0001214659-20-004504.txt : 20200514
0001214659-20-004504.hdr.sgml : 20200514
20200514093426
ACCESSION NUMBER: 0001214659-20-004504
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20200331
FILED AS OF DATE: 20200514
DATE AS OF CHANGE: 20200514
EFFECTIVENESS DATE: 20200514
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: First Heartland Consultants, Inc.
CENTRAL INDEX KEY: 0001428793
IRS NUMBER: 431635589
STATE OF INCORPORATION: MO
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-13027
FILM NUMBER: 20875603
BUSINESS ADDRESS:
STREET 1: 4101 LAKE ST. LOUIS BLVD.
CITY: LAKE ST. LOUIS
STATE: MO
ZIP: 63367
BUSINESS PHONE: 636-625-0900
MAIL ADDRESS:
STREET 1: 4101 LAKE ST. LOUIS BLVD.
CITY: LAKE ST. LOUIS
STATE: MO
ZIP: 63367
13F-HR
1
primary_doc.xml
13F-HR
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false
false
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0001428793
XXXXXXXX
03-31-2020
03-31-2020
false
First Heartland Consultants, Inc.
4101 LAKE ST. LOUIS BLVD.
LAKE ST. LOUIS
MO
63367
13F HOLDINGS REPORT
028-13027
N
Jeanne A. Jehle
Corporate Counsel
636-695-2827
Jeanne A. Jehle
Lake St. Louis
MO
05-13-2020
0
245
388249
INFORMATION TABLE
2
infotable.xml
ABBVIE INC
COM
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4433
SH
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AES CORP
COM
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ALIBABA GROUP HLDG LTD
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0
0
5108
ALPHABET INC
CAP STK CL C
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992
853
SH
SOLE
0
0
853
ALTRIA GROUP INC
COM
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401
10360
SH
SOLE
0
0
10360
AMAZON COM INC
COM
023135106
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2448
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SOLE
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0
2448
AMERICAN ELEC PWR INC
COM
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347
4344
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4344
AMERICAN FIN TR INC
COM CLASS A
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24188
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0
24188
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COM
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504
2317
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SOLE
0
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2317
AMGEN INC
COM
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594
2930
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0
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COM
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17149
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COM
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COM
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CITIGROUP INC
COM NEW
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COM
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COM NEW
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COM DISNEY
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COM NEW
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ETF MANAGERS TR
BLUESTAR ISRAEL
26924G870
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COM
30231G102
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18550
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FACEBOOK INC
CL A
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332
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NDQ CP IDX TRK
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FIRST TR VALUE LINE DIVID IN
SHS
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FIRST TR EXCHANGE TRADED FD
TECH ALPHADEX
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SENIOR LN FD
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MULTI ASSET DI
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NASD TECH DIV
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FIRST TR ENH NEW
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COM
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COM
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COM
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216
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COM
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RUSSEL 200 GWT
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DJ INDL AVG DV
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ZACKS MID CAP
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1 30 LADER TRE
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S&P INTL LOW
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S&P500 LOW VOL
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S&P500 HDL VOL
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PFD ETF
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NATL AMT MUNI
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INVESCO EXCHANGE TRADED FD TR
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ISHARES
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ISHARES
CORE TOTUSBD ETF
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20180
ISHARES
IBOXX INV CPBD
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S&P 500 GRWT ETF
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20165
ISHARES
S&P 500 VAL ETF
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ISHARES
TREAS INDEX FD
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7-10 YR TRS BD
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ISHARES
1-3 YR TRS BD
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ISHARES
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ISHARES
S&P MC 400GR ETF
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ISHARES TR
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U.S. TECH ETF
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ISHARES TR
US HLTHCARE ETF
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ISHARES
CORE S&P SCP ETF
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ISHARES TR
DOW JONES US ETF
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19067
ISHARES TR
JPMORGAN USD EMG
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ISHARES TR
NATIONAL MUN ETF
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ISHARES
IBOXX HI YD ETF
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488
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6335
ISHARES TR
MBS ETF
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589
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ISHARES TR
USD INV GRDE ETF
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ISHARES TR
INTRM TR CRP ETF
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ISHARES TR
10-20 YR TRS ETF
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2776
ISHARES
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15863
ISHARES TR
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2666
ISHARES TR
US HLTHCR PR ETF
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1604
ISHARES TR
MODERT ALLOC ETF
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5554
ISHARES TR
US TREAS BD ETF
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ISHARES TR
FLTG RATE NT ETF
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10358
ISHARES TR
CORE HIGH DV ETF
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381
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5330
ISHARES TR
MIN VOL EAFE ETF
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312
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5025
ISHARES TR
USA MIN VOL ETF
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71237
ISHARES TR
0-5 YR TIPS ETF
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515
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5153
ISHARES TR
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2819
ISHARES TR
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ISHARES TR
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15250
ISHARES TR
CORE 1 5 YR USD
46432F859
605
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11980
ISHARES TR
MRNGSTR INC ETF
46432F875
1385
69228
SH
SOLE
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69228
ISHARES INC
CORE MSCI EMKT
46434G103
309
7637
SH
SOLE
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7637
ISHARES TR
CORE DIV GRWTH
46434V621
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24204
ISHARES TR
HDG MSCI EAFE
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17711
ISHARES TR
ESG MSCI USA ETF
46435G425
273
4746
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SOLE
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0
4746
JOHNSON & JOHNSON
COM
478160104
1101
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SH
SOLE
0
0
8398
JP MORGAN CHASE & CO
COM
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406
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SH
SOLE
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4507
J P MORGAN EXCHANGE TRADED F
JPMORGAN DIVER
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327
5570
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0
5570
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COM
49446R109
104
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SOLE
0
0
10708
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COM
532457108
745
5371
SH
SOLE
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0
5371
LOCKWOOD MARTIN CORP
COM
539830109
1019
3007
SH
SOLE
0
0
3007
LOWES COS INC
COM
548661107
228
2645
SH
SOLE
0
0
2645
MARATHON OIL CORP
COM
565849106
35
10756
SH
SOLE
0
0
10756
MARATHON PETE CORP
COM
56585A102
445
18854
SH
SOLE
0
0
18854
MASTERCARD INCORPORATED
CL A
57636Q104
393
1628
SH
SOLE
0
0
1628
MCDONALDS CORP
COM
580135101
370
2236
SH
SOLE
0
0
2236
MERCK & CO INC NEW
COM
58933Y105
659
8560
SH
SOLE
0
0
8560
MICROSOFT CORP
COM
594918104
1993
12638
SH
SOLE
0
0
12638
NETFLIX INC
COM
64110L106
320
853
SH
SOLE
0
0
853
NVIDIA CORP
COM
67066G104
692
2625
SH
SOLE
0
0
2625
OREILLY AUTOMOTIVE INC NEW
COM
67103H107
596
1981
SH
SOLE
0
0
1981
ORACLE CORP
COM
68389X105
273
5654
SH
SOLE
0
0
5654
PEPSICO INC
COM
713448108
454
3784
SH
SOLE
0
0
3784
PFIZER INC
COM
717081103
384
11774
SH
SOLE
0
0
11774
PIMCO ETF TR
ACTIVE BD ETF
72201R775
6116
57608
SH
SOLE
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0
57608
PIMCO ETF TR
ENHAN SHRT MA AC
72201R833
282
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2846
PIMCO ETF TR
INTER MUN BD ACT
72201R866
276
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SOLE
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5055
PROCTER & GAMBLE CO
COM
742718109
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8742
SH
SOLE
0
0
8742
PROSHARES TR
SHRT HGH YIELD
74347R131
1404
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SH
SOLE
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0
61302
PROSHARES TR
RUSS 2000 DIVD
74347B698
353
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SH
SOLE
0
0
7636
PROSHARES TR
SHRT RUSSELL2000
74348A210
1748
36278
SH
SOLE
0
0
36278
REALITY SHS ETF TR
DIVS ETF
75605A108
817
54425
SH
SOLE
0
0
54425
SCHWAB STRATEGIC TR
US DIVIDEND EQ
808524797
245
5438
SH
SOLE
0
0
5438
SCHWAB STRATEGIC TR
US TIPS ETF
808524870
329
5721
SH
SOLE
0
0
5721
SELECT SECTOR SPDR TR
SBI CONS DISCR
81369Y407
2677
27293
SH
SOLE
0
0
27293
SELECT SECTOR SPDR TR
SBI INT-FINL
81369Y605
211
10152
SH
SOLE
0
0
10152
SELECT SECTOR SPDR TR
TECHNOLOGY
81369Y803
321
3994
SH
SOLE
0
0
3994
SOUTHERN CO
COM
842587107
205
3795
SH
SOLE
0
0
3795
SPDR DOW JONES INDL AVRG ETF
UT SER 1
78467X109
1446
6596
SH
SOLE
0
0
6596
SPDR GOLD TRUST
GOLD SHS
78463V107
248
1674
SH
SOLE
0
0
1674
SPDR INDEX SHS FDS
MSCI WRLD STRGIC
78463X418
5402
78340
SH
SOLE
0
0
78340
SPDR INDEX SHS FDS
PORTFOLIO EMG MK
78463X509
1273
44719
SH
SOLE
0
0
44719
SPDR S&P 500 ETF TR
UNIT SER 1 S&P
78462F103
3402
13199
SH
SOLE
0
0
13199
SPDR SER TR
SHRT TRSRY ETF
78468R101
26335
857260
SH
SOLE
0
0
857260
SPDR SER TR
BLOOMBERG BRCLYS
78468R622
213
2248
SH
SOLE
0
0
2248
SPDR SER TR
SPDR BLOOMBERG
78468R663
243
2650
SH
SOLE
0
0
2650
SPDR SER TR
NUVN BRCLY MUNI
78468R721
804
16075
SH
SOLE
0
0
16075
SPDR SER TR
NUVEEN BLMBRG SR
78468R739
313
6407
SH
SOLE
0
0
6407
SPDR SERIES TRUST
S&P 600 SMCP GRW
78464A201
545
11802
SH
SOLE
0
0
11802
SPDR SERIES TRUST
BLMBRG BRC CNVRT
78464A359
766
15997
SH
SOLE
0
0
15997
SPDR SERIES TRUST
PRTFLO S&P500 GW
78464A409
4147
116035
SH
SOLE
0
0
116035
SPDR SERIES TRUST
PRTFLO S&P500 VL
78464A508
377
14605
SH
SOLE
0
0
14605
SPDR SERIES TRUST
BLOMBERG INTL TR
78464A516
355
12765
SH
SOLE
0
0
12765
SPDR SERIES TRUST
DJ REIT ETF
78464A607
411
5687
SH
SOLE
0
0
5687
SPDR SER TR
PORTFOLIO AGRGTE
78464A649
8955
296330
SH
SOLE
0
0
296330
SPDR SERIES TRUST
PORTFOLIO LN TSR
78464A664
4708
99666
SH
SOLE
0
0
99666
SPDR SERIES TRUST
S&P DIVID ETF
78464A763
993
12428
SH
SOLE
0
0
12428
SPDR SERIES TRUST
PORTFOLIO TL STK
78464A805
614
19527
SH
SOLE
0
0
19527
SPDR SERIES TRUST
S&P 400 MDCP GRW
78464A821
262
6119
SH
SOLE
0
0
6119
SPDR SERIES TRUST
PORTFOLIO LR ETF
78464A854
5990
198030
SH
SOLE
0
0
198030
STARBUCKS CORP
COM
855244109
327
4972
SH
SOLE
0
0
4972
SSGA ACTIVE ETF TR
SPDR TR TACTIC
78467V848
228
4749
SH
SOLE
0
0
4749
TEXAS INSTRS INC
COM
882508104
319
3191
SH
SOLE
0
0
3191
TIMOTHY PLAN
HIG DV STK ETF
887432326
682
35766
SH
SOLE
0
0
35766
TIMOTHY PLAN
US LRG CAP COR
887432359
321
15477
SH
SOLE
0
0
15477
UNITED STATES STL CORP NEW
COM
912909108
75
11843
SH
SOLE
0
0
11843
VANGUARD SPECIALIZED PORTFOL
DIV APP ETF
921908844
3073
29726
SH
SOLE
0
0
29726
VANGUARD STAR FD
VG TL INTL STK F
921909768
526
12536
SH
SOLE
0
0
12536
VANGUARD WORLD FD
MEGA CAP VAL ETF
921910840
938
14208
SH
SOLE
0
0
14208
VANGUARD BD INDEX FD INC
LONG TERM BOND
921937793
2422
22694
SH
SOLE
0
0
22694
VANGUARD BD INDEX FD INC
INTERMED TERM
921937819
2139
23940
SH
SOLE
0
0
23940
VANGUARD BD INDEX FD INC
SHORT TRM BOND
921937827
4213
51261
SH
SOLE
0
0
51261
VANGUARD BD INDEX FD INC
TOTAL BND MRKT
921937835
1822
21349
SH
SOLE
0
0
21349
VANGUARD TAX MANAGED INTL FD
FTSE DEV MKT ETF
921943858
4107
123182
SH
SOLE
0
0
123182
VANGUARD WHITEHALL FDS INC
HIGH DIV YLD
921946406
434
6132
SH
SOLE
0
0
6132
VANGUARD INTL EQUITY INDEX F
FTSE EMR MKT ETF
922042858
1274
37967
SH
SOLE
0
0
37967
VANGUARD MUN BD FD INC
TAX EXEMPT BD
922907746
258
4881
SH
SOLE
0
0
4881
VANGUARD INDEX FDS
S&P 500 ETF SHS
922908363
1480
6248
SH
SOLE
0
0
6248
VANGUARD INDEX FDS
REIT ETF
922908553
625
8941
SH
SOLE
0
0
8941
VANGUARD INDEX FDS
SM CP VAL ETF
922908611
236
2663
SH
SOLE
0
0
2663
VANGUARD INDEX FDS
MID CAP ETF
922908629
291
2214
SH
SOLE
0
0
2214
VANGUARD INDEX FDS
LARGE CAP ETF
922908637
612
5163
SH
SOLE
0
0
5163
VANGUARD INDEX FDS
EXTEND MKT ETF
922908652
295
3259
SH
SOLE
0
0
3259
VANGUARD INDEX FDS
GROWTH ETF
922908736
3872
24711
SH
SOLE
0
0
24711
VANGUARD INDEX FDS
VALUE ETF
922908744
3335
37446
SH
SOLE
0
0
37446
VANGUARD INDEX FDS
SMALL CP ETF
922908751
1256
10878
SH
SOLE
0
0
10878
VANGUARD INDEX FDS
TOTAL STK MKT
922908769
2015
15630
SH
SOLE
0
0
15630
VANECK VECTORS ETF TR
MTG REIT INCOME
92189F452
413
41328
SH
SOLE
0
0
41328
VANECK VECTORS ETF TR
HIGH YLD MUN ETF
92189H409
207
3966
SH
SOLE
0
0
3966
VANGUARD CHARLOTTE DDS
INTL BD IDX ETF
92203J407
4720
83899
SH
SOLE
0
0
83899
VANGUARD WORLD FDS
INF TECH ETF
92204A702
745
3513
SH
SOLE
0
0
3513
VANGUARD SCOTTSDALE FDS
MORTG-BACK SEC
92206C771
2426
44523
SH
SOLE
0
0
44523
VANGUARD SCOTTSDALE FDS
INT-TERM CORP
92206C870
271
3117
SH
SOLE
0
0
3117
VEREIT INC
COM
92339V100
102
20844
SH
SOLE
0
0
20844
VERIZON
COM
92343V104
986
18352
SH
SOLE
0
0
18352
VICTORY PORTFOLIOS II
CEMP US EQ INCOM
92647N824
318
7685
SH
SOLE
0
0
7685
VISA INC
COM CL A
92826C839
1196
7425
SH
SOLE
0
0
7425
XCEL ENERGY INC
COM
98389B100
271
4493
SH
SOLE
0
0
4493
WAL-MART STORES INC
COM
931142103
1039
9143
SH
SOLE
0
0
9143
WASTE MGMT INC DEL
COM
94106L109
289
3124
SH
SOLE
0
0
3124
WEC ENERGY GROUP INC
COM
92939U106
1010
11456
SH
SOLE
0
0
11456
WELLS FARGO & CO
COM
949746101
218
7587
SH
SOLE
0
0
7587
WISDOMTREE TR
US MIDCAP DIVID
97717W505
316
13083
SH
SOLE
0
0
13083
WISDOMTREE TR
US QTLY DIV GRT
97717X669
627
16124
SH
SOLE
0
0
16124
WISDOMTREE TR
US LARGECAP DIVD
97717W307
1843
22772
SH
SOLE
0
0
22772
WISDOMTREE TR
FLOATNG RAT TREA
97717X628
24768
986397
SH
SOLE
0
0
986397
WORLD GOLD TR
SPDR GLD MINIS
98149E204
160
10174
SH
SOLE
0
0
10174