<ARTICLE>                     5
<LEGEND>

                             Financial Data Schedule
THIS  SCHEDULE  CONTAINS  SUMMARY  FINANCIAL   INFORMATION  EXTRACTED  FROM  THE
CONSOLIDATED  FINANCIAL  STATEMENTS OF MARKETING  SERVICES GROUP, INC. AS OF AND
FOR THE YEAR ENDED JUNE 30,  2000  INCLUDED  IN THIS  REPORT ON FORM 10-K AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS 

<CURRENCY>                             U.S. Dollars

                                 
<PERIOD-TYPE>                                12-Mos
<FISCAL-YEAR-END>                       Jun-30-2000
<PERIOD-START>                          Jul-01-1999
<PERIOD-END>                            Jun-30-2000
<EXCHANGE-RATE>                                   1
<CASH>                                    9,903,799
<SECURITIES>                                      0
<RECEIVABLES>                            44,446,691
<ALLOWANCES>                             (2,287,867)
<INVENTORY>                               4,574,046
<CURRENT-ASSETS>                         61,238,711
<PP&E>                                   21,684,931
<DEPRECIATION>                           (2,994,453)
<TOTAL-ASSETS>                          245,184,115
<CURRENT-LIABILITIES>                    60,809,034
<BONDS>                                           0
<PREFERRED-MANDATORY>                             0
<PREFERRED>                              29,417,279
<COMMON>                                    304,425
<OTHER-SE>                               97,716,495
<TOTAL-LIABILITY-AND-EQUITY>            245,184,115
<SALES>                                 128,606,882
<TOTAL-REVENUES>                        128,606,882
<CGS>                                    77,906,758
<TOTAL-COSTS>                            77,906,758
<OTHER-EXPENSES>                         61,992,616
<LOSS-PROVISION>                                  0
<INTEREST-EXPENSE>                        2,355,848
<INCOME-PRETAX>                         (40,864,540)
<INCOME-TAX>                                265,683
<INCOME-CONTINUING>                     (41,130,223)
<DISCONTINUED>                          (34,542,980)
<EXTRAORDINARY>                                   0
<CHANGES>                                         0
<NET-INCOME>                            (75,673,203)
<EPS-BASIC>                                (2.85)
<EPS-DILUTED>                                (2.85)