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ACCOUNTING POLICIES (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2018
Dec. 31, 2017
Dec. 31, 2016
Direct Operating Costs [Abstract]      
Advertising and product promotion costs $ 672 $ 740 $ 789
Buildings [Member] | Minimum [Member]      
Property, Plant and Equipment [Line Items]      
Useful life of property, plant and equipment 20 years    
Buildings [Member] | Maximum [Member]      
Property, Plant and Equipment [Line Items]      
Useful life of property, plant and equipment 50 years    
Machinery equipment and fixtures [Member] | Minimum [Member]      
Property, Plant and Equipment [Line Items]      
Useful life of property, plant and equipment 3 years    
Machinery equipment and fixtures [Member] | Maximum [Member]      
Property, Plant and Equipment [Line Items]      
Useful life of property, plant and equipment 20 years