8-K

                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549

                                    FORM 8-K

                             Current Report Pursuant
                          to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934

                     Date of Report: December 7, 2004, 2004

                           MEDIA SERVICES GROUP, INC.

               (Exact name of Registrant as specified in charter)



  Nevada                       0-16730                 88-0085608
- -------------------------------------------------------------------------
(State or other              (Commission              (I.R.S. Employer
jurisdiction of              File No.)              Identification No.)
incorporation)


                               575 Madison Avenue
                            New York, New York 10022
                    (Address of Principal Executive Offices)

                                  917-339-7134
              (Registrant's telephone number, including area code)

Item 1.01: Entry into a Material Definitive Agreement

On December 1, 2004, Media Services Group, Inc. ("MSGI") entered into a
Subscription Agreement with Excelsa S.p.A. ("Excelsa"), a corporation organized
under the laws of the Republic of Italy, to acquire 66,632 shares of Common
Stock of Excelsa, par value of 1.0 Euro per share, representing 4.5% of the
issued and outstanding shares of Common Stock of Excelsa on a fully diluted
basis. MSGI subscribed for and agreed to purchase from Excelsa the Common Stock
for an aggregate purchase price in cash of 1.25 million Euros. The purchase
price is payable in Euro by wire transfer of funds with an initial payment of
0.75 million Euros contemporaneously with the execution and delivery of the
Subscription Agreement and the remaining 0.50 million Euros payable on or before
December 15, 2004.

                                       1


Excelsa has represented to MSGI that it will not solicit, initiate, consider,
encourage or accept any other proposals or offers from any person relating to
any acquisition or purchase of all or any portion of the capital stock or assets
of Excelsa or any of its subsidiaries nor will it enter into any merger,
consolidation, business combination, recapitalization, reorganization or other
extraordinary business transaction involving or related to Excelsa or any of its
subsidiaries for a period of 45 days after delivery of consolidated financials
statements for the twelve month periods ended June 30, 2002, 2003 and 2004 in
U.S. generally accepted accounting principles ("GAAP") format, which will occur
no later than February 28, 2004.

Item 9.01: Financial Statements and Exhibits

(a) N/A

(b) N/A

(c) The following documents are filed herewith as exhibits to this Form 8-K:

Exhibit No.

 2.1     Subscription Agreement dated December 1, 2004.
99.1     Press Release issued by the Registrant dated December 2, 2004.


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                                   SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                           MEDIA SERVICES GROUP, INC.

Date: December 7, 2004                   By: /s/ Richard J. Mitchell III
                                             ----------------------------
                                         Name:    Richard J. Mitchell III
                                         Title:   Chief Accounting Officer










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                                  EXHIBIT INDEX

Exhibit No.     Description of Exhibit

  2.1           Subscription Agreement dated December 1, 2004.
99.1            Press Release issued by the Registrant dated December 2, 2004.













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EX-99.1

Exhibit No. 99.1
                     MSGI ACQUIRES STAKE IN LEADING EUROPEAN
                             SECURITY SERVICES FIRM
  Excelsa S.p.a. Delivers Proprietary Capabilities to Drive Immediate Expansion
            In Europe and New Service Offerings in the United States

New York, NY, December 2, 2004 - Media Services Group, Inc. (Nasdaq: MSGI) today
announced that it has acquired a minority stake in Excelsa S.p.a.
(www.excelsa.net) - an Italy-based provider of security services. MSGI is now
positioned for immediate and sustainable growth in the

burgeoning security markets in the U.S., Europe and worldwide.

MSGI has acquired approximately five percent of Excelsa for 1.250 million Euros
(approximately U.S. $1.6 million), which will be delivered in two payments. MSGI
is in exclusive active discussions with Excelsa with respect to the potential
acquisition of an additional interest in - or possibly all of - Excelsa. A
subsequent transaction to acquire all of Excelsa would be subject to customary
closing conditions including approval by MSGI shareholders.

Excelsa has experienced extraordinary growth and profitability since its
inception in 2000. In 2003, the company generated sales of approximately $10.2
million (US dollars) with positive cash flow of over 30 percent and positive net
income. This year, Excelsa is expecting to produce revenues of approximately $20
million (US dollars) with cash flow of over 20 percent and positive net income.
In 2005, Excelsa expects a continued increase in revenues with a growth pattern
in line with - or higher than - the previous years. These financials have been
prepared in accordance with Italian GAAP. MSGI is currently working with Excelsa
to convert its financials into US GAAP.

Excelsa has become one of Europe's leading providers of outsourced video
surveillance and security solutions for both civilian and military services
customers. Via its Real Time Security Platform (RTS) - an ASP platform built to
manage through a multiple network layer infrastructure of standard CCTV and
IP-based surveillance cameras - Excelsa currently manages, with its proprietary
technology, the security video surveillance platform for the metropolitan police
of the City of Rome. The system distributes the information of up to 3,000
cameras and alarms to the different control rooms of the 24 districts of the
metropolitan police.

Excelsa's security solutions include its flagship product, the Audio Logger,
which is delivered through the company's Public Security Division. Designed
specifically for Italy's Ministry of Justice, the Audio Logger provides a fully
featured and easy-to-use means of gathering intelligence over telephony
communications. The product monitors phone calls as well as fax transmissions
over 16 analogue input channels simultaneously. The Audio Logger has been
successfully utilized on many occasions by the leading anti-terrorism agencies
in Italy.

Excelsa has a roster of prominent clients and business relationships. These
include an exclusive joint marketing alliance with Telecom Italia, the country's
largest telecommunications provider. Excelsa serves as a Business Service
Provider for Telecom Italia - providing video surveillance systems and services,
as well as content storage in secure Internet Data Centers.

Jeremy Barbera, Chairman and CEO of MSGI said, "With this transaction, MSGI
bolsters its standing as a truly global company with worldwide resources and a
solid foundation for growth. Our relationship with Excelsa creates a remarkably
strong strategic fit with MSGI's current operating companies, which are
developing leadership positions in providing software, systems and other
technology-based solutions to major law enforcement, security and military
services clients."

Gianluca Longo, the CEO of Excelsa, added, "Just as MSGI will benefit from our
existing client relationships in Europe, so too will Excelsa benefit from MSGI's
relationships and the services it delivers in the United States. Excelsa and
MSGI will create a powerful union with closely aligned service offerings and a
unified vision. Our goal is to become a worldwide leader in delivering
leading-edge security solutions to government and private-sector clients. We
look forward to working with MSGI to actualize the tremendous potential of
combining our two companies."

Excelsa's strategic plan calls for immediate expansion in Spain, France and
Northern Europe. Moreover, MSGI and Excelsa are now in joint discussions with
several potential strategic partners, which will further strengthen the combined
company's array of security and law enforcement solutions around the world.

                                      * * *

About Media Services Group, Inc. Media Services Group, Inc. (Nasdaq:  MSGI) is a
proprietary  solutions  provider  developing a global  combination of innovative
emerging businesses that leverage information and technology.  MSGI is currently
comprised  of  two  operating  companies  -  Future  Developments   America  and
Innalogic,  LLC. MSGI is principally  focused on the homeland  security,  public
safety, intelligence, and surveillance industry. Their corporate headquarters is
located in New York, with regional offices in Washington,  DC, and Calgary.  The
corporate telephone is: 917-339-7134. Additional information is available on the
company's website: http://www.mediaservices.com

The information contained in this news release, other than historical
information, consists of forward-looking statements within the meaning of
Section 27A of the Securities Act and Section 21E of the Exchange Act. These
statements may involve risks and uncertainties that could cause actual results
to differ materially from those described in such statements. Although the
Company believes that the expectations reflected in such forward-looking
statements are reasonable, it can give no assurance that such expectations will
prove to have been correct. Important factors, including general economic
conditions, spending levels and other factors could cause actual results to
differ materially from the Company's expectations.


                                      # # #

EX-2

Exhibit No. 2.1

                                 EXCELSA S.p.A.

                             SUBSCRIPTION AGREEMENT

         This SUBSCRIPTION AGREEMENT (this "Agreement") is made as of this 1st
day of December 2004 between Excelsa S.p.A., a corporation organized under the
laws of the Republic of Italy (the "Company"), having its principal office at
Via Nino Bixio 21, 18038 Sanremo (IM), Italy, and its registered office at Via
Carducci 19, 20123 Milan, Italy, and Media Services Group, Inc., a corporation
organized under the laws of the State of Nevada ("Subscriber"), having its
principal office at 575 Madison Avenue, New York, New York 10022, U.S.A.

         WHEREAS, the parties are in discussion about the possibility of a
business combination between the Company and Subscriber;

         WHEREAS, the Company desires to issue and sell to Subscriber 66,632
shares (the "Shares") of the Company's common stock (azioni ordinarie), par
value (valore nominale) (euro)1.0 per share (the "Common Stock"), representing
(after giving effect to such issuance) 4.5% of the Company's issued and
outstanding shares of Common Stock on a fully diluted basis (i.e., as if all
outstanding options and other rights to purchase Common Stock had been
exercised, and all securities convertible into or exchangeable or exercisable
for Common Stock had been converted, exchanged and exercised, respectively), and
Subscriber desires to acquire the Shares, on the terms and conditions set forth
herein (the "Purchase"); and

         WHEREAS, stockholders of the Company representing at least 62% of the
Common Stock issued and outstanding on the date hereof, have agreed to vote in
favor of a (euro)1.25 million increase in the capital stock of the Company (and
to waive their preemptive rights (diritti di opzione) in connection therewith)
to allow for the Purchase (the "Capital Increase").

         NOW, THEREFORE, for and in consideration of the premises and the mutual
covenants hereinafter set forth, the receipt and sufficiency of which are hereby
acknowledged, the parties hereto do hereby agree as follows:

1. Subscription for Shares. Subject to the terms and conditions hereinafter set
forth, Subscriber hereby subscribes for and agrees to purchase from the Company
the Shares for an aggregate purchase price in cash of (euro)1.25 million (or
(euro)18.36 per Share, the "Issue Price"), and the Company agrees to sell the
Shares to Subscriber for said purchase price. The purchase price is payable in
Euro by wire transfer of funds (to an account specified by the Company) as
follows: (i) (euro)0.75 million, contemporaneously with the execution and
delivery of this Subscription Agreement; and (ii) (euro)0.50 million, on or
before December 15, 2004. The number of Shares shall be adjusted to reflect
appropriately the effect of any stock split, reverse stock split, stock dividend
(including any dividend or distribution of securities convertible into or
exchangeable or exercisable for Common Stock), extraordinary cash dividends,
reorganization, recapitalization, reclassification, combination, exchange of
shares or other like change with respect to the Common Stock occurring on or
after the date hereof and prior to the issuance of the Shares.

2. Representations of the Company. The Company represents and warrants to
Subscriber, as follows:

         (a) Compliance with Securities Laws. The offer, offer for sale, and
subscription for and sale of the Shares complies and will comply with Italian
securities laws or has been and will be made in reliance on an exemption from
registration thereunder.

         (b) Organization and Qualifications. The Company is duly organized,
validly existing and (if legally applicable) in good standing under the laws of
the Republic of Italy, and has all powers (corporate or otherwise) and all
material governmental licenses, authorizations, permits, consents and approvals
required to own its properties and to carry on its business as now being
conducted. The Company is duly qualified as a foreign corporation to do business
and (if legally applicable) is in good standing in every jurisdiction in which
its ownership of property or the nature of the business conducted by it makes
such qualification necessary.

         (c) Capitalization. The authorized, issued and outstanding capital
stock of the
Company as of the date hereof is as set forth on Schedule 2(c). The Common Stock
constitutes all the issued and outstanding capital stock of the Company, and
there are no treasury shares. All outstanding shares of Common Stock have been
duly and validly issued, are fully paid and were not issued in violation of any
preemptive or other rights. Except as set forth on Schedule 2(c), there are no
options, warrants, convertible securities or other rights, agreements,
arrangements or commitments relating to the Common Stock or obligating the
Company to issue, sell, repurchase or redeem any shares of Common Stock, or any
other interest in, the Company. Upon approval by the stockholders of the Capital
Increase, the Shares will be duly and validly issued, fully paid and not issued
in violation of any preemptive or other rights. The stockholders of the Company
signatories hereto, as of the date hereof, own beneficially and of record, and
at the time of the Purchase, will own beneficially and of record, at least 62%
of the Common Stock issued and outstanding as of such dates.


         (d) Financial Statements; No Liabilities. The audited consolidated
financial statements of the Company and its subsidiaries as of and for the
fiscal year ended December 31, 2003, true and correct copies of which have been
delivered to Subscriber) (the "Financial Statements"), have been prepared in
accordance with (i) the books of account and other financial records of the
Company and its subsidiaries and (ii) generally accepted accounting principles
of the Republic of Italy ("Italian GAAP"), consistently applied, during the
periods involved (except as may be otherwise indicated in the Financial
Statements or the report and notes related thereto). The Financial Statements
fairly present in all material respects in accordance with such books and
records and Italian GAAP the consolidated financial position of the Company and
its subsidiaries as of the dates thereof. There are no material liabilities of
the Company or any of its subsidiaries of a nature required to be reflected on a
balance sheet prepared in accordance with Italian GAAP, other than liabilities
(i) reflected or reserved against on the Financial Statements or the notes
thereto, or (ii) incurred since December 31, 2003 in the ordinary course of
business of the Company and its subsidiaries. The Company has delivered to
Subscriber true and complete copies of the unaudited consolidated financial
statements of the Company and its subsidiaries as of and for the six months
ended June 30, 2004. Such consolidated financial statements (i) have been
prepared in accordance with (x) the books of account and other financial records
of the Company and its subsidiaries and (y) Italian GAAP consistently applied,
during the periods involved, and (ii) fairly present in all material respects in
accordance with such books and records and Italian GAAP the consolidated
financial position of the Company and its subsidiaries as of the dates thereof
(except for the absence of notes thereto and normal year-end adjustments). There
are no material liabilities of the Company or any of its subsidiaries of a
nature required to be reflected on a balance sheet prepared in accordance with
Italian GAAP, other than liabilities (i) reflected or reserved against on the
Financial Statements or the notes thereto, or (ii) incurred since June 30, 2004
in the ordinary course of business of the Company and its subsidiaries.

         (e) Subsidiaries. Each subsidiary of the Company is duly organized,
validly existing and (if legally applicable) in good standing under the laws of
its jurisdiction of organization and has all powers (corporate or otherwise) and
all material governmental licenses, authorizations, permits, consents and
approvals required to own its properties and to carry on its business as now
conducted and contemplated to be conducted. Each such subsidiary is duly
qualified as a foreign corporation to do business and (if legally applicable) is
in good standing in each jurisdiction in which its ownership of property or the
nature of the business conducted by it makes such qualification necessary,
except for those jurisdictions where failure to be so qualified or in good
standing would not, individually or in the aggregate, reasonably be expected to
have a material adverse effect on the condition (financial or otherwise),
properties, assets, liabilities, business operations or results of operations of
the Company and its subsidiaries, taken as a whole (a "Material Adverse
Effect"). All subsidiaries of the Company and their respective jurisdictions of
organization are set forth on Schedule 2(e)(i). At least a majority of the
outstanding capital stock or other voting securities or other equity interests
of each subsidiary of the Company is owned by the Company, directly or
indirectly, free and clear of any charges, liens, encumbrances or other
restrictions ("Liens") (including any restriction on the right to vote, sell or
otherwise dispose of such capital stock or other voting securities or other
equity interests), other than Liens securing obligations that are reflected in
the Financial Statements or that would not, individually or in the aggregate,
reasonably be expected to have a Material Adverse Effect. There are no options,
warrants, convertible securities or other rights, agreements, arrangements or
commitments relating to the capital stock of any of the Company's subsidiaries,
or obligating such subsidiary to issue, sell, repurchase or redeem any shares of
such capital stock, or any other interest in, such subsidiary.

         (f) Absence of Changes. Since December 31, 2003, except as would not,
individually or in the aggregate, reasonably be expected to have a Material
Adverse Effect (other than with respect to clause (xi) below), neither the
Company nor any of its subsidiaries have (i) incurred any debts, obligations or
liabilities, absolute, accrued, contingent or otherwise, whether due or to
become due, (ii) made or suffered any changes in its contingent obligations by
way of guaranty, endorsement (other than the endorsement of checks for deposit
in the usual and ordinary course of business), indemnity, warranty or otherwise,
(iii) mortgaged, pledged or subjected to a Lien (other than Liens securing
obligations that are reflected in the Financial Statements) any of its assets,
tangible or intangible, (iv) sold, transferred or leased any of its assets
except in the usual and ordinary course of business and consistent with past
practices, (v) cancelled or compromised any debt or claim, or waived or released
any right, (vi) suffered any physical damage, destruction or loss (whether or
not covered by insurance) adversely affecting any of its properties, business or
prospects, (vii) entered into any transaction other than in the usual and
ordinary course of business except for this Agreement, (viii) declared or paid
any dividends on or made any other distributions with respect to, or purchased
or redeemed, any of its outstanding securities, (ix) made any change in the
accounting principles, methods or practices followed by it, or (x) suffered or
experienced any change in, or condition affecting, its condition (financial or
otherwise), properties, assets, liabilities, business operations, results of
operations or prospects, in each case, that would, individually or in the
aggregate, reasonably be expected to have a Material Adverse Effect.

         (g) Title to Assets; Sufficiency of Assets. The Company and each of its
subsidiaries have good and marketable title to all (real and personal) property
and assets owned by it, free and clear of all Liens, other than Liens securing
obligations that are reflected in the Financial Statements or that have been
incurred after the date of the Financial Statements in the ordinary course of
business and that are not significant or important in relation to the Company's
business. The property and assets owned or leased by the Company and its
subsidiaries, or which they otherwise have the right to use, constitute all of
the property and assets used or held for use in connection with the businesses
of the Company and its subsidiaries and are adequate to conduct such businesses
as currently conducted or contemplated to be conducted.

         (h) Proprietary Rights. Each of the Company and its subsidiaries owns,
or is duly licensed to use or possess, or possesses exclusive and enforceable
rights to use all patents, patent applications, trademarks, service marks,
copyrights, trade secrets, processes, formulations, technology, software and
know-how used in the conduct of its business (the "Proprietary Rights"). Neither
the Company nor any of its subsidiaries have received any notice of any claims,
and the Company does not have any knowledge of any threatened claims, and knows
of no facts which would form the basis of any claim, asserted by any Person (as
defined below) to the effect that the sale or use of any product or process now
used or offered by the Company or its subsidiaries proposed to be used or
offered by the Company or its subsidiaries infringes on any patents or infringes
upon the use of any such Proprietary Rights of another person and, to the best
of the Company's knowledge, no others have infringed the Company's or any of its
subsidiaries' Proprietary Rights. For purposes of this Agreement, "Person" shall
mean any individual, corporation, limited liability company, partnership, trust,
unincorporated association, government, governmental authority, or any other
entity.

         (i) Material Contracts. Each contract, agreement or instrument that is
material to the business, financial condition or results of operations of the
Company and its subsidiaries, taken as a whole (collectively, the "Material
Contracts") is in full force and effect and is enforceable in accordance with
its terms, except for such failures to be in full force and effect as are not
significant or important in relation to Company's business. Neither the Company
nor any of its subsidiaries nor, to the best of the Company's knowledge, any
other party to any Material Contract is in violation of or in default under (nor
does there exist any condition which, upon the passage of time or the giving of
notice or both, would cause such a violation of or default under) any Material
Contract, except for such violations and defaults as are not significant or
important in relation to the Company's business.

         (j) Litigation. There is no material action, suit, investigation, claim
or proceeding at law or in equity by or before any arbitrator, court,
governmental instrumentality or agency, self-regulatory organization or body or
public board now pending or, to the best of the Company's knowledge, threatened
against the Company, its subsidiaries, or any of the Company's officers or
directors in their capacities as such. Neither the Company nor any of its
subsidiaries is subject to any judgment, order, writ, injunction or decree of
any federal, state, municipal or other governmental department, commission,
board, bureau, agency or instrumentality, domestic or foreign that would,
individually or in the aggregate, reasonably be expected to have a Material
Adverse Effect.

         (k) Authorization; Non-Defaults; Non-Contravention. The Company has the
requisite corporate power and authority to enter into and perform its
obligations under this Agreement, and to issue the Shares (subject only to
receipt of any required stockholder approval). The execution and delivery of
this Agreement by the Company and the consummation by the Company of the
transactions contemplated hereby, including the issuance of the Shares, have
been duly authorized by the Company's board of directors. This Agreement
constitutes the valid and legally binding obligation of the Company enforceable
against the Company in accordance with its terms. Neither the Company nor any of
its subsidiaries is in violation of or in default under, nor will the execution
and delivery of this Agreement or consummation of the transactions contemplated
hereby, result in a violation of or constitute a default in the performance or
observance of any obligation under: (i) the certificate of incorporation or
bylaws or other organizational document of the Company or any of its
subsidiaries; or (ii) any material indenture, mortgage, contract, or other
agreement or instrument to which any of the Company or its subsidiaries is a
party or by which it or its property is bound; or (iii) any material order,
writ, injunction or decree of any court of any federal, state, municipal or
other governmental department, commission, board, bureau, agency or
instrumentality, domestic or foreign.

         (l) Taxes. Each of the Company and its subsidiaries has (i) filed all
tax returns that are required to be filed by it or otherwise met its disclosure
obligations to the relevant agencies (except where the failure to do so would
not, individually or in the aggregate, reasonably be expected to have a Material
Adverse Effect), and all such returns are true and correct in all material
respects, (ii) paid or adequately provided for all tax liabilities of the
Company or such subsidiary as reflected on such returns or pursuant to any
assessments received by it or that it is obligated to withhold from amounts
owing to any employee, creditor or third party, in each case, in all material
respects, and (iii) properly accrued all taxes required to be accrued by Italian
GAAP consistently applied. The income tax returns of the Company and its
subsidiaries have not been audited by any government or regulatory authorities
since the Company's inception. Neither the Company nor any of its subsidiaries
has waived any statute of limitations with respect to taxes or agreed to any
extension of time with respect to any tax assessment or deficiency. Each of the
Company and its subsidiaries has withheld and paid over all taxes required to
have been withheld and paid over in connection with amounts paid or owing to any
employee, creditor, independent contractor or other party. No claim has ever
been made by a taxing authority in a jurisdiction where the Company or any of
its subsidiaries does not pay tax or file a tax return that the Company or such
subsidiary may be subject to tax in such jurisdiction. Subscriber shall not be
required to include in income any amount attributable to the operations or
business of the Company and its subsidiaries for the period prior to the
Purchase. For purposes of this Agreement, (i) the term "taxes" includes federal,
state, local and foreign taxes (including value added tax) which are payable or
remittable by the Company or any of its subsidiaries or paid or remitted on the
Company's or such subsidiary's property, income or assets, and all additions to
tax, penalties and interest relating thereto; and (ii) "tax return" means any
return, declaration, report, claim for refund, or information return or
statement relating to taxes, including interest and penalties.

         (m) Compliance With Laws; Licenses, Etc. Neither the Company nor any of
its subsidiaries is in violation of its certificate of incorporation, bylaws or
other organizational document, and neither has received notice (or has
knowledge) of any violation of or non-compliance with any laws (including
environmental laws, and laws, rules and regulations, or collective bargaining
agreements, respecting employment and employment practices), ordinances,
regulations and orders applicable to its business, except for such violations or
non-compliance as would not, individually or in the aggregate, reasonably be
expected to have a Material Adverse Effect. The Company and each of its
subsidiaries have all material licenses and permits and other governmental
certificates, authorizations and permits and approvals (collectively,
"Licenses") required by every government or regulatory body for the operation of
its business as currently conducted and the use of its properties. The Licenses
are in full force and effect and no violations currently exist in respect of any
License and no proceeding is pending or, to the best of the Company's knowledge,
threatened to revoke or limit such License. The subscription for and issuance of
the Shares complies and will comply with the applicable provisions of the
Italian Civil Code, including articles 2438, 2439, 2441(5) (regarding the waiver
of preemptive rights) and 2444 thereof.

         (n) Consents. Except as otherwise provided in this Agreement, (i) the
Company is not required to obtain any consent, authorization or order of, or
make any filing or registration with, any court or governmental agency or any
regulatory or self-regulatory agency in order for it to execute, deliver or
perform any of its obligations under or contemplated by this Agreement, and (ii)
all consents, authorizations, orders, filings and registrations that the Company
is required to obtain pursuant to the preceding sentence have been obtained or
effected on or prior to the date hereof.

         (o) Authorization of the Shares; Title to Shares. The issuance, sale
and delivery of the Shares have been duly authorized by all requisite corporate
action of the Company (except for the receipt of any required stockholder
approval). When so issued, sold and delivered in accordance with the terms
hereof, the Shares will be duly executed, issued and delivered and will
constitute valid and legal obligations of the Company enforceable in accordance
with their respective terms, and will not be subject to preemptive or other
similar rights of stockholders of the Company or others. Upon delivery of the
Shares to Subscriber, Subscriber shall receive from the Company good and
marketable title thereto free and clear of all Liens (other than Liens created
as a result of actions of Subscriber), and the Company shall have paid all
taxes, if any, in respect of the original issuance thereof.

         (p) Affiliate Transactions. There are no oral or written agreements or
transactions between the Company or any of its subsidiaries and any officer,
director, stockholder or affiliate of the Company or such subsidiary (except for
intercompany transactions that are reflected in the Financial Statements or the
report and notes related thereto), other than payment of compensation for
services rendered by the Company's and its subsidiaries' employees in the
ordinary course of employment therefor.

         (q) Brokers. Neither the Company nor any of its subsidiaries, officers,
directors, employees or stockholders has employed any broker or finder in
connection with the transactions contemplated by this Agreement.

3. Covenants of the Company.

         (a) As promptly as practicable after the execution of this Agreement
(but no later than December 30, 2004), the Company shall cause a meeting of
stockholders of the Company to be convened for the purpose of approving the
Capital Increase and issuance of the Shares, including the waiver pursuant to
article 2441(5) of the Italian Civil Code (on the basis of a significant
interest of the Company), and shall take all other actions as are necessary or
appropriate (including using its best efforts to cause all stockholders of the
Company) to effect such increase and issuance on or before sixtieth (60th) and
ninetieth (90th) day after the date hereof, respectively. The Company shall
provide Subscriber promptly with written evidence of such approval and any such
other actions, including a table showing the capitalization of the Company
immediately following such issuance. The Company shall use its reasonable best
efforts (i) so that as soon as practicable after the date hereof, Subscriber
shall become stockholder of the Company for all effects and purposes with
respect to the Shares, including in respect of any benefits or rights (including
voting rights) that accrue to stockholders of the Company under Italian law or
existing agreements or other instruments; provided, that, effective as of the
date of this Agreement, Subscriber shall be entitled to receive any financial or
other reports which the Company delivers to its stockholders, and (ii) (if on
the date hereof the Signatory Stockholders (as defined below) own beneficially
and of record in the aggregate at least 62%, but less than 80%, of the Common
Stock issued and outstanding) cause additional stockholders of the Company to
execute this Agreement so that, as soon as practicable after the date hereof
(and not later than the date of the aforementioned stockholders meeting), the
Signatory Stockholders shall own beneficially and of record in the aggregate at
least 80% of the Common Stock issued and outstanding.

         (b) US GAAP Financial Statements. The Company shall take any and all
actions as are necessary or appropriate (i) to prepare, in accordance with
United States generally accepted accounting principles, consolidated financial
statements of the Company and its subsidiaries as of and for the fiscal years
ended June 30, 2002, 2003 and 2004 (the "US GAAP Financial Statements") and (ii)
allow for Amper, Politziner & Mattia P.C. and/or an affiliate thereof (the "US
Auditor") to conduct an audit of the US GAAP Financial Statements. The Company
shall use its best efforts to deliver to Subscriber the US GAAP Financial
Statements as soon as practicable after the date hereof and, in any event, by
February 28, 2004. Subscriber shall (i) reimburse the Company for all reasonably
documented accounting fees and expenses incurred by it as a result of complying
with this Section 3(b), and (ii) pay for all fees and expensed of the US Auditor
relating to the preparation of the US GAAP Financial Statements.

         (c) No Solicitation. The Company agrees that between the date of this
Agreement and the date (the "Delivery Date") that is forty-five (45) days after
delivery by the Company to Subscriber of the US GAAP Financial Statements in
accordance with Section 3(b) (the "No Solicitation Period"), none of the Company
and its subsidiaries or any of their respective officers, directors,
representatives or agents, nor any of the stockholders of the Company that are
signatories hereto (such stockholders and any other stockholder of the Company
that becomes a signatory hereto pursuant to Sections 3(a) and 12, collectively,
the "Signatory Stockholders") will (i) other than in connection with a Permitted
Transaction (as defined below), solicit, initiate, consider, encourage or accept
any other proposals or offers from any Person (A) relating to any acquisition or
purchase of all or any portion of the capital stock or assets of the Company or
any of its subsidiaries or (B) to enter into any merger, consolidation, business
combination, recapitalization, reorganization or other extraordinary business
transaction involving or otherwise relating to the Company or any of its
subsidiaries (any such transaction, a "Combination Transaction") or (ii)
participate in any discussions, conversations, negotiations and other
communications regarding, or furnish to any other Person any information with
respect to, or otherwise cooperate in any way, assist or participate in,
facilitate or encourage any effort or attempt by any other Person to seek to do
any of the foregoing. The Company and each Signatory Stockholder immediately
shall cease and cause to be terminated all existing discussions, conversations,
negotiations and other communications with any Persons conducted heretofore with
respect to any of the foregoing. The Company and each Signatory Stockholder
shall notify Subscriber promptly if any such proposal or offer (including with
respect to a Permitted Transaction), or any inquiry or other contact with any
Person with respect thereto, is made and shall, in any such notice to
Subscriber, indicate in reasonable detail the identity of the Person making such
proposal, offer, inquiry or contact and the terms and conditions of such
proposal, offer, inquiry or other contact. The Company and each Signatory
Stockholder agrees not to, and the Company agrees to cause each of its
subsidiaries not to, without the prior written consent of Subscriber, release
any Person from, or waive any provision of, any confidentiality or standstill
agreement to which the Company or any of its subsidiary or such Signatory
Stockholder is a party. "Permitted Transaction" shall mean (i) the sale by the
Company of newly issued shares of Common Stock for consideration not to exceed
(euro)2 million in the aggregate during the No Solicitation Period, provided
that (x) the proceeds of such issuance are reasonably necessary (and used) to
fund the Company's operations and (y) Subscriber shall have (and be able to
fully exercise) preemptive rights with respect to any such issuance, (ii) the
sale of any of the Company's assets or subsidiaries (including in connection
with a Combination Transaction involving such subsidiary) that, individually or
in the aggregate during the No Solicitation Period, represent not more than ten
(10) percent of the Company's total consolidated net income, revenues or assets,
in each case, measured at the time a binding agreement relating to such sale (or
Combination Transaction) is entered into, or (iii) a Combination Transaction
involving the Company where (x) the Company is the surviving entity of the
Combination Transaction and (y) the Company's stockholders as of the date hereof
own beneficially and of record at least 90% of the capital stock of such
surviving entity outstanding immediately after completion of such Combination
Transaction. The parties acknowledge that the Issue Price takes into account the
Company's obligation under this Section 3(c).

         (d) Representations and Warranties and Agreements of Stockholders.

         (i) Each of the Signatory Stockholders irrevocably agrees (with respect
to any shares of Common Stock currently owned or hereafter acquired by such
Signatory Stockholder, the "Subject Shares"), and the Company will use its best
efforts to cause all of its stockholders, to vote in favor of the Capital
Increase and the waiver of preemptive rights in connection therewith pursuant to
article 2441(5) of the Italian Civil Code, and each Signatory Stockholder hereby
approves any and all transactions contemplated by this Agreement. Each Signatory
Stockholder further agrees that, during the No Solicitation Period, such
Signatory Stockholder shall not (w) sell, transfer, pledge, encumber, assign or
otherwise dispose (collectively, the "Transfer") of, or enter into any contract,
option or other arrangement or understanding with respect to the Transfer of any
of such Signatory Stockholder's Subject Shares or any interest therein, except
that any such Signatory Stockholder may Transfer any Subject Shares to another
Signatory Stockholder or to any other Person that, prior to or coincident with
such Transfer, executes an agreement with Subscriber expressly assuming all of
the Transferring Signatory Stockholder's obligations hereunder; (x) grant any
proxies or powers of attorney or enter into a voting agreement or other
arrangement with respect to such Signatory Stockholder's Subject Shares that
would be inconsistent with such Signatory Stockholder's obligations hereunder;
(y) enter into, or deposit such Signatory Stockholder's Subject Shares into, a
voting trust or take any other action which would, or could reasonably be
expected to, result in a diminution of the voting power represented by any of
such Signatory Stockholder's Subject Shares; or (z) commit or agree to take any
of the foregoing actions.

         (ii) By executing this Agreement, each Signatory Stockholder represents
and warrants that (w) such Signatory Stockholder has the capacity to execute and
deliver this Agreement and to consummate the transactions contemplated hereby;
(x) such Signatory Stockholder has duly and validly executed and delivered this
Agreement and this Agreement constitutes a legal, valid and binding obligation
of such Signatory Stockholder, enforceable against such Signatory Stockholder in
accordance with its terms; (y) neither the execution and delivery of this
Agreement by such Signatory Stockholder, nor the performance by such Signatory
Stockholder of its obligations hereunder will, (A) require any consent,
approval, authorization or permit of, registration, declaration or filing with,
or notification to, any Person, or violate or conflict with any order, writ,
injunction, decree, rule, regulation or law applicable to such Signatory
Stockholder or such Signatory Stockholder's Subject Shares, (B) if such
Signatory Stockholder is an entity, result in a violation of, or default under,
or conflict with any provision of its certificate of incorporation, bylaws,
partnership agreement, limited liability company agreement or similar
organizational documents, or (C) result in a violation or breach of, or
constitute a default under any material contract, trust, agreement, instrument,
commitment or arrangement applicable to such Signatory Stockholder or such
Stockholder's Subject Shares, or result in the creation of a Lien with respect
to any of such Stockholder's Subject Shares, except, in the case of clause (C),
as would not reasonably be expected to prevent, materially delay or otherwise
materially impair such Signatory Stockholder's ability to perform its
obligations hereunder; and (z) such Signatory Stockholder is the record and
beneficial owner of, and holds the exclusive right to vote, the shares of Common
Stock set forth opposite such Signatory Stockholder's name on the signature
pages to this Agreement, free and clear of any Liens or any other limitation or
restriction, such shares represent all of the shares of capital stock of the
Company owned (beneficially or of record) by such Stockholder (except shares of
Common Stock which may be acquired by such Signatory Stockholder upon exercise
of options held by such Signatory Stockholder as set forth in Schedule 2(c)),
and there are no outstanding options or other rights to acquire from such
Signatory Stockholder, or obligations of such Signatory Stockholder to Transfer,
any shares of Common Stock

4. Further Assurances. Each of the parties hereto and each Signatory Stockholder
shall do and perform, or cause to be done and performed, all such further acts
and things, and shall execute and deliver all such other agreements,
certificates, instruments and documents, as each party may reasonably request,
in order to carry out the intent and accomplish the purposes of this Agreement
and the consummation of the transactions contemplated hereby.

5. Notices. Any notices, consents, waivers or other communications required or
permitted to be given under this Agreement must be in writing and will be deemed
to have been delivered: (i) upon receipt, when delivered personally, (ii) upon
receipt, when sent by facsimile (provided confirmation of transmission is
mechanically or electronically generated and kept on file by the sending party),
or (iii) two (2) business days after deposit with an overnight courier service,
in each case, properly addressed to the party to receive the same. The addresses
and facsimile numbers for such communications shall be the following (or such
other address and/or facsimile number of a party as shall be specified in a
notice given in accordance with this Section 5 to the other party):

If to the Company:

Excelsa S.p.A
Via Nino Bixio 21
18038 Sanremo (IM)
Italy
Facsimile (from the US): 011-39-0184-547-780
Attn.: Gianluca Longo, CEO

With a copy to:

Morse, Zelnick, Rose & Lander, LLP
405 Park Avenue
New York, New York 10022
Telephone:  (212) 838-4175
Facsimile: (212) 838-9190
Attn:  George Lander, Esq.

If to Subscriber:

Media Services Group, Inc.
575 Madison Avenue
New York, New York 10022
Facsimile:  (917) 339-7166
Attn.: Jeremy Barbera, Chairman & CEO

With a copy to:

Greenberg Traurig, LLP
MetLife Building
200 Park Avenue
New York, New York  10166
Telephone:  (212) 801-9200
Facsimile:  (212) 801-6400
Attention:  Alan I. Annex, Esq.
                Lorenzo Borgogni, Esq.

6. Expenses. Except as otherwise set forth in Section 3(b), all costs and
expenses, including, fees and disbursements of counsel, financial advisors and
accountants, incurred in connection with this Agreement and the transactions
contemplated by this Agreement shall be borne by the party incurring such costs
and expenses.

7. Interpretation. The headings of this Agreement are for convenience of
reference and shall not form part of, or affect the interpretation of, this
Agreement. Whenever the words "include," "includes" or "including" are used in
this Agreement, they are deemed to be followed by the words "without
limitation". The words "hereof," "herein" and "hereunder" and words of similar
import, when used in this Agreement, refer to this Agreement as a whole and not
to any particular provision of this Agreement.

8. Disclosure. Neither party shall make, or cause to be made, any press release
or public announcement in respect of this Agreement or the transactions
contemplated hereby or otherwise communicate with news media without the prior
consent of the other party, except as may be otherwise required by applicable
law or regulation (including, in the case of Subscriber, United Stated federal
securities laws), by any authorized administrative or governmental agency or
pursuant to applicable requirements of any listing agreement with or the rules
of any applicable securities exchange or automated quotation system (including,
in the case of Subscriber, the rules of The Nasdaq Stock Market). The parties
shall cooperate as to the timing and contents of any such press releases or
public announcements.

9. Severability. If any term or other provision of this Agreement is invalid,
illegal or incapable of being enforced by any law or public policy, all other
terms and provisions of this Agreement shall nevertheless remain in full force
and effect for so long as the economic or legal substance of the transactions
contemplated by this Agreement is not affected in any manner materially adverse
to either party hereto. Upon such determination that any term or other provision
is invalid, illegal or incapable of being enforced, the parties hereto shall
negotiate in good faith to modify this Agreement so as to effect the original
intent of the parties as closely as possible in an acceptable manner in order
that the transactions contemplated by this Agreement are consummated as
originally contemplated to the greatest extent possible.

10. Entire Agreement. This Agreement constitutes the entire agreement of the
parties hereto with respect to the subject matter hereof and thereof and
supersede all prior agreements and undertakings, both written and oral, between
the parties hereto with respect to the subject matter hereof and thereof.

11. Assignment. This Agreement may not be assigned by operation of law or
otherwise without the express written consent of the parties hereto (which
consent may be granted or withheld in the sole discretion of the Company and
Subscriber), as the case may be.

12. Amendment. This Agreement may not be amended or modified except (a) by an
instrument in writing signed by, or on behalf of, the Company and Subscriber or
(b) by a waiver in accordance with Section 13 below; provided, however, that,
any amendment to the provisions of Section 3(c) and (d) or Section 4 that apply
to the Signatory Stockholders, which would be adverse to the Signatory
Stockholders, will require the prior written consent of such stockholders;
provided, further, however, that the addition of Signatory Stockholders after
the date hereof pursuant to Section 3(a) shall not constitute an amendment to
this Agreement and may be effected by execution and delivery (to the Company and
Subscriber) by such additional Signatory Stockholder of counterparts to this
Agreement in accordance with Section 18.

13. Waiver. Either party to this Agreement may (a) extend the time for the
performance of any of the obligations or other acts of the other party, (b)
waive any inaccuracies in the representations and warranties of the other party
contained herein or in any document delivered by the other party pursuant hereto
or (c) waive compliance with any of the agreements of the other party or
conditions to such party's obligations contained herein. Any such extension or
waiver shall be valid only if set forth in an instrument in writing signed by
the party to be bound thereby. Any waiver of any term or condition shall not be
construed as a waiver of any subsequent breach or a subsequent waiver of the
same term or condition, or a waiver of any other term or condition of this
Agreement. The failure of either party hereto to assert any of its rights
hereunder shall not constitute a waiver of any of such rights.

14. Termination. The parties agree that if the Capital Increase and issuance of
the Shares are not effected by the deadlines set forth in Section 3(a),
Subscriber shall have the right to terminate this Agreement effective ab initio;
provided, however, that this Section 14 shall not limit, waive or otherwise
affect Subscriber's rights under other provisions of this Agreement.

15. Specific Performance. The Company acknowledges and agrees that Subscriber
would be irreparably damaged if any of the provisions of this Agreement are not
performed in accordance with their specific terms and that any breach of this
Agreement by the Company could not be adequately compensated in all cases by
monetary damages alone. Accordingly, in addition to any other right or remedy to
which Subscriber may be entitled, at law or in equity, it shall be entitled to
enforce any provision of this Agreement by a decree of specific performance and
to temporary, preliminary and permanent injunctive relief to prevent breaches or
threatened breaches of any of the provisions of this Agreement, without posting
any bond or other undertaking, including any relief available under article 2932
of the Italian Civil Code.

16. No Third Party Beneficiaries. This Agreement shall be binding upon and inure
solely to the benefit of the parties hereto and their respective successors and
permitted assigns and nothing herein, express or implied, is intended to or
shall confer upon any other Person any legal or equitable right, benefit or
remedy of any nature whatsoever, under or by reason of this Agreement.

17. Governing Law; Jurisdiction. This Agreement shall be governed by, and
construed in accordance with, the laws of the Republic of Italy, without regard
to its conflict of laws provisions. Any litigation arising out of or relating to
this Agreement shall be subject to the non-exclusive jurisdiction of the
relevant Court of Milan. Consistent with the preceding sentence, the parties
hereto hereby submit to the non-exclusive jurisdiction of such Court for the
purpose of any litigation arising out of or relating to this Agreement brought
by either party hereto.

18. Counterparts. This Agreement may be executed and delivered (including by
facsimile transmission) in one or more counterparts, and by the different
parties hereto in separate counterparts, each of which when executed shall be
deemed to be an original, but all of which taken together shall constitute one
and the same agreement.


                  [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]





         IN WITNESS WHEREOF, the parties have executed this Subscription
Agreement as of the day and year first written above.

                                 EXCELSA S.P.A.


                                   By:
                                       -------------------------------
                                        Name:  Ben Rispoli
                                        Title:  Chairman


                                   MEDIA SERVICES GROUP, INC.


                                   By:
                                        ------------------------------
                                        Name:  Jeremy Barbera
                                        Title:  Chairman & CEO

Accepted and agreed with respect to Section 3(c) and (d) and Section 4 of this
Agreement:*



- -------------------------------
Ben Christian Rispoli (320,756)



- -------------------------------
Gianluca Longo (171,898)



- -------------------------------
Gianluca Vinciguerra (142,360)



- -------------------------------
Riccardo Lora (61,769)



- -------------------------------
Carlo Venditto (58,768)

            [SIGNATURE PAGE TO EXCELSA S.p.A. SUBSCRIPTION AGREEMENT]

- ------------------------------
Luca Giovannetti (58,768)


- ------------------------------
(                              )


- ------------------------------
(                              )



ERP INTERNATIONAL A/S (83,519)

By:
    ----------------------------------------
     Name:
     Title:


EUROTRUST A/S (160,047)

By:
    ----------------------------------------
     Name:
     Title:

- ---------------------
* Number in parenthesis opposite the Signatory Stockholder's name indicates the
number of shares of Common Stock beneficially owned by such Signatory
Shareholder on the date of this Agreement.














            [SIGNATURE PAGE TO EXCELSA S.p.A. SUBSCRIPTION AGREEMENT]