Exhibit 23

                             CONSENT OF INDEPENDENT ACCOUNTANTS


The Board of Directors
Marketing Services Group, Inc.

We  hereby  consent  to the  incorporation  by  reference  in  the  Registration
Statements on Forms S-3 (No.  333-33174,  No.  333-34822 and No.  333-89973) and
Forms S-8 (No.  333-94603 and No.  333-82541) of Marketing  Services Group, Inc.
and  Subsidiaries,  of our  report  dated  October  12,  2000,  relating  to the
consolidated financial statements and financial statement schedule which appears
in this Annual Report on Form 10-K.

                         /s/ PricewaterhouseCoopers LLP

New York, New York
October 12, 2000