MSGI ANNOUNCES AVAILABILITY OF UNIQUE NEW
                        DIGITAL VIDEO & AUDIO TRANSMITTER
               First-of-a-Kind Wireless Product to Be Marketed to
                 Homeland Security and Law Enforcement Agencies

New York, New York, September 23, 2004 - Media Services Group, Inc. (Nasdaq:
MSGI) today announced the market introduction of a new product that represents
the latest advancement in deploying digital wireless technology for intelligence
collection, surveillance and security: a one-of-a-kind Digital Video & Audio
Transmitter. MSGI also announced the recruitment of a senior business developer,
with extensive military sales experience, who will be responsible for marketing
the new product.

The product is a two-component, digital, encrypted; spread spectrum video and
audio transmitter receiver set that was produced by Future Developments America
(FDA), an operating company of MSGI. FDA has offices in Washington, DC, and
Calgary, Alberta.

Jeremy Barbera, Chairman and CEO of MSGI, said in making the announcement, "The
rollout of this sophisticated transmitter/receiver - FDA's flagship product -
marks the culmination of a multi-year development cycle. The FDA leadership team
has been actively involved in introducing this product to senior decision-makers
in various government and law enforcement agencies, all of whom have been
eagerly awaiting its availability.

"The transmitter/receiver has a multitude of applications to many areas of
Federal, State and local law enforcement, and will be of great value to numerous
agencies within the U.S. Department of Homeland Security (DHS). This product
further illustrates MSGI's commitment to delivering leading-edge,
technology-based services and tools that address vital public safety and
national security issues," Mr. Barbera added.

Earlier this month MSGI announced that Republican National Convention security
forces utilized the company's Innalogic SafetyWatch(TM) system as part of a
high-profile protective mission managed by the United States Secret Service.
Innalogic, LLC is an operating company of MSGI.

The Digital Video & Audio Transmitter receiver is comprised of a desktop or
vehicle dash-mounted receiver powered by either a small AC adapter or automotive
power source, and a small digital transmitter. This advanced surveillance
technology, which can also be body-worn, allows security personnel to monitor
operations discreetly, with hands-free operation and with minimal chance of
enemy detection. The product incorporates a software "boot loader" option, which
will allow customers to download and install classified technological
enhancements into the device, as well as design their own applications and user
options with FDA's technical support.

Darren Labas, President of Future Developments America and the chief design
engineer of the transmitter/receiver, said, "The Digital Video & Audio
Transmitter represents a crucial breakthrough in the wireless surveillance
industry. The actual transmitter is small. Consequently, for the first time,
investigators will be able to use a device that broadcasts on law enforcement
frequencies completely digitally - thus making the possibility of interception
virtually impossible."

New Business Developer Recruited
--------------------------------
Mr. Barbera also announced that Kyle von Bucholz, a veteran business development
professional, has joined the FDA team to spearhead sales and marketing of the
Digital Video & Audio Transmitter. Mr. von Bucholz is an expert in marketing
technology-based products and services to military and government customers. His
efforts will be focused primarily on introducing the transmitter/receiver to DHS
agencies.

Mr. von Bucholz has held various lead program management positions in the
telecommunications and computer information systems industries worldwide. His
experience includes sales, pre-sales engineering, the design and integration of
fiber optic LAN networks, microwave systems and single and multi-channel
high-frequency and satellite networks. Additionally, he has been responsible for
the development of telecommunications security programs that encompassed a
multitude of Federal Aviation Administration (FAA) networks and disciplines.

Prior to working in the private sector, Mr. von Bucholz had a highly
distinguished career in the U.S. Military. In particular, he served as the
company commander in the Special Operations Command, 7th Special Forces Group,
in Fort Bragg, NC. This unit is the largest overt psychological warfare division
in the U.S. Army. Mr. von Bucholz holds a master's degree in Computer Resources
and Information Management and a bachelor's degree in Business Administration.

About Media Services Group, Inc.

Media Services Group, Inc. (Nasdaq: MSGI) is a proprietary solutions provider
developing a global combination of innovative emerging businesses that leverage
information and technology. MSGI is currently comprised of two operating
companies; Future Developments America and Innalogic, LLC. MSGI is principally
focused on the homeland security, public safety, intelligence, and surveillance
industry. Their corporate headquarters is located in New York, with regional
offices in Washington, DC, and Calgary. The corporate telephone is:
917-339-7134. Additional information is available on the company's website:
http://www.mediaservices.com