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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 BGHcCLVpt8VuuY26tuMCKU6sDpyvnxobdBqv3hBQi/331RwriuMliWXXOjljYy+s
 oHpfWnvvxqZmh5oFJKAMZg==

<SEC-DOCUMENT>0000014280-04-000037.txt : 20040423
<SEC-HEADER>0000014280-04-000037.hdr.sgml : 20040423
<ACCEPTANCE-DATETIME>20040423122546
ACCESSION NUMBER:		0000014280-04-000037
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20040423
FILED AS OF DATE:		20040423

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			MEDIA SERVICE GROUP INC
		CENTRAL INDEX KEY:			0000014280
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-BUSINESS SERVICES, NEC [7389]
		IRS NUMBER:				880085608
		STATE OF INCORPORATION:			NV
		FISCAL YEAR END:			0630

	BUSINESS ADDRESS:	
		STREET 1:		575 MADISON AVENUE
		STREET 2:		10TH FLOOR
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10022
		BUSINESS PHONE:		917-339-7134

	MAIL ADDRESS:	
		STREET 1:		575 MADISON AVENUE
		STREET 2:		10TH FLOOR
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10022

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	MKTG SERVICES INC
		DATE OF NAME CHANGE:	20020403

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	MARKETING SERVICES GROUP INC
		DATE OF NAME CHANGE:	19970707

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	ALL-COMM MEDIA CORP
		DATE OF NAME CHANGE:	19950823

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			GERLACH JOHN T
		CENTRAL INDEX KEY:			0001057972
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-BUSINESS SERVICES, NEC [7389]
		STATE OF INCORPORATION:			NV
		FISCAL YEAR END:			0630

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-01768
		FILM NUMBER:		04750102

	BUSINESS ADDRESS:	
		STREET 1:		400 CORPORATE POINTE
		STREET 2:		STE 780
		CITY:			CULVER CITY
		STATE:			CA
		ZIP:			90230
		BUSINESS PHONE:		3103422800

	MAIL ADDRESS:	
		STREET 1:		400 CORPORATE POINTE SUITE 780
		CITY:			CULVER CITY
		STATE:			CA
		ZIP:			90280
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>form4jg41404eep_ex.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0201</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2004-04-23</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0000014280</issuerCik>
        <issuerName>MEDIA SERVICE GROUP INC</issuerName>
        <issuerTradingSymbol>MSGI</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001057972</rptOwnerCik>
            <rptOwnerName>GERLACH JOHN T</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>400 CORPORATE POINTE</rptOwnerStreet1>
            <rptOwnerStreet2>STE 780</rptOwnerStreet2>
            <rptOwnerCity>CULVER CITY</rptOwnerCity>
            <rptOwnerState>CA</rptOwnerState>
            <rptOwnerZipCode>90230</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2004-04-14</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>500</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>10.25</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>1532</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <ownerSignature>
        <signatureName>John Gerlach</signatureName>
        <signatureDate>2004-04-23</signatureDate>
    </ownerSignature>
</ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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