UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A

Proxy Statement Pursuant to Section 14(a) of the Securities

Exchange Act of 1934 (Amendment No.     )

Filed by the Registrant  þ

Filed by a Party other than the Registrant  ¨

Check the appropriate box:

¨ Preliminary Proxy Statement

¨ Confidential, for Use of the SEC Only (as permitted by Rule 14a-6(e)(2))

¨ Definitive Proxy Statement

¨ Definitive Additional Materials

þ Soliciting Material Pursuant to §240.14a-12

LORILLARD, INC.

(Name of Registrant as Specified In Its Charter)

N/A

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

þ No fee required.

¨ Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

(1) Title of each class of securities to which transaction applies:

(2) Aggregate number of securities to which transaction applies:

(3) Per unit price or other underlying value of transaction computed pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the filing fee is calculated and state how it was determined):

(4) Proposed maximum aggregate value of transaction:

(5) Total fee paid:

¨ Fee paid previously with preliminary materials.

¨ Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the Form or Schedule and the date of its filing.

(1) Amount Previously Paid:

(2) Form, Schedule or Registration Statement No.:

(3) Filing Party:

(4) Date Filed:

FAQ for Lorillard Employees

1. What was announced today?

• We announced that Lorillard, Inc. has entered into an agreement to combine with Reynolds American Inc. (“RAI”). In connection with the combination, Lorillard and RAI will also sell the Kool, Salem, Winston, Maverick^® and blu eCigs^® brands to Imperial Tobacco Group PLC, which will be combined with Imperial’s existing U.S. company, Commonwealth-Altadis, Inc., and their portfolio of products that includes USA Gold and Sonoma brands to form a new company.

• In addition to the brands, Imperial will acquire certain assets currently owned by Lorillard including our headquarters, manufacturing and R&D facilities in Greensboro, North Carolina, as well as our facility in Danville, Virginia and approximately 2,900 employees, including our national sales force.

• These transactions are a testament to your efforts and everything you have all done to make Lorillard the strong company it is today, and for that you should be proud.

2. Why are RAI and Lorillard combining?

• Our combination with RAI builds on the success and heritage of Lorillard and positions Newport^® as one of the combined company’s flagship brands.

• The combination brings together two of the oldest tobacco companies to create an employer of choice.

• Combined with Lorillard, RAI will have even greater scale, a more diversified business across geographic regions and product categories and will generate considerable efficiencies, all of which will result in new revenue opportunities and benefit our adult tobacco customers.

• The combined company will be anchored by Newport and RAI’s Camel, Pall Mall, and Natural American Sprit brands. It will also offer adult tobacco consumers superior tobacco products, including Grizzly in smokeless tobacco and VUSE in the e-cigarette market.

• We are excited about the transactions with RAI and Imperial and the opportunities they will create for all our key stakeholders.

3. Why are RAI and Lorillard selling the Kool, Salem, Winston, Maverick and blu brands to Imperial?

• Imperial will be able to build on Lorillard’s operations to drive growth.

• Imperial is a UK-based tobacco company with an optimized portfolio of brands and a global footprint that is strengthening its position in the U. S., which it considers an important growth market.

• Imperial will continue to drive growth in blu, the leading e-cigarette brand, and is expected to make significant investments to revitalize the Kool, Salem, Winston and Maverick brands.

• The addition of these brands to Imperial’s U.S. operations will create an enhanced portfolio with national reach that more than triples Imperial’s share of the U.S. cigarette market and positions it for long-term success in both traditional tobacco products and emerging product categories.

• The combined business will be built on the strengths of both Imperial and Lorillard, and will feature a dynamic nationwide sales organization.

• We strongly believe—and so do they—that our employees who will become part of Imperial will be integral to Imperial’s efforts to strengthen its position in the U.S. marketplace.

4. Who is RAI?

• Located in Winston-Salem, North Carolina, RAI is the second-largest tobacco company in the U.S., and its brands include Camel, Pall Mall, Natural American Spirit, Grizzly and VUSE.

• RAI has approximately 5,200 employees and trades on the New York Stock Exchange under the ticker RAI.

• RAI was founded in 1875 and shares a similar history and culture to Lorillard.

5. Who is Imperial?

• Imperial is a UK-based tobacco company with an optimized portfolio of brands and a global footprint that is strengthening its position in the U. S., which it considers an important growth market.

• Imperial has leading brands including USA Gold and Sonoma and is also a leader in the cigar industry with a strong portfolio of iconic U.S. and international brands such as Dutch Masters and Backwoods.

• Imperial was founded in 1901 and trades on the London Stock Exchange under the ticker IMT.

Imperial currently has around 35,000 employees and operates 46 manufacturing sites across the globe.

6. Will this announcement have any impact on my job? What are the benefits of these transactions for employees?

• While synergies – cost cutting – are an important element of these transactions, the transactions are designed to be accomplished with the least possible impact on jobs. In fact, the vast majority of employees will retain their jobs, either by joining RAI or Imperial.

• For those employees who will continue with RAI, they will benefit from working for a larger company that will be an employer of choice in North Carolina and throughout our industry.

• For those employees who will become part of Imperial, they will be integral to Imperial’s efforts to strengthen its position in the U.S. marketplace.

7. Will this announcement have an immediate effect on day-to-day operations at Lorillard?

• Until the transaction is completed, RAI, Lorillard and Imperial will remain separate companies and it will be business as usual for all of us.

• We will rely on our employees to continue to remain focused on your day-to-day responsibilities, and on providing the same high quality tobacco products and service expected from Lorillard.

8. Will there be any changes to employee compensation, benefits and plans?

• Until the transaction is completed, RAI, Lorillard and Imperial will remain separate companies and your compensation and benefits continue in the ordinary course. RAI and Imperial recognize the value of our employees.

• Like Lorillard, RAI and Imperial offer marketplace competitive salary and benefits.

• Notably, RAI and Imperial have committed to maintain current Lorillard benefits and salaries for one year following the close of the transaction.

• Of course, it is early in this process and more details with respect to future compensation and benefit matters will be determined and communicated to you as they are finalized.

9. What happens to my pension?

• Any benefit that you’ve accrued under the existing salary benefit plan is guaranteed and fully funded and will not be impacted by this transaction.

• You do not need to retire early to protect the existing salary pension benefit.

• Pension benefits for retired employees are also unaffected by this transaction.

10. What does this mean for collective bargaining agreements and union represented employees?

• For our union employees, our collective bargaining agreements will remain fully in effect through close, and Imperial has committed to assuming the existing collective bargaining agreements.

11. What if I end up losing my job from this transaction?

• As we’ve said, the vast majority of employees will retain their jobs, either by joining RAI or Imperial.

• For those of you who are not employed by either RAI or Imperial, rest assured as part of the agreements severance plans are included.

• We will communicate more information to you over time.

12. Who will lead the combined RAI / Lorillard?

• RAI’s CEO, Susan Cameron, will lead the combined RAI / Lorillard.

• The remaining management positions will be named at a later time.

• Murray Kessler, Lorillard’s CEO, will be joining the Board of Directors of RAI.

13. What will happen to Lorillard’s headquarters?

• Imperial will acquire certain assets currently owned by Lorillard including our headquarters, manufacturing and R&D facilities in Greensboro, North Carolina, as well as our facility in Danville, Virginia.

• Imperial recognizes the importance of our employees and the success you bring to our operations, as well as the quality of Lorillard’s facilities and the strength of our customer network.

• In the coming weeks, a transition-planning team will be established consisting of leaders from RAI, Lorillard and Imperial, who will work on how to best integrate the companies following close.

14. Will I be asked to relocate?

• Until the transaction is completed, RAI, Lorillard and Imperial will remain separate companies and it will be business as usual for all of us.

• Employees who will become part of RAI will be asked to relocate to RAI’s facilities in Winston-Salem.

• In the coming weeks, a transition-planning team will be established consisting of leaders from RAI, Lorillard and Imperial, who will work on how to best integrate the companies following close.

• We will communicate more information to you as this process progresses.

15. When will the transaction be completed?

• The combination with RAI is contingent on shareholder approval by both RAI and Lorillard, regulatory approvals and other customary closing conditions.

• The Imperial transaction is contingent on shareholder approval by Imperial, regulatory approvals and other customary closing conditions.

• All of that work will take place over the coming months and we expect the transactions to close in the first half of 2015.

• The RAI / Lorillard transaction and the Imperial transaction are scheduled to close substantially at the same time.

16. What is the labor integration process? When will we begin integration?

• Until the transaction is completed, RAI, Lorillard and Imperial will remain separate companies and it will be business as usual for all of us.

• As in any transaction of this size, the integration process will take time.

• In the coming weeks, a transition-planning team will be established consisting of leaders from RAI, Lorillard and Imperial, who will work on how to best integrate the companies following close.

• Additionally, Martin Orlowsky, former CEO of Lorillard, will be joining as Executive Chairman Designate of Imperial’s U.S. business to help guide management throughout the transition process and the implementation of the portfolio strategy for the business.

• We will communicate more information to you as this process progresses.

• Importantly, given our shared cultures of focusing on customers and employees, we expect a seamless integration.

17. How can I help?

• The best way for you to help is to remain focused on your day-to-day responsibilities, and on providing the same high quality tobacco products and service expected from Lorillard.

18. What should I say if contacted by people outside of the company?

• Please immediately forward any inquiries or requests for comments to Bob Bannon at (336) 335-7665.

19. Who can I contact if I have more questions?

• If you have any further questions, please feel free to reach out to your supervisor.

• We will continue to communicate developments regarding the transactions with RAI and Imperial through meetings, letters and other communications.

• Additionally, there is a website dedicated specifically to today’s announcement, www.reynoldsamericaninfo.com, which includes more information about the benefits of the transactions and customer information, which will be updated regularly throughout this process.

• As we move through this process, we’ll continue to rely on you to focus on the work at hand, serving our customers and helping achieve our goals.

FORWARD LOOKING STATEMENTS

This communication contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 which represent the current expectations and beliefs of management of Lorillard, Inc. (“Lorillard”) concerning the proposed transaction involving Reynolds American Inc. (“Reynolds American”) and Lorillard (the “transaction”) and other future events and their potential effects on Lorillard, including, but not limited to, statements relating to anticipated financial and operating results, the companies’ plans, objectives, expectations and intentions, cost savings and other statements, including words such as “anticipate,” “believe,” “plan,” “estimate,” “expect,” “intend,” “will,” “should,” “may,” and other similar expressions. Such statements are based upon the current beliefs and expectations of Lorillard’s management, are not guarantees of future results and are subject to a significant number of risks and uncertainties. Actual results may differ materially from the results anticipated in these forward looking statements. Those factors include, without limitation: the ability to obtain the approval of the transaction by Lorillard’s stockholders; the ability to obtain governmental approvals of the transaction or to satisfy other conditions to the transaction on the proposed terms and timeframe; the possibility that the transaction does not close when expected or at all, or that the companies may be required to modify aspects of the transaction to achieve regulatory approval; the ability to realize the expected synergies resulting for the transaction in the amounts or in the timeframe anticipated; the ability to integrate Lorillard’s businesses into those of Reynolds American’s in a timely and cost-efficient manner; the impact of regulatory initiatives, including the regulation of cigarettes and electronic cigarettes and a possible ban or regulation of the use of menthol in cigarettes by the Food and Drug Administration, and compliance with governmental regulations; the outcome of pending or future litigation; health concerns, claims, regulations and other restrictions relating to the use of tobacco products and exposure to environmental tobacco smoke; the effect on pricing and consumption rates of legislation, including actual and potential federal and state excise tax increases, and tobacco litigation settlements; continued intense competition from other cigarette and electronic cigarette manufacturers; the continuing decline in volume in the domestic cigarette industry; changes in the price, quality or quantity of tobacco leaf and other raw materials available for use in Lorillard’s cigarettes; reliance on a

limited number of suppliers for certain raw materials; and other risks and uncertainties, including those detailed from time to time in Lorillard’s periodic reports filed with the Securities and Exchange Commission, including Lorillard’s Current Reports on Form 8-K, Quarterly Reports on Form 10-Q and Annual Report on Form 10-K. In particular, we refer you to “Item 1A. Risk Factors” of Lorillard’s 2013 Annual Report on Form 10-K and its Quarterly Report for the quarterly period ended March 31, 2014, which were filed with the Securities and Exchange Commission on February 21, 2014 and April 24, 2014, respectively, for additional information regarding the risks and uncertainties discussed above as well as additional risks and uncertainties that may affect Lorillard’s actual results. The forward-looking statements in this communication are qualified by these risk factors. Each statement speaks only as of the date of this communication (or any earlier date indicated in this communication) and Lorillard undertakes no obligation to update or revise any forward-looking statements to reflect subsequent events or circumstances. Investors, potential investors and others should give careful consideration to these risks and uncertainties.

ADDITIONAL INFORMATION AND WHERE TO FIND IT

This communication may be deemed to be solicitation material in respect of the proposed transaction involving Lorillard and Reynolds American. In connection with the proposed transaction, Reynolds American will file with the Securities and Exchange Commission (the “SEC”) a registration statement on Form S-4 that will include the joint proxy statement of Reynolds American and Lorillard that also constitutes a prospectus of Reynolds American. Lorillard and Reynolds American plan to mail the definitive joint proxy statement/prospectus to their respective stockholders in connection with the proposed transaction. INVESTORS AND STOCKHOLDERS ARE URGED TO READ THE JOINT PROXY STATEMENT/PROSPECTUS AND OTHER RELEVANT DOCUMENTS FILED OR TO BE FILED WITH THE SEC CAREFULLY AND IN THEIR ENTIRETY WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT LORILLARD, REYNOLDS AMERICAN, THE PROPOSED TRANSACTION AND RELATED MATTERS. Investors and stockholders will be able to obtain free copies of the joint proxy statement/prospectus and other documents filed with the SEC by Lorillard and Reynolds American through the website maintained by the SEC at www.sec.gov. In addition, investors and stockholders will be able to obtain free copies of the definitive joint proxy statement/prospectus and other documents filed by Lorillard with the SEC by contacting Robert Bannon, CFA Director, Investor Relations, at investorrelations@lortobco.com or by calling (336) 335-7000.

Lorillard and its directors and executive officers and other persons may be deemed to be participants in the solicitation of proxies from Lorillard’s stockholders in respect of the proposed transaction that will be described in the joint proxy statement/prospectus. Information regarding the persons who may, under the rules of the SEC, be deemed participants in the solicitation of proxies from Lorillard’s stockholders in connection with the proposed transaction, including a description of their direct or indirect interests, by security holdings or otherwise, in Lorillard is set forth in Lorillard’s Annual Report on Form 10-K for the year ended December 31, 2013 and its Proxy Statement on Schedule 14A, dated April 4, 2014, which are filed with the SEC. Additional information regarding the interests of Lorillard’s directors and executive officers in the proposed transaction, which may be different than those of Lorillard’s stockholders generally, is contained in the joint proxy statement/prospectus when filed with the SEC.