0001213900-13-002338.txt : 20130510 0001213900-13-002338.hdr.sgml : 20130510 20130509182451 ACCESSION NUMBER: 0001213900-13-002338 CONFORMED SUBMISSION TYPE: 8-K PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20130509 ITEM INFORMATION: Regulation FD Disclosure FILED AS OF DATE: 20130510 DATE AS OF CHANGE: 20130509 FILER: COMPANY DATA: COMPANY CONFORMED NAME: BOLDFACE GROUP, INC. CENTRAL INDEX KEY: 0001423107 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-BUSINESS SERVICES, NEC [7389] IRS NUMBER: 020811868 STATE OF INCORPORATION: NV FISCAL YEAR END: 0930 FILING VALUES: FORM TYPE: 8-K SEC ACT: 1934 Act SEC FILE NUMBER: 000-54935 FILM NUMBER: 13830498 BUSINESS ADDRESS: STREET 1: 50 BROMPTON ROAD STREET 2: APT 1X CITY: GREAT NECK STATE: NY ZIP: 11201 BUSINESS PHONE: 646 303-6840 MAIL ADDRESS: STREET 1: 50 BROMPTON ROAD STREET 2: APT 1X CITY: GREAT NECK STATE: NY ZIP: 11201 FORMER COMPANY: FORMER CONFORMED NAME: Max Cash Media Inc DATE OF NAME CHANGE: 20080108 8-K 1 f8k050913_boldface.htm CURRENT REPORT f8k050913_boldface.htm
 
SECURITIES AND EXCHANGE COMMISSION 
Washington, D.C. 20549
 
FORM 8-K
 
CURRENT REPORT
 
Pursuant to Section 13 OR 15(d) of The Securities Exchange Act of 1934
 
Date of Report (Date of earliest event reported): May 9, 2013
 
BOLDFACE GROUP, INC.
(Exact name of registrant as specified in its charter)
 
Nevada
  
333-148722
  
02-0811868
(State or other jurisdiction of incorporation)
  
(Commission File Number)
  
(IRS Employer Identification No.)
 
1309 Pico Blvd., Suite A
Santa Monica, CA 90405 
(Address of principal executive offices) (Zip Code)
 
(310) 450-4501
(Registrant’s telephone number, including area code)
 
(Former name or former address, if changed since last report)
 
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):
 
£
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
 
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Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
 
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Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
 
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Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
 
 
 
 

Item 7.01   Regulation FD Disclosure.
 
On May 9, 2013, BOLDFACE Group, Inc. (the “Company”) changed the name of its primary cosmetics/beauty brand, which was launched in October 9, 2012, from “Khroma Beauty by Kourtney, Kim and Khloé” to “Kardashian Beauty”.  The Company believes that the name change is in the best interests of the Company and its stockholders and was done after numerous attempts to resolve a previously publicized trademark issue over the use of the word “Khroma” in the name of the brand.

The Company will continue to create innovative and high quality beauty products under the new “Kardashian Beauty” name.  The “Kardashian Beauty” brand will continue to include a range of high performance color cosmetics and will continue to be available at the following retailers: Ulta, CVS, Duane Reade, Ricky's, Walgreens, Meijer, Fred Meyer, Harmon, HEB, beauty.com and other beauty retailers.  As previously reported by the Company, the trademark issue did not require the Company to recall or otherwise pull any shipped products from shelves in any store.  The Company will make future product shipments under the “Kardashian Beauty” brand name and continue its advertising and marketing of the new name.

The information in this Item 7.01 shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities under that Section, nor shall it be deemed to be incorporated by reference into any other Item of this report on Form 8-K or any other filing under the Securities Act of 1933, as amended, or the Exchange Act, except as expressly set forth by specific reference in such filing. The Company disclaims any inference regarding the materiality of such information which otherwise may arise as a result of its furnishing such information under Item 7.01 of this Current Report on Form 8-K.
 
 
 
 
 
 
SIGNATURES
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
 
Date:  May 9, 2013
BOLDFACE GROUP, INC.
   
 
By:
/s/ Ashumi Kothary
  Name:  Ashumi Kothary
  Title:   Chief Financial Officer