<ARTICLE>                     5
<LEGEND>
                                                                   Exhibit 27
                             Financial Data Schedule
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL  INFORMATION EXTRACTED FROM THE INTERIM
CONDENSED CONSOLIDATED FINANCIAL STATEMENTS OF MARKETING SERVICES GROUP, INC. AS
OF AND FOR THE THREE MONTHS ENDED  SEPTEMBER 30, 2000 INCLUDED IN THIS REPORT ON
FORM 10-Q AND IS  QUALIFIED  IN ITS  ENTIRETY  BY  REFERENCE  TO SUCH  FINANCIAL
STATEMENTS

<CURRENCY>                             U.S. Dollars

                                 
<PERIOD-TYPE>                                  Year
<FISCAL-YEAR-END>                       Jun-30-2000
<PERIOD-END>                            Sep-30-2000
<EXCHANGE-RATE>                                    1
<CASH>                                    2,473,970
<SECURITIES>                                      0
<RECEIVABLES>                            44,253,222
<ALLOWANCES>                             (2,349,152)
<INVENTORY>                               5,603,910
<CURRENT-ASSETS>                         61,917,835
<PP&E>                                   22,309,902
<DEPRECIATION>                           (4,078,717)
<TOTAL-ASSETS>                          244,328,839
<CURRENT-LIABILITIES>                    64,478,940
<BONDS>                                           0
<COMMON>                                    304,427
<OTHER-SE>                              104,291,178
<PREFERRED-MANDATORY>                             0
<PREFERRED>                              29,417,279
<TOTAL-LIABILITY-AND-EQUITY>            244,328,839
<SALES>                                  47,640,098
<TOTAL-REVENUES>                         47,640,098
<CGS>                                    25,833,672
<TOTAL-COSTS>                            25,833,672
<OTHER-EXPENSES>                         24,770,349
<LOSS-PROVISION>                                  0
<INTEREST-EXPENSE>                       (2,066,472)
<INCOME-PRETAX>                          (5,030,395)
<INCOME-TAX>                                (41,415)
<INCOME-CONTINUING>                      (5,071,810)
<DISCONTINUED>                                    0
<EXTRAORDINARY>                                   0
<CHANGES>                                         0
<NET-INCOME>                             (5,071,810)
<EPS-BASIC>                                  0.12
<EPS-DILUTED>                                  0.08