10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

☒  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended: March 31, 2017

OR

☐  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from  to 

Commission File Number: 000-52917

FRIENDABLE, INC.

(Exact name of registrant as specified in its charter)

Nevada	98-0546715
(State or other jurisdiction of incorporation)	(I.R.S. Employer Identification No.)

1821 S Bascom Ave., Suite 353, Campbell, California 95008

(Address of principal executive offices)   (zip code)

(855) 473-8473

(Registrant’s telephone number, including area code)

N/A

(Former name, former address and former fiscal year, if changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.	☒ Yes   ☐ No
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).	☒ Yes   ☐ No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer	☐		Accelerated filer	☐
Non-accelerated filer	☐	(Do not check if a smaller reporting company)	Smaller reporting company	☒
			Emerging growth company	☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). ☐ Yes   ☒ No

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date:

1,683,675,014 shares of common stock outstanding as of May 17, 2017

i

TABLE OF CONTENTS

PART I - FINANCIAL INFORMATION	1
ITEM 1.  FINANCIAL STATEMENTS	1
ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS	16
ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK	18
ITEM 4.  CONTROLS AND PROCEDURES	18
PART II - OTHER INFORMATION	19
ITEM 1.  LEGAL PROCEEDINGS	19
ITEM 1A.  RISK FACTORS	20
ITEM 2.  UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS	20
ITEM 3.  DEFAULTS UPON SENIOR SECURITIES	20
ITEM 4.  MINE SAFETY DISCLOSURES	20
ITEM 5.  OTHER INFORMATION	20
ITEM 6.  EXHIBITS	20
SIGNATURES	22

ii

As used in this report, the term “the Company” means Friendable, Inc., formerly known as iHookup Social, Inc., and its subsidiary, unless the context clearly indicates otherwise.

Special Note Regarding Forward-Looking Information

This quarterly report on Form 10-Q contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. The use of words such as “anticipates,” “estimates,” “expects,” “intends,” “plans” and “believes,” among others, generally identify forward-looking statements. These forward-looking statements include, among others, statements relating to: the Company’s future financial performance, the Company’s business prospects and strategy, anticipated trends and prospects in the industries in which the Company’s businesses operate and other similar matters. These forward-looking statements are based on the Company’s management's expectations and assumptions about future events as of the date of this quarterly report, which are inherently subject to uncertainties, risks and changes in circumstances that are difficult to predict.

Actual results could differ materially from those contained in these forward-looking statements for a variety of reasons, including, among others, the risk factors set forth below. Other unknown or unpredictable factors that could also adversely affect the Company’s business, financial condition and results of operations may arise from time to time. In light of these risks and uncertainties, the forward-looking statements discussed in this quarterly report may not prove to be accurate. Accordingly, you should not place undue reliance on these forward-looking statements, which only reflect the views of the Company’s management as of the date of this quarterly report. The Company does not undertake to update these forward-looking statements

In this quarterly report on Form 10-Q, unless otherwise specified, all dollar amounts are expressed in United States dollars and all references to “common shares” refer to the common shares in the Company’s capital stock.

An investment in the Company’s common stock involves a number of very significant risks.  You should carefully consider the following risks and uncertainties in addition to other information in this quarterly report on Form 10-Q in evaluating the Company and its business before purchasing shares of the Company’s common stock.  The Company’s business, operating results and financial condition could be seriously harmed as a result of the occurrence of any of the following risks.  You could lose all or part of your investment due to any of these risks. You should invest in the Company’s common stock only if you can afford to lose your entire investment.

iii

PART I - FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS.

FRIENDABLE, INC.

CONSOLIDATED FINANCIAL STATEMENTS

March 31, 2017

(Unaudited)

Consolidated Balance Sheets as of March 31, 2017 and December 31, 2016	2
Consolidated Statements of Comprehensive Loss for the three months ended March 31, 2017 and 2016	3
Consolidated Statements of Stockholders’ Deficiency for the period from December 31, 2015 to March 31, 2017	4
Consolidated Statements of Cash Flows for the three months ended March 31, 2017 and March 31, 2016	5
Notes to the Consolidated Financial Statements	6-15

1

FRIENDABLE, INC.

CONSOLIDATED BALANCE SHEETS

(Expressed in US dollars)

ASSETS	March 31,  2017 (Unaudited)	December 31,  2016
Current assets
Cash	$4,535	$119,804
Accounts receivable	1,302	1,009
Prepaid expenses	7,466	6,963
Total current assets	13,303	127,776
Intangible assets (Note 3)	35,000	35,000
TOTAL ASSETS	$48,303	$162,776
LIABILITIES AND STOCKHOLDERS' DEFICIT
LIABILITIES
Current liabilities
Accounts payable and accrued liabilities	1,565,962	1,554,350
Convertible debentures (Note 10)	2,449,448	2,171,923
Deferred revenue	6,323	6,323
Total current liabilities	4,021,733	3,732,596
Convertible debentures (Note 10)	402,767	218,964
Total liabilities	4,424,500	3,951,560
Going concern (Note 1)
Commitments (Note 7)
Subsequent events (Note 13)
STOCKHOLDERS' DEFICIT
Preferred stock, 50,000,000 shares authorized at par value of $0.0001, 21,557 (December 31, 2016 – 21,655) shares issued and outstanding (Note 4)	2	2
Common stock, 10,000,000,000 shares authorized at par value of $0.0001, 1,557,092,583 (December 31, 2016 – 1,068,031,823) shares issued and outstanding (Note 4)	155,710	106,803
Additional paid-in capital	10,308,707	9,609,198
Common stock subscriptions receivable (Note 8)	(4,500)	(4,500)
Deficit	(14,836,116)	(13,500,287)
Total Stockholders' Deficit	(4,376,197)	(3,788,784)
TOTAL LIABILITIES AND STOCKHOLDERS' DEFICIT	$48,303	$162,776

The accompanying notes are an integral part of these consolidated financial statements.

2

FRIENDABLE, INC.

CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS

(Expressed in US dollars)

(Unaudited)

	Three Months Ended March 31, 2017 $	Three Months Ended March 31, 2016 $
REVENUES	3,043	11,391
OPERATING EXPENSES
Accretion and interest expense (Note 10)	646,264	608,007
App hosting (Note 8)	135,000	109,292
Commissions	913	3,387
Financing costs	-	4,863
General and administrative (Note 8)	231,801	190,333
Product development (Note 8)	50,400	95,121
Sales and marketing	99,494	215,503
TOTAL OPERATING EXPENSES	1,163,872	1,226,506
LOSS FROM OPERATIONS	(1,160,829)	(1,215,115)
OTHER EXPENSES
Loss on investment (Note 11)	(175,000)	-
NET LOSS AND COMPREHENSIVE LOSS	(1,335,829)	(1,215,115)
BASIC LOSS PER SHARE	(0.00)	(0.00)
WEIGHTED AVERAGE NUMBER OF COMMON SHARES OUTSTANDING	1,298,101,187	256,355,680

The accompanying notes are an integral part of these consolidated financial statements.

3

FRIENDABLE, INC.

CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ DEFICIENCY

FOR THE PERIOD FROM DECEMBER 31, 2015 TO MARCH 31, 2017

(Expressed in US dollars)

(Unaudited)

	Common # Stock	Common Stock Amount	Preferred #	Preferred Stock Amount	Additional Paid-in Capital	Common Stock Subscriptions	Deficit	Total
Balance December 31, 2015	218,977,542	$21,898	22,165	$2	$5,697,308	$(4,500)	$(7,387,048)	$(1,672,340)
Shares issued for services	65,465,714	6,547	—	—	231,545	—	—	238,092
Conversion of convertible notes (Note 10)	652,069,721	65,207	—	—	311,248	—	—	376,455
Conversion of preferred shares (Note 4)	104,524,944	10,452	(510)	—	(10,452)	—	—	—
Issuance of convertible notes (net) (Note 10)	—	—	—	—	2,882,248	—	—	2,882,248
Exercise of warrants	26,993,902	2,699	—	—	(2,699)	—	—	—
Debt forgiveness (Note 8)	—	—	—	—	500,000	—	—	500,000
Net loss for the year	—	—	—	—	—	—	(6,113,239)	(6,113,239)
Balance December 31, 2016	1,068,031,823	$106,803	21,655	$2	$9,609,198	$(4,500)	$(13,500,287)	$(3,788,784)

Shares issued for services	4,720,000	472	—	—	8,968	—	—	9,440
Conversion of convertible notes (Note 10)	435,823,830	43,583	—	—	196,901	—	—	240,484
Conversion of preferred shares (Note 4)	48,516,930	4,852	(98)	—	(4,852)	—	—	—
Issuance of convertible notes (net) (Note 10)	—	—	—	—	498,492	—	—	498,492
Net loss for the period	—	—	—	—	—	—	(1,335,829)	(1,335,829)
Balance March 31, 2017	1,557,092,583	$155,710	21,557	$2	$10,308,707	$(4,500)	$(14,836,116)	$(4,376,197)

The accompanying notes are an integral part of these consolidated financial statements. 

4

FRIENDABLE, INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS 

(Expressed in US dollars)

(Unaudited)

	Three months ended  March 31, 2017	Three months ended  March 31, 2016
Cash Flows from Operating Activities:
Net loss	$(1,335,829)	$(1,215,115)
Adjustments to Reconcile Net Loss to Net Cash Used in Operating Activities:
Interest on convertible deventures	110,158	4,382
Accretion expense	536,106	564,204
Shares issued for services	9,440	21,534
Loss on investment	175,000	-
Changes in Operating Assets and Liabilities
Increase in accounts receivable	(796)	1,734
Increase (decrease) in accounts payable	(62,408)	193,395
Net Cash Used in Operating Activities	(568,329)	(429,866)
Cash Flows Used in Investing Activities:
Investment in Hang With	(175,000)	-
Net Cash Used in Investing Activities	(175,000)	-
Cash Flows from Financing Activities:
Proceeds from convertible debentures (net)	628,060	433,250
Net Cash Provided by Financing Activities	628,060	433,250
Net Increase(Decrease) in Cash	(115,269)	3,384
Cash on Hand – Beginning	119,804	15,880
Cash on Hand – Ending	$4,535	$19,264
Supplemental Cash Flow Information:
Cash paid for interest	$—	$—
Cash paid for income taxes	$—	$—
Non-cash Investing and Financing Items:
Shares issued for conversion of debt (net)	$-	$-
Convertible debentures issued to extinguish promissory notes	$-	$-

The accompanying notes are an integral part of these consolidated financial statements.

5

FRIENDABLE, INC.

(A DEVELOPMENT STAGE COMPANY)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

FOR THE PERIOD MARCH 31, 2017

(Expressed in US dollars)

1.  NATURE OF BUSINESS AND GOING CONCERN

Friendable, Inc., a Nevada corporation (the “Company”), was incorporated in the State of Nevada as Digital Yearbook Inc.

Effective June 15, 2011, the Company completed a merger with its subsidiary, Titan Iron Ore Corp., a Nevada corporation, which was incorporated solely to effect a change in the Company’s name from “Digital Yearbook Inc.” to “Titan Iron Ore Corp.” The Company then began to pursue business in the area of mining exploration.

On February 3, 2014, the Company entered into an Agreement and Plan of Merger and Reorganization (the “Merger”)with iHookup Operations Corp., a wholly-owned Delaware subsidiary of the Company (“Acquisition Sub”) and iHookup-DE, whereby iHookup-DE was the surviving entity and became the wholly-owned subsidiary of the Company. iHookup-DE’s former stockholders exchanged all of their 6,000 shares of outstanding common stock for 25,000 shares of the Company’s designated Series A Preferred Stock.

The Merger was regarded as a reverse recapitalization whereby iHookup-DE was considered to be the accounting acquirer as its stockholders retained control of the Company after the Merger. On February 3, 2014, the Merger was completed and as a result, iHookup-DE acquired the net liabilities of the Company.

As a result of the Merger, the Company ceased its prior operations and its business became the development and dissemination of a “proximity based” mobile-social media application that facilitates connections between people, utilizing the intelligence of global positioning system and localized recommendations.

On September 28, 2015, the Company filed a Certificate of Amendment to its Articles of Incorporation changing the name of the Company from “iHookup Social, Inc.” to “Friendable, Inc.”. On October 27, 2015, the Company’s trading symbol on the OTC Pink marketplace was changed from “HKUP” to “FDBL”. This change was made in conjunction with the re-branding of the Company’s app from "iHookup Social" to "Friendable".

The accompanying consolidated financial statements have been prepared assuming the Company will continue as a going concern, which implies that the Company would continue to realize its assets and discharge its liabilities in the normal course of business. The Company has never paid any dividends and is unlikely to pay dividends or generate earnings in the immediate or foreseeable future. As of March 31, 2017, the Company has a working capital deficiency of $4,008,430 and has an accumulated deficit of $14,836,116 since inception and its operations continue to be funded primarily from sales of its stock and issuance of convertible debentures. These factors raise substantial doubt about the Company’s ability to continue as a going concern. The ability of the Company to continue as a going concern is dependent on the Company’s ability to obtain the necessary financing through the issuance of convertible notes and equity instruments. The consolidated financial statements do not include any adjustments to the recoverability and classification of recorded asset amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern.

Management plans to raise financing through the issuance of convertible notes. No assurance can be given that any such additional financing will be available, or that it can be obtained on terms acceptable to the Company and its stockholders.

2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation

These consolidated financial statements and related notes are presented in accordance with accounting principles generally accepted in the United States, and are expressed in US dollars. The Company’s fiscal year end is December 31.

Interim financial statements

The unaudited interim consolidated financial statements have been prepared in accordance with U.S. generally accepted accounting principles for interim consolidated financial information and with the instructions for Securities and Exchange Commission (“SEC”) Form 10-Q and they do not include all of the information and footnotes required by generally accepted accounting principles for complete consolidated financial statements. Therefore, these consolidated financial statements should be read in conjunction with the Company’s audited annual consolidated financial statements and notes thereto for the year ended December 31, 2016, included in the Company’s Annual Report on Form 10-K filed on April 17, 2017, with the SEC.

In the opinion of management, all adjustments (consisting of normal and recurring accruals) considered necessary for fair presentation of the Company’s financial position, results of operations and cash flows have been included. Operating results for the three months ended March 31, 2017, are not necessarily indicative of the results that may be expected for future quarters or the year ending December 31, 2017.

6

FRIENDABLE, INC.

(A DEVELOPMENT STAGE COMPANY)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

FOR THE PERIOD MARCH 31, 2017

(Expressed in US dollars)

 

2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

Use of Estimates

The preparation of these statements in accordance with United States generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses in the reporting period. The Company regularly evaluates estimates and assumptions related to the useful life and recoverability of long-lived assets, valuation of convertible debenture conversion options, deferred income tax asset valuations, financial instrument valuations, share-based payments, other equity-based payments, and loss contingencies. The Company bases its estimates and assumptions on current facts, historical experience and various other factors that it believes to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities and the accrual of costs and expenses that are not readily apparent from other sources. The actual results experienced by the Company may differ materially and adversely from the Company’s estimates. To the extent there are material differences between the estimates and the actual results, future results of operations will be affected. 

Revenue Recognition

Revenue is recognized when persuasive evidence of an arrangement exists, delivery has occurred, the fee is fixed or determinable, and collectability is probable. Revenue generally is recognized net of allowances for returns and any taxes collected from customers and subsequently remitted to governmental authorities. The Company derives revenues from the sale of application software, unlimited messaging subscriptions for periods varying from one to twelve months, and arrangements for virtual gifts and access to special features referred to as coin packs. Revenue from the sale of application software is recognized upon download. Revenue from messaging subscriptions is recognized as revenue ratably over the subscription period beginning on the date the service is made available to customers. Revenue from coin packs is recognized on a consumption basis commensurate with the customer utilization of such resources.

Advertising Costs

The Company’s policy regarding advertising is to expense advertising when incurred. During the three months ended March 31, 2017, the Company incurred $1,397 (March 31, 2016: $158,473) in advertising costs.

Cash and Cash Equivalents

The Company considers all highly liquid instruments purchased with a maturity of three months or less to be cash equivalents.

Intangible Assets

The Company accounts for intangible assets in accordance with ASC 350, Intangibles – Goodwill and Other. The Company assesses potential impairments to intangible assets when there is evidence that events or changes in circumstances indicate that the carrying amount of an asset may not be recovered.

Intangible assets with finite lives are reviewed for impairment when events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of intangible assets with finite lives is measured by comparing the carrying amount of the asset to its fair value. If the future value of the asset is lower than its carrying value, the Company recognizes an impairment loss for the amount by which the carrying value of the asset exceeds the related estimated fair value.

Intangible assets with indefinite lives are tested for impairment annually or more frequently are tested for impairment annually or more frequently if events or changes in circumstances indicate that it is more likely than not that the intangible asset is impaired.

Impairment of Long-Lived Assets

The Company continually monitors events and changes in circumstances that could indicate carrying amounts of long-lived assets may not be recoverable. When such events or changes in circumstances are present, the Company assesses the recoverability of long-lived assets by determining whether the carrying value of such assets will be recovered through undiscounted expected future cash flows.

If the total of the future cash flows is less than the carrying amount of those assets, the Company recognizes an impairment loss based on the excess of the carrying amount over the fair value of the assets. Assets to be disposed of are reported at the lower of the carrying amount or the fair value less costs to sell.

7

FRIENDABLE, INC.

(A DEVELOPMENT STAGE COMPANY)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

FOR THE PERIOD MARCH 31, 2017

(Expressed in US dollars)

 

2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

Stock-based Compensation

The Company records stock-based compensation in accordance with ASC 718, Compensation – Stock Based Compensation and ASC 505, Equity Based Payments to Non-Employees, which requires the measurement and recognition of compensation expense based on estimated fair values for all share-based awards made to employees and directors, including stock options.

ASC 718 requires companies to estimate the fair value of share-based awards on the date of grant using an option-pricing model. The Company uses the Black-Scholes option pricing model as its method in determining fair value. This model is affected by the Company’s stock price as well as assumptions regarding a number of subjective variables. These subjective variables include, but are not limited to the Company’s expected stock price volatility over the terms of the awards, and actual and projected employee stock option exercise behaviors. The value of the portion of the award that is ultimately expected to vest is recognized as an expense in the statement of comprehensive loss over the requisite service period.

All transactions in which goods or services are the consideration received for the issuance of equity instruments are accounted for based on the fair value of the consideration received or the fair value of the equity instrument issued, whichever is more reliably measurable.

Allowance for Doubtful Accounts

The Company monitors its outstanding receivables for timely payments and potential collection issues. During the three months ended March 31, 2017 and 2016, the Company did not have any allowance for doubtful accounts.

Financial Instruments

Financial assets and financial liabilities are recognized in the balance sheet when the Company has become party to the contractual provisions of the instruments.

The Company’s financial instruments consist of cash, accounts receivable, accounts payable, and convertible debentures. The fair values of these financial instruments approximate their carrying value, due to their short term nature, and current market rates for similar financial instruments. Fair value of a financial instrument is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. The Company’s financial instruments recorded at fair value in the balance sheets are categorized based upon the level of judgment associated with the inputs used to measure their fair value.

Basic and Diluted Loss Per Share

The Company computes net loss per share in accordance with ASC 260, Earnings per Share.  ASC 260 requires presentation of both basic and diluted earnings per share (EPS) on the face of the statement of comprehensive loss. Basic EPS is computed by dividing net income (loss) available to common stockholders (numerator) by the weighted average number of shares outstanding (denominator) during the period. Diluted EPS gives effect to all dilutive potential common shares outstanding during the period using the treasury stock method and convertible preferred stock using the if-converted method. In computing diluted EPS, the average stock price for the period is used in determining the number of shares assumed to be purchased from the exercise of stock options or warrants. Diluted EPS excludes all dilutive potential shares if their effect is anti-dilutive.

As of March 31, 2017, there were approximately 20,131,923,405 potentially dilutive shares outstanding.

Income Taxes

The Company accounts for income taxes using the asset and liability method in accordance with ASC 740, Income Taxes. The asset and liability method provides that deferred tax assets and liabilities are recognized for the expected future tax consequences of temporary differences between the financial reporting and tax bases of assets and liabilities and for operating loss and tax credit carry forwards. Deferred tax assets and liabilities are measured using the currently enacted tax rates and laws that will be in effect when the differences are expected to reverse. The Company records a valuation allowance to reduce deferred tax assets to the amount that is believed more likely than not to be realized.

8

FRIENDABLE, INC.

(A DEVELOPMENT STAGE COMPANY)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

FOR THE PERIOD MARCH 31, 2017

(Expressed in US dollars)

 

2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

Recent Accounting Pronouncements

In May 2014, the FASB issued ASU No. 2014-09, “Revenue from Contracts with Customers (Topic 606)” (“ASU 2014-09”). ASU 2014-09 supersedes the revenue recognition requirements in ASC Topic 605, “Revenue Recognition” and some cost guidance included in ASC Subtopic 605-35, Revenue Recognition -Construction-Type and Production-Type Contracts”.  ASU 2014-09 requires the disclosure of sufficient information to enable users of the financial statements to understand the nature, amount, timing and uncertainty of revenue and cash flows arising from customer contracts. The Company will also be required to disclose information regarding significant judgments and changes in judgments, and assets recognized from costs incurred to obtain or fulfill a contract. Early adoption is not allowed. ASU 2014-09 provides two methods of retrospective application. The first method would require the Company to apply ASU 2014-09 to each prior reporting period presented. The second method would require the Company to retrospectively apply with the cumulative effect of initially applying ASU 2014-09 recognized at the date of initial application. The Company is currently evaluating the impact that the adoption of ASU 2014-09 may have on its consolidated financial statements.

3.  INTANGIBLE ASSETS

As at March 31, 2017, the Company owns the Friendable Properties which includes domain names, logos, icons, and registered trademarks for which it paid cash consideration of $35,000.

4.  COMMON AND PREFERRED STOCK

Common Stock:

Issued during 2017

During the three months ended March 31, 2017, the Company issued 435,823,830 shares of common stock to various convertible note holders for full and partial conversion of the notes (Note 10).

During the three months ended March 31, 2017, the Company issued 4,720,000 shares of common stock to consultants as payment for finder’s fees.

During the three months ended March 31, 2017, the Company issued 48,516,930 shares of common stock to various Series A preferred stockholders on conversion of 98 preferred shares.

Preferred Stock:

The Series A Preferred Stock is convertible into nine (9) times the number of common stock outstanding until the closing of a Qualified Financing (i.e. the sale and issuance of the Company’s equity securities that results in gross proceeds in excess of $2,500,000).  The number of shares of common stock issued on conversion of preferred stock is based on the ratio of the number of shares of preferred stock converted to the total number of shares of preferred stock outstanding at the date of conversion multiplied by nine (9) times the number of common stock outstanding at the date of conversion.

5.  SHARE PURCHASE WARRANTS

Details of share purchase warrants during the three months ended March 31, 2017 are:

	Number of Warrants	Weighted Average Exercise Price $
Balance, December 31, 2016	978,335,757	0.005
Warrants issued	118,000,000	0.003
Balance, March 31, 2017	1,096,335,757	0.004

9

FRIENDABLE, INC.

(A DEVELOPMENT STAGE COMPANY)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

FOR THE PERIOD MARCH 31, 2017

(Expressed in US dollars)

 

6.  STOCK-BASED COMPENSATION

On November 22, 2011, the Board of Directors of the Company. (see Note 1) approved a stock option plan (“2011 Stock Option Plan”), the purpose of which is to enhance the Company’s stockholder value and financial performance by attracting, retaining and motivating the Company’s officers, directors, key employees, consultants and its affiliates and to encourage stock ownership by such individuals by providing them with a means to acquire a proprietary interest in the Company’s success through stock ownership. Under the 2011 Stock Option Plan, officers, directors, employees and consultants who provide services to the Company may be granted options to acquire common shares of the Company.   The aggregate number of options authorized by the plan shall not exceed 4,974 shares of common stock of the Company. 

The following table summarizes the options outstanding and exercisable under the 2011 Stock Option Plan as of March 31, 2017:

	Option Price
Expiry Date	Per Share($)	Number
December 21, 2021	1,680	1,725
June 21, 2022	400	500
June 25, 2023	134	850
	$1,044	3,075

The Board of Directors and the stockholders holding a majority of the voting power approved a 2014 Equity Incentive Plan (the “2014 Plan”) on February 28, 2014, with a to be determined effective date. The purpose of the 2014 Plan is to assist the Company and its affiliates in attracting, retaining and providing incentives to employees, directors, consultants and independent contractors who serve the Company and its affiliates by offering them the opportunity to acquire or increase their proprietary interest in the Company and to promote the identification of their interests with those of the stockholders of the Company. The 2014 Plan will also be used to make grants to further reward and incentivize current employees and others.

There are 120,679 shares of common stock reserved for issuance under the 2014 Plan. The Board shall have the power and authority to make grants of stock options to employees, directors, consultants and independent contractors who serve the Company and its affiliates. Any stock options granted under the 2014 Plan shall have an exercise price equal to or greater than the fair market value of the Company’s shares of common stock. Unless otherwise determined by the Board of Directors, stock options shall vest over a four-year period with 25% being vested after the end of one (1) year of service and the remainder vesting equally over a 36-month period.  The Board may award options that may vest based upon the achievement of certain performance milestones. As of March 31, 2017, no options have been awarded under the 2014 Plan.

The following table summarizes the Company’s stock options outstanding and exercisable:

	Number of Options	Weighted Average Exercise Price	Weighted- Average Remaining Contractual Term (years) $	Aggregate Intrinsic Value $
Outstanding and exercisable, December 31, 2016	3,075	1,044	6.57	-
Outstanding and exercisable, March 31, 2017	3,075	1,044	6.32	-

7.  COMMITMENTS

The following table summarizes the Company’s significant contractual obligations as of March 31, 2017:

	$
Employment Agreements (1)	225,000

 (1) Employment agreements with related parties.

10

FRIENDABLE, INC.

(A DEVELOPMENT STAGE COMPANY)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

FOR THE PERIOD MARCH 31, 2017

(Expressed in US dollars)

 

8.  RELATED PARTY TRANSACTIONS AND BALANCES

During the three months ended March 31, 2017, the Company incurred $132,300 (2016: 110,862) in salaries to officers and directors with such costs being recorded as general and administrative expenses.

During the three months ended March 31, 2017, the Company incurred $200,000 (2016: $199,292) in app hosting, app development and rent to a company with two officers and directors in common with such costs being recorded as app hosting, app development and general and administrative expenses, respectively.

As of March 31, 2017, the Company had a stock subscription receivable totaling $4,500 (December 31, 2016: $4,500) from an officer and director and from a company with an officer and director in common.

As of March 31, 2017, accounts payable include $160,558 (December 31, 2016: $234,058) payable to a company with two officers and directors in common, and $222,083 (December 31, 2015: $215,000) payable in salaries to directors and officers of the Company. The amounts are unsecured, non-interest bearing and are due on demand.

During the year ended December 31, 2016, two officers forgave debt totaling $200,000 and a company controlled by two officers of the Company forgave debt totaling $300,000. The debt forgiveness was considered a capital transaction and therefore $500,000 was recorded as an increase in additional paid-in capital as of December 31, 2016.

The above transactions were recorded at their exchange amounts, being the amounts agreed by the related parties.

9.  FAIR VALUE MEASUREMENTS

ASC 820, Fair Value Measurements and Disclosures, require an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. ASC 820 establishes a fair value hierarchy based on the level of independent, objective evidence surrounding the inputs used to measure fair value. A financial instrument’s categorization within the fair value hierarchy is based upon the lowest level of input that is significant to the fair value measurement. ASC 820 prioritizes the inputs into three levels that may be used to measure fair value:

Level 1

Level 1 applies to assets or liabilities for which there are quoted prices in active markets for identical assets or liabilities. Valuations are based on quoted prices that are readily and regularly available in an active market and do not entail a significant degree of judgment.

Level 2

Level 2 applies to assets or liabilities for which there are other than Level 1 observable inputs such as quoted prices for similar assets or liabilities in active markets; quoted prices for identical assets or liabilities in markets with insufficient volume or infrequent transactions (less active markets); or model-derived valuations in which significant inputs are observable or can be derived principally from, or corroborated by, observable market data.

Level 2 instruments require more management judgment and subjectivity as compared to Level 1 instruments. For instance: determining which instruments are most similar to the instrument being priced requires management to identify a sample of similar securities based on the coupon rates, maturity, issuer, credit rating and instrument type, and subjectively select an individual security or multiple securities that are deemed most similar to the security being priced; and determining whether a market is considered active requires management judgment.

Level 3

Level 3 applies to assets or liabilities for which there are unobservable inputs to the valuation methodology that are significant to the measurement of the fair value of the assets or liabilities. The determination of fair value for Level 3 instruments requires the most management judgment and subjectivity.

Pursuant to ASC 825, cash is based on Level 1 inputs. The Company believes that the recorded values of accounts receivable and accounts payable approximate their current fair values because of their nature or respective relatively short durations. The fair value of the Company’s convertible debentures approximates their carrying values as the underlying imputed interest rates approximates the estimated current market rate for similar instruments.

As of March 31, 2017, there were no assets or liabilities measured at fair value on a recurring basis presented on the Company’s balance sheet, other than cash. 

11

FRIENDABLE, INC.

(A DEVELOPMENT STAGE COMPANY)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

FOR THE PERIOD MARCH 31, 2017

(Expressed in US dollars)

 

10.  CONVERTIBLE DEBENTURES

Current Convertible Debentures:

Conversion Feature		Issuance	Net Principal ($)	Discount ($)	Carrying Value ($)	Interest Rate		Maturity Date
a	)	02-Apr-13	5,054	-	5,054	0	%	02-Jan-14
b	)	05-Aug-15	750,000	-	750,000	7	%	05-Feb-17
b	)	05-Aug-15	18,750	-	18,750	7	%	05-Feb-17
d	)	17-Feb-15	102,135	-	102,135	8	%	17-Feb-16
d	)	17-Feb-15	5,000	-	5,000	8	%	17-Feb-16
c	)	27-Feb-15	37,500	-	37,500	8	%	27-Feb-16
d	)	19-Mar-15	53,551	-	53,551	8	%	19-Mar-16
d	)	19-Mar-15	8,000	-	8,000	8	%	19-Mar-16
c	)	11-May-15	50,000	-	50,000	8	%	10-May-16
d	)	02-Jun-15	29,500	-	29,500	8	%	01-Jun-16
d	)	02-Jun-15	45,966	-	45,966	8	%	01-Jun-16
d	)	02-Jun-15	10,000	-	10,000	8	%	01-Jun-16
d	)	02-Jun-15	58,540	-	58,540	8	%	01-Jun-16
d	)	02-Jun-15	35,408	-	35,408	8	%	01-Jun-16
d	)	02-Jun-15	20,758	-	20,758	8	%	01-Jun-16
c	)	11-Jun-15	50,000	-	50,000	8	%	10-Jun-16
d	)	16-Jun-15	30,464	-	30,464	8	%	15-Jun-16
d	)	19-Jun-15	30,000	-	30,000	8	%	18-Jun-16
d	)	19-Jun-15	35,408	-	35,408	8	%	18-Jun-16
c	)	24-Jun-15	37,500	-	37,500	8	%	23-Jun-16
d	)	24-Jun-15	35,000	-	35,000	8	%	23-Jun-16
c	)	24-Jun-15	37,500	-	37,500	8	%	23-Jun-16
d	)	07-Jul-15	75,000	-	75,000	8	%	07-Oct-15
d	)	01-Aug-15	17,408	-	17,408	8	%	04-Aug-16
d	)	01-Aug-15	30,000	-	30,000	8	%	01-Aug-16
d	)	01-Aug-15	35,408	-	35,408	8	%	01-Aug-16
d	)	21-Sep-15	64,744	-	64,744	8	%	21-Sep-16
b	)	03-May-16	50,000	20,752	29,248	8	%	03-May-17
c	)	03-May-16	50,000	-	50,000	8	%	03-May-17
d	)	03-May-16	29,500	-	29,500	8	%	03-May-17
d	)	03-May-15	45,965	-	45,965	8	%	03-May-17
b	)	24-May-16	61,571	34,086	27,485	8	%	24-May-17
d	)	24-May-16	30,464	-	30,464	8	%	24-May-17
b	)	26-May-16	157,500	99,735	57,765	8	%	26-May-17
d	)	15-Jun-16	50,000	40,528	9,472	8	%	15-Jun-17
b	)	02-Jun-16	160,000	138,763	21,237	7	%	02-Jun-17
b	)	02-Jun-16	4,000	3,138	862	7	%	02-Jun-17
b	)	15-Jun-16	50,000	31,417	18,583	7	%	15-Jun-17
b	)	15-Jun-16	1,250	858	392	7	%	15-Jun-17
b	)	17-May-16	100,000	83,299	16,701	7	%	08-Sep-17
b	)	17-May-16	2,500	1,833	667	7	%	08-Sep-17
b	)	19-May-16	110,000	87,775	22,225	7	%	08-Sep-17
b	)	19-May-16	2,750	2,045	705	7	%	08-Sep-17
b	)	27-Jan-16	248,994	21,354	227,640	7	%	27-Jul-17
b	)	08-Mar-16	110,000	92,399	17,601	7	%	08-Sep-17
b	)	27-Jan-16	13,536	-	13,536	7	%	27-Jul-17

12

FRIENDABLE, INC.

(A DEVELOPMENT STAGE COMPANY)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

FOR THE PERIOD MARCH 31, 2017

(Expressed in US dollars)

 

10.  CONVERTIBLE DEBENTURES (CONTINUED)

b	)	08-Mar-16	5,000	2,466	2,534	7	%	08-Sep-17
b	)	08-Mar-16	90,000	70,697	19,303	7	%	08-Sep-17
b	)	07-Jul-16	50,000	41,477	8,523	7	%	08-Sep-17
b	)	04-Aug-16	110,000	97,474	12,526	7	%	08-Sep-17
b	)	15-Aug-16	157,000	142,277	14,723	7	%	08-Sep-17
b	)	12-Sep-16	83,000	74,446	8,554	7	%	08-Sep-17
b	)	07-Jul-16	1,250	885	365	7	%	08-Sep-17
b	)	04-Aug-16	2,750	2,203	547	7	%	08-Sep-17
b	)	15-Aug-16	3,925	3,276	649	7	%	08-Sep-17
b	)	12-Sep-16	2,075	1,680	395	7	%	08-Sep-17
b	)	04-Aug-16	110,000	94,092	15,908	7	%	04-Aug-17
b	)	15-Aug-16	157,500	140,232	17,268	7	%	15-Aug-17
b	)	08-Sep-16	80,000	71,369	8,631	7	%	08-Sep-17
b	)	11-Nov-16	80,000	76,361	3,639	7	%	11-Nov-17
b	)	06-Dec-16	88,000	85,188	2,812	7	%	06-Dec-17
b	)	09-Jan-17	84,000	82,346	1,654	7	%	09-Jan-18
b	)	03-Mar-17	32,000	31,330	670	7	%	03-Mar-18
c	)	02-Feb-17	159,750	158,365	1,385	8	%	02-Feb-17
c	)	15-Mar-17	96,000	95,280	720	8	%	15-Mar-18
			4,378,874	1,929,426	2,449,448

Long-term Convertible Debentures:

		Issuance	Net Principal ($)	Discount ($)	Carrying Value ($)	Interest Rate		Maturity Date
b	)	07-Oct-16	465,000	460,527	4,473	7	%	07-Apr-18
b	)	7-Nov-16	284,100	235,310	48,790	7	%	07-May-18
b	)	12-Dec-16	285,859	83,244	202,615	7	%	12-Jun-18
b	)	18-Jan-17	282,206	135,317	146,889	7	%	07-Apr-18
			1,317,165	914,398	402,767

a)

The conversion price per share equal to the lower of:

i.

100% of the average price of the Company’s common stock for the 5 trading days preceding the conversion date;

ii.

70% of the daily average price of the Company’s common stock for the 10 trading days preceding the conversion date.

b)

The conversion price is a range of $0.0025-$0.0078.

c)

The conversion price equal to 50% of the lowest closing bid price of the Company’s common stock in the 20-25 trading days prior to the conversion.

d)

The conversion price of $0.0005.

During the three months ended March 31, 2017, the Company received net proceeds from convertible debentures of $628,060.

During the three months ended March 31, 2017, $240,484 of convertible debentures were settled by issuing 435,823,830 shares of common stock of the Company.

During the three months ended March 31, 2017, the Company incurred $29,250 in transaction costs in connection with the issuance of the convertible debentures that have been offset against the carrying values of the related debentures on the issuance date.

During the three months ended March 31, 2017, the Company incurred $658,391 in accretion and interest expense in connection with the convertible debentures.

13

FRIENDABLE, INC.

(A DEVELOPMENT STAGE COMPANY)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

FOR THE PERIOD MARCH 31, 2017

(Expressed in US dollars)

 

10.  CONVERTIBLE DEBENTURES (CONTINUED)

At March 31, 2017, convertible debentures with the principal amount of $5,583,015 are subject to a General Security Agreement covering substantially all of the Company’s assets.

The Company has evaluated whether separate financial instruments with the same terms as the conversion features above would meet the characteristics of a derivative instrument as described in paragraphs ASC 815-15-25. The terms of the contracts do not permit net settlement, as the shares delivered upon conversion are not readily convertible to cash. The Company’s trading history indicated that the shares are thinly traded and the market would not absorb the sale of the shares issued upon conversion without significantly affecting the price. As the conversion features would not meet the characteristics of a derivative instrument as described in ASC 815-15-25, the conversion features are not required to be separated from the host instrument and accounted for separately. As a result, at March 31, 2017 the conversion features and non-standard anti-dilutions provisions would not meet derivative classification.

Convertible debentures with maturity dates prior to March 31, 2017 are now due on demand.

11.  LOSS ON INVESTMENT AND INTANGIBLE ASSET

On October 7, 2016, the Company entered into a Securities Purchase Agreement (the “Alpha SPA”) with Alpha Capital Anstalt (“Alpha Capital”), to issue and sell up to, in principal amount, $1,615,000 of convertible notes, payable in four tranches (the “Alpha Notes”). The first tranche of $465,000 was funded on October 7, 2016 (the “Initial Closing Date”) and the second, third, and fourth tranches of $375,000 were funded, respectively, during the first week of each of November 2016, December 2016, and January 2017 (the subsequent closing dates and, with the Initial Closing Date, each a “Closing”).

The Company used a portion of the proceeds of each Closing to purchase Series A Convertible Participating Preferred Stock of a private entity named Hang With, Inc. (“Hang With”). Alpha Capital is currently Hang With’s majority shareholder. On October 7, 2016, the Company entered into a Securities Purchase Agreement with Hang With (the “Hang With SPA”) to buy up to 330,397 shares of Hang With’s Series A Convertible Participating Preferred Stock (the “Preferred Stock”) for $750,000. On the Initial Closing Date, the Company paid $225,000 and was to receive 99,118 shares of Preferred Stock. The Company paid Hang With $175,000 on each of the subsequent three Closings. In connection with entering into the Hang With SPA, the Company and Hang With entered into a Software License Agreement (the “License Agreement”) in which Hang With is licensing the intellectual property of the Hang With apps to the Company. As part of the Hang With SPA and as compensation for the Company entering into the License Agreement and the future development agreement, Hang With was to issue 154,185 shares of Preferred Stock on the Initial Closing Date, and was to issue 100,000 shares of its common stock to the Company.

The Company attributed much of the value of Hang With to Hang With management’s representation that, in the history of its own apps, it had a certain amount of total users and a range of monthly active users. Hang With believed, prior to the Hang With SPA being signed, that, with the Company’s investment, the monthly active users would be at the higher end of the range within a short period of time. Based on these representations by management the Company believed that it could specifically market its own apps to the minimum monthly active users of the Hang With app that Hang With management’s represented existed.

The Company believes that, after the November 2016 Closing, the Hang With app was removed for a period of time from the app stores on which it appeared and that the app was shut down for a period of time. At this point, Hang With effectively had zero monthly active users. In addition, the Company was not able to utilize Hang With’s technology in the Friendable app as was contemplated by the License Agreement due to Hang With’s technology being, in the Company’s view, out of date. The Company is currently seeking to negotiate a settlement with Hang With regarding the Company’s claims against Hang With.

As of December 31, 2016 Hang With had not delivered any of the preferred or common shares to the Company. During the year ended December 31, 2016, the Company had paid Hang With $575,000 which has been written off as a loss on investment. During the three months ended March 31, 2017, the Company had paid Hang With $175,000 in connection to the fourth Closing which has been written off as a loss on investment.

14

FRIENDABLE, INC.

(A DEVELOPMENT STAGE COMPANY)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

FOR THE PERIOD MARCH 31, 2017

(Expressed in US dollars)

 

12.  LOSS ON SETTLEMENT AGREEMENT

The Company and Joseph Canouse had been in a dispute regarding what amount, if any, was owed pursuant to a consulting agreement between the parties signed on April 1, 2014. On December 7, 2016, Mr. Canouse obtained a judgment in state court in Georgia in the amount of $82,931 and the right to garnish the Company’s bank accounts. On April 7, 2017, the Company entered into a Settlement Agreement with Mr. Canouse (the “Agreement”). Pursuant to the Agreement, the Company agreed to issue an 8% Convertible Note in the principal amount of $82,931 which was issued to an entity controlled by Mr. Canouse. Under the terms of the Agreement, in return for the issuance of the Note, Mr. Canouse will file a Consent Motion to Withdraw Judgment, dismiss all garnishments, and cease all collection activities. As of December 31, 2016, the Company recorded a loss on settlement agreement of $82,931 and accrued a corresponding liability.

13.  SUBSEQUENT EVENTS

a)   Subsequent to March 31, 2017, the Company issued 126,582,431 shares of common stock in connection with conversion of shares of Series A preferred stock.

b)   Subsequent to March 31, 2017, the Company obtained proceeds of $82,000 for various convertible notes agreements (“Debentures”) entered into with face value totaling $82,000, with interest rates at between 7% and 8% per annum and maturing twelve months from the dates of issuance. The principal and interest of the Debentures are convertible into common shares of the Company at various conversion rates as outlined in each agreement. In connection with the convertible notes, the Company also issued warrants to allow a note holder to purchase 118,000,000 shares of Common Stock with an exercise price of $0.003. The Company paid $9,000 in legal fees and other expenses in connection with these debentures.

15

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following discussion and analysis of the Company’s financial condition and results of operations should be read in conjunction with the consolidated financial statements and related notes thereto included in Item 1 “Financial Statements” in this Quarterly Report on Form 10-Q. This discussion contains forward-looking statements that involve risks and uncertainties. The Company’s actual results could differ materially from those discussed below. Factors that could cause or contribute to such differences include, but are not limited to, those identified below and those discussed in the section titled “Risk Factors” included elsewhere in this Quarterly Report on Form 10-Q.

Overview

We were incorporated in the State of Nevada on June 5, 2007. Effective June 15, 2011, we completed a merger with our subsidiary, Titan Iron Ore Corp., a Nevada corporation, which was incorporated solely to effect a change in our name to “Titan Iron Ore Corp.”

As of December 31, 2013, Titan Iron Ore Corp. was a mineral exploration company. Due to our inability to raise capital to further develop mining claims and pursue mineral exploration, we decided to exit the mining business and look for other opportunities.

On February 3, 2014, we completed a merger with iHookup Social, Inc., a Delaware corporation (“iHookup”) pursuant to an Agreement and Plan of Merger and Reorganization (the “Merger Agreement”) dated January 31, 2014. Pursuant to the Merger Agreement, we incorporated a new subsidiary called iHookup Operations Corp, a Delaware corporation, which merged with and into iHookup, causing the subsidiary’s separate existence to cease and iHookup to become a wholly-owned subsidiary of the Company. iHookup’s stockholders exchanged all of their twelve million (12,000,000) shares of outstanding common stock for fifty million (50,000,000) shares of the Company’s newly designated Series A Preferred Stock. Each share of common stock entitles its holder to one vote on each matter submitted to the stockholders. The holders of preferred stock are entitled to cast votes equal to the number of votes equal to the number of whole shares of common stock into which the shares of Series A Preferred Stock held by such holder are convertible. The total aggregate issued shares of Series A Preferred Stock at any given time regardless of their number shall be convertible into the number of shares of common stock which equals nine (9) times the total number of shares of common stock which are issued and outstanding at the time of any conversion, at the option of the preferred holders or until the closing of a Qualified Financing (i.e. the sale and issuance of our equity securities that results in gross proceeds in excess of $2,500,000) at one time or in the same round. As a result of the transaction, the former Friendable stockholders received a controlling interest in the Company due to the voting rights of the Series A Preferred Stock being connected to their super-majority conversion rights.

The Company is a mobile-social technology company focused on connecting and engaging users through two distinct applications that expand beyond today’s limitations: Friendable and Fan Pass.

The Company’s first product is the Friendable app, a mobile social application for mobile devices where users can create one-on-one or group-style meet-ups for food, drinks, live music, or any other occasion. Since its inception in 2013, Friendable has generated more than 1 million downloads, 700,000 registered users, and 580,000 user profiles, and has been featured in popular music videos such as the 2016 hit “Ain’t Your Mama” by singer Jennifer Lopez (over 390 million views on YouTube). We seek to expand the application’s current user base while continuously updating functionalities to best enhance the user experience.

In 2017, the Company intends to release Fan Pass, a live streaming video application where fans can watch exclusive back-stage and uncensored video content from their favorite performing artists and celebrities. The Company is currently establishing partnerships with prominent artists including Austin Mahone, Meghan Trainor, Fetty Wap, and more. Through these celebrity partnerships, the Company believes Fan Pass will convert immense, built-in fan bases into the application’s initial viewership base, making quick and large scalability a real option.

Results of Operations

For the three months ended March 31, 2017 compared to March 31, 2016

Revenues

The Company had revenue of $3,043 and $11,391 during the three months ended March 31, 2017 and 2016, respectively, a decrease of 73%. The decrease in revenue was due to the Company’s effort to increase shareholder value by reducing subscriptions fees and adding to the registered user base.

16

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS - continued

General and Administrative Expenses

General and administrative expenses were incurred in the amount of $231,801 and $190,333 for the three months ended March 31, 2017 and 2016, respectively, an increase of 22%. The increase in general and administrative expenses was due to increased professional fees.

Product Development Expenses

Product development expenses were incurred in the amount of $50,400 and $95,121 during the three months ended March 31, 2017 and 2016, respectively, a decrease of 47%. The decrease in product development expenses was due to reduced Android development.

Financing Expenses

During the three months ended March 31, 2017, financing expenses were $0 as compared to $4,863 during the three months ended March 31, 2016. The decrease in financing expenses was due to changes in accounting methods.

Sales and Marketing Expenses

Sales and marketing expenses were incurred in the amount of $99,494 and $215,503 during the three months ended March 31, 2017 and 2016, respectively. The decrease in sales and marketing expenses was due to reduced celebrity advertising expenditures.

Net Loss

The Company had a net loss for the three months ended March 31, 2017 of $1,335,839 as compared to a net loss of $1,215,115 for the three months ended March 31, 2016, an increase of 10%. The increase in net loss was due primarily to a loss on the Hang With investment.

Liquidity and Capital Resources

Working Capital

	March 31, 2017	December 31, 2016
	(unaudited)	(audited)
Current Assets	$13,303	$127,776
Current Liabilities	4,021,733	3,732,596
Working Capital (Deficiency)	$(4,008,430)	$(3,604,820)

Current assets for the quarter ended March 31, 2017 decreased compared to December 31, 2016 primarily due to less cash on hand.

Current liabilities for the quarter ended March 31, 2017 increased compared to December 31, 2016 primarily due to additional convertible debentures.

Cash Flows

	Three months	Three months
	Ended	Ended
	March 31, 2017	March 31, 2016
Net Cash Used in Operating Activities	$(568,329)	$(429,866)
Net Cash Used in Investing Activities	(175,000)	-
Net Cash Provided by Financing Activities	628,060	433,250
Net Increase (Decrease) in Cash	$(115,269)	$3,384

17

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS - continued

Net Cash Used in Operating Activities

Our cash used in operating activities of $568,329 for the three month period ended March 31, 2017 consisted primarily of a net loss of ($1,332,829) offset by adjustments of $536,106 for accretion expense and $175,000 for loss on investment.

Net Cash Used in Investing Activities

Net cash used cash in investing activities for the three month period ended March 31, 2017 consisted of an investment in Hang With of $175,000.

Net Cash Provided by Financing Activities

Our cash provided by financing activities of $628,060 for the three month period ended March 31, 2017 and $433,250 for the three month period ended March 31, 2016 consisted of the issuance of convertible debentures.

The Company derives the majority of its financing by issuing convertible notes to investors. The investors have the right to convert the notes into common shares of the Company after the requisite Rule 144 waiting period. The notes generally call for the shares to be issued at a deep discount to the market price at the time of conversion.

Going Concern

As of March 31, 2017, the Company has a working capital deficiency of $4,008,430 and has an accumulated deficit of $14,836,116 since inception and its operations continue to be funded primarily from sales of its stock and issuance of convertible debentures. These factors raise substantial doubt about the Company’s ability to continue as a going concern. The ability of the Company to continue as a going concern is dependent on the Company’s ability to obtain the necessary financing through the issuance of convertible notes and equity financings. The consolidated financial statements do not include any adjustments to the recoverability and classification of recorded asset amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern.

We have generated minimal revenues and have incurred losses since inception. Accordingly, we will be dependent on future additional financing in order to finance operations and growth. There is no assurance that we will generate sufficient revenue to sustain our operations.

Off-Balance Sheet Arrangements

As of March 31, 2017, the Company had no off-balance sheet arrangements.

ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

This Item 3 is not applicable to us as a smaller reporting company and has been omitted. 

ITEM 4.  CONTROLS AND PROCEDURES.

Disclosure Controls and Procedures

We maintain “disclosure controls and procedures”, as that term is defined in Rule 13a-15(e), promulgated by the Securities and Exchange Commission pursuant to the Securities Exchange Act of 1934, as amended.  Disclosure controls and procedures include controls and procedures designed to ensure that information required to be disclosed in our company’s reports filed under the Securities Exchange Act of 1934 is recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission’s rules and forms, and that such information is accumulated and communicated to our management, including our principal executive officer and our principal financial officer, as appropriate, to allow timely decisions regarding required disclosure.

18

ITEM 4.  CONTROLS AND PROCEDURES - continued

As required by paragraph (b) of Rules 13a-15 under the Securities Exchange Act of 1934, our management, with the participation of our principal executive officer and our principal financial officer, evaluated our company’s disclosure controls and procedures as of the end of the period covered by this quarterly report on Form 10-Q. Based on this evaluation, our management concluded that as of the end of the period covered by this quarterly report on Form 10-Q, our disclosure controls and procedures were not effective.

Management’s Report on Internal Control over Financial Reporting

Our management, including our principal executive officer, principal financial officer and our Board of Directors, is responsible for establishing and maintaining a process to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles.

Our management, with the participation of our principal executive officer and our principal financial officer, evaluated the effectiveness of our internal control over financial reporting as of March 31, 2017.  Our management’s evaluation of our internal control over financial reporting was based on the framework in Internal Control—Integrated Framework, issued by the Committee of Sponsoring Organizations of the Treadway Commission. Based on this evaluation, our management concluded that our internal control over financial reporting was not effective as of March 31, 2017 due to the following material weaknesses which are indicative of many small companies with small staff: (i) inadequate segregation of duties and ineffective risk assessment; and (ii) insufficient written policies and procedures for accounting and financial reporting with respect to the requirements and application of both US GAAP and SEC guidelines. To remediate such weaknesses, we believe we would need to implement the following changes: (i) appoint additional qualified personnel to address inadequate segregation of duties and ineffective risk management; and (ii) adopt sufficient written policies and procedures for accounting and financial reporting. The remediation efforts set out in (i) and (ii) are largely dependent upon our securing additional financing to cover the costs of implementing the changes required. If we are unsuccessful in securing such funds, remediation efforts may not be undertaken. Until we have the required funds, we do not anticipate implementing these remediation steps.

A material weakness is a deficiency or a combination of control deficiencies in internal control over financial reporting such that there is a reasonable possibility that a material misstatement of our annual or interim financial statements will not be prevented or detected on a timely basis.

Our principal executive officer and our principal financial officer do not expect that our disclosure controls or our internal control over financial reporting will prevent all errors and all fraud. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within our company have been detected. These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of a simple error or mistake. Additional controls can be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the controls. The design of any system of controls also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions; over time, controls may become inadequate because of changes in conditions, or the degree of compliance with the policies or procedures may deteriorate. Because of the inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.

Changes in Internal Control over Financial Reporting

There were no changes in our internal control over financial reporting during the fiscal quarter ended March 31, 2017 that have materially affected, or are reasonably likely to materially affect our internal control over financial reporting.

PART II - OTHER INFORMATION

ITEM 1.  LEGAL PROCEEDINGS

We are currently not involved in any litigation that we believe could have a material adverse effect on our financial condition or results of operations. There is no action, suit, proceeding, inquiry or investigation before or by any court, public board, government agency, self-regulatory organization or body pending or, to the knowledge of the executive officers of our Company or any of our subsidiaries, threatened against or affecting our company, our common stock, any of our subsidiaries or of our companies or our subsidiaries’ officers or directors in their capacities as such, in which an adverse decision could have a material adverse effect.

19

ITEM 1A.  RISK FACTORS.

We believe there are no changes that constitute material changes from the risk factors previously disclosed in our Annual Report on Form 10-K, filed with the SEC on April 17, 2017.

ITEM 2.  UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS.

During the three months ended March 31, 2017, the Company issued 435,823,830 shares of common stock to various convertible note holders for full and partial conversion of the notes.

During the three months ended March 31, 2017, the Company issued 4,720,000 shares of common stock to consultants as payment for finder’s fees.

During the three months ended March 31, 2017, the Company issued 48,516,930 shares of common stock to various Series A preferred stockholders on conversion of 98 preferred shares. 

The issuance of the above securities was exempt from registration pursuant to Section 4(a)(2) of the Securities Act and Regulation D promulgated thereunder.

ITEM 3.  DEFAULTS UPON SENIOR SECURITIES.

There has been no default in the payment of principal, interest, sinking or purchase fund installment, or any other material default, with respect to any indebtedness of the Company.

ITEM 4.  MINE SAFETY DISCLOSURES.

Not applicable.

ITEM 5.  OTHER INFORMATION.

There is no other information required to be disclosed under this item which was not previously disclosed.

ITEM 6.  EXHIBITS

The exhibits listed on the Exhibit Index immediately preceding such exhibits, which is incorporated herein by reference, are filed or furnished as part of this Quarterly Report on Form 10-Q.

Exhibit Number Description

(4)	Instruments defining the rights of security holders, including indentures
4.1	8% Convertible Note dated February 2, 2017 issued by the Company to EMA Financial, LLC (Incorporated by reference to the Current Report on Form 8-K, previously filed with the SEC on March 6, 2017)
4.2	8% Convertible Note dated March 15, 2017 issued by the Company to EMA Financial, LLC (Incorporated by reference to the Current Report on Form 8-K, previously filed with the SEC on March 23, 2017)
4.3	8% Convertible Redeemable Note dated March 13, 2017 issued by the Company to Coventry Enterprises, LLC (Incorporated by reference to the Current Report on Form 8-K, previously filed with the SEC on March 23, 2017)
(10)	Material Contracts
10.1	Securities Purchase Agreement dated February 2, 2017 by and between the Company and EMA Financial, LLC (Incorporated by reference to the Current Report on Form 8-K, previously filed with the SEC on March 6, 2017)
10.2	Securities Purchase Agreement dated March 15, 2017 by and between the Company and EMA Financial, LLC (Incorporated by reference to the Current Report on Form 8-K, previously filed with the SEC on March 23, 2017)
10.3	Securities Purchase Agreement dated March 13, 2017 by and between the Company and Coventry Enterprises, LLC (Incorporated by reference to the Current Report on Form 8-K, previously filed with the SEC on March 23, 2017)

20

ITEM 6.  EXHIBITS - continued

(31)	Rule 13a-14(a)/15d-14(a) Certification
31.1*	Certification of the Principal Executive Officer of the Registrant pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
31.2*	Certification of the Principal Financial Officer of the Registrant pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
(32)	Section 1350 Certification
32.1+	Certification of the Principal Executive Officer and Principal Financial Officer of the Registrant pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
(101)	XBRL
101.INS*	XBRL INSTANCE DOCUMENT
101.SCH*	XBRL TAXONOMY EXTENSION SCHEMA
101.CAL*	XBRL TAXONOMY EXTENSION CALCULATION LINKBASE
101.DEF*	XBRL TAXONOMY EXTENSION DEFINITION LINKBASE
101.LAB*	XBRL TAXONOMY EXTENSION LABEL LINKBASE
101.PRE*	XBRL TAXONOMY EXTENSION PRESENTATION LINKBASE

*    Filed herewith.

+ In accordance with SEC Release 33-8238, Exhibits 32.1 is being furnished and not filed.

21

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

	FRIENDABLE, INC.
Date: May 22, 2017	By:	/s/ Robert Rositano, Jr.
		Name: Robert Rositano, Jr.
		Title:  CEO, Secretary, and Director (Principal Executive Officer)
Date: May 22, 2017	By:	/s/ Frank Garcia
		Name: Frank Garcia
		Title: Chief Financial Officer  (Principal Financial Officer and Principal Accounting Officer)

22

EX-31.1

EXHIBIT 31.1

CERTIFICATION PURSUANT TO

SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Robert Rositano, certify that:

1. I have reviewed this quarterly report on Form 10-Q of Friendable, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant's other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

A. Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

B. Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

C. Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

D. Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the registrant's most recent fiscal quarter (the registrant's fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant's internal control over financial reporting; and

5. The registrant's other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):

A. All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and

B. Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.

Date: May 22, 2017

/s/Robert Rositano                                                          

Robert Rositano

CEO, Secretary, and Director

(Principal Executive Officer)

EX-31.2

EXHIBIT 31.2

CERTIFICATION PURSUANT TO

SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Frank Garcia, certify that:

1. I have reviewed this quarterly report on Form 10-Q of Friendable, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant's other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

A. Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

B. Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

C. Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

D. Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the registrant's most recent fiscal quarter (the registrant's fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant's internal control over financial reporting; and

5. The registrant's other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):

A. All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and

B. Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.

Date: May 22, 2017

/s/Frank Garcia                                                  

Frank Garcia

Chief Financial Officer

(Principal Accounting Officer and Principal Financial Officer)

EX-32.1

EXHIBIT 32.1

CERTIFICATION PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

Pursuant to 18 U.S.C. Section 1350, as created by Section 906 of the Sarbanes-Oxley Act of 2002, the undersigned officers of Friendable, Inc. (the “Issuer”) hereby certify that:

(1) the quarterly report on Form 10-Q of the Issuer for the period ended March 31, 2017 fully complies with the requirements of Section 13(a) or Section 15(d), as applicable, of the Securities Exchange Act of 1934, as amended; and

(2) the information contained in the Form 10-Q fairly presents, in all material respects, the financial condition and results of operations of the Issuer.

Date: May 22, 2017

/s/Robert Rositano                                                  

Robert Rositano

CEO, Secretary, and Director

 (Principal Executive Officer)

/s/Frank Garcia                                                       

Frank Garcia

Chief Financial Officer

(Principal Financial Officer and Principal Accounting Officer)

XML

Document and Entity Information - shares	3 Months Ended
	Mar. 31, 2017	May 17, 2017
Document And Entity Information
Entity Registrant Name	Friendable, Inc.
Entity Central Index Key	0001414043
Document Type	10-Q
Document Period End Date	Mar. 31, 2017
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Is Entity a Well-known Seasoned Issuer?	No
Is Entity a Voluntary Filer?	No
Is Entity's Reporting Status Current?	Yes
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		1,683,675,014
Document Fiscal Period Focus	Q1
Document Fiscal Year Focus	2017

XML

CONSOLIDATED BALANCE SHEETS (Unaudited) - USD ($)	Mar. 31, 2017	Dec. 31, 2016
Current Assets
Cash	$ 4,535	$ 119,804
Accounts receivable	1,302	1,009
Prepaid expenses	7,466	6,963
Total current assets	13,303	127,776
Intangible assets (Note 3)	35,000	35,000
TOTAL ASSETS	48,303	162,776
Current Liabilities
Accounts payable and accrued liabilities	1,565,962	1,554,350
Convertible debentures (Note 10)	2,449,448	2,171,923
Deferred revenue	6,323	6,323
Total current liabilities	4,021,733	3,732,596
Convertible debentures (Note 10)	402,767	218,964
Total Liabilities	4,424,500	3,951,560
Going concern (Note 1)
Commitments (Note 7)
Subsequent events (Note 13)
STOCKHOLDERS' DEFICIT
Preferred stock, 50,000,000 shares authorized at par value of $0.0001, 21,557 (December 31, 2016 – 21,655) shares issued and outstanding (Note 4)	2	2
Common stock, 10,000,000,000 shares authorized at par value of $0.0001, 1,557,092,583 (December 31, 2016 – 1,068,031,823) shares issued and outstanding (Note 4)	155,710	106,803
Additional paid-in capital	10,308,707	9,609,198
Common stock subscriptions receivable (Note 8)	(4,500)	(4,500)
Deficit	(14,836,116)	(13,500,287)
Total Stockholders' Deficit	(4,376,197)	(3,788,784)
TOTAL LIABILITIES AND STOCKHOLDERS' DEFICIT	$ 48,303	$ 162,776

XML

CONSOLIDATED BALANCE SHEETS (Unaudited) (Parenthetical) - $ / shares	Mar. 31, 2017	Dec. 31, 2016
STOCKHOLDERS' EQUITY (DEFICIT)
Preferred stock, par value	$ 0.0001	$ 0.0001
Preferred stock, authorized shares	50,000,000	50,000,000
Preferred stock, issued shares	21,557	21,655
Preferred stock, outstanding shares	21,557	21,655
Common stock, par value	$ 0.0001	$ 0.0001
Common stock, Authorized	10,000,000,000	10,000,000,000
Common stock, Issued	1,557,092,583	1,068,031,823
Common stock, outstanding	1,557,092,583	1,068,031,823

XML

CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS (Unaudited) - USD ($)	3 Months Ended
	Mar. 31, 2017	Mar. 31, 2016
Income Statement [Abstract]
REVENUES	$ 3,043	$ 11,391
OPERATING EXPENSES
Accretion and interest expense (Note 10)	646,264	608,007
App hosting (Note 8)	135,000	109,292
Commissions	913	3,387
Financing costs	0	4,863
General and administrative (Note 8)	231,801	190,333
Product development (Note 8)	50,400	95,121
Sales and marketing	99,494	215,503
TOTAL OPERATING EXPENSES	1,163,872	1,226,506
LOSS FROM OPERATIONS	(1,160,829)	(1,215,115)
OTHER EXPENSES
Loss on investment (Note 11)	(175,000)	0
NET LOSS AND COMPREHENSIVE LOSS	$ (1,335,829)	$ (1,215,115)
BASIC LOSS PER SHARE	$ (0.00)	$ (0.00)
WEIGHTED AVERAGE NUMBER OF COMMON SHARES OUTSTANDING	1,298,101,187	256,355,680

XML

CONSOLIDATED STATEMENTS OF STOCKHOLDERS' DEFICIENCY EQUITY (Unaudited) - USD ($)	Common Stock	Preferred Stock	Additional Paid-in Capital	Common Stock Subscriptions	Deficit	Total
Begining balance, shares at Dec. 31, 2015	218,977,542	22,165
Begining balance, amount at Dec. 31, 2015	$ 21,898	$ 2	$ 5,697,308	$ (4,500)	$ (7,387,048)	$ (1,672,340)
Shares issued for services, shares	65,465,714
Shares issued for services, amount	$ 6,547		231,545			238,092
Conversion of convertible notes (Note 10), shares	652,069,721
Conversion of convertible notes (Note 10), amount	$ 65,207		311,248			376,455
Conversion of preferred shares (Note 4), shares	104,524,944	(510)
Conversion of preferred shares (Note 4), amount	$ 10,452	$ 0	(10,452)			0
Issuance of convertible notes (net) (Note 10), amount			2,882,248			2,882,248
Exercise of warrants, Shares	26,993,902
Exercise of warrants, Amount	$ 2,699		(2,699)			0
Debt forgiveness (Note 8)			500,000			500,000
Net loss					(6,113,239)	(6,113,239)
Ending balance, shares at Dec. 31, 2016	1,068,031,823	21,655
Ending balance, amount at Dec. 31, 2016	$ 106,803	$ 2	9,609,198	(4,500)	(13,500,287)	(3,788,784)
Shares issued for services, shares	4,720,000
Shares issued for services, amount	$ 472		8,968			9,440
Conversion of convertible notes (Note 10), shares	435,823,830
Conversion of convertible notes (Note 10), amount	$ 43,583		196,901			240,484
Conversion of preferred shares (Note 4), shares	48,516,930	(98)
Conversion of preferred shares (Note 4), amount	$ 4,852	$ 0	(4,852)			0
Issuance of convertible notes (net) (Note 10), amount			498,492			498,492
Net loss					(1,335,829)	(1,335,829)
Ending balance, shares at Mar. 31, 2017	1,557,092,583	21,557
Ending balance, amount at Mar. 31, 2017	$ 155,710	$ 2	$ 10,308,707	$ (4,500)	$ (14,836,116)	$ (4,376,197)

XML

CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited) - USD ($)	3 Months Ended
	Mar. 31, 2017	Mar. 31, 2016
Cash Flows from Operating Activities:
Net loss	$ (1,335,829)	$ (1,215,115)
Adjustments to Reconcile Net Loss to Net Cash Used in Operating Activities:
Interest on convertible debentures	110,158	4,382
Accretion expense	536,106	564,204
Shares issued for services	9,440	21,534
Loss on investment	175,000	0
Changes in Operating Assets and Liabilities
Increase in accounts receivable	(796)	1,734
Increase (decrease) in accounts payable	(62,408)	193,395
Net Cash Used in Operating Activities	(568,329)	(429,866)
Cash Flows from Investing Activities:
Investment in Hang With	(175,000)	0
Net Cash Used in Investing Activities	(175,000)	0
Cash Flows from Financing Activities:
Proceeds from convertible debentures (net)	628,060	433,250
Net Cash Provided by Financing Activities	628,060	433,250
Net Increase (Decrease) in Cash	(115,269)	3,384
Cash on Hand – Beginning	119,804	15,880
Cash on Hand – Ending	4,535	19,264
Supplemental Cash Flow Information:
Cash paid for interest	0	0
Cash paid for income taxes	0	0
Non-cash Investing and Financing Items:
Shares issued for conversion of debt (net)	0	0
Convertible debentures issued to extinguish promissory notes	$ 0	$ 0

XML

1. NATURE OF BUSINESS AND GOING CONCERN

3 Months Ended

Mar. 31, 2017

Organization, Consolidation and Presentation of Financial Statements [Abstract]

NATURE OF BUSINESS AND GOING CONCERN

Friendable, Inc., a Nevada corporation (the “Company”), was incorporated in the State of Nevada as Digital Yearbook Inc.

Effective June 15, 2011, the Company completed a merger with its subsidiary, Titan Iron Ore Corp., a Nevada corporation, which was incorporated solely to effect a change in the Company’s name from “Digital Yearbook Inc.” to “Titan Iron Ore Corp.” The Company then began to pursue business in the area of mining exploration.

On February 3, 2014, the Company entered into an Agreement and Plan of Merger and Reorganization (the “Merger”) with iHookup Operations Corp., a wholly-owned Delaware subsidiary of the Company (“Acquisition Sub”) and iHookup-DE, whereby iHookup-DE was the surviving entity and became the wholly-owned subsidiary of the Company. iHookup-DE’s former stockholders exchanged all of their 6,000 shares of outstanding common stock for 25,000 shares of the Company’s designated Series A Preferred Stock.

The Merger was regarded as a reverse recapitalization whereby iHookup-DE was considered to be the accounting acquirer as its stockholders retained control of the Company after the Merger. On February 3, 2014, the Merger was completed and as a result, iHookup-DE acquired the net liabilities of the Company.

As a result of the Merger, the Company ceased its prior operations and its business became the development and dissemination of a “proximity based” mobile-social media application that facilitates connections between people, utilizing the intelligence of global positioning system and localized recommendations.

On September 28, 2015, the Company filed a Certificate of Amendment to its Articles of Incorporation changing the name of the Company from “iHookup Social, Inc.” to “Friendable, Inc.”. On October 27, 2015, the Company’s trading symbol on the OTC Pink marketplace was changed from “HKUP” to “FDBL”. This change was made in conjunction with the re-branding of the Company’s app from "iHookup Social" to "Friendable".

The accompanying consolidated financial statements have been prepared assuming the Company will continue as a going concern, which implies that the Company would continue to realize its assets and discharge its liabilities in the normal course of business. The Company has never paid any dividends and is unlikely to pay dividends or generate earnings in the immediate or foreseeable future. As of March 31, 2017, the Company has a working capital deficiency of $4,008,430 and has an accumulated deficit of $14,836,116 since inception and its operations continue to be funded primarily from sales of its stock and issuance of convertible debentures. These factors raise substantial doubt about the Company’s ability to continue as a going concern. The ability of the Company to continue as a going concern is dependent on the Company’s ability to obtain the necessary financing through the issuance of convertible notes and equity instruments. The consolidated financial statements do not include any adjustments to the recoverability and classification of recorded asset amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern.

Management plans to raise financing through the issuance of convertible notes. No assurance can be given that any such additional financing will be available, or that it can be obtained on terms acceptable to the Company and its stockholders.

XML

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

3 Months Ended

Mar. 31, 2017

Accounting Policies [Abstract]

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation

These consolidated financial statements and related notes are presented in accordance with accounting principles generally accepted in the United States, and are expressed in US dollars. The Company’s fiscal year end is December 31.

Interim financial statements

The unaudited interim consolidated financial statements have been prepared in accordance with U.S. generally accepted accounting principles for interim consolidated financial information and with the instructions for Securities and Exchange Commission (“SEC”) Form 10-Q and they do not include all of the information and footnotes required by generally accepted accounting principles for complete consolidated financial statements. Therefore, these consolidated financial statements should be read in conjunction with the Company’s audited annual consolidated financial statements and notes thereto for the year ended December 31, 2016, included in the Company’s Annual Report on Form 10-K filed on April 17, 2017, with the SEC.

In the opinion of management, all adjustments (consisting of normal and recurring accruals) considered necessary for fair presentation of the Company’s financial position, results of operations and cash flows have been included. Operating results for the three months ended March 31, 2017, are not necessarily indicative of the results that may be expected for future quarters or the year ending December 31, 2017.

Use of Estimates

The preparation of these statements in accordance with United States generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses in the reporting period. The Company regularly evaluates estimates and assumptions related to the useful life and recoverability of long-lived assets, valuation of convertible debenture conversion options, deferred income tax asset valuations, financial instrument valuations, share-based payments, other equity-based payments, and loss contingencies. The Company bases its estimates and assumptions on current facts, historical experience and various other factors that it believes to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities and the accrual of costs and expenses that are not readily apparent from other sources. The actual results experienced by the Company may differ materially and adversely from the Company’s estimates. To the extent there are material differences between the estimates and the actual results, future results of operations will be affected. 

Revenue Recognition

Revenue is recognized when persuasive evidence of an arrangement exists, delivery has occurred, the fee is fixed or determinable, and collectability is probable. Revenue generally is recognized net of allowances for returns and any taxes collected from customers and subsequently remitted to governmental authorities. The Company derives revenues from the sale of application software, unlimited messaging subscriptions for periods varying from one to twelve months, and arrangements for virtual gifts and access to special features referred to as coin packs. Revenue from the sale of application software is recognized upon download. Revenue from messaging subscriptions is recognized as revenue ratably over the subscription period beginning on the date the service is made available to customers. Revenue from coin packs is recognized on a consumption basis commensurate with the customer utilization of such resources.

Advertising Costs

The Company’s policy regarding advertising is to expense advertising when incurred. During the three months ended March 31, 2017, the Company incurred $1,397 (March 31, 2016: $158,473) in advertising costs.

Cash and Cash Equivalents

The Company considers all highly liquid instruments purchased with a maturity of three months or less to be cash equivalents.

Intangible Assets

The Company accounts for intangible assets in accordance with ASC 350, Intangibles – Goodwill and Other. The Company assesses potential impairments to intangible assets when there is evidence that events or changes in circumstances indicate that the carrying amount of an asset may not be recovered.

Intangible assets with finite lives are reviewed for impairment when events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of intangible assets with finite lives is measured by comparing the carrying amount of the asset to its fair value. If the future value of the asset is lower than its carrying value, the Company recognizes an impairment loss for the amount by which the carrying value of the asset exceeds the related estimated fair value.

Intangible assets with indefinite lives are tested for impairment annually or more frequently are tested for impairment annually or more frequently if events or changes in circumstances indicate that it is more likely than not that the intangible asset is impaired.

Impairment of Long-Lived Assets

The Company continually monitors events and changes in circumstances that could indicate carrying amounts of long-lived assets may not be recoverable. When such events or changes in circumstances are present, the Company assesses the recoverability of long-lived assets by determining whether the carrying value of such assets will be recovered through undiscounted expected future cash flows.

If the total of the future cash flows is less than the carrying amount of those assets, the Company recognizes an impairment loss based on the excess of the carrying amount over the fair value of the assets. Assets to be disposed of are reported at the lower of the carrying amount or the fair value less costs to sell.

Stock-based Compensation

The Company records stock-based compensation in accordance with ASC 718, Compensation – Stock Based Compensation and ASC 505, Equity Based Payments to Non-Employees, which requires the measurement and recognition of compensation expense based on estimated fair values for all share-based awards made to employees and directors, including stock options.

ASC 718 requires companies to estimate the fair value of share-based awards on the date of grant using an option-pricing model. The Company uses the Black-Scholes option pricing model as its method in determining fair value. This model is affected by the Company’s stock price as well as assumptions regarding a number of subjective variables. These subjective variables include, but are not limited to the Company’s expected stock price volatility over the terms of the awards, and actual and projected employee stock option exercise behaviors. The value of the portion of the award that is ultimately expected to vest is recognized as an expense in the statement of comprehensive loss over the requisite service period.

All transactions in which goods or services are the consideration received for the issuance of equity instruments are accounted for based on the fair value of the consideration received or the fair value of the equity instrument issued, whichever is more reliably measurable.

Allowance for Doubtful Accounts

The Company monitors its outstanding receivables for timely payments and potential collection issues. During the three months ended March 31, 2017 and 2016, the Company did not have any allowance for doubtful accounts.

Financial Instruments

Financial assets and financial liabilities are recognized in the balance sheet when the Company has become party to the contractual provisions of the instruments.

The Company’s financial instruments consist of cash, accounts receivable, accounts payable, and convertible debentures. The fair values of these financial instruments approximate their carrying value, due to their short term nature, and current market rates for similar financial instruments. Fair value of a financial instrument is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. The Company’s financial instruments recorded at fair value in the balance sheets are categorized based upon the level of judgment associated with the inputs used to measure their fair value.

Basic and Diluted Loss Per Share

The Company computes net loss per share in accordance with ASC 260, Earnings per Share.  ASC 260 requires presentation of both basic and diluted earnings per share (EPS) on the face of the statement of comprehensive loss. Basic EPS is computed by dividing net income (loss) available to common stockholders (numerator) by the weighted average number of shares outstanding (denominator) during the period. Diluted EPS gives effect to all dilutive potential common shares outstanding during the period using the treasury stock method and convertible preferred stock using the if-converted method. In computing diluted EPS, the average stock price for the period is used in determining the number of shares assumed to be purchased from the exercise of stock options or warrants. Diluted EPS excludes all dilutive potential shares if their effect is anti-dilutive.

As of March 31, 2017, there were approximately 20,131,923,405 potentially dilutive shares outstanding.

Income Taxes 

The Company accounts for income taxes using the asset and liability method in accordance with ASC 740, Income Taxes. The asset and liability method provides that deferred tax assets and liabilities are recognized for the expected future tax consequences of temporary differences between the financial reporting and tax bases of assets and liabilities and for operating loss and tax credit carry forwards. Deferred tax assets and liabilities are measured using the currently enacted tax rates and laws that will be in effect when the differences are expected to reverse. The Company records a valuation allowance to reduce deferred tax assets to the amount that is believed more likely than not to be realized.

Recent Accounting Pronouncements

In May 2014, the FASB issued ASU No. 2014-09, “Revenue from Contracts with Customers (Topic 606)” (“ASU 2014-09”). ASU 2014-09 supersedes the revenue recognition requirements in ASC Topic 605, “Revenue Recognition” and some cost guidance included in ASC Subtopic 605-35, Revenue Recognition -Construction-Type and Production-Type Contracts”.  ASU 2014-09 requires the disclosure of sufficient information to enable users of the financial statements to understand the nature, amount, timing and uncertainty of revenue and cash flows arising from customer contracts. The Company will also be required to disclose information regarding significant judgments and changes in judgments, and assets recognized from costs incurred to obtain or fulfill a contract. Early adoption is not allowed. ASU 2014-09 provides two methods of retrospective application. The first method would require the Company to apply ASU 2014-09 to each prior reporting period presented. The second method would require the Company to retrospectively apply with the cumulative effect of initially applying ASU 2014-09 recognized at the date of initial application. The Company is currently evaluating the impact that the adoption of ASU 2014-09 may have on its consolidated financial statements.

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3. INTANGIBLE ASSETS

3 Months Ended

Mar. 31, 2017

Intangible Assets

INTANGIBLE ASSETS

As at March 31, 2017, the Company owns the Friendable Properties which includes domain names, logos, icons, and registered trademarks for which it paid cash consideration of $35,000.

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4. COMMON AND PREFERRED STOCK

3 Months Ended

Mar. 31, 2017

Equity [Abstract]

COMMON AND PREFERRED STOCK

Common Stock:

Issued during 2017

During the three months ended March 31, 2017, the Company issued 435,823,830 shares of common stock to various convertible note holders for full and partial conversion of the notes (Note 10).

During the three months ended March 31, 2017, the Company issued 4,720,000 shares of common stock to consultants as payment for finder’s fees.

During the three months ended March 31, 2017, the Company issued 48,516,930 shares of common stock to various Series A preferred stockholders on conversion of 98 preferred shares.

Preferred Stock:

The Series A Preferred Stock is convertible into nine (9) times the number of common stock outstanding until the closing of a Qualified Financing (i.e. the sale and issuance of the Company’s equity securities that results in gross proceeds in excess of $2,500,000).  The number of shares of common stock issued on conversion of preferred stock is based on the ratio of the number of shares of preferred stock converted to the total number of shares of preferred stock outstanding at the date of conversion multiplied by nine (9) times the number of common stock outstanding at the date of conversion.

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5. SHARE PURCHASE WARRANTS

3 Months Ended

Mar. 31, 2017

Notes to Financial Statements

SHARE PURCHASE WARRANTS

Details of share purchase warrants during the three months ended March 31, 2017 are:

	Number of Warrants		Weighted Average Exercise Price $
Balance, December 31, 2016		978,335,757		0.005
Warrants issued		118,000,000		0.003
Balance, March 31, 2017		1,096,335,757		0.004

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6. STOCK-BASED COMPENSATION

3 Months Ended

Mar. 31, 2017

Disclosure of Compensation Related Costs, Share-based Payments [Abstract]

STOCK-BASED COMPENSATION

On November 22, 2011, the Board of Directors of the Company. (see Note 1) approved a stock option plan (“2011 Stock Option Plan”), the purpose of which is to enhance the Company’s stockholder value and financial performance by attracting, retaining and motivating the Company’s officers, directors, key employees, consultants and its affiliates and to encourage stock ownership by such individuals by providing them with a means to acquire a proprietary interest in the Company’s success through stock ownership. Under the 2011 Stock Option Plan, officers, directors, employees and consultants who provide services to the Company may be granted options to acquire common shares of the Company.   The aggregate number of options authorized by the plan shall not exceed 4,974 shares of common stock of the Company. 

The following table summarizes the options outstanding and exercisable under the 2011 Stock Option Plan as of March 31, 2017:

	Option Price
Expiry Date	Per Share($)		Number
December 21, 2021		1,680		1,725
June 21, 2022		400		500
June 25, 2023		134		850
	$	1,044		3,075

The Board of Directors and the stockholders holding a majority of the voting power approved a 2014 Equity Incentive Plan (the “2014 Plan”) on February 28, 2014, with a to be determined effective date. The purpose of the 2014 Plan is to assist the Company and its affiliates in attracting, retaining and providing incentives to employees, directors, consultants and independent contractors who serve the Company and its affiliates by offering them the opportunity to acquire or increase their proprietary interest in the Company and to promote the identification of their interests with those of the stockholders of the Company. The 2014 Plan will also be used to make grants to further reward and incentivize current employees and others.

There are 120,679 shares of common stock reserved for issuance under the 2014 Plan. The Board shall have the power and authority to make grants of stock options to employees, directors, consultants and independent contractors who serve the Company and its affiliates. Any stock options granted under the 2014 Plan shall have an exercise price equal to or greater than the fair market value of the Company’s shares of common stock. Unless otherwise determined by the Board of Directors, stock options shall vest over a four-year period with 25% being vested after the end of one (1) year of service and the remainder vesting equally over a 36-month period.  The Board may award options that may vest based upon the achievement of certain performance milestones. As of March 31, 2017, no options have been awarded under the 2014 Plan.

The following table summarizes the Company’s stock options outstanding and exercisable:

	Number of Options		Weighted Average Exercise Price		Weighted- Average Remaining Contractual Term (years) $		Aggregate Intrinsic Value $
Outstanding and exercisable, December 31, 2016		3,075		1,044		6.57		—
Outstanding and exercisable, March 31, 2017		3,075		1,044		6.32		—

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7. COMMITMENTS

3 Months Ended

Mar. 31, 2017

Commitments and Contingencies Disclosure [Abstract]

COMMITMENTS

The following table summarizes the Company’s significant contractual obligations as of March 31, 2017:

	$
Employment Agreements (1)	225,000

 (1) Employment agreements with related parties.

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8. RELATED PARTY TRANSACTIONS AND BALANCES

3 Months Ended

Mar. 31, 2017

Related Party Transactions [Abstract]

RELATED PARTY TRANSACTIONS AND BALANCES

During the three months ended March 31, 2017, the Company incurred $132,300 (2016: 110,862) in salaries to officers and directors with such costs being recorded as general and administrative expenses.

During the three months ended March 31, 2017, the Company incurred $200,000 (2016: $199,292) in app hosting, app development and rent to a company with two officers and directors in common with such costs being recorded as app hosting, app development and general and administrative expenses, respectively.

As of March 31, 2017, the Company had a stock subscription receivable totaling $4,500 (December 31, 2016: $4,500) from an officer and director and from a company with an officer and director in common.

As of March 31, 2017, accounts payable include $160,558 (December 31, 2016: $234,058) payable to a company with two officers and directors in common, and $222,083 (December 31, 2015: $215,000) payable in salaries to directors and officers of the Company. The amounts are unsecured, non-interest bearing and are due on demand.

During the year ended December 31, 2016, two officers forgave debt totaling $200,000 and a company controlled by two officers of the Company forgave debt totaling $300,000. The debt forgiveness was considered a capital transaction and therefore $500,000 was recorded as an increase in additional paid-in capital as of December 31, 2016.

The above transactions were recorded at their exchange amounts, being the amounts agreed by the related parties.

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9. FAIR VALUE MEASUREMENTS

3 Months Ended

Mar. 31, 2017

Fair Value Disclosures [Abstract]

FAIR VALUE MEASUREMENTS

ASC 820, Fair Value Measurements and Disclosures, require an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. ASC 820 establishes a fair value hierarchy based on the level of independent, objective evidence surrounding the inputs used to measure fair value. A financial instrument’s categorization within the fair value hierarchy is based upon the lowest level of input that is significant to the fair value measurement. ASC 820 prioritizes the inputs into three levels that may be used to measure fair value:

Level 1

Level 1 applies to assets or liabilities for which there are quoted prices in active markets for identical assets or liabilities. Valuations are based on quoted prices that are readily and regularly available in an active market and do not entail a significant degree of judgment.

Level 2

Level 2 applies to assets or liabilities for which there are other than Level 1 observable inputs such as quoted prices for similar assets or liabilities in active markets; quoted prices for identical assets or liabilities in markets with insufficient volume or infrequent transactions (less active markets); or model-derived valuations in which significant inputs are observable or can be derived principally from, or corroborated by, observable market data.

Level 2 instruments require more management judgment and subjectivity as compared to Level 1 instruments. For instance: determining which instruments are most similar to the instrument being priced requires management to identify a sample of similar securities based on the coupon rates, maturity, issuer, credit rating and instrument type, and subjectively select an individual security or multiple securities that are deemed most similar to the security being priced; and determining whether a market is considered active requires management judgment.

Level 3

Level 3 applies to assets or liabilities for which there are unobservable inputs to the valuation methodology that are significant to the measurement of the fair value of the assets or liabilities. The determination of fair value for Level 3 instruments requires the most management judgment and subjectivity.

Pursuant to ASC 825, cash is based on Level 1 inputs. The Company believes that the recorded values of accounts receivable and accounts payable approximate their current fair values because of their nature or respective relatively short durations. The fair value of the Company’s convertible debentures approximates their carrying values as the underlying imputed interest rates approximates the estimated current market rate for similar instruments.

As of March 31, 2017, there were no assets or liabilities measured at fair value on a recurring basis presented on the Company’s balance sheet, other than cash. 

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10. CONVERTIBLE DEBENTURES

3 Months Ended

Mar. 31, 2017

Debt Disclosure [Abstract]

CONVERTIBLE DEBENTURES

Current Convertible Debentures:

Conversion Feature	Issuance		Net Principal ($)		Discount ($)		Carrying Value ($)		Interest Rate			Maturity Date
a)		02-Apr-13		5,054		—		5,054		0	%	02-Jan-14
b)		05-Aug-15		750,000		—		750,000		7	%	05-Feb-17
b)		05-Aug-15		18,750		—		18,750		7	%	05-Feb-17
d)		17-Feb-15		102,135		—		102,135		8	%	17-Feb-16
d)		17-Feb-15		5,000		—		5,000		8	%	17-Feb-16
c)		27-Feb-15		37,500		—		37,500		8	%	27-Feb-16
d)		19-Mar-15		53,551		—		53,551		8	%	19-Mar-16
d)		19-Mar-15		8,000		—		8,000		8	%	19-Mar-16
c)		11-May-15		50,000		—		50,000		8	%	10-May-16
d)		02-Jun-15		29,500		—		29,500		8	%	01-Jun-16
d)		02-Jun-15		45,966		—		45,966		8	%	01-Jun-16
d)		02-Jun-15		10,000		—		10,000		8	%	01-Jun-16
d)		02-Jun-15		58,540		—		58,540		8	%	01-Jun-16
d)		02-Jun-15		35,408		—		35,408		8	%	01-Jun-16
d)		02-Jun-15		20,758		—		20,758		8	%	01-Jun-16
c)		11-Jun-15		50,000		—		50,000		8	%	10-Jun-16
d)		16-Jun-15		30,464		—		30,464		8	%	15-Jun-16
d)		19-Jun-15		30,000		—		30,000		8	%	18-Jun-16
d)		19-Jun-15		35,408		—		35,408		8	%	18-Jun-16
c)		24-Jun-15		37,500		—		37,500		8	%	23-Jun-16
d)		24-Jun-15		35,000		—		35,000		8	%	23-Jun-16
c)		24-Jun-15		37,500		—		37,500		8	%	23-Jun-16
d)		07-Jul-15		75,000		—		75,000		8	%	07-Oct-15
d)		01-Aug-15		17,408		—		17,408		8	%	04-Aug-16
d)		01-Aug-15		30,000		—		30,000		8	%	01-Aug-16
d)		01-Aug-15		35,408		—		35,408		8	%	01-Aug-16
d)		21-Sep-15		64,744		—		64,744		8	%	21-Sep-16
b)		03-May-16		50,000		20,752		29,248		8	%	03-May-17
c)		03-May-16		50,000		—		50,000		8	%	03-May-17
d)		03-May-16		29,500		—		29,500		8	%	03-May-17
d)		03-May-15		45,965		—		45,965		8	%	03-May-17
b)		24-May-16		61,571		34,086		27,485		8	%	24-May-17
d)		24-May-16		30,464		—		30,464		8	%	24-May-17
b)		26-May-16		157,500		99,735		57,765		8	%	26-May-17
d)		15-Jun-16		50,000		40,528		9,472		8	%	15-Jun-17
b)		02-Jun-16		160,000		138,763		21,237		7	%	02-Jun-17
b)		02-Jun-16		4,000		3,138		862		7	%	02-Jun-17
b)		15-Jun-16		50,000		31,417		18,583		7	%	15-Jun-17
b)		15-Jun-16		1,250		858		392		7	%	15-Jun-17
b)		17-May-16		100,000		83,299		16,701		7	%	08-Sep-17
b)		17-May-16		2,500		1,833		667		7	%	08-Sep-17
b)		19-May-16		110,000		87,775		22,225		7	%	08-Sep-17
b)		19-May-16		2,750		2,045		705		7	%	08-Sep-17
b)		27-Jan-16		248,994		21,354		227,640		7	%	27-Jul-17
b)		08-Mar-16		110,000		92,399		17,601		7	%	08-Sep-17
b)		27-Jan-16		13,536		—		13,536		7	%	27-Jul-17
b)		08-Mar-16		5,000		2,466		2,534		7	%	08-Sep-17
b)		08-Mar-16		90,000		70,697		19,303		7	%	08-Sep-17
b)		07-Jul-16		50,000		41,477		8,523		7	%	08-Sep-17
b)		04-Aug-16		110,000		97,474		12,526		7	%	08-Sep-17
b)		15-Aug-16		157,000		142,277		14,723		7	%	08-Sep-17
b)		12-Sep-16		83,000		74,446		8,554		7	%	08-Sep-17
b)		07-Jul-16		1,250		885		365		7	%	08-Sep-17
b)		04-Aug-16		2,750		2,203		547		7	%	08-Sep-17
b)		15-Aug-16		3,925		3,276		649		7	%	08-Sep-17
b)		12-Sep-16		2,075		1,680		395		7	%	08-Sep-17
b)		04-Aug-16		110,000		94,092		15,908		7	%	04-Aug-17
b)		15-Aug-16		157,500		140,232		17,268		7	%	15-Aug-17
b)		08-Sep-16		80,000		71,369		8,631		7	%	08-Sep-17
b)		11-Nov-16		80,000		76,361		3,639		7	%	11-Nov-17
b)		06-Dec-16		88,000		85,188		2,812		7	%	06-Dec-17
b)		09-Jan-17		84,000		82,346		1,654		7	%	09-Jan-18
b)		03-Mar-17		32,000		31,330		670		7	%	03-Mar-18
c)		02-Feb-17		159,750		158,365		1,385		8	%	02-Feb-17
c)		15-Mar-17		96,000		95,280		720		8	%	15-Mar-18
				4,378,874		1,929,426		2,449,448

Long-term Convertible Debentures:

	Issuance		Net Principal ($)		Discount ($)		Carrying Value ($)		Interest Rate			Maturity Date
b)		07-Oct-16		465,000		460,527		4,473		7	%	07-Apr-18
b)		7-Nov-16		284,100		235,310		48,790		7	%	07-May-18
b)		12-Dec-16		285,859		83,244		202,615		7	%	12-Jun-18
b)		18-Jan-17		282,206		135,317		146,889		7	%	07-Apr-18
				1,317,165		914,398		402,767

a) The conversion price per share equal to the lower of:

i.	100% of the average price of the Company’s common stock for the 5 trading days preceding the conversion date;
ii.	70% of the daily average price of the Company’s common stock for the 10 trading days preceding the conversion date.

b) The conversion price is a range of $0.0025-$0.0078.

c) The conversion price equal to 50% of the lowest closing bid price of the Company’s common stock in the 20-25 trading days prior to the conversion.

d) The conversion price of $0.0005.

During the three months ended March 31, 2017, the Company received net proceeds from convertible debentures of $628,060.

During the three months ended March 31, 2017, $240,484 of convertible debentures were settled by issuing 435,823,830 shares of common stock of the Company.

During the three months ended March 31, 2017, the Company incurred $29,250 in transaction costs in connection with the issuance of the convertible debentures that have been offset against the carrying values of the related debentures on the issuance date.

During the three months ended March 31, 2017, the Company incurred $658,391 in accretion and interest expense in connection with the convertible debentures.

At March 31, 2017, convertible debentures with the principal amount of $5,583,015 are subject to a General Security Agreement covering substantially all of the Company’s assets.

The Company has evaluated whether separate financial instruments with the same terms as the conversion features above would meet the characteristics of a derivative instrument as described in paragraphs ASC 815-15-25. The terms of the contracts do not permit net settlement, as the shares delivered upon conversion are not readily convertible to cash. The Company’s trading history indicated that the shares are thinly traded and the market would not absorb the sale of the shares issued upon conversion without significantly affecting the price. As the conversion features would not meet the characteristics of a derivative instrument as described in ASC 815-15-25, the conversion features are not required to be separated from the host instrument and accounted for separately. As a result, at March 31, 2017 the conversion features and non-standard anti-dilutions provisions would not meet derivative classification.

Convertible debentures with maturity dates prior to March 31, 2017 are now due on demand.

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11. LOSS ON INVESTMENT AND INTANGIBLE ASSET

3 Months Ended

Mar. 31, 2017

Loss On Investment And Intangible Asset

LOSS ON INVESTMENT AND INTANGIBLE ASSET

On October 7, 2016, the Company entered into a Securities Purchase Agreement (the “Alpha SPA”) with Alpha Capital Anstalt (“Alpha Capital”), to issue and sell up to, in principal amount, $1,615,000 of convertible notes, payable in four tranches (the “Alpha Notes”). The first tranche of $465,000 was funded on October 7, 2016 (the “Initial Closing Date”) and the second, third, and fourth tranches of $375,000 were funded, respectively, during the first week of each of November 2016, December 2016, and January 2017 (the subsequent closing dates and, with the Initial Closing Date, each a “Closing”).

The Company used a portion of the proceeds of each Closing to purchase Series A Convertible Participating Preferred Stock of a private entity named Hang With, Inc. (“Hang With”). Alpha Capital is currently Hang With’s majority shareholder. On October 7, 2016, the Company entered into a Securities Purchase Agreement with Hang With (the “Hang With SPA”) to buy up to 330,397 shares of Hang With’s Series A Convertible Participating Preferred Stock (the “Preferred Stock”) for $750,000. On the Initial Closing Date, the Company paid $225,000 and was to receive 99,118 shares of Preferred Stock. The Company paid Hang With $175,000 on each of the subsequent three Closings. In connection with entering into the Hang With SPA, the Company and Hang With entered into a Software License Agreement (the “License Agreement”) in which Hang With is licensing the intellectual property of the Hang With apps to the Company. As part of the Hang With SPA and as compensation for the Company entering into the License Agreement and the future development agreement, Hang With was to issue 154,185 shares of Preferred Stock on the Initial Closing Date, and was to issue 100,000 shares of its common stock to the Company.

The Company attributed much of the value of Hang With to Hang With management’s representation that, in the history of its own apps, it had a certain amount of total users and a range of monthly active users. Hang With believed, prior to the Hang With SPA being signed, that, with the Company’s investment, the monthly active users would be at the higher end of the range within a short period of time. Based on these representations by management the Company believed that it could specifically market its own apps to the minimum monthly active users of the Hang With app that Hang With management’s represented existed.

The Company believes that, after the November 2016 Closing, the Hang With app was removed for a period of time from the app stores on which it appeared and that the app was shut down for a period of time. At this point, Hang With effectively had zero monthly active users. In addition, the Company was not able to utilize Hang With’s technology in the Friendable app as was contemplated by the License Agreement due to Hang With’s technology being, in the Company’s view, out of date. The Company is currently seeking to negotiate a settlement with Hang With regarding the Company’s claims against Hang With.

As of December 31, 2016 Hang With had not delivered any of the preferred or common shares to the Company. During the year ended December 31, 2016, the Company had paid Hang With $575,000 which has been written off as a loss on investment. During the three months ended March 31, 2017, the Company had paid Hang With $175,000 in connection to the fourth Closing which has been written off as a loss on investment.

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12. LOSS ON SETTLEMENT AGREEMENT

3 Months Ended

Mar. 31, 2017

Loss On Settlement Agreement

LOSS ON SETTLEMENT AGREEMENT

The Company and Joseph Canouse had been in a dispute regarding what amount, if any, was owed pursuant to a consulting agreement between the parties signed on April 1, 2014. On December 7, 2016, Mr. Canouse obtained a judgment in state court in Georgia in the amount of $82,931 and the right to garnish the Company’s bank accounts. On April 7, 2017, the Company entered into a Settlement Agreement with Mr. Canouse (the “Agreement”). Pursuant to the Agreement, the Company agreed to issue an 8% Convertible Note in the principal amount of $82,931 which was issued to an entity controlled by Mr. Canouse. Under the terms of the Agreement, in return for the issuance of the Note, Mr. Canouse will file a Consent Motion to Withdraw Judgment, dismiss all garnishments, and cease all collection activities. As of December 31, 2016, the Company recorded a loss on settlement agreement of $82,931 and accrued a corresponding liability.

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13. SUBSEQUENT EVENTS

3 Months Ended

Mar. 31, 2017

Subsequent Events [Abstract]

SUBSEQUENT EVENTS

a)   Subsequent to March 31, 2017, the Company issued 126,582,431 shares of common stock in connection with conversion of shares of Series A preferred stock.

b)   Subsequent to March 31, 2017, the Company obtained proceeds of $82,000 for various convertible notes agreements (“Debentures”) entered into with face value totaling $82,000, with interest rates at between 7% and 8% per annum and maturing twelve months from the dates of issuance. The principal and interest of the Debentures are convertible into common shares of the Company at various conversion rates as outlined in each agreement. In connection with the convertible notes, the Company also issued warrants to allow a note holder to purchase 118,000,000 shares of Common Stock with an exercise price of $0.003. The Company paid $9,000 in legal fees and other expenses in connection with these debentures.

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2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)

3 Months Ended

Mar. 31, 2017

Accounting Policies [Abstract]

Basis of Presentation

These consolidated financial statements and related notes are presented in accordance with accounting principles generally accepted in the United States, and are expressed in US dollars. The Company’s fiscal year end is December 31.

Interim financial statements

The unaudited interim consolidated financial statements have been prepared in accordance with U.S. generally accepted accounting principles for interim consolidated financial information and with the instructions for Securities and Exchange Commission (“SEC”) Form 10-Q and they do not include all of the information and footnotes required by generally accepted accounting principles for complete consolidated financial statements. Therefore, these consolidated financial statements should be read in conjunction with the Company’s audited annual consolidated financial statements and notes thereto for the year ended December 31, 2016, included in the Company’s Annual Report on Form 10-K filed on April 17, 2017, with the SEC.

In the opinion of management, all adjustments (consisting of normal and recurring accruals) considered necessary for fair presentation of the Company’s financial position, results of operations and cash flows have been included. Operating results for the three months ended March 31, 2017, are not necessarily indicative of the results that may be expected for future quarters or the year ending December 31, 2017.

Use of Estimates

The preparation of these statements in accordance with United States generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses in the reporting period. The Company regularly evaluates estimates and assumptions related to the useful life and recoverability of long-lived assets, valuation of convertible debenture conversion options, deferred income tax asset valuations, financial instrument valuations, share-based payments, other equity-based payments, and loss contingencies. The Company bases its estimates and assumptions on current facts, historical experience and various other factors that it believes to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities and the accrual of costs and expenses that are not readily apparent from other sources. The actual results experienced by the Company may differ materially and adversely from the Company’s estimates. To the extent there are material differences between the estimates and the actual results, future results of operations will be affected. 

Revenue Recognition

Revenue is recognized when persuasive evidence of an arrangement exists, delivery has occurred, the fee is fixed or determinable, and collectability is probable. Revenue generally is recognized net of allowances for returns and any taxes collected from customers and subsequently remitted to governmental authorities. The Company derives revenues from the sale of application software, unlimited messaging subscriptions for periods varying from one to twelve months, and arrangements for virtual gifts and access to special features referred to as coin packs. Revenue from the sale of application software is recognized upon download. Revenue from messaging subscriptions is recognized as revenue ratably over the subscription period beginning on the date the service is made available to customers. Revenue from coin packs is recognized on a consumption basis commensurate with the customer utilization of such resources.

Advertising Costs

The Company’s policy regarding advertising is to expense advertising when incurred. During the three months ended March 31, 2017, the Company incurred $1,397 (March 31, 2016: $158,473) in advertising costs.

Cash and Cash Equivalents

The Company considers all highly liquid instruments purchased with a maturity of three months or less to be cash equivalents.

Intangible Assets

The Company accounts for intangible assets in accordance with ASC 350, Intangibles – Goodwill and Other. The Company assesses potential impairments to intangible assets when there is evidence that events or changes in circumstances indicate that the carrying amount of an asset may not be recovered.

Intangible assets with finite lives are reviewed for impairment when events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of intangible assets with finite lives is measured by comparing the carrying amount of the asset to its fair value. If the future value of the asset is lower than its carrying value, the Company recognizes an impairment loss for the amount by which the carrying value of the asset exceeds the related estimated fair value.

Intangible assets with indefinite lives are tested for impairment annually or more frequently are tested for impairment annually or more frequently if events or changes in circumstances indicate that it is more likely than not that the intangible asset is impaired.

Impairment of Long-Lived Assets

The Company continually monitors events and changes in circumstances that could indicate carrying amounts of long-lived assets may not be recoverable. When such events or changes in circumstances are present, the Company assesses the recoverability of long-lived assets by determining whether the carrying value of such assets will be recovered through undiscounted expected future cash flows.

If the total of the future cash flows is less than the carrying amount of those assets, the Company recognizes an impairment loss based on the excess of the carrying amount over the fair value of the assets. Assets to be disposed of are reported at the lower of the carrying amount or the fair value less costs to sell.

Stock-based Compensation

The Company records stock-based compensation in accordance with ASC 718, Compensation – Stock Based Compensation and ASC 505, Equity Based Payments to Non-Employees, which requires the measurement and recognition of compensation expense based on estimated fair values for all share-based awards made to employees and directors, including stock options.

ASC 718 requires companies to estimate the fair value of share-based awards on the date of grant using an option-pricing model. The Company uses the Black-Scholes option pricing model as its method in determining fair value. This model is affected by the Company’s stock price as well as assumptions regarding a number of subjective variables. These subjective variables include, but are not limited to the Company’s expected stock price volatility over the terms of the awards, and actual and projected employee stock option exercise behaviors. The value of the portion of the award that is ultimately expected to vest is recognized as an expense in the statement of comprehensive loss over the requisite service period.

All transactions in which goods or services are the consideration received for the issuance of equity instruments are accounted for based on the fair value of the consideration received or the fair value of the equity instrument issued, whichever is more reliably measurable.

Allowance for Doubtful Accounts

The Company monitors its outstanding receivables for timely payments and potential collection issues. During the three months ended March 31, 2017 and 2016, the Company did not have any allowance for doubtful accounts.

Financial Instruments

Financial assets and financial liabilities are recognized in the balance sheet when the Company has become party to the contractual provisions of the instruments.

The Company’s financial instruments consist of cash, accounts receivable, accounts payable, and convertible debentures. The fair values of these financial instruments approximate their carrying value, due to their short term nature, and current market rates for similar financial instruments. Fair value of a financial instrument is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. The Company’s financial instruments recorded at fair value in the balance sheets are categorized based upon the level of judgment associated with the inputs used to measure their fair value.

Basic and Diluted Loss Per Share

The Company computes net loss per share in accordance with ASC 260, Earnings per Share.  ASC 260 requires presentation of both basic and diluted earnings per share (EPS) on the face of the statement of comprehensive loss. Basic EPS is computed by dividing net income (loss) available to common stockholders (numerator) by the weighted average number of shares outstanding (denominator) during the period. Diluted EPS gives effect to all dilutive potential common shares outstanding during the period using the treasury stock method and convertible preferred stock using the if-converted method. In computing diluted EPS, the average stock price for the period is used in determining the number of shares assumed to be purchased from the exercise of stock options or warrants. Diluted EPS excludes all dilutive potential shares if their effect is anti-dilutive.

As of March 31, 2017, there were approximately 20,131,923,405 potentially dilutive shares outstanding.

Income Taxes

The Company accounts for income taxes using the asset and liability method in accordance with ASC 740, Income Taxes. The asset and liability method provides that deferred tax assets and liabilities are recognized for the expected future tax consequences of temporary differences between the financial reporting and tax bases of assets and liabilities and for operating loss and tax credit carry forwards. Deferred tax assets and liabilities are measured using the currently enacted tax rates and laws that will be in effect when the differences are expected to reverse. The Company records a valuation allowance to reduce deferred tax assets to the amount that is believed more likely than not to be realized.

Recent Accounting Pronouncements

In May 2014, the FASB issued ASU No. 2014-09, “Revenue from Contracts with Customers (Topic 606)” (“ASU 2014-09”). ASU 2014-09 supersedes the revenue recognition requirements in ASC Topic 605, “Revenue Recognition” and some cost guidance included in ASC Subtopic 605-35, Revenue Recognition -Construction-Type and Production-Type Contracts”.  ASU 2014-09 requires the disclosure of sufficient information to enable users of the financial statements to understand the nature, amount, timing and uncertainty of revenue and cash flows arising from customer contracts. The Company will also be required to disclose information regarding significant judgments and changes in judgments, and assets recognized from costs incurred to obtain or fulfill a contract. Early adoption is not allowed. ASU 2014-09 provides two methods of retrospective application. The first method would require the Company to apply ASU 2014-09 to each prior reporting period presented. The second method would require the Company to retrospectively apply with the cumulative effect of initially applying ASU 2014-09 recognized at the date of initial application. The Company is currently evaluating the impact that the adoption of ASU 2014-09 may have on its consolidated financial statements.

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5. SHARE PURCHASE WARRANTS (Tables)

3 Months Ended

Mar. 31, 2017

Notes to Financial Statements

Share Purchase Warrants

	Number of Warrants		Weighted Average Exercise Price $
Balance, December 31, 2016		978,335,757		0.005
Warrants issued		118,000,000		0.003
Balance, March 31, 2017		1,096,335,757		0.004

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6. STOCK-BASED COMPENSATION (Tables)

3 Months Ended

Mar. 31, 2017

Disclosure of Compensation Related Costs, Share-based Payments [Abstract]

Options outstanding

	Option Price
Expiry Date	Per Share($)		Number
December 21, 2021		1,680		1,725
June 21, 2022		400		500
June 25, 2023		134		850
	$	1,044		3,075

Stock option activity

	Number of Options		Weighted Average Exercise Price		Weighted- Average Remaining Contractual Term (years) $		Aggregate Intrinsic Value $
Outstanding and exercisable, December 31, 2016		3,075		1,044		6.57		—
Outstanding and exercisable, March 31, 2017		3,075		1,044		6.32		—

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7. COMMITMENTS (Tables)

3 Months Ended

Mar. 31, 2017

Commitments Tables

Commitments

	$
Employment Agreements (1)	225,000

 (1) Employment agreements with related parties.

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10. CONVERTIBLE DEBENTURES (Tables)

3 Months Ended

Mar. 31, 2017

Debt Disclosure [Abstract]

Short Term Convertible Debt

Conversion Feature	Issuance		Net Principal ($)		Discount ($)		Carrying Value ($)		Interest Rate			Maturity Date
a)		02-Apr-13		5,054		—		5,054		0	%	02-Jan-14
b)		05-Aug-15		750,000		—		750,000		7	%	05-Feb-17
b)		05-Aug-15		18,750		—		18,750		7	%	05-Feb-17
d)		17-Feb-15		102,135		—		102,135		8	%	17-Feb-16
d)		17-Feb-15		5,000		—		5,000		8	%	17-Feb-16
c)		27-Feb-15		37,500		—		37,500		8	%	27-Feb-16
d)		19-Mar-15		53,551		—		53,551		8	%	19-Mar-16
d)		19-Mar-15		8,000		—		8,000		8	%	19-Mar-16
c)		11-May-15		50,000		—		50,000		8	%	10-May-16
d)		02-Jun-15		29,500		—		29,500		8	%	01-Jun-16
d)		02-Jun-15		45,966		—		45,966		8	%	01-Jun-16
d)		02-Jun-15		10,000		—		10,000		8	%	01-Jun-16
d)		02-Jun-15		58,540		—		58,540		8	%	01-Jun-16
d)		02-Jun-15		35,408		—		35,408		8	%	01-Jun-16
d)		02-Jun-15		20,758		—		20,758		8	%	01-Jun-16
c)		11-Jun-15		50,000		—		50,000		8	%	10-Jun-16
d)		16-Jun-15		30,464		—		30,464		8	%	15-Jun-16
d)		19-Jun-15		30,000		—		30,000		8	%	18-Jun-16
d)		19-Jun-15		35,408		—		35,408		8	%	18-Jun-16
c)		24-Jun-15		37,500		—		37,500		8	%	23-Jun-16
d)		24-Jun-15		35,000		—		35,000		8	%	23-Jun-16
c)		24-Jun-15		37,500		—		37,500		8	%	23-Jun-16
d)		07-Jul-15		75,000		—		75,000		8	%	07-Oct-15
d)		01-Aug-15		17,408		—		17,408		8	%	04-Aug-16
d)		01-Aug-15		30,000		—		30,000		8	%	01-Aug-16
d)		01-Aug-15		35,408		—		35,408		8	%	01-Aug-16
d)		21-Sep-15		64,744		—		64,744		8	%	21-Sep-16
b)		03-May-16		50,000		20,752		29,248		8	%	03-May-17
c)		03-May-16		50,000		—		50,000		8	%	03-May-17
d)		03-May-16		29,500		—		29,500		8	%	03-May-17
d)		03-May-15		45,965		—		45,965		8	%	03-May-17
b)		24-May-16		61,571		34,086		27,485		8	%	24-May-17
d)		24-May-16		30,464		—		30,464		8	%	24-May-17
b)		26-May-16		157,500		99,735		57,765		8	%	26-May-17
d)		15-Jun-16		50,000		40,528		9,472		8	%	15-Jun-17
b)		02-Jun-16		160,000		138,763		21,237		7	%	02-Jun-17
b)		02-Jun-16		4,000		3,138		862		7	%	02-Jun-17
b)		15-Jun-16		50,000		31,417		18,583		7	%	15-Jun-17
b)		15-Jun-16		1,250		858		392		7	%	15-Jun-17
b)		17-May-16		100,000		83,299		16,701		7	%	08-Sep-17
b)		17-May-16		2,500		1,833		667		7	%	08-Sep-17
b)		19-May-16		110,000		87,775		22,225		7	%	08-Sep-17
b)		19-May-16		2,750		2,045		705		7	%	08-Sep-17
b)		27-Jan-16		248,994		21,354		227,640		7	%	27-Jul-17
b)		08-Mar-16		110,000		92,399		17,601		7	%	08-Sep-17
b)		27-Jan-16		13,536		—		13,536		7	%	27-Jul-17
b)		08-Mar-16		5,000		2,466		2,534		7	%	08-Sep-17
b)		08-Mar-16		90,000		70,697		19,303		7	%	08-Sep-17
b)		07-Jul-16		50,000		41,477		8,523		7	%	08-Sep-17
b)		04-Aug-16		110,000		97,474		12,526		7	%	08-Sep-17
b)		15-Aug-16		157,000		142,277		14,723		7	%	08-Sep-17
b)		12-Sep-16		83,000		74,446		8,554		7	%	08-Sep-17
b)		07-Jul-16		1,250		885		365		7	%	08-Sep-17
b)		04-Aug-16		2,750		2,203		547		7	%	08-Sep-17
b)		15-Aug-16		3,925		3,276		649		7	%	08-Sep-17
b)		12-Sep-16		2,075		1,680		395		7	%	08-Sep-17
b)		04-Aug-16		110,000		94,092		15,908		7	%	04-Aug-17
b)		15-Aug-16		157,500		140,232		17,268		7	%	15-Aug-17
b)		08-Sep-16		80,000		71,369		8,631		7	%	08-Sep-17
b)		11-Nov-16		80,000		76,361		3,639		7	%	11-Nov-17
b)		06-Dec-16		88,000		85,188		2,812		7	%	06-Dec-17
b)		09-Jan-17		84,000		82,346		1,654		7	%	09-Jan-18
b)		03-Mar-17		32,000		31,330		670		7	%	03-Mar-18
c)		02-Feb-17		159,750		158,365		1,385		8	%	02-Feb-17
c)		15-Mar-17		96,000		95,280		720		8	%	15-Mar-18
				4,378,874		1,929,426		2,449,448

Long-term Convertible Debt

	Issuance		Net Principal ($)		Discount ($)		Carrying Value ($)		Interest Rate			Maturity Date
b)		07-Oct-16		465,000		460,527		4,473		7	%	07-Apr-18
b)		7-Nov-16		284,100		235,310		48,790		7	%	07-May-18
b)		12-Dec-16		285,859		83,244		202,615		7	%	12-Jun-18
b)		18-Jan-17		282,206		135,317		146,889		7	%	07-Apr-18
				1,317,165		914,398		402,767

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1. NATURE OF BUSINESS AND GOING CONCERN (Details Narrative) - USD ($)	Mar. 31, 2017	Dec. 31, 2016
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Working Capital Deficiency	$ (4,008,430)
Accumulated deficit	$ (14,836,116)	$ (13,500,287)

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2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) - USD ($)	3 Months Ended
	Mar. 31, 2017	Mar. 31, 2016
Accounting Policies [Abstract]
Advertising costs	$ 1,397	$ 158,473
Allowance for doubtful accounts	$ 0
Potentially dilutive shares outstanding	20,131,923,405

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5. SHARE PURCHASE WARRANTS - Share Purchase Warrants (Details) - Warrants	3 Months Ended
	Mar. 31, 2017 $ / shares shares
Beginning Balance | shares	978,335,757
Warrants issued during the period | shares	118,000,000
Number of Warrants Outstanding | shares	1,096,335,757
Weighted Average beginning balance | $ / shares	$ .005
Weighted Average Warrants issued during the period | $ / shares	.003
Weighted Average Exercise Price Outstanding, Ending | $ / shares	$ .004

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6. STOCK-BASED COMPENSATION - Stock option activity (Details)	3 Months Ended
	Mar. 31, 2017 USD ($) shares
Number | shares	3,075
Option price per share | $	$ 1,044
Stock Option 1
Number | shares	1,725
Option price per share | $	$ 1,680
Expiration date	Dec. 21, 2021
Stock Option 2
Number | shares	500
Option price per share | $	$ 400
Expiration date	Jun. 21, 2022
Stock Option 3
Number | shares	850
Option price per share | $	$ 134
Expiration date	Jun. 25, 2023

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6. STOCK-BASED COMPENSATION (Details) - USD ($)	3 Months Ended	12 Months Ended
	Mar. 31, 2017	Dec. 31, 2016
Stock-based Compensation Details
Stock options of the Company outstanding and exercisable	3,075	3,075
Weighted average exercise price stock options of the Company outstanding and exercisable	$ 1,044	$ 1,044
Weighted-average remaining contractual term (years)	6 years 3 months 25 days	5 years 6 months 25 days
Aggregate intrinsic value of share outstanding and exercisable	$ 0	$ 0

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7. COMMITMENTS (Details)	Mar. 31, 2017 USD ($)
Commitments and Contingencies Disclosure [Abstract]
Contractual obligations	$ 225,000	[1]

[1] Employment agreements with related parties.

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8. RELATED PARTY TRANSACTIONS AND BALANCES (Details Narrative) - USD ($)	3 Months Ended
	Mar. 31, 2017	Mar. 31, 2016
Stock subscription receivable	$ 4,500	$ 4,500
Officers and Directors
Salaries payable	132,300	110,862
Related party accounts payable	222,083	215,000
Company with two officers and directors in common
App hosting	200,000	199,292
Related party accounts payable	$ 160,558	$ 234,058

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10. CONVERTIBLE DEBENTURES (Details)	3 Months Ended
	Mar. 31, 2017 USD ($)
Convertible Debt 1
Issuance	Apr. 02, 2013
Net Principal	$ 5,054
Discount	0
Carrying Value	$ 5,054
Interest Rate	0.00%
Maturity Date	Jan. 02, 2014
Convertible Debt 2
Issuance	Aug. 05, 2015
Net Principal	$ 750,000
Discount	0
Carrying Value	$ 750,000
Interest Rate	7.00%
Maturity Date	Feb. 05, 2017
Convertible Debt 3
Issuance	Aug. 05, 2015
Net Principal	$ 18,750
Discount	0
Carrying Value	$ 18,750
Interest Rate	7.00%
Maturity Date	Feb. 05, 2017
Convertible Debt 4
Issuance	Feb. 17, 2015
Net Principal	$ 102,135
Discount	0
Carrying Value	$ 102,135
Interest Rate	8.00%
Maturity Date	Feb. 17, 2016
Convertible Debt 5
Issuance	Feb. 17, 2015
Net Principal	$ 5,000
Discount	0
Carrying Value	$ 5,000
Interest Rate	8.00%
Maturity Date	Feb. 17, 2016
Convertible Debt 6
Issuance	Feb. 27, 2015
Net Principal	$ 37,500
Discount	0
Carrying Value	$ 37,500
Interest Rate	8.00%
Maturity Date	Feb. 27, 2016
Convertible Debt 7
Issuance	Mar. 19, 2015
Net Principal	$ 53,551
Discount	0
Carrying Value	$ 53,551
Interest Rate	8.00%
Maturity Date	Mar. 19, 2016
Convertible Debt 8
Issuance	Mar. 19, 2015
Net Principal	$ 8,000
Discount	0
Carrying Value	$ 8,000
Interest Rate	8.00%
Maturity Date	Mar. 19, 2016
Convertible Debt 9
Issuance	May 11, 2015
Net Principal	$ 50,000
Discount	0
Carrying Value	$ 50,000
Interest Rate	8.00%
Maturity Date	May 10, 2016
Convertible Debt 10
Issuance	Jun. 02, 2015
Net Principal	$ 29,500
Discount	0
Carrying Value	$ 29,500
Interest Rate	8.00%
Maturity Date	Jun. 01, 2016
Convertible Debt 11
Issuance	Jun. 02, 2015
Net Principal	$ 45,966
Discount	0
Carrying Value	$ 45,966
Interest Rate	8.00%
Maturity Date	Jun. 01, 2016
Convertible Debt 12
Issuance	Jun. 02, 2015
Net Principal	$ 10,000
Discount	0
Carrying Value	$ 10,000
Interest Rate	8.00%
Maturity Date	Jun. 01, 2016
Convertible Debt 13
Issuance	Jun. 02, 2015
Net Principal	$ 58,540
Discount	0
Carrying Value	$ 58,540
Interest Rate	8.00%
Maturity Date	Jun. 01, 2016
Convertible Debt 14
Issuance	Jun. 02, 2015
Net Principal	$ 35,408
Discount	0
Carrying Value	$ 35,408
Interest Rate	8.00%
Maturity Date	Jun. 01, 2016
Convertible Debt 15
Issuance	Jun. 02, 2015
Net Principal	$ 20,758
Discount	0
Carrying Value	$ 20,758
Interest Rate	8.00%
Maturity Date	Jun. 01, 2016
Convertible Debt 16
Issuance	Jun. 11, 2015
Net Principal	$ 50,000
Discount	0
Carrying Value	$ 50,000
Interest Rate	8.00%
Maturity Date	Jun. 10, 2016
Convertible Debt 17
Issuance	Jun. 16, 2015
Net Principal	$ 30,464
Discount	0
Carrying Value	$ 30,464
Interest Rate	8.00%
Maturity Date	Jun. 15, 2016
Convertible Debt 18
Issuance	Jun. 19, 2015
Net Principal	$ 30,000
Discount	0
Carrying Value	$ 30,000
Interest Rate	8.00%
Maturity Date	Jun. 18, 2016
Convertible Debt 19
Issuance	Jun. 19, 2015
Net Principal	$ 35,408
Discount	0
Carrying Value	$ 35,408
Interest Rate	8.00%
Maturity Date	Jun. 18, 2016
Convertible Debt 20
Issuance	Jun. 24, 2015
Net Principal	$ 37,500
Discount	0
Carrying Value	$ 37,500
Interest Rate	8.00%
Maturity Date	Jun. 23, 2016
Convertible Debt 21
Issuance	Jun. 24, 2015
Net Principal	$ 35,000
Discount	0
Carrying Value	$ 35,000
Interest Rate	8.00%
Maturity Date	Jun. 23, 2016
Convertible Debt 22
Issuance	Jun. 24, 2015
Net Principal	$ 37,500
Discount	0
Carrying Value	$ 37,500
Interest Rate	8.00%
Maturity Date	Jun. 23, 2016
Convertible Debt 23
Issuance	Jul. 07, 2015
Net Principal	$ 75,000
Discount	0
Carrying Value	$ 75,000
Interest Rate	8.00%
Maturity Date	Oct. 07, 2015
Convertible Debt 24
Issuance	Aug. 01, 2015
Net Principal	$ 17,408
Discount	0
Carrying Value	$ 17,408
Interest Rate	8.00%
Maturity Date	Aug. 04, 2016
Convertible Debt 25
Issuance	Aug. 01, 2015
Net Principal	$ 30,000
Discount	0
Carrying Value	$ 30,000
Interest Rate	8.00%
Maturity Date	Aug. 01, 2016
Convertible Debt 26
Issuance	Aug. 01, 2015
Net Principal	$ 35,408
Discount	0
Carrying Value	$ 35,408
Interest Rate	8.00%
Maturity Date	Aug. 01, 2016
Convertible Debt 27
Issuance	Sep. 21, 2015
Net Principal	$ 64,744
Discount	0
Carrying Value	$ 64,744
Interest Rate	8.00%
Maturity Date	Sep. 21, 2016
Convertible Debt 28
Issuance	May 03, 2016
Net Principal	$ 50,000
Discount	20,752
Carrying Value	$ 29,248
Interest Rate	8.00%
Maturity Date	May 03, 2017
Convertible Debt 29
Issuance	May 03, 2016
Net Principal	$ 50,000
Discount	0
Carrying Value	$ 50,000
Interest Rate	8.00%
Maturity Date	May 03, 2017
Convertible Debt 30
Issuance	May 03, 2016
Net Principal	$ 29,500
Discount	0
Carrying Value	$ 29,500
Interest Rate	8.00%
Maturity Date	May 03, 2017
Convertible Debt 31
Issuance	May 03, 2015
Net Principal	$ 45,965
Discount	0
Carrying Value	$ 45,965
Interest Rate	8.00%
Maturity Date	May 03, 2017
Convertible Debt 32
Issuance	May 24, 2016
Net Principal	$ 61,571
Discount	34,086
Carrying Value	$ 27,485
Interest Rate	8.00%
Maturity Date	May 24, 2017
Convertible Debt 33
Issuance	May 24, 2016
Net Principal	$ 30,464
Discount	0
Carrying Value	$ 30,464
Interest Rate	8.00%
Maturity Date	May 24, 2017
Convertible Debt 34
Issuance	May 26, 2016
Net Principal	$ 157,500
Discount	99,735
Carrying Value	$ 57,765
Interest Rate	8.00%
Maturity Date	May 26, 2017
Convertible Debt 35
Issuance	Jun. 15, 2016
Net Principal	$ 50,000
Discount	40,528
Carrying Value	$ 9,472
Interest Rate	8.00%
Maturity Date	Jun. 15, 2017
Convertible Debt 36
Issuance	Jun. 02, 2016
Net Principal	$ 160,000
Discount	138,763
Carrying Value	$ 21,237
Interest Rate	7.00%
Maturity Date	Jun. 02, 2017
Convertible Debt 37
Issuance	Jun. 02, 2016
Net Principal	$ 4,000
Discount	3,138
Carrying Value	$ 862
Interest Rate	7.00%
Maturity Date	Jun. 02, 2017
Convertible Debt 38
Issuance	Jun. 15, 2016
Net Principal	$ 50,000
Discount	31,417
Carrying Value	$ 18,583
Interest Rate	7.00%
Maturity Date	Jun. 15, 2017
Convertible Debt 39
Issuance	Jun. 15, 2016
Net Principal	$ 1,250
Discount	858
Carrying Value	$ 392
Interest Rate	7.00%
Maturity Date	Jun. 15, 2017
Convertible Debt 40
Issuance	May 17, 2016
Net Principal	$ 100,000
Discount	83,299
Carrying Value	$ 16,701
Interest Rate	7.00%
Maturity Date	Sep. 08, 2017
Convertible Debt 41
Issuance	May 17, 2016
Net Principal	$ 2,500
Discount	1,833
Carrying Value	$ 667
Interest Rate	7.00%
Maturity Date	Sep. 08, 2017
Convertible Debt 42
Issuance	May 19, 2016
Net Principal	$ 110,000
Discount	87,775
Carrying Value	$ 22,225
Interest Rate	7.00%
Maturity Date	Sep. 08, 2017
Convertible Debt 43
Issuance	May 19, 2016
Net Principal	$ 2,750
Discount	2,045
Carrying Value	$ 705
Interest Rate	7.00%
Maturity Date	Sep. 08, 2017
Convertible Debt 44
Issuance	Jan. 27, 2016
Net Principal	$ 248,994
Discount	21,354
Carrying Value	$ 227,640
Interest Rate	7.00%
Maturity Date	Jul. 27, 2017
Convertible Debt 45
Issuance	Mar. 08, 2016
Net Principal	$ 110,000
Discount	92,399
Carrying Value	$ 17,601
Interest Rate	7.00%
Maturity Date	Sep. 08, 2017
Convertible Debt 46
Issuance	Jan. 27, 2016
Net Principal	$ 13,536
Discount	0
Carrying Value	$ 13,536
Interest Rate	7.00%
Maturity Date	Jul. 27, 2017
Convertible Debt 47
Issuance	Mar. 08, 2016
Net Principal	$ 5,000
Discount	2,466
Carrying Value	$ 2,534
Interest Rate	7.00%
Maturity Date	Sep. 08, 2017
Convertible Debt 48
Issuance	Mar. 08, 2016
Net Principal	$ 90,000
Discount	70,697
Carrying Value	$ 19,303
Interest Rate	7.00%
Maturity Date	Sep. 08, 2017
Convertible Debt 49
Issuance	Jul. 07, 2016
Net Principal	$ 50,000
Discount	41,477
Carrying Value	$ 8,523
Interest Rate	7.00%
Maturity Date	Sep. 08, 2017
Convertible Debt 50
Issuance	Aug. 04, 2016
Net Principal	$ 110,000
Discount	97,474
Carrying Value	$ 12,526
Interest Rate	7.00%
Maturity Date	Sep. 08, 2017
Convertible Debt 51
Issuance	Aug. 15, 2016
Net Principal	$ 157,000
Discount	142,277
Carrying Value	$ 14,723
Interest Rate	7.00%
Maturity Date	Sep. 08, 2017
Convertible Debt 52
Issuance	Sep. 12, 2016
Net Principal	$ 83,000
Discount	74,446
Carrying Value	$ 8,554
Interest Rate	7.00%
Maturity Date	Sep. 08, 2017
Convertible Debt 53
Issuance	Jul. 07, 2016
Net Principal	$ 1,250
Discount	885
Carrying Value	$ 365
Interest Rate	7.00%
Maturity Date	Sep. 08, 2017
Convertible Debt 54
Issuance	Aug. 04, 2016
Net Principal	$ 2,750
Discount	2,203
Carrying Value	$ 547
Interest Rate	7.00%
Maturity Date	Sep. 08, 2017
Convertible Debt 55
Issuance	Aug. 15, 2016
Net Principal	$ 3,925
Discount	3,276
Carrying Value	$ 649
Interest Rate	7.00%
Maturity Date	Sep. 08, 2017
Convertible Debt 56
Issuance	Sep. 12, 2016
Net Principal	$ 2,075
Discount	1,680
Carrying Value	$ 395
Interest Rate	7.00%
Maturity Date	Sep. 08, 2017
Convertible Debt 57
Issuance	Aug. 04, 2016
Net Principal	$ 110,000
Discount	94,092
Carrying Value	$ 15,908
Interest Rate	7.00%
Maturity Date	Aug. 04, 2017
Convertible Debt 58
Issuance	Aug. 15, 2016
Net Principal	$ 157,500
Discount	140,232
Carrying Value	$ 17,268
Interest Rate	7.00%
Maturity Date	Aug. 15, 2017
Convertible Debt 59
Issuance	Sep. 08, 2016
Net Principal	$ 80,000
Discount	71,369
Carrying Value	$ 8,631
Interest Rate	7.00%
Maturity Date	Sep. 08, 2017
Convertible Debt 60
Issuance	Nov. 11, 2016
Net Principal	$ 80,000
Discount	76,361
Carrying Value	$ 3,639
Interest Rate	7.00%
Maturity Date	Nov. 11, 2017
Convertible Debt 61
Issuance	Dec. 06, 2016
Net Principal	$ 88,000
Discount	85,188
Carrying Value	$ 2,812
Interest Rate	7.00%
Maturity Date	Dec. 06, 2017
Convertible Debt 62
Issuance	Jan. 09, 2017
Net Principal	$ 84,000
Discount	82,346
Carrying Value	$ 1,654
Interest Rate	7.00%
Maturity Date	Jan. 09, 2018
Convertible Debt 63
Issuance	Mar. 03, 2017
Net Principal	$ 32,000
Discount	31,330
Carrying Value	$ 670
Interest Rate	7.00%
Maturity Date	Mar. 03, 2018
Convertible Debt 64
Issuance	Feb. 02, 2017
Net Principal	$ 159,750
Discount	158,365
Carrying Value	$ 1,385
Interest Rate	8.00%
Maturity Date	Feb. 02, 2017
Convertible Debt 65
Issuance	Mar. 15, 2017
Net Principal	$ 96,000
Discount	95,280
Carrying Value	$ 720
Interest Rate	8.00%
Maturity Date	Mar. 15, 2018
Total Short Term Convertible Debt
Net Principal	$ 4,378,874
Discount	1,929,426
Carrying Value	$ 2,449,448

XML

10. CONVERTIBLE DEBENTURES (Details 1)	3 Months Ended
	Mar. 31, 2017 USD ($)
Convertible Debt 1
Issuance	Oct. 07, 2016
Maturity Date	Apr. 07, 2018
Convertible Debt 2
Issuance	Nov. 07, 2016
Net Principal	$ 284,100
Discount	235,310
Carrying Value	$ 48,790
Interest Rate	7.00%
Maturity Date	May 07, 2018
Convertible Debt 3
Issuance	Dec. 12, 2016
Net Principal	$ 285,859
Discount	83,244
Carrying Value	$ 202,615
Interest Rate	7.00%
Maturity Date	Jun. 12, 2018
Convertible Debt 4
Issuance	Jan. 18, 2017
Net Principal	$ 282,206
Discount	135,317
Carrying Value	$ 146,889
Interest Rate	7.00%
Maturity Date	Apr. 07, 2018
Convertible Debt 1
Net Principal	$ 465,000
Discount	460,527
Carrying Value	$ 4,473
Interest Rate	7.00%
Total Convertible Debt
Net Principal	$ 1,317,165
Discount	914,398
Carrying Value	$ 402,767

XML

10. CONVERTIBLE DEBENTURES (Details Narrative) - USD ($)	3 Months Ended
	Mar. 31, 2017	Mar. 31, 2016
Debt Disclosure [Abstract]
Proceeds from convertible debentures	$ 628,060	$ 433,250
Convertible debentures settle	435,823,830
Transaction costs	$ 29,250
Accretion and interest expense	658,391
Principal amount	$ 5,583,015

XML

11. LOSS ON INVESTMENT AND INTANGIBLE ASSET (Details Narrative) - USD ($)	3 Months Ended		12 Months Ended
	Mar. 31, 2017	Mar. 31, 2016	Dec. 31, 2016
Loss On Investment And Intangible Asset Details Narrative
Loss on investment	$ 175,000	$ 0	$ 575,000

XML

12. LOSS ON SETTLEMENT AGREEMENT (Details Narrative)	12 Months Ended
	Dec. 31, 2016 USD ($)
Loss On Settlement Agreement Details Narrative
Loss on settlement agreement	$ 82,931