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Goodwill and Other Intangible Assets, Net Segment (Details) (USD $)
In Millions, unless otherwise specified
Sep. 30, 2012
Dec. 31, 2011
Goodwill and Other Intangible Assets, net [Line Items]    
Goodwill $ 9,903 $ 9,928
Other Intangible Assets, net 3,651 3,697
European Union [Member]
   
Goodwill and Other Intangible Assets, net [Line Items]    
Goodwill 1,415 1,392
Other Intangible Assets, net 647 663
Eastern Europe, Middle East & Africa [Member]
   
Goodwill and Other Intangible Assets, net [Line Items]    
Goodwill 631 666
Other Intangible Assets, net 244 250
Asia [Member]
   
Goodwill and Other Intangible Assets, net [Line Items]    
Goodwill 4,804 4,966
Other Intangible Assets, net 1,552 1,633
Latin America & Canada [Member]
   
Goodwill and Other Intangible Assets, net [Line Items]    
Goodwill 3,053 2,904
Other Intangible Assets, net $ 1,208 $ 1,151