0001214659-18-001562.txt : 20180226
0001214659-18-001562.hdr.sgml : 20180226
20180226173008
ACCESSION NUMBER: 0001214659-18-001562
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20171231
FILED AS OF DATE: 20180226
DATE AS OF CHANGE: 20180226
EFFECTIVENESS DATE: 20180226
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: First Heartland Consultants, Inc.
CENTRAL INDEX KEY: 0001428793
IRS NUMBER: 431635589
STATE OF INCORPORATION: MO
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-13027
FILM NUMBER: 18641881
BUSINESS ADDRESS:
STREET 1: 1839 LAKE ST. LOUIS BLVD.
CITY: LAKE ST. LOUIS
STATE: MO
ZIP: 63367
BUSINESS PHONE: 636-625-0900
MAIL ADDRESS:
STREET 1: 1839 LAKE ST. LOUIS BLVD.
CITY: LAKE ST. LOUIS
STATE: MO
ZIP: 63367
13F-HR
1
primary_doc.xml
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0001428793
XXXXXXXX
12-31-2017
12-31-2017
false
First Heartland Consultants, Inc.
1839 Lake St. Louis Blvd.
Lake St. Louis
MO
63367
13F HOLDINGS REPORT
028-13027
N
Jeanne A. Jehle
Corporate Counsel
636-695-2827
Jeanne A. Jehle
Lake St. Louis
MO
02-26-2018
0
269
332378
INFORMATION TABLE
2
infotable.xml
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COM
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COM
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COM
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COM
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COM
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COM
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COM
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COM
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COM
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COM
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LARGE CAP REV ET
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ORACLE CORP
COM
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384
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PEPSICO INC
COM
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COM
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COM
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ENHAN SHRT MAT
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POWERSHARES ETF TR II
PFD PORTFOLIO
73936T565
569
38297
SH
SOLE
0
0
38297
POWERSHARES ETF TR II
SOVEREIGN DEBT
73936T573
427
14446
SH
SOLE
0
0
14446
POWERSHARES ETF TR II
DWA TACT MLT
73937B399
297
11033
SH
SOLE
0
0
11033
POWERSHARES ETF TR II
BUILD AMER ETF
73937B407
260
8461
SH
SOLE
0
0
8461
POWERSHARES ETF TR II
PWRSHS SP500 LOW
73937B654
3724
87767
SH
SOLE
0
0
87767
PRICELINE GRP INC
COM NEW
741503403
391
225
SH
SOLE
0
0
225
PRINCIPAL FINL GROUP INC
COM
74251V102
256
3629
SH
SOLE
0
0
3629
PROCTER & GAMBLE CO
COM
742718109
1461
15899
SH
SOLE
0
0
15899
PROSHARES TR
SHORT S&P 500 NE
74347B425
3646
120810
SH
SOLE
0
0
120810
RAYTHEON CO
COM NEW
755111507
379
2017
SH
SOLE
0
0
2017
ROYAL DUTCH SHELL PLC
SPONS ADR A
780259206
533
7990
SH
SOLE
0
0
7990
RYDEX ETF TRUST
GUG S&P500 EQ WT
78355W106
4252
42087
SH
SOLE
0
0
42087
RYDEX ETF TRUST
GUG S&P500EQWTMA
78355W825
422
3740
SH
SOLE
0
0
3740
SELECT SECTOR SPDR TR
SBI CONS DISCR
81369Y407
1855
18793
SH
SOLE
0
0
18793
SELECT SECTOR SPDR TR
SBI INT-FINL
81369Y605
474
16989
SH
SOLE
0
0
16989
SELECT SECTOR SPDR TR
TECHNOLOGY
81369Y803
228
3564
SH
SOLE
0
0
3564
SOUTHERN CO
COM
842587107
276
5745
SH
SOLE
0
0
5745
SOUTHWEST AIRLS CO
COM
844741108
923
14108
SH
SOLE
0
0
14108
SPDR DOW JONES INDL AVRG ETF
UT SER 1
78467X109
12639
51091
SH
SOLE
0
0
51091
SPDR GOLD TRUST
GOLD SHS
78463V107
1892
15304
SH
SOLE
0
0
15304
SPDR INDEX SHS FDS
DJ GLB RL ES ETF
78463X749
260
5321
SH
SOLE
0
0
5321
SPDR S&P 500 ETF TR
UNIT SER 1 S&P
78462F103
4796
17972
SH
SOLE
0
0
17972
SPDR S&P MIDCAP 400 ETF TR
UTSER1 S&PDCRP
78467Y107
1099
3183
SH
SOLE
0
0
3183
SPDR SER TR
SHRT TRSRY ETF
78468R101
1305
43689
SH
SOLE
0
0
43689
SPDR SER TR
NUVN BRCLY MUNI
78468R721
834
17032
SH
SOLE
0
0
17032
SPDR SER TR
RUSS2000 LOVOL
78468R887
303
3313
SH
SOLE
0
0
3313
SPDR SERIES TRUST
S&P 600 SMCP GRW
78464A201
960
4222
SH
SOLE
0
0
4222
SPDR SERIES TRUST
BLMBRG BRC CNVRT
78464A359
808
15965
SH
SOLE
0
0
15965
SPDR SERIES TRUST
BLOOMBERG BRCLYS
78464A417
206
5599
SH
SOLE
0
0
5599
SPDR SERIES TRUST
BLOMBERG INTL TR
78464A516
521
18319
SH
SOLE
0
0
18319
SPDR SERIES TRUST
S&P DIVID ETF
78464A763
714
7553
SH
SOLE
0
0
7553
SPDR SERIES TRUST
S&P REGL BKG
78464A698
377
6410
SH
SOLE
0
0
6410
SPDR SERIES TRUST
S&P 600 SMCP VAL
78464A300
676
5378
SH
SOLE
0
0
5378
SPDR SERIES TRUST
PRTFLO S&P500 GW
78464A409
528
15988
SH
SOLE
0
0
15988
SPDR SERIES TRUST
S&P 400 MDCP GRW
78464A821
334
2148
SH
SOLE
0
0
2148
SPDR SERIES TRUST
PORTFOLIO LR ETF
78464A854
246
7868
SH
SOLE
0
0
7868
SPDR SER TR
NUVEEN BLMBRG SR
78468R739
254
5298
SH
SOLE
0
0
5298
SPDR SER TR
PORTFOLIO SM ETF
78468R853
2791
92558
SH
SOLE
0
0
92558
SPECTRA ENERGY PARTNERS LP
COM
84756N109
1511
38205
SH
SOLE
0
0
38205
SPRINT CORP
COM SER 1
85207U105
71
12079
SH
SOLE
0
0
12079
STARBUCKS CORP
COM
855244109
346
6024
SH
SOLE
0
0
6024
SUNTRUST BKS INC
COM
867914103
512
7929
SH
SOLE
0
0
7929
TARGET CORP
COM
87612E106
236
3620
SH
SOLE
0
0
3620
TEMPLETON EMERG MKTS INCOME
COM
880192109
1774
158850
SH
SOLE
0
0
158850
3M CO
COM
88579Y101
471
2001
SH
SOLE
0
0
2001
UNITEDHEALTH GROUP INC
COM
91324P102
414
1878
SH
SOLE
0
0
1878
UNITED STATES OIL FUND LP
UNITS
91232N108
124
10340
SH
SOLE
0
0
10340
US BANCORP DEL
COM NEW
902973304
255
4754
SH
SOLE
0
0
4754
U S CONCRETE INC
COM NEW
90333L201
305
3650
SH
SOLE
0
0
3650
U S SILICA HLDGS INC
COM
90346E103
206
6328
SH
SOLE
0
0
6328
VANGUARD SPECIALIZED PORTFOL
DIV APP ETF
921908844
5768
56536
SH
SOLE
0
0
56536
VANGUARD STAR FD
VG TL INTL STK F
921909768
762
13420
SH
SOLE
0
0
13420
VANGUARD WORLD FD
MEGA GRWTH IND
921910816
242
2173
SH
SOLE
0
0
2173
VANGUARD WORLD FD
MEGA CAP VAL ETF
921910840
3923
51309
SH
SOLE
0
0
51309
VANGUARD ADMIRAL FDS INC
SMLLCP 600 IDX
921932828
836
6001
SH
SOLE
0
0
6001
VANGUARD ADMIRAL FDS INC
MIDCP 400 VAL
921932844
224
1842
SH
SOLE
0
0
1842
VANGUARD BD INDEX FD INC
LONG TERM BOND
921937793
889
9351
SH
SOLE
0
0
9351
VANGUARD BD INDEX FD INC
INTERMED TERM
921937819
973
11601
SH
SOLE
0
0
11601
VANGUARD BD INDEX FD INC
SHORT TRM BOND
921937827
1893
23936
SH
SOLE
0
0
23936
VANGUARD BD INDEX FD INC
TOTAL BND MRKT
921937835
2567
31467
SH
SOLE
0
0
31467
VANGUARD TAX MANAGED INTL FD
FTSE DEV MKT ETF
921943858
2239
49903
SH
SOLE
0
0
49903
VANGUARD WHITEHALL FDS INC
HIGH DIV YLD
921946406
1778
20769
SH
SOLE
0
0
20769
VANGUARD INTL EQUITY INDEX F
FTSE SMCAP ETF
922042718
1631
13678
SH
SOLE
0
0
13678
VANGUARD INTL EQUITY INDEX F
FTSE EMR MKT ETF
922042858
644
14019
SH
SOLE
0
0
14019
VANGUARD MUN BD FD INC
TAX EXEMPT BD
922907746
218
4228
SH
SOLE
0
0
4228
VANGUARD INDEX FDS
S&P 500 ETF SHS
922908363
852
3473
SH
SOLE
0
0
3473
VANGUARD INDEX FDS
MCAP VL IDXVIP
922908512
440
3943
SH
SOLE
0
0
3943
VANGUARD INDEX FDS
REIT ETF
922908553
888
10697
SH
SOLE
0
0
10697
VANGUARD INDEX FDS
SM CP VAL ETF
922908611
1895
14269
SH
SOLE
0
0
14269
VANGUARD INDEX FDS
MID CAP ETF
922908629
623
4026
SH
SOLE
0
0
4026
VANGUARD INDEX FDS
LARGE CAP ETF
922908637
461
3760
SH
SOLE
0
0
3760
VANGUARD INDEX FDS
EXTEND MKT ETF
922908652
282
2528
SH
SOLE
0
0
2528
VANGUARD INDEX FDS
GROWTH ETF
922908736
2054
14604
SH
SOLE
0
0
14604
VANGUARD INDEX FDS
VALUE ETF
922908744
2249
21155
SH
SOLE
0
0
21155
VANGUARD INDEX FDS
SMALL CP ETF
922908751
1322
8946
SH
SOLE
0
0
8946
VANGUARD INDEX FDS
TOTAL STK MKT
922908769
2760
20108
SH
SOLE
0
0
20108
VANECK VECTORS ETF TR
GOLD MINERS ETF
92189F106
767
32991
SH
SOLE
0
0
32991
VANECK VECTORS ETF TR
INVT GRADE FLTG
92189F486
201
7947
SH
SOLE
0
0
7947
VANGUARD CHARLOTTE DDS
INTL BD IDX ETF
92203J407
1813
33351
SH
SOLE
0
0
33351
VANGUARD WORLD FDS
FINANCIALS ETF
92204A405
463
6606
SH
SOLE
0
0
6606
VANGUARD WORLD FDS
INF TECH ETF
92204A702
573
3478
SH
SOLE
0
0
3478
VANGUARD SCOTTSDALE FDS
SHRT TRM CORP BD
92206C409
405
5106
SH
SOLE
0
0
5106
VANGUARD SCOTTSDALE FDS
INT-TERM GOV
92206C706
465
7267
SH
SOLE
0
0
7267
VANGUARD SCOTTSDALE FDS
MORTG-BACK SEC
92206C771
842
16064
SH
SOLE
0
0
16064
VENTAS INC
COM
92276F100
672
11200
SH
SOLE
0
0
11200
VEREIT INC
COM
92339V100
765
98255
SH
SOLE
0
0
98255
VERIZON
COM
92343V104
849
16039
SH
SOLE
0
0
16039
VICTORY PORTFOLIOS II
CEMP US DISCOVER
92647N774
477
10576
SH
SOLE
0
0
10576
VICTORY PORTFOLIOS II
CEMP US 500 ENHA
92647N782
270
5534
SH
SOLE
0
0
5534
VICTORY PORTFOLIOS II
CEMP DEVELOPED E
92647N816
404
11503
SH
SOLE
0
0
11503
VICTORY PORTFOLIOS II
CEMP US EQ INCOM
92647N824
453
9750
SH
SOLE
0
0
9750
VISA INC
COM CL A
92826C839
985
8637
SH
SOLE
0
0
8637
WALGREENS BOOTS ALLIANCE INC
COM
931427108
502
6915
SH
SOLE
0
0
6915
WAL-MART STORES INC
COM
931142103
939
9506
SH
SOLE
0
0
9506
WEC ENERGY GROUP INC
COM
92939U106
1395
20996
SH
SOLE
0
0
20996
WELLS FARGO & CO
COM
949746101
502
8275
SH
SOLE
0
0
8275
WELLTOWER INC
COM
95040Q104
437
6848
SH
SOLE
0
0
6848
WISDOMTREE TR
HIGH DIV FD
97717W208
288
3953
SH
SOLE
0
0
3953