EX-99.1

Exhibit 99.1

Investor Meetings

March 20-21, 2013

Safe Harbor Disclaimer

You are cautioned that certain statements made in this presentation are “forward-looking” statements within the

meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without

limitation, any statement that may project, indicate or imply future results, events, performance or achievements,

and may contain the words “expect”, “intend”, “plan”, “anticipate”, “estimate”, “believe”, “will be”, “will continue”,

“will likely result”, and similar expressions. In addition, any statement that may be provided by management

concerning future financial performance (including future revenues, earnings or growth rates), ongoing business

strategies or prospects, and possible actions by Lorillard, Inc. are also forward-looking statements as defined by

the Act.

Forward-looking statements are based on current expectations and projections about future events and are

inherently subject to a variety of risks and uncertainties, many of which are beyond the control of Lorillard, Inc.,

and could cause actual results to differ materially from those anticipated or projected.

Information describing factors that could cause actual results to differ materially from those in forward-looking

statements is available in Lorillard, Inc.’s various filings with the Securities and Exchange Commission (“SEC”).

These filings are available from the SEC over the Internet or on hard copy, and are, in some cases, available

from Lorillard, Inc. as well.

Forward-looking statements speak only as of the time they are made, and Lorillard, Inc. expressly disclaims any

obligation or undertaking to update these statements to reflect any change in expectations or beliefs or any

change in events, conditions or circumstances on which any forward-looking statement is based.

This forward-looking statements disclaimer is only a brief summary of Lorillard, Inc.’s statutory forward-looking-

statements disclaimer. You are urged to read that disclaimer, which is included in Lorillard Inc.’s Form 10-K and

Form 10-Q filings with the SEC.

A Proven and Consistent Record of Success

Source: Lorillard filings.

* Earnings per share data adjusted to reflect 3-for-1 stock split effected January 15, 2013. See reconciliation attached in Appendix A.

Retail Market Share

9.0%

9.2%

9.6%

10.0%

10.4%

11.0%

11.8%

12.9%

14.1%

Annual Adjusted Earnings Per Share*

+11.1%

CAGR

+570

bps

10 Consecutive Years of Growth

Newport

Total Lorillard

10%

12%

14%

16%

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

8.7%

$1.35

$1.58

$1.72

$1.71

$1.91

$2.25

$2.63

$2.82

$1.00

$1.50

$2.00

$2.50

$3.00

2005

2006

2007

2008

2009

2010

2011

2012

14.4%

A Proven and Consistent Record of Success

+79%

Annualized Dividend Per Share

Source: Lorillard filings. Since Lorillard spin-off completed in June 2008. Dividend data adjusted to reflect 3-for-1 stock split effected January 15, 2013.

$313

$944

$1,589

$2,312

$3,119

$400

$1,310

$2,026

$3,613

$4,191

$2,500

$5,000

$7,500

2008

2009

2010

2011

2012

Dividends

Buybacks

$713

$2,254

$3,615

$5,925

$7,310

Cumulative Cash Returned

More than $7.3 Billion Cash Returned to Investors

$1.23

$1.33

$1.50

$1.73

$2.07

$2.20

$1.00

$2.00

$3.00

Q3 2008

Q3 2009

Q3 2010

Q1 2011

Q1 2012

Q1 2013

2012 Was No Exception

•

Net Sales (ex-FET)

•

Adjusted EPS*

•

Lorillard Retail Market Share

•

Lorillard Share of Menthol

•

Lorillard Share of Premium

+4.1%

+7.2%

+0.3 share points

+0.2 share points

+0.1 share points

$1.4 Billion Cash Returned to Investors in 2012

Source: Lorillard filings. Cash returns made up of $807 MM in dividends plus $578 MM in share repurchases.

* See reconciliation attached in Appendix A.

Source: Lorillard proprietary retail database (“EXCEL”) and Company estimates.

Altria

RJR

Altria

RJR

Altria

RJR

Altria

RJR

Altria

RJR

All Others

Altria

RJR

Others

90.5%

8.8%

2012 U.S. Cigarette Market Segmentation

Achieved by Relentlessly Pursuing our Strategic Plan

0.5%

e-Cigs

Full Flavor

Non-Menthol

Non-Full Flavor Non-Menthol

Full Flavor

Menthol

NFF

Menthol

Discount

MST

Snus

0.2%

20%

40%

60%

80%

100%

15.1 B Packs/Cans

The Foundation of Our Strategy is the Strongest

Menthol Brand in the Industry

The Foundation of Our Strategy is the Strongest

Menthol Brand in the Industry

Net Promoter Score

2012 Share of the

Menthol Market

Source: 2010 Lorillard Adult Consumer Survey and research company benchmarks and

Lorillard proprietary retail database (“EXCEL”).

Lorillard +0.2 pts

Newport

Cigarettes

Average

Cigars

Average

Overall CPG

Average

Beverage

Average

63%

57%

53%

23%

39.3%

Newport

Other

Lorillard

With The Best Pricing Dynamics

Source: Lorillard proprietary retail database (“EXCEL”). Camel Menthol includes Camel Crush.

* Traditional premium price defined as within 50 cents of most typical per-pack promotional level

2012 Percent of Menthol Promoted

With Factory Packed Discounts

Newport

Menthol

Marlboro

Mainline

Menthol

All

Marlboro

Menthol

Marlboro

Black

Menthol

Camel

Menthol

2012 Percent of Brand

At Traditional Premium Price*

Newport

Marlboro

49%

26%

13%

36%

92%

69%

And Pursuing Close-in Adjacencies

•

Just Under 1 share &

growing

•

90% Incremental

•

74% Sourced from

Premium

•

96% Positive Intent to

Purchase

•

Promotions into 12

new states

•

Narrows price gap vs.

competition

•

Unit volumes gaining

double-digits

•

Acquired April 2012

•

Growing rapidly

•

Leading technology

•

Inclusion in harm

reduction debate

•

30%-40% market share

Source: Lorillard proprietary retail database (“EXCEL”) and Newport Non-Menthol Source of Business Survey, 2011

•

Category

estimated

$1B

–

with 100% annual growth*

•

national

retail

roll-out

–

75,000+ outlets currently

•

National TV and print

advertising campaign ($40

MM 2012 marketing spend)

•

Product enhancements &

quality controls

•

Increased manufacturing

capacity & inventory

blu eCigs is a Huge Opportunity

* Source:

Nik

Modi

UBS

Research

estimates,

research

note

dated

9/23/2012

And e-cigs is a Business Worth Investing In

EPS Accretive Within First Full Year

•

94% awareness among adult smokers

•

23% trial among adult smokers

•

5% (or 22% of those who try) become regular users

•

Likelihood to buy more than doubled from 35% to 75% between

2010 and 2011

•

20% of users indicate they completely replaced cigarette smoking,

36% smoke less, and 99% are previous tobacco consumers

•

blu eCigs has the highest brand equity as measured by Net

Promoter Score methodology (46%)

* Source: Lorillard survey of 3,000 adult tobacco consumers, October 2011.

blu eCigs –

Key Industry Statistics

•

National launch in May, no

SE required

•

Appeals to competitive

premium menthol smokers

•

Additional 50¢

buydown in

most states

•

Supported with strong retail

point-of-sale marketing

•

Positive consumer testing

with high future purchase

intent

We Remain Optimistic on 2013 in Cigarettes As Well,

Despite Regulatory Headwinds

4 92

We are Managing Through Regulatory Headwinds

•

Substantial Equivalence (SE) Applications

–

Implied 90 day reviews have waited more than 2 years

–

Process is moving forward; Lorillard has submitted Citizens Petition

•

FDA Review of Menthol

–

Awaiting peer-reviewed assessment of science and FDA comments

–

Lorillard will remain active in the process –

providing comments and

defending our freedom to operate

•

Deeming Regulations on e-cigarettes

–

FDA regulations exerting authority over e-cigs expected in April

Three Financial Scenarios Depending on Regulatory

Environment –

All Delivering Double-Digit Shareholder Return*

Three Financial Scenarios Depending on Regulatory

Environment –

All Delivering Double-Digit Shareholder Return*

•

Heightened promotion

environment (1%-3%

pricing)

•

No new products

•

Share repurchases from

free cash flow

•

Limited contribution from

blu eCigs

Low-Double Digit

High-Single Digit

Mid-Single Digit

•

Normal historical pricing

(4%-5%)

•

No new products

•

Share repurchases from

free cash flow

•

Limited contribution from

blu eCigs

•

Normal historical pricing

(4%-5%)

•

New incremental products

•

Additional leverage-driven

share repurchases

•

Meaningful contribution

from blu eCigs

Potential Long-Term EPS Growth Rate Scenarios

* As measured by earnings per share growth and the dividend yield.

Appendix A

Regulation G Reconciliations

Appendix A

Regulation G Reconciliations

Reconciliation of Reported (GAAP) to Adjusted (Non-GAAP)

Results

(Amounts in millions, except per share data) (Unaudited)

Year ended December 31, 2011

Gross

Profit

Operating

Income

Net

Income

Diluted

EPS

Reported (GAAP) results

$2,343

$1,892

$1,116

$2.66

GAAP results include the following:

Impact of RAI mark-to-market pension accounting

adjustments on Lorillard’s tobacco settlement expense

included in cost of sales

(25)

(15)

(0.03)

Adjusted (Non-GAAP) results

$2,318

$1,867

$1,101

$2.63

Year ended December 31, 2012

Gross

Profit

Operating

Income

Net

Income

Diluted

EPS

Reported (GAAP) results

$2,382

$1,878

$1,099

$2.81

GAAP results include the following:

Expenses incurred in conjunction with the acquisition of blu

eCigs

0.01

Impact of RJRT adjustments to its 2001-2005 operating

income and restructuring charges on Lorillard’s tobacco

settlement expense included in cost of sales

0.01

Impact of RAI mark-to-market pension accounting

adjustments on Lorillard’s tobacco settlement expense

included in cost of sales

(8)

(5)

(0.01)

Adjusted (Non-GAAP) results

$2,381

$1,883

$1,103

$2.82