRADED FD DJ INTERNT IDX 33733E302 8162 65964 SH SOLE 0 0 65964 FIRST TR VALUE LINE DIVID IN SHS 33734H106 18567 670772 SH SOLE 0 0 670772 FIRST TR EXCHANGE TRADED FD TECH ALPHADEX 33734X176 1354 22791 SH SOLE 0 0 22791 FIRST TR EXCH TRD ALPHA FD I EUROPE ALPHADEX 33737J117 362 13998 SH SOLE 0 0 13998 FIRST TR EXCHANGE TRADED FD NO AMER ENERGY 33738D101 1339 75286 SH SOLE 0 0 75286 FIRST TR EXCHANGE TRADED FD 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SH SOLE 0 0 21728 INVESCO QQQ TR UNIT SER 1 46090E103 10326 54235 SH SOLE 0 0 54235 INVESCO EXCHANGE TRADED FD T AEROSPACE DEFN 46137V100 2705 54248 SH SOLE 0 0 54248 INVESCO EXCHANGE TRADED FD T S&P500 EQL UTL 46137V274 1795 20289 SH SOLE 0 0 20289 INVESCO EXCHANGE TRADED FD T S&P500 EQL TEC 46137V282 1321 8284 SH SOLE 0 0 8284 INVESCO EXCHANGE TRADED FD T S&P500 EQL HLT 46137V332 1599 8451 SH SOLE 0 0 8451 INVESCO EXCHANGE TRADED FD T S&P500 EQL STP 46137V373 1308 10578 SH SOLE 0 0 10578 INVESCO EXCHANGE TRADED FD T RUSSEL 200 GWT 46137V431 2885 64683 SH SOLE 0 0 64683 INVESCO EXCHANGE TRADED FD T DJ INDL AVG DV 46137V605 288 9616 SH SOLE 0 0 9616 INVESCO EXCHANGE TRADED FD T DYNMC LRG GWTH 46137V746 1674 38266 SH SOLE 0 0 38266 INVESCO EXCHANGE TRADED FD TR ZACKS MID CAP 46137Y401 230 4348 SH SOLE 0 0 4348 INVESCO EXCHANGE TRADED FD TR 1 30 LADER TRE 46138E107 1761 44742 SH SOLE 0 0 44742 INVESCO EXCHANGE TRADED FD TR S&P MIDCP LOW 46138E198 5743 144218 SH SOLE 0 0 144218 INVESCO 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464287226 2328 20180 SH SOLE 0 0 20180 ISHARES IBOXX INV CPBD 464287242 4046 32757 SH SOLE 0 0 32757 ISHARES S&P 500 GRWT ETF 464287309 3328 20165 SH SOLE 0 0 20165 ISHARES S&P 500 VAL ETF 464287408 3206 33309 SH SOLE 0 0 33309 ISHARES TREAS INDEX FD 464287432 977 5922 SH SOLE 0 0 5922 ISHARES 7-10 YR TRS BD 464287440 455 3741 SH SOLE 0 0 3741 ISHARES 1-3 YR TRS BD 464287457 235 2713 SH SOLE 0 0 2713 ISHARES CORE S&P MCP ETF 464287507 267 1858 SH SOLE 0 0 1858 ISHARES S&P MC 400GR ETF 464287606 544 3048 SH SOLE 0 0 3048 ISHARES TR CORE RUSSELL VAL 464287663 988 21395 SH SOLE 0 0 21395 ISHARES TR CORE RUSSELL GRW 464287671 1329 23281 SH SOLE 0 0 23281 ISHARES RUSSELL 3000 464287689 1208 8142 SH SOLE 0 0 8142 ISHARES TR U.S. UTILITS ETF 464287697 598 4333 SH SOLE 0 0 4333 ISHARES TR U.S. TECH ETF 464287721 902 4412 SH SOLE 0 0 4412 ISHARES DJ US REAL EST 464287739 347 4994 SH SOLE 0 0 4994 ISHARES TR US HLTHCARE ETF 464287762 306 1629 SH SOLE 0 0 1629 ISHARES CORE S&P SCP ETF 464287804 884 15746 SH SOLE 0 0 15746 ISHARES TR DOW JONES US ETF 464287846 2406 19067 SH SOLE 0 0 19067 ISHARES TR JPMORGAN USD EMG 464288281 203 2098 SH SOLE 0 0 2098 ISHARES TR NATIONAL MUN ETF 464288414 828 7327 SH SOLE 0 0 7327 ISHARES IBOXX HI YD ETF 464288513 488 6335 SH SOLE 0 0 6335 ISHARES TR MBS ETF 464288588 589 5333 SH SOLE 0 0 5333 ISHARES TR USD INV GRDE ETF 464288620 448 7997 SH SOLE 0 0 7997 ISHARES TR INTRM TR CRP ETF 464288638 303 5515 SH SOLE 0 0 5515 ISHARES TR 10-20 YR TRS ETF 464288653 465 2776 SH SOLE 0 0 2776 ISHARES US PFD STK IDX 464288687 505 15863 SH SOLE 0 0 15863 ISHARES TR US AER DEF ETF 464288760 384 2666 SH SOLE 0 0 2666 ISHARES TR US HLTHCR PR ETF 464288828 267 1604 SH SOLE 0 0 1604 ISHARES TR MODERT ALLOC ETF 464289875 204 5554 SH SOLE 0 0 5554 ISHARES TR US TREAS BD ETF 46429B267 1310 46753 SH SOLE 0 0 46753 ISHARES TR FLTG RATE NT ETF 46429B655 505 10358 SH SOLE 0 0 10358 ISHARES TR CORE HIGH DV ETF 46429B663 381 5330 SH SOLE 0 0 5330 ISHARES TR MIN VOL EAFE ETF 46429B689 312 5025 SH SOLE 0 0 5025 ISHARES TR USA MIN VOL ETF 46429B697 3848 71237 SH SOLE 0 0 71237 ISHARES TR 0-5 YR TIPS ETF 46429B747 515 5153 SH SOLE 0 0 5153 ISHARES TR USA QUALITY FCTR 46432F339 228 2819 SH SOLE 0 0 2819 ISHARES TR USA MOMENTUM FCT 46432F396 639 6002 SH SOLE 0 0 6002 ISHARES TR CORE MSCI EAFE 46432F842 761 15250 SH SOLE 0 0 15250 ISHARES TR CORE 1 5 YR USD 46432F859 605 11980 SH SOLE 0 0 11980 ISHARES TR MRNGSTR INC ETF 46432F875 1385 69228 SH SOLE 0 0 69228 ISHARES INC CORE MSCI EMKT 46434G103 309 7637 SH SOLE 0 0 7637 ISHARES TR CORE DIV GRWTH 46434V621 789 24204 SH SOLE 0 0 24204 ISHARES TR HDG MSCI EAFE 46434V803 429 17711 SH SOLE 0 0 17711 ISHARES TR ESG MSCI USA ETF 46435G425 273 4746 SH SOLE 0 0 4746 JOHNSON & JOHNSON COM 478160104 1101 8398 SH SOLE 0 0 8398 JP MORGAN CHASE & CO COM 46625H100 406 4507 SH SOLE 0 0 4507 J P MORGAN EXCHANGE TRADED F JPMORGAN DIVER 46641Q407 327 5570 SH SOLE 0 0 5570 KIMCO RLTY CORP COM 49446R109 104 10708 SH SOLE 0 0 10708 LILLY ELI & CO COM 532457108 745 5371 SH SOLE 0 0 5371 LOCKWOOD MARTIN CORP COM 539830109 1019 3007 SH SOLE 0 0 3007 LOWES COS INC COM 548661107 228 2645 SH SOLE 0 0 2645 MARATHON OIL CORP COM 565849106 35 10756 SH SOLE 0 0 10756 MARATHON PETE CORP COM 56585A102 445 18854 SH SOLE 0 0 18854 MASTERCARD INCORPORATED CL A 57636Q104 393 1628 SH SOLE 0 0 1628 MCDONALDS CORP COM 580135101 370 2236 SH SOLE 0 0 2236 MERCK & CO INC NEW COM 58933Y105 659 8560 SH SOLE 0 0 8560 MICROSOFT CORP COM 594918104 1993 12638 SH SOLE 0 0 12638 NETFLIX INC COM 64110L106 320 853 SH SOLE 0 0 853 NVIDIA CORP COM 67066G104 692 2625 SH SOLE 0 0 2625 OREILLY AUTOMOTIVE INC NEW COM 67103H107 596 1981 SH SOLE 0 0 1981 ORACLE CORP COM 68389X105 273 5654 SH SOLE 0 0 5654 PEPSICO INC COM 713448108 454 3784 SH SOLE 0 0 3784 PFIZER INC COM 717081103 384 11774 SH SOLE 0 0 11774 PIMCO ETF TR ACTIVE BD ETF 72201R775 6116 57608 SH SOLE 0 0 57608 PIMCO ETF TR ENHAN SHRT MA AC 72201R833 282 2846 SH SOLE 0 0 2846 PIMCO ETF TR INTER MUN BD ACT 72201R866 276 5055 SH SOLE 0 0 5055 PROCTER & GAMBLE CO COM 742718109 962 8742 SH SOLE 0 0 8742 PROSHARES TR SHRT HGH YIELD 74347R131 1404 61302 SH SOLE 0 0 61302 PROSHARES TR RUSS 2000 DIVD 74347B698 353 7636 SH SOLE 0 0 7636 PROSHARES TR SHRT RUSSELL2000 74348A210 1748 36278 SH SOLE 0 0 36278 REALITY SHS ETF TR DIVS ETF 75605A108 817 54425 SH SOLE 0 0 54425 SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 245 5438 SH SOLE 0 0 5438 SCHWAB STRATEGIC TR US TIPS ETF 808524870 329 5721 SH SOLE 0 0 5721 SELECT SECTOR SPDR TR SBI CONS DISCR 81369Y407 2677 27293 SH SOLE 0 0 27293 SELECT SECTOR SPDR TR SBI INT-FINL 81369Y605 211 10152 SH SOLE 0 0 10152 SELECT SECTOR SPDR TR TECHNOLOGY 81369Y803 321 3994 SH SOLE 0 0 3994 SOUTHERN CO COM 842587107 205 3795 SH SOLE 0 0 3795 SPDR DOW JONES INDL AVRG ETF UT SER 1 78467X109 1446 6596 SH SOLE 0 0 6596 SPDR GOLD TRUST GOLD SHS 78463V107 248 1674 SH SOLE 0 0 1674 SPDR INDEX SHS FDS MSCI WRLD STRGIC 78463X418 5402 78340 SH SOLE 0 0 78340 SPDR INDEX SHS FDS PORTFOLIO EMG MK 78463X509 1273 44719 SH SOLE 0 0 44719 SPDR S&P 500 ETF TR UNIT SER 1 S&P 78462F103 3402 13199 SH SOLE 0 0 13199 SPDR SER TR SHRT TRSRY ETF 78468R101 26335 857260 SH SOLE 0 0 857260 SPDR SER TR BLOOMBERG BRCLYS 78468R622 213 2248 SH SOLE 0 0 2248 SPDR SER TR SPDR BLOOMBERG 78468R663 243 2650 SH SOLE 0 0 2650 SPDR SER TR NUVN BRCLY MUNI 78468R721 804 16075 SH SOLE 0 0 16075 SPDR SER TR NUVEEN BLMBRG SR 78468R739 313 6407 SH SOLE 0 0 6407 SPDR SERIES TRUST S&P 600 SMCP GRW 78464A201 545 11802 SH SOLE 0 0 11802 SPDR SERIES TRUST BLMBRG BRC CNVRT 78464A359 766 15997 SH SOLE 0 0 15997 SPDR SERIES TRUST PRTFLO S&P500 GW 78464A409 4147 116035 SH SOLE 0 0 116035 SPDR SERIES TRUST PRTFLO S&P500 VL 78464A508 377 14605 SH SOLE 0 0 14605 SPDR SERIES TRUST BLOMBERG INTL TR 78464A516 355 12765 SH SOLE 0 0 12765 SPDR SERIES TRUST DJ REIT ETF 78464A607 411 5687 SH SOLE 0 0 5687 SPDR SER TR PORTFOLIO AGRGTE 78464A649 8955 296330 SH SOLE 0 0 296330 SPDR SERIES TRUST PORTFOLIO LN TSR 78464A664 4708 99666 SH SOLE 0 0 99666 SPDR SERIES TRUST S&P DIVID ETF 78464A763 993 12428 SH SOLE 0 0 12428 SPDR SERIES TRUST PORTFOLIO TL STK 78464A805 614 19527 SH SOLE 0 0 19527 SPDR SERIES TRUST S&P 400 MDCP GRW 78464A821 262 6119 SH SOLE 0 0 6119 SPDR SERIES TRUST PORTFOLIO LR ETF 78464A854 5990 198030 SH SOLE 0 0 198030 STARBUCKS CORP COM 855244109 327 4972 SH SOLE 0 0 4972 SSGA ACTIVE ETF TR SPDR TR TACTIC 78467V848 228 4749 SH SOLE 0 0 4749 TEXAS INSTRS INC COM 882508104 319 3191 SH SOLE 0 0 3191 TIMOTHY PLAN HIG DV STK ETF 887432326 682 35766 SH SOLE 0 0 35766 TIMOTHY PLAN US LRG CAP COR 887432359 321 15477 SH SOLE 0 0 15477 UNITED STATES STL CORP NEW COM 912909108 75 11843 SH SOLE 0 0 11843 VANGUARD SPECIALIZED PORTFOL DIV APP ETF 921908844 3073 29726 SH SOLE 0 0 29726 VANGUARD STAR FD VG TL INTL STK F 921909768 526 12536 SH SOLE 0 0 12536 VANGUARD WORLD FD MEGA CAP VAL ETF 921910840 938 14208 SH SOLE 0 0 14208 VANGUARD BD INDEX FD INC LONG TERM BOND 921937793 2422 22694 SH SOLE 0 0 22694 VANGUARD BD INDEX FD INC INTERMED TERM 921937819 2139 23940 SH SOLE 0 0 23940 VANGUARD BD INDEX FD INC SHORT TRM BOND 921937827 4213 51261 SH SOLE 0 0 51261 VANGUARD BD INDEX FD INC TOTAL BND MRKT 921937835 1822 21349 SH SOLE 0 0 21349 VANGUARD TAX MANAGED INTL FD FTSE DEV MKT ETF 921943858 4107 123182 SH SOLE 0 0 123182 VANGUARD WHITEHALL FDS INC HIGH DIV YLD 921946406 434 6132 SH SOLE 0 0 6132 VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 922042858 1274 37967 SH SOLE 0 0 37967 VANGUARD MUN BD FD INC TAX EXEMPT BD 922907746 258 4881 SH SOLE 0 0 4881 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 1480 6248 SH SOLE 0 0 6248 VANGUARD INDEX FDS REIT ETF 922908553 625 8941 SH SOLE 0 0 8941 VANGUARD INDEX FDS SM CP VAL ETF 922908611 236 2663 SH SOLE 0 0 2663 VANGUARD INDEX FDS MID CAP ETF 922908629 291 2214 SH SOLE 0 0 2214 VANGUARD INDEX FDS LARGE CAP ETF 922908637 612 5163 SH SOLE 0 0 5163 VANGUARD INDEX FDS EXTEND MKT ETF 922908652 295 3259 SH SOLE 0 0 3259 VANGUARD INDEX FDS GROWTH ETF 922908736 3872 24711 SH SOLE 0 0 24711 VANGUARD INDEX FDS VALUE ETF 922908744 3335 37446 SH SOLE 0 0 37446 VANGUARD INDEX FDS SMALL CP ETF 922908751 1256 10878 SH SOLE 0 0 10878 VANGUARD INDEX FDS TOTAL STK MKT 922908769 2015 15630 SH SOLE 0 0 15630 VANECK VECTORS ETF TR MTG REIT INCOME 92189F452 413 41328 SH SOLE 0 0 41328 VANECK VECTORS ETF TR HIGH YLD MUN ETF 92189H409 207 3966 SH SOLE 0 0 3966 VANGUARD CHARLOTTE DDS INTL BD IDX ETF 92203J407 4720 83899 SH SOLE 0 0 83899 VANGUARD WORLD FDS INF TECH ETF 92204A702 745 3513 SH SOLE 0 0 3513 VANGUARD SCOTTSDALE FDS MORTG-BACK SEC 92206C771 2426 44523 SH SOLE 0 0 44523 VANGUARD SCOTTSDALE FDS INT-TERM CORP 92206C870 271 3117 SH SOLE 0 0 3117 VEREIT INC COM 92339V100 102 20844 SH SOLE 0 0 20844 VERIZON COM 92343V104 986 18352 SH SOLE 0 0 18352 VICTORY PORTFOLIOS II CEMP US EQ INCOM 92647N824 318 7685 SH SOLE 0 0 7685 VISA INC COM CL A 92826C839 1196 7425 SH SOLE 0 0 7425 XCEL ENERGY INC COM 98389B100 271 4493 SH SOLE 0 0 4493 WAL-MART STORES INC COM 931142103 1039 9143 SH SOLE 0 0 9143 WASTE MGMT INC DEL COM 94106L109 289 3124 SH SOLE 0 0 3124 WEC ENERGY GROUP INC COM 92939U106 1010 11456 SH SOLE 0 0 11456 WELLS FARGO & CO COM 949746101 218 7587 SH SOLE 0 0 7587 WISDOMTREE TR US MIDCAP DIVID 97717W505 316 13083 SH SOLE 0 0 13083 WISDOMTREE TR US QTLY DIV GRT 97717X669 627 16124 SH SOLE 0 0 16124 WISDOMTREE TR US LARGECAP DIVD 97717W307 1843 22772 SH SOLE 0 0 22772 WISDOMTREE TR FLOATNG RAT TREA 97717X628 24768 986397 SH SOLE 0 0 986397 WORLD GOLD TR SPDR GLD MINIS 98149E204 160 10174 SH SOLE 0 0 10174