-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, CFF/LRXmVnH8AQlhLdEgJtiRgCT4oIkIzMIn7jR7xOg0QxcEwvo+IFAtnkXw37rV VE/4Rn98icoyEekWlTG29g== 0001144204-08-047301.txt : 20080814 0001144204-08-047301.hdr.sgml : 20080814 20080814160948 ACCESSION NUMBER: 0001144204-08-047301 CONFORMED SUBMISSION TYPE: 10-Q PUBLIC DOCUMENT COUNT: 5 CONFORMED PERIOD OF REPORT: 20080630 FILED AS OF DATE: 20080814 DATE AS OF CHANGE: 20080814 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Platinum Studios, Inc. CENTRAL INDEX KEY: 0001410132 STANDARD INDUSTRIAL CLASSIFICATION: PERIODICALS: PUBLISHING OR PUBLISHING AND PRINTING [2721] IRS NUMBER: 205611551 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 10-Q SEC ACT: 1934 Act SEC FILE NUMBER: 333-145871 FILM NUMBER: 081019104 BUSINESS ADDRESS: STREET 1: 11400 W. OLYMPIC BOULEVARD STREET 2: SUITE 1400 CITY: LOS ANGELES STATE: CA ZIP: 90064 BUSINESS PHONE: (301) 807-8100 MAIL ADDRESS: STREET 1: 11400 W. OLYMPIC BOULEVARD STREET 2: SUITE 1400 CITY: LOS ANGELES STATE: CA ZIP: 90064 10-Q 1 v123548_10q.htm
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-Q
(Mark One)

T QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
FOR THE QUARTERLY PERIOD ENDED JUNE 30, 2008

¨ TRANSITION REPORT UNDER SECTION13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
FOR THE TRANSITION PERIOD FROM __________ TO __________

COMMISSION FILE NUMBER: 333-145871

PLATINUM STUDIOS, INC.
(Name of registrant in its charter)

CALIFORNIA
 
20-5611551
(State or other jurisdiction of incorporation or organization)
 
(I.R.S. Employer Identification No.)
 
11400 W. Olympic Blvd., 14th Floor, Los Angeles, CA 90064
(Address of principal executive offices) (Zip Code)

Issuer’s telephone Number: (310) 807-8100

 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer ¨
Accelerated filer ¨
Non-accelerated filer ¨
Smaller reporting company x

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes o No x
 
The number of shares of registrant’s common stock outstanding, as of July 31, 2008 was 231,814,701.
 


PLATINUM STUDIOS, INC.  
INDEX

PART I: FINANCIAL INFORMATION
 
ITEM 1:
FINANCIAL STATEMENTS
3
 
Balance Sheets
3
 
Statements of Operations
4
 
Statements of Cash Flows
5
 
Notes to the Financial Statements
6
ITEM 2:
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
22
ITEM 3 :
QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
27
ITEM 4:
CONTROLS AND PROCEDURES
27
PART II: OTHER INFORMATION
 
Item 1
LEGAL PROCEEDINGS
28
ITEM 1A :
RISK FACTORS
28
ITEM 2
UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS
28
ITEM 3
DEFAULTS UPON SENIOR SECURITIES
28
ITEM 4
SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
28
ITEM 5
OTHER INFORMATION
28
ITEM 6:
EXHIBITS
28
SIGNATURES
29
 
2


 
ITEM 1. FINANCIAL STATEMENTS
 
PLATINUM STUDIOS, INC
BALANCE SHEETS

   
June 30, 2008
 
December 31, 2007
 
   
(Unaudited)
     
ASSETS
         
           
Current assets:
         
Cash and cash equivalents
 
$
118,959
 
$
4,445
 
Accounts receivable
   
218,276
   
44,695
 
Other receivable, net of reserve for doubtful accounts of $75,000 and $0, respectively
   
-
   
20,000
 
Prepaid expenses
   
145,712
   
109,124
 
Inventory
   
-
   
59,528
 
Other current assets
   
414
   
-
 
Total current assets
   
483,361
   
237,792
 
Property and equipment, net
   
227,009
   
257,130
 
Web sites
   
40,000
   
40,000
 
Character rights, net
   
182,609
   
228,261
 
Deposits and other
   
41,618
   
39,118
 
Total assets
 
$
974,597
 
$
802,301
 
LIABILITIES AND STOCKHOLDERS' DEFICIT
             
               
Current liabilities:
             
Accounts payable
 
$
1,310,564
 
$
663,848
 
Accrued expenses and other current liabilities
   
1,022,536
   
788,868
 
Bank overdraft
   
-
   
89,665
 
Deferred revenue
   
10,475
   
100,000
 
Short term notes payable
   
2,160,254
   
1,889,908
 
Related party payable
   
193,079
   
193,079
 
Capital leases payable, current
   
67,795
   
73,282
 
Total current liabilities
   
4,764,703
   
3,798,650
 
Long term notes payable to shareholder
   
2,467,966
   
2,531,464
 
Accrued interest due to shareholder
   
90,379
   
60,479
 
Capital leases payable, non-current
   
77,501
   
106,395
 
Total liabilities
   
7,400,549
   
6,496,988
 
               
Common stock, $.0001 par value; 500,000,000 shares authorized; 222,104,895 and 201,255,825 issued and outstanding, respectively
   
22,062
   
20,126
 
Additional paid in capital
   
9,028,279
   
3,750,782
 
Accumulated deficit
   
(15,476,293
)
 
(9,465,595
)
Total shareholders' deficit
   
(6,425,952
)
 
(5,694,687
)
Total liabilities and shareholders' deficit
 
$
974,597
 
$
802,301
 

The accompanying footnotes are an integral part of these financial statements

3


PLATINUM STUDIOS, INC.
STATEMENTS OF OPERATIONS
(UNAUDITED)

   
Three Months Ended
 
Six Months Ended
 
   
June 30,
 
June 30,
 
   
2008
 
2007
 
2008
 
2007
 
Net revenue
 
$
376,885
 
$
638,972
 
$
556,267
 
$
1,676,800
 
                           
Costs and expenses:
                         
Cost of revenues (excluding depreciation expense)
   
136,265
   
79,203
   
203,838
   
114,613
 
Operating expenses
   
1,221,114
   
1,126,966
   
2,303,742
   
2,329,197
 
Research and development
   
145,674
   
215,503
   
358,227
   
496,611
 
Stock option expense
   
6,653
   
-
   
3,383,345
   
-
 
Depreciation and amortization
   
43,122
   
42,177
   
87,461
   
80,665
 
Total costs and expenses
   
1,552,828
   
1,463,849
   
6,336,613
   
3,021,086
 
Operating loss
   
(1,175,943
)
 
(824,877
)
 
(5,780,346
)
 
(1,344,286
)
Other income (expense):
                         
Other income
   
-
   
-
   
182
   
-
 
Gain (loss) on disposition of assets
   
-
   
-
   
100
   
-
 
Gain on settlement of debt
   
-
   
-
   
37,334
   
-
 
Interest expense
   
(100,159
)
 
(62,585
)
 
(192,969
)
 
(140,387
)
Bad debt expense
   
(75,000
)
 
-
   
(75,000
)
 
-
 
Total other income (expense):
   
(175,159
)
 
(62,585
)
 
(230,353
)
 
(140,387
)
Loss before provision for income taxes
   
(1,351,102
)
 
(887,462
)
 
(6,010,699
)
 
(1,484,673
)
Provision for income taxes
   
-
   
-
   
-
   
-
 
Net loss
 
$
(1,351,102
)
$
(887,462
)
$
(6,010,699
)
$
(1,484,673
)
                           
Basic and diluted loss per share:
                         
Net loss per share
 
$
(0.01
)
$
(0.00
)
$
(0.03
)
$
(0.01
)
Basic and diluted weighted average shares
   
219,728,104
   
201,255,825
   
215,003,172
   
201,255,825
 

The accompanying footnotes are an integral part of these financial statements

4


PLATINUM STUDIOS, INC.
STATEMENTS OF CASH FLOWS
(UNAUDITED)

   
Six Months Ended June 30,
 
   
2008
 
2007
 
Cash flows from operating activities
         
Net loss
 
$
(6,010,699
)
$
(1,484,673
)
Adjustments to reconcile net loss to net cash from operating activities:
             
Depreciation
   
41,809
   
35,013
 
Amortization
   
45,652
   
45,652
 
Equity instruments issued for services
   
3,400,220
   
-
 
Gain on settlement of debt
   
(37,334
)
 
-
 
Decrease (increase) in operating assets:
             
Accounts receivable
   
(173,581
)
 
(5,518
)
Other receivable
   
20,000
   
(4,000
)
Inventories
   
59,528
   
(55,131
)
Prepaid expenses and other current assets
   
(34,009
)
 
(109,621
)
Other assets
   
-
   
9,806
 
Increase (decrease) in operating liabilities:
             
Accounts payable
   
677,966
   
10,070
 
Accounts payable related party
   
-
   
(50,000
)
Bank overdraft
   
(89,665
)
 
-
 
Accrued expenses
   
533,668
   
(59,680
)
Accrued interest
   
102,913
   
58,212
 
Deferred revenue
   
(89,525
)
 
(750,000
)
Net cash flows used in operating activities
   
(1,553,057
)
 
(2,359,870
)
               
Cash flows from investing activities
             
Investment in property and equipment
   
(4,618
)
 
(61,879
)
Purchase of intellectual property
   
(2,500
)
 
-
 
Other assets - website acquisition
   
-
   
-
 
Net cash flows used in investing activities
   
(7,118
)
 
(61,879
)
               
Cash flows from financing activities
             
Proceeds from non-related loans
   
452,016
   
-
 
Proceeds from related party loans
   
97,297
   
285,000
 
Payments on related party loans
   
(181,294
)
 
(200,050
)
Payments on non-related party loans
   
(65,000
)
 
-
 
Origination of capital leases
   
-
   
44,629
 
Payments on capital leases
   
(41,451
)
 
(34,521
)
Issuance of common stock, net of offering costs
   
1,413,121
   
2,418,512
 
Net cash flows provided by financing activities
   
1,674,689
   
2,513,570
 
               
Net increase/(decrease) in cash
   
114,514
   
91,821
 
Cash, at beginning of year
   
4,445
   
331,435
 
Cash, at end of period
 
$
118,959
 
$
423,256
 
               
Supplemental disclosure of cash flow information:
             
               
Cash paid for interest
 
$
116,360
 
$
91,385
 
Non-cash financing activities related to the conversion of debt
 
$
166,092
 
$
-
 
Cash paid for income taxes
 
$
-
 
$
-
 
 
The accompanying footnotes are an integral part of these financial statements

5


PLATINUM STUDIOS, INC.
NOTES TO FINANCIAL STATEMENTS
June 30, 2008
(UNAUDITED)
 

( 1 )
Description of business
 
Nature of operations –  The Company controls a library consisting of more than 5,600 characters and is engaged principally as a comics-based entertainment company adapting characters and storylines for production in film, television, publishing and all other media.

 
Platinum Studios, LLC was formed and operated as a California limited liability company from its inception on November 20, 1996 through September 14, 2006. On September 15, 2006, Platinum Studios, LLC filed with the State of California to convert Platinum Studios, LLC into Platinum Studios, Inc., (“the Company”, “Platinum”) a California corporation.

 
This change to the Company structure was made in preparation of a private placement memorandum and common stock offering in October, 2006 (Note 13).

( 2 )
Basis of financial statement presentation

 
The accompanying unaudited financial statements of the Company have been prepared in accordance with United States generally accepted accounting principles for interim financial statements and with the instructions to Form 10-Q and Article 10 of Regulation S-X, promulgated by the Securities and Exchange Commission (the “SEC”). Accordingly, they do not include all of the information and disclosures required by United States generally accepted accounting principles for complete financial statements. In the opinion of management, all adjustments (consisting of normal recurring adjustments) considered necessary for a fair presentation have been included. The results of operations for interim periods are not necessarily indicative of the results that may be expected for the fiscal year. The financial statements should be read in conjunction with the Company’s December 31, 2007 financial statements and accompanying notes included in the Company’s Annual Report on Form 10-K (the “Annual Report”). All terms used but not defined elsewhere herein have the meanings ascribed to them in the Annual Report.

 
The balance sheet at December 31, 2007 has been derived from the audited financial statements at that date but does not include all the information and footnotes required by United States generally accepted accounting principles for complete financial statements.

( 3 )
Going concern
 
The accompanying financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company has incurred significant losses which have resulted in an accumulated deficit of $15,476,293 as of June 30, 2008. The Company plans to seek additional financing in order to execute its business plan, but there is no assurance the Company will be able to obtain such financing on terms favorable to the Company or at all. These items raise substantial doubt about the Company’s ability to continue as a going concern. The accompanying financial statements do not include any adjustments to reflect the possible future effects related to recovery and classification of assets, or the amounts and classifications of liabilities that might result from the outcome of this uncertainty.

6


( 4 )
Summary of significant accounting policies

 
Reclassifications – Certain prior year amounts have been reclassified in order to conform to the current year’s presentation.

 
Revenue recognition - Revenue from the licensing of characters and storylines (“the properties”) owned by the Company are recognized in accordance with guidance provided in Securities and Exchange Commission Staff Accounting Bulletin No. 104 “Revenue Recognition” (an amendment of Staff Accounting Bulletin No. 101 “Revenue Recognition”) (“SAB 104”). Under the SAB 104 guidelines, revenue is recognized when the earnings process is complete. This is considered to have occurred when persuasive evidence of an agreement between the customer and the Company exists, when the properties are made available to the licensee and the Company has satisfied its obligations under the agreement, when the fee is fixed or determinable and when collection is reasonably assured.

The Company derives its licensing revenue primarily from options to purchase rights, the purchase of rights to properties and first look deals. For option agreements and first look deals that contain non-refundable payment obligations to us, we recognize such non-refundable payments as revenue at the inception of the agreement and receipt of payment, prior to the collection of any additional amounts due, provided all the criteria for revenue recognition under SAB 104 have been met. First look deals that have contingent components are deferred and  recognized at the later of the expiration of the first look period or in accordance with the terms of the first look contract.

For licenses requiring material continuing involvement or performance based obligations, by the Company, the revenue is recognized as and when such obligations are fulfilled.

The Company records as deferred revenue any licensing fees collected in advance of obligations being fulfilled or if a licensee is not sufficiently creditworthy, the Company will record deferred revenue until payments are received.

License agreements typically include reversion rights which allow the Company to repurchase property rights which have not been used by the studio (the buyer) in production within a specified period of time as defined in the purchase agreement. The cost to repurchase the rights is generally based on the costs incurred by the studio to further develop the characters and story lines.
 
Use of estimates - The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of financial statements, and the reported amounts of revenues and expenses during the reporting periods. Actual results could differ from those estimates.
 
7

 
( 4 )
Summary of significant accounting policies (continued)
 
 
Cash and cash equivalents – The Company considers all highly liquid investment securities with an original maturity date of three months or less to be cash equivalents.

 
Accounts receivable – Trade receivables are carried at original invoice amount. The company does not regularly issue credit to its customers. The Company performs ongoing reviews of its receivables for collectability. Trade receivables are written off when deemed uncollectable. Recoveries of trade receivables previously written off are recorded as income when received. No trade receivables were written off for the six months ended June 30, 2008 and 2007. The Company’s allowance for doubtful accounts was $0 as of June 30, 2008 and December 31, 2007.

 
Other receivable - Other receivables are related to the sublease of unused office space at the Company’s headquarters. Other receivables are carried at original invoice amount. Other receivables are written off when deemed uncollectable. Recoveries of other receivables previously written off are recorded as income when received. The Company’s allowance for doubtful accounts for other receivables was $75,000 as of June 30, 2008 and $0 as of December 31, 2007.

Concentrations of risk - Financial instruments that potentially subject the Company to concentrations of credit risk consist primarily of uninsured cash balances. The Company maintains its cash balances with what management believes to be a high credit quality financial institution. At times, balances within the Company’s cash accounts may exceed the Federal Deposit Insurance Corporation (FDIC) limit of $100,000.
 
 
During the three and six months ended June 30, 2008 and 2007, the Company had customer revenues representing a concentration of the Company’s total revenues. For the three months ended June 30, 2008, three customers represented approximately 66%, 13% and 11% of total revenues. For the six months ended June 30, 2008, four customers represented approximately 45%, 18%, 14% and 9% of total revenues. For the three months ended June 30, 2007, two customers represented approximately 71%, and 24% of total revenues. For the six months ended June 30, 2007, three customers represented approximately 60%, 27% and 9% of total revenues.

 
Depreciation - Depreciation is computed on the straight-line method over the following estimated useful lives:

8


( 4 )
Summary of significant accounting policies (continued)

 
Useful Lives 
 
       
Furniture and fixtures
   
7 years
 
Computer equipment
   
5 years
 
Office equipment
   
5 years
 
   
3 years
 
Leasehold improvements
   
Shorter of lease term or useful economic life
 

Character development costs - Character development costs consist primarily of costs to acquire properties from the creator, development of the property using internal or independent writers and artists, and the registration of a property for a trademark or copyright. These costs are capitalized in the year incurred if the Company has executed a contract or is negotiating a revenue generating opportunity for the property. If the property derives a revenue stream that is estimable, the capitalized costs associated with the property are expensed as revenue is recognized.

If the Company determines there is no determinable market for a property, it is deemed impaired and is written off.

 
Purchased intangible assets and long-lived assets – Intangible assets are capitalized at acquisition costs and intangible assets with definite lives are amortized on the straight-line basis. The Company periodically reviews the carrying amounts of intangible assets and property in conformance with the Statement of Financial Accounting Standards No. 144, Accounting for the Impairment or Disposal of Long-Lived Assets (SFAS 144). Under SFAS 144, long-lived assets, such as property and equipment, and purchased intangibles subject to amortization, are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to the estimated undiscounted future cash flows expected to be generated by the asset. If the carrying amount of an asset exceeds its estimated future cash flows, the impairment charge to be recognized is measured by the excess of the carrying amount over the fair value of the asset.

 
Advertising costs - Advertising costs are expensed the later of when incurred or when the advertisement is first run. For the three and six months ended June 30, 2008 advertising expenses were $11,935 and $47,510, respectively. For the three and six months ended June 30, 2007 advertising expenses were $48,737 and $95,014, respectively.
 
Research and development - Research and development costs, primarily character development costs and design not associated with an identifiable revenue opportunity, are charged to operations as incurred. For the three and six months ended June 30, 2008 research and development expenses were $145,674 and $358,227, respectively. For the three and six months ended June 30, 2007 research and development expenses were $215,503 and $496,611, respectively.

9


( 4 )
Summary of significant accounting policies (continued)

Income taxes – From inception thru September 14, 2006 the Company operated as a limited liability company and elected to be taxed similar to a partnership. Accordingly, each member was responsible for reporting its respective share of the Company’s net income or loss for Federal and California income tax purposes and the Company did not pay Federal income tax. From September 15, 2006 forward the Company has accounted for income taxes using the liability method, whereby deferred tax assets and liability account balances are determined based on differences between financial reporting and tax basis of assets and liabilities and are measured using the enacted tax rates and laws that will be in effect when the differences are expected to reverse. The Company was subject to an annual minimum tax of $800 and a fee based on gross receipts in California from inception through September 14, 2006.

Net income/(loss) per share – In accordance with SFAS No. 128 “Earnings Per Share”, basic income per share is computed by dividing net income (loss) available to common stockholders by the weighted average number of shares of common stock outstanding during the periods, excluding shares subject to repurchase or forfeiture. Diluted income per share increases the shares outstanding for the assumption of the vesting of restricted stock and the exercise of dilutive stock options and warrants, using the treasure stock method, unless the effect is anti-dilutive.

( 5 )
Inventory 

 
Inventory is stated at the lower of cost (computed on a first-in, first-out basis) or market. The inventory consists of finished goods purchase for resale.
 
   
June 30, 2008 
(Unaudited)
 
December 31, 2007
 
           
Kiss merchandise
   
-
   
59,528
 
               
 
 
$
-  
$
59,528
 

 
For the six months ended June 30, 2008 The Company recorded an inventory impairment of $54,823. For the year ended December 31, 2007 the Company recorded no inventory impairment or inventory reserve expense.
 
( 6 )
Property and equipment 

 
Property and equipment are recorded at cost. The cost of repairs and maintenance are expensed when incurred, while expenditures refurbishments and improvements that significantly add to the productive capacity or extend the useful life of an asset are capitalized. Upon asset retirement or disposal, any resulting gain or loss is included in the results of operations.
 
10

 
   
June 30, 2008 
(Unaudited)
 
December 31, 2007
 
Property and equipment, cost:
             
Office equipment
 
$
13,207
 
$
10,804
 
Furniture and fixtures
   
118,140
   
118,140
 
Computer equipment
   
158,648
   
151,220
 
Software
   
93,149
   
91,292
 
Leasehold improvements
   
20,557
   
20,557
 
     
403,701
   
392,013
 
Less accumulated depreciation
   
(176,692
)
 
(134,883
)
               
Net property and equipment
 
$
227,009
 
$
257,130
 
 
( 7 )
Character Rights

Character rights are recorded at cost. On June 12, 2008, the Company received a valuation of its intellectual property which consists of a library of comic characters. The valuation provides that the fair market value exceeds the Company’s cost.

( 8 )
Due to related party
 
   
June 30, 2008 
(Unaudited)
 
December 31, 2007
 
           
B.Altounian - Consulting prior to employment
   
193,079
   
193,079
 
               
   
$
193,079
 
$
193,079
 
 
11

 
( 9 )
Short-term and long-term debt

Short-term debt
 
June 30, 2008
(Unaudited)
 
December 31, 2007
 
           
Loan payable to member - uncollateralized; payable in monthly installments of interest only at variable interest rates. At June 30, 2008 and December 31, 2007 , the interest rates were 4.90% and 7.15%, respectively. Due upon demand
 
$
749,874
 
$
740,011
 
               
Loan payable to 3rd party - uncollateralized; payable in annual installments of interest only at 6%. Due upon demand
   
18,200
   
17,676
 
               
Loan payable to member - uncollateralized; payable in monthly installments of interest only at 5%. Due upon demand.
   
114,288
   
160,964
 
               
Loan payable to member - uncollateralized; payable in monthly installments of principal and interest at varying rates. At June 30, 2008 and December 31, 2007, the interest rates were 8.61% and 3.99%, respectively. Due upon demand.
   
213,515
   
136,487
 
               
Loan payable to member - uncollateralized; interest only at 5%. Due upon demand.
   
1,362
   
10,000
 
               
Loan payable to shareholder - uncollateralized; payable in monthly installments of interest only at 5%. Payable on demand.
   
-
   
510
 
               
Loan payable to shareholder - uncollateralized; payable in monthly installments of interest only at 12%. Due August, 2008.
   
-
   
213,315
 
               
Loan payable to shareholder - uncollateralized; payable in monthly installments of interest only at 18%. Due August, 2008.
   
14,227
   
27,573
 
               
Loan payable to shareholder - uncollateralized; payable in monthly installments of interest only at 18%. Due April, 2008.
   
-
   
110,290
 
               
Loan payable to shareholder - uncollateralized; payable in monthly installments of interest only at 12%. Due September, 2008.
   
109,649
   
106,658
 
               
Loan payable to shareholder - uncollateralized; payable in monthly installments of interest only at 12%. Due August, 2008.
   
28,193
   
26,697
 

12


( 9 )
Short-term and long-term debt (continued)

Short-term debt
 
June 30, 2008 
(Unaudited)
 
December 31, 2007
 
           
Loan payable to shareholder - uncollateralized; payable in monthly installments of interest only at 12%. Due September, 2008.
   
28,168
   
26,673
 
               
Loan payable to shareholder - uncollateralized; payable in monthly installments of interest only at 12%. Due September, 2008.
   
57,111
   
54,149
 
               
Loan payable to shareholder - uncollateralized; payable in monthly installments of interest only at 12%. Due August, 2008.
   
16,931
   
16,033
 
               
Loan payable to shareholder - uncollateralized; payable in monthly installments of interest only at 12%. Due August, 2008.
   
73,843
   
109,195
 
               
Loan payable to shareholder - uncollateralized; payable in monthly installments of interest only at 12%. Due September, 2008.
   
28,251
   
26,755
 
               
Loan payable to shareholder - uncollateralized; payable in monthly installments of interest only at 12%. Due August, 2008.
   
112,873
   
106,922
 
               
Loan payable to shareholder - uncollateralized; payable in monthly installments of interest only at 12%. Due August, 2008.
   
113,085
   
-
 
               
Bank line of credit - uncollateralized; payable in monthly installments of interest only at 7.5%.
   
50,000
   
-
 
               
Loan payable to shareholder - uncollateralized; Lump sum payable in August, 2008.
   
60,000
   
-
 
               
Loan payable to shareholder - uncollateralized; payable in monthly installments of interest only at 5%. Due September, 2008.
   
25,092
   
-
 
 
13

 
( 9 )
Short-term and long-term debt (continued)

Short-term debt
 
June 30, 2008 
(Unaudited)
 
December 31, 2007
 
           
Loan payable to shareholder - uncollateralized; Lump sum payable in July, 2008.
   
28,000
   
-
 
               
Loan payable to shareholder - uncollateralized; Lump sum payable in July, 2008.
   
17,000
   
-
 
               
Loan payable to shareholder - uncollateralized; payable in monthly installments of interest only at 12%. Due September, 2008.
   
300,592
   
-
 
               
Total short-term debt
 
$
2,160,254
 
$
1,889,908
 
               
               
Long-term debt
             
               
Loan payable to member - uncollateralized; payable in monthly installments of interest only at variable interest rates. At June 30, 2008 and December 31, 2007, the interest rates were 7.151% and 7.487%, respectively. Monthly payments of principal and interest begin on July 1, 2009; final payment due June 1, 2034.
   
1,293,989
   
1,293,989
 
               
Loan payable to member - uncollateralized; principal includes interest accrued at variable interest rates. At June 30, 2008 and December 31, 2007 the interest rate was 5.0%. The loans are due June 30, 2010.
   
1,173,977
   
1,237,475
 
               
Total long-term debt
 
$
2,467,966
 
$
2,531,464
 
               
Total short-term and long-term debt
 
$
4,628,220
 
$
4,421,372
 
 
14


( 9 )
Short-term and long-term debt (continued)

The following summarizes future cash payment obligations:

Years Ending December 31,
     
       
2008
   
2,160,254
 
2009
   
8,699
 
2010
   
1,192,411
 
2011
   
19,907
 
2012
   
21,496
 
Thereafter
   
1,225,453
 
         
Total short-term and long-term debt obligations
   
4,628,220
 
 
( 10 )
Operating and capital leases

 
The Company has entered into operating leases having expiration dates through 2011 for real estate and various equipment needs, including office facilities, computers, office equipment and a vehicle.

On July 10, 2006, the Company entered into an operating agreement for the lease of real property located in Los Angeles, California. The agreement has a five year term, commencing September 1, 2006 and ending August 31, 2011.
The Company has various non-cancelable leases for computers, software, and furniture, at a cost of $273,150 at June 30, 2008 and December 31, 2007. The capital leases are secured by the assets which cannot be freely sold until the maturity date of the lease. Accumulated amortization for equipment under capital lease totaled $111,011 and $81,454 at June 30, 2008 and December 31, 2007, respectively.
 
15

 
( 10 )
Operating and capital leases (continued)
 
Years Ending December 31,
 
Capital Leases
 
2008
 
$
94,303
 
2009
   
58,060
 
2010
   
37,947
 
2011
   
24,705
 
Thereafter
   
-
 
Total minimum obligations
   
215,015
 
Less amounts representing interest
   
35,338
 
Present value of net minimum obligations
   
179,677
 
Less current portion
   
73,282
 
Long-term portion
 
$
106,395
 
 
Years Ending December 31,
 
Operating Leases
 
2008
 
$
427,945
 
2009
   
430,761
 
2010
   
442,815
 
2011
   
302,855
 
Thereafter
   
-
 
Total minimum obligations
 
$
1,604,376
 
 
( 11 )
Commitments

During 2004, the Company entered into an agreement with Top Cow Productions, Inc. to acquire certain rights in and to certain comic books, related characters, storylines and intellectual property (the properties). The current agreement period expires on June 30, 2010. The Company has the right to extend the agreement for an additional twelve month period for an additional $350,000 and has pre-paid $75,000 toward this extended period. If the Company enters into production on a particular property, additional fees based on a percentage of the adjusted gross revenue resulting from the production, as defined in the agreement, will be due to the owner. The agreement is collateralized by a security interest in and to all rights licensed or granted to the Company under this agreement including the right to receive revenue. The current agreement period cost of $350,000 is included in Other Assets on the balance sheet and is being amortized on a straight-line basis beginning in 2006 when the rights became available for exploitation.
 
16

 
( 12 )
Related party transactions

 
The Company has an exclusive option to enter licensing/acquisition of rights agreements for individual characters, subject to existing third party rights, within the RIP Awesome Library of RIP Media, Inc., a related entity in which Scott Rosenberg is a majority shareholder. The Company did not exercise this right during the years ended December 31,  2007 and 2006.  Scott Mitchell Rosenberg also provides production consulting services to the Company’s customers (production companies) through Scott Mitchell Rosenberg Productions (another related entity) wholly owned by Scott Mitchell Rosenberg. At the time the Company enters into a purchase agreement with a production company, a separate contract may be entered into between the related entity and the  production company. In addition, consulting services regarding development of characters and storylines may also be provided to the Company by this related entity. Revenue would be paid directly to the related entity by the production company.

( 13 )
Stockholders equity

As of May 1, 2006, the Company issued a five percent (5.0%) ownership interest in Platinum Studios, LLC to Brian Altounian in consideration of a capital contribution in the amount of $500,000.

On September 14, 2006, Scott Mitchell Rosenberg converted $5,731,057 in outstanding principal and interest as a capital contribution in Platinum Studios, LLC in fulfillment of commitments made to the Company prior to the issuance to Brian Altounian.

Platinum Studios LLC filed Articles of Incorporation with the Secretary of the State of California on September 15, 2006, by which Platinum Studios, LLC converted from a California limited liability company into Platinum Studios, Inc., a California corporation. On September 15, 2006, 135,000,000 common shares were issued for conversion of LLC interests as all members of the limited liability company became shareholders of the corporation, maintaining their same percentage ownership, with no additional contribution required by any of the members to the corporation.

A Private Placement Memorandum was issued on October 12, 2006, offering up to 50,000,000 shares of common stock, $0.0001 par value per share, for sale to Accredited Investors (as defined in the memorandum), at a price of $0.10 per share on a “best efforts” basis, for a total offering price to investors of $5,000,000. The proceeds of the offering are expected to be used for property acquisitions, marketing and general and administrative expenses. The offering was closed on April 30, 2007 with the Company having sold 49,047,250 shares resulting in proceeds of $4,904,725 and net proceeds of $4,682,207 after related costs.

On July 1, 2007, the Board of Directors approved the cancellation/conversion of $1,720,857 in debt due to Scott Mitchell Rosenberg consisting of $1,625,000 in principal  and $95,857 of accrued interest through conversion of the debt into 17,208,575 shares of common stock of the Company valued at $0.10 per share. In addition, Mr. Rosenberg received a warrant to purchase 2,437,500 additional shares of common stock for his agreement to accept this offer from the Company rather than demanding repayment of the debt amount. As an incentive to convert the outstanding debt obligation, warrants were issued to the debt-holder, Charlotte Rosenberg. Based on the Black-Scholes method of valuation, $195,507 of interest expense was recorded as the fair value of the warrants issued as part of this debt conversion.
 
17

 
( 13 )
Stockholders equity (continued)
 
Effective July 12, 2007, the Company obtained board approval of an incentive plan under which equity incentives would be granted to officers, employees, non-employee directors and consultants of the Company. The board further resolved for 45,000,000 shares of the Company’s common stock, $0.0001 par value, be reserved for issuance in accordance with the requirements of this plan. As of June 30, 2008, the Company granted stock options to purchase up to an aggregate of 22,050,000 shares of its common stock to employees and consultants and granted 7,950,000 shares of restricted common stock to employees and consultants.

Of the stock options granted, the following were granted to executive officers

Brian Altounian 7,965,000 options
Helene Pretsky 6,000,000 options

Of the restricted stock issued, the following were issued to executive officers:

Brian Altounian 5,250,000 shares
Helene Pretsky 2,000,000 shares

( 14 )
Common Stock Purchase Warrants

Warrants outstanding at June 30, 2008 are summarized as follows:

   
Outstanding
 
Exercisable
 
                       
Range of 
Exercise Prices
 
Number 
Outstanding
 
Weighted 
Average 
Remaining 
Contractual Life
 
Weighted 
Average Exercise 
Price
 
Number 
Exercisable
 
Weighted 
Average 
Exercise 
Price
 
                       
Warrants
                     
                       
$
0.10
   
2,896,100
   
3.67
 
$
0.10
   
2,896,100
 
$
0.10
 
$
0.10
   
2,896,100
   
3.67
 
$
0.10
   
2,896,100
 
$
0.10
 

As of June 30, 2008, no warrants have been exercised.

18


( 15 )
Stock Options
 
The Company has an Employee Stock Option Plan. Under this Plan, the Board of Directors may issue incentive and non-qualified stock options to employees of the Company. Options granted under this Plan, options are granted at the fair market value at the date of grant, and vest in accordance with a vesting schedule determined by the Company’s Board of Directors, usually immediately or over a three-year period with one-third vested on the grant date and in three equal annual installments vesting on each anniversary date thereafter. As of June 30, 2008, 23,750,000 shares were available for future grants under the Employee Stock Option Plan. The Company settles stock option exercises with newly issued common shares. The following is a summary of stock option activity (in thousands, except per share data): 

   
Six months ended 
June 30, 2008
 
   
Shares
 
Weighted 
Average 
Exercise 
Price
 
Outstanding—beginning of year
   
 
$
 
Granted at fair value
   
22,050
   
0.10
 
Exercised
   
   
 
Canceled/forfeited
   
800
   
 
Outstanding—end of quarter
   
21,250
   
0.10
 
Options exercisable at quarter-end
   
19,106
 
$
0.10
 
 
The following table summarizes information about stock options as of June 30, 2008 (in thousands, except per share data):
 
   
Options Outstanding
 
Options Exercisable
 
Range of Exercise Prices
 
Shares
 
Weighted
Average
Exercise
Price
 
Weighted
Average
Remaining
Contract
Life
 
Aggregate
Intrinsic
Value
 
Shares
 
Weighted
Average
Exercise
Price
 
Weighted
Average
Remaining
Contract
Life
 
Aggregate
Intrinsic
Value
 
$0.0-$0.10
   
21,250
 
$
0.10
   
2.75
 
$
882
   
19,106
 
$
0.10
   
2.75
 
$
788
 
 
Total unrecognized compensation costs related to non-vested awards was approximately $264,505 as of June 30, 2008. These non-vested awards are expected to be exercised over the weighted average period of 2.5 years.
 
The aggregate intrinsic value in the table above represents the total pretax intrinsic value, based on the Company’s average stock price of $0.16 during the six months ended June 30, 2008, which would have been received by the option holders had all option holders exercised their options as of that date. Based on the average stock price during the six months ended June 30, 2008, there were 19,106,250 of in-the-money options exercisable as of June 30, 2008.
 
22,050,000 options were granted, 19,906,250 shares vested and 800,000 shares were forfeited during the six months ended June 30, 2008.

19


( 16 )
Income taxes

As discussed in Note 4 regarding income taxes, the Company operated as a Limited Liability Company taxed as a partnership prior to September 15, 2006. As of September 15, 2006, the Company is taxed as a corporation. Deferred taxes are provided on a liability method whereby deferred tax assets are recognized for deductible temporary differences and operating loss and tax credit carryforwards and deferred tax liabilities are recognized for deductible temporary differences and operating loss and tax credit carryforwards and deferred tax liabilities are recognized for taxable temporary differences. Temporary differences are the differences between the reported amounts of assets and liabilities and their tax basis. Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the deferred tax assets will not be realized. Deferred tax assets and liabilities are adjusted for the effects of changes in the tax laws and rates on the date of enactment.

The Company or one of its subsidiaries files income tax returns in the U.S. federal jurisdiction, and the state of California. With few exceptions, the Company is no longer subject to U.S. federal, state and local, or non-U.S. income tax examinations by tax authorities for years before 2006.
 
The Company adopted the provisions of FASB Interpretation No. 48, Accounting for Uncertainty in Income Taxes, on January 1, 2007. Included in the balance at June 30, 2008 and December 31, 2007, are no tax positions for which the ultimate deductibility is highly certain but for which there is uncertainty about the timing of such deductibility.
 
The Company has not filed a tax return for the years ended December 31, 2007 and 2006.
 
Minimum state tax payments have accrued in states for which the company has operated since 2006. Upon filing all amounts paid will be subject to penalties and interest according to the state tax jurisdiction. The statue of limitations remains open on all years from 2006 going forward. The statute will not begin to run until the Company files the tax return. Once the returns have been filed the IRS will have three years to examine and adjust the amounts reported.

The Company operates at a loss and will only be liable for minimum state tax payments once a return is filed. No unrecognized liability will be added to The Company’s balance sheet for the un-filed returns as the amounts reported are an immaterial amount.
 
The Company’s policy is to recognize interest accrued related to unrecognized tax benefits in interest expense and penalties in operating expenses.

Deferred tax assets and liabilities are adjusted for the effects of changes in the tax laws and rates on the date of enactment.

20


( 17 )
Subsequent events 

On July 15, 2008, Platinum Studios, Inc. (the “Company” or “Platinum”) entered into and consummated the transactions contemplated under an Acquisition Agreement by and among the Company and the members (the “Members”) of WOWIO, LLC. (“WOWIO”), an on-line distributor of e-books. Under the terms of the Agreement the Company acquired from the Members 100% of the membership interests of WOWIO for a total purchase price of $3,150,000 payable in shares of common stock of the Company.

21


ITEM 2:  MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS FORWARD-LOOKING STATEMENTS

Some of the information in this prospectus contains forward-looking statements that involve substantial risks and uncertainties. You can identify these statements by forward-looking words such as "may," "expect," "anticipate," "believe," "estimate" and "continue," or similar words. You should read statements that contain these words carefully because they:
 
·
discuss our future expectations;
·
contain projections of our future results of operations or of our financial condition; and
·
state other "forward-looking" information.
 
We believe it is important to communicate our expectations. However, there may be events in the future that we are not able to accurately predict or over which we have no control. Our actual results and the timing of certain events could differ materially from those anticipated in these forward-looking statements as a result of certain factors, including those set forth under "Risk Factors," "Business" and elsewhere in this prospectus. See "Risk Factors."

GENERAL

We are a comics-based entertainment company.  We own the rights to a library of over 5,600 of comic book characters, which we adapt and produce for film, television and all other media. Our library contains characters in a full range of genre and styles.  With deals in place with film studios and media players, our management believes we are positioned to become a leader in the creation of new content across all media.  

We are focused on adding titles and expanding our library with the primary goal of creating new franchise properties and characters.  In addition to in-house development and further acquisitions, we are developing content with professionals outside the realm of comic books.  We have teamed up with screenwriters, producers, directors, movie stars, and novelists to develop entertainment content and potential new franchise properties.  We believe our core brand offers a broader range of storylines and genres than the traditional superhero-centric genre.  Management believes this approach is maintained with Hollywood in mind, as the storylines offer the film industry fresh, high-concept brandable content as a complimentary alternative to traditional super hero storylines.

Over the next several years, we are working to become the leading independent comic book commercialization producer for the entertainment industry across all platforms including film, television, direct-to-home, publishing, and digital media, creating merchandising vehicles through all retail product lines.  Our management believes this will allow us to maximize the potential and value of our owned content creator relationships and acquisitions, story development and character/franchise brand-building capabilities while keeping required capital investment relatively low.

We derive revenues from a number of sources in each of the following areas:  Print Publishing, Digital Publishing, Filmed Entertainment, and Merchandise/Licensing.

22


Set forth below is a discussion of the financial condition and results of operations of Platinum Studios, Inc. (the “Company”, “we”, “us,” and “our”) for the three and six months ended June 30, 2008 and 2007.  The following discussion should be read in conjunction with the information set forth in the consolidated financial statements and the related notes thereto appearing elsewhere in this report.

RESULTS OF OPERATIONS - THREE AND SIX MONTHS ENDED JUNE 30, 2008 COMPARED TO THE THREE AND SIX MONTHS ENDED JUNE 30, 2007

NET REVENUE (UNAUDITED)

Net revenue for the three and six months ended June 30, 2008 was $376,885 and $556,267, respectively compared to $638,972 and $1,676,800 for the three and six months ended June 30, 2007, respectively. Currently the Company derives most of its revenue from options to purchase rights, the purchase of rights to properties and first look deals. This type of revenue can vary significantly between quarters and years. The revenues for the three months ended June 30, 2008 represented $297,695 in purchased rights revenue from two customers compared to $450,000 in purchased rights revenue from one customer for the same three month period in 2007. The revenues for the six months ended June 30, 2008 represented $397,695 in purchased rights revenue from three customers compared to $1,450,000 in purchased rights revenue from two customers for the same six month period in 2007. The company anticipates additional option fee revenue during 2008.

EXPENSES (UNAUDITED)

Cost of revenues
 
For the three and six months ended June 30, 2008 cost of revenues were $136,265 and $203,838, respectively, compared to $79,203 and $114,613 for the three and six months ended June 30, 2007. The increase is primarily due to the write down of impaired inventory in the second quarter of 2008 combined with higher printing costs per unit for comic books.

Operating expenses

Operating expenses increased $94,148 or 8% for the three months ended June 30, 2008 to $1,221,114, as compared to $1,126,966 for the three months ended June 30, 2007. The increase was primarily due to increased payroll and contractor costs partially offset by decreases advertising and accounting fees. Operating expenses decreased $25,455 or 1% for the six months ended June 30, 2008 to $2,303,742, as compared to $2,329,197 for the six months ended June 30, 2007.The decrease was due to decreases in advertising costs and accounting fees, partially offset by increases in payroll and contractor costs.

Research and development

Research and development costs decreased $69,829 or 32% for the three months ended June 30, 2008 to $145,674 as compared to $215,503 for the three months ended June 30, 2007. Research and development costs decreased $138,384 or 28% for the six months ended June 30, 2008 to $358,227 as compared to $496,611 for the six months ended June 30, 2007. The decreases were primarily due to decreased artwork expense partially offset by increased salary expense.

23


Stock option expense

Stock option expense for the three months ended June 30, 2008 was $6,653 compared to $0 for the same period in 2007. Stock option expense for the six months ended June 30, 2008 was $3,383,345 compared to $0 for the same period in 2007. This expense was due to the granting of options as part of the employee incentive plan. The majority of these options vested at the time of the grant, resulting in a significant non-cash expense for the first quarter of 2008. The Company does not anticipate additional expense of this magnitude in future quarters.

Depreciation and amortization

For the three and six months ended June 30, 2008 depreciation and amortization was $43,122 and $87,461, respectively, compared to $42,177 and $80,665 for the three and six months ended June 30, 2007.

As a result of the foregoing, the net loss increased by $463,640 for the three months ended June 30, 2008 to $1,351,102 and increased by $4,526,026 for the six months ended June 30, 2008 to $6,010,699 as compared to the same periods in 2007.
 
LIQUIDITY AND CAPITAL RESOURCES (UNAUDITED)

Net cash used in operations during the six months ended June 30, 2008 was $1,553,057, primarily due to the net loss of the company.

Net cash used by investing activities was $7,118 for the six months ended June 30, 2008.

Net cash provided by financing activities was $1,674,689 for the six months ended June 30, 2008, primarily attributed to capital contributions in exchange for common stock.

At June 30, 2008 the Company had cash balances of $118,959. The Company will issue additional equity and may consider debt financing to fund future growth opportunities and support operations. Although the Company believes its unique intellectual content offers the opportunity for significantly improved operating results in future quarters, no assurance can be given that the Company will operate on a profitable basis in 2008, or ever, as such performance is subject to numerous variables and uncertainties, many of which are out of the Company’s control.
 
MARKET RISKS
 
We conduct our operations in primary functional currencies: the United States dollar, the British pound and the Australian dollar. Historically, neither fluctuations in foreign exchange rates nor changes in foreign economic conditions have had a significant impact on our financial condition or results of operations. We currently do not hedge any of our foreign currency exposures and are therefore subject to the risk of exchange rate fluctuations. We invoice our international customers primarily in U.S. dollars, except in the United Kingdom and Australia, where we invoice our customers primarily in British pounds and Australian dollars, respectively. In the future we anticipate billing certain European customers in Euros, though we have not done so to date.
 
24

 
We are exposed to foreign exchange rate fluctuations as the financial results of foreign subsidiaries are translated into U.S. dollars in consolidation and as our foreign currency consumer receipts are converted into U.S. dollars. Our exposure to foreign exchange rate fluctuations also arises from payables and receivables to and from our foreign subsidiaries, vendors and customers. Foreign exchange rate fluctuations did not have a material impact on our financial results in the six months ended June 30, 2008 or in the years ended December 31, 2007, 2006 and 2005.
 
Financial instruments which potentially subject us to concentrations of credit risk consist principally of cash and cash equivalents and trade accounts receivable. We place our cash and cash equivalents with high credit quality institutions to limit credit exposure. We believe no significant concentration of credit risk exists with respect to these investments.
 
Concentrations of credit risk with respect to trade accounts receivable are limited due to the wide variety of customers who are dispersed across many geographic regions.
 
GOING CONCERN

The accompanying financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company has incurred significant losses which have resulted in an accumulated deficit of $15,476,293 as of June 30, 2008. The Company plans to seek additional financing in order to execute its business plan, but there is no assurance the Company will be able to obtain such financing on terms favorable to the Company or at all. These items raise substantial doubt about the Company’s ability to continue as a going concern. The accompanying financial statements do not include any adjustments to reflect the possible future effects related to recovery and classification of assets, or the amounts and classifications of liabilities that might result from the outcome of this uncertainty.

OFF-BALANCE SHEET ARRANGEMENTS

We do not have any off balance sheet arrangements that are reasonably likely to have a current or future effect on our financial condition, revenues, results of operations, liquidity or capital expenditures.
 
CRITICAL ACCOUNTING POLICIES AND ESTIMATES

REVENUE RECOGNITION. Revenue from the licensing of characters and storylines (“the properties”) owned by the Company are recognized in accordance with guidance provided in Securities and Exchange Commission Staff Accounting Bulletin No. 104 “Revenue Recognition” (an amendment of Staff Accounting Bulletin No. 101 “Revenue Recognition”) (“SAB 104”). Under the SAB 104 guidelines, revenue is recognized when the earnings process is complete. This is considered to have occurred when persuasive evidence of an agreement between the customer and the Company exists, when the properties are made available to the licensee and the Company has satisfied its obligations under the agreement, when the fee is fixed or determinable and when collection is reasonably assured. The Company derives its licensing revenue primarily from options to purchase rights, the purchase of rights to properties and first look deals. For option agreements and first look deals that contain non-refundable payment obligations to us, we recognize such non-refundable payments as revenue at the inception of the agreement and receipt of payment, prior to the collection of any additional amounts due, provided all the criteria for revenue recognition under SAB 104 have been met. First look deals that have contingent components are deferred and recognized at the later of the expiration of the first look period or in accordance with the terms of the first look contract. For licenses requiring material continuing involvement or performance based obligations, by the Company, the revenue is recognized as and when such obligations are fulfilled. The Company records as deferred revenue any licensing fees collected in advance of obligations being fulfilled or if a licensee is not sufficiently creditworthy, the Company will record deferred revenue until payments are received. License agreements typically include reversion rights which allow the Company to repurchase property rights which have not been used by the studio (the buyer) in production within a specified period of time as defined in the purchase agreement. The cost to repurchase the rights is generally based on the costs incurred by the studio to further develop the characters and story lines.

25


CHARACTER DEVELOPMENT COSTS. Character development costs consist primarily of costs to acquire properties from the creator, development of the property using internal or independent writers and artists, and the registration of a property for a trademark or copyright. These costs are capitalized in the year incurred if the Company has executed a contract or is negotiating a revenue generating opportunity for the property. If the property derives a revenue stream that is estimable, the capitalized costs associated with the property are expensed as revenue is recognized. If the Company determines there is no determinable market for a property, it is deemed impaired and is written off.

On June 12, 2008, the Company received a valuation of its intellectual property which consists of a library of comic characters. The valuation provides that the fair market value of a 100% equity interest in the intellectual property held and controlled by the Company under a going-concern premise is $150,038,000. The valuation was conducted by Sanli Pastore & Hill, Inc. (“SP&H”) at the request of the Company. In performing the valuation SP&H used the American Society of Appraisers definition of fair market value.

PURCHASED INTANGIBLE ASSETS AND LONG-LIVED ASSETS. Intangible assets are capitalized at acquisition costs and intangible assets with definite lives are amortized on the straight-line basis. The Company periodically reviews the carrying amounts of intangible assets and property in conformance with the Statement of Financial Accounting Standards No. 144, Accounting for the Impairment or Disposal of Long-Lived Assets (SFAS 144). Under SFAS 144, long-lived assets, such as property and equipment, and purchased intangibles subject to amortization, are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to the estimated undiscounted future cash flows expected to be generated by the asset. If the carrying amount of an asset exceeds its estimated future cash flows, the impairment charge to be recognized is measured by the excess of the carrying amount over the fair value of the asset.

ADVERTISING COSTS. Advertising costs are expensed the later of when incurred or when the advertisement is first run. For the three and six months ended June 30, 2008 advertising expenses were $11,935 and $47,510, respectively. For the three and six months ended June 30, 2007 advertising expenses were $48,737 and $95,014, respectively.

RESEARCH AND DEVELOPMENT. Research and development costs, primarily character development costs and design not associated with an identifiable revenue opportunity, are charged to operations as incurred. For the three and six months ended June 30, 2008 research and development expenses were $145,674 and $358,227, respectively. For the three and six months ended June 30, 2007 research and development expenses were $215,503 and $496,611, respectively.

INCOME TAXES. From inception thru September 14, 2006 the Company operated as a limited liability company and elected to be taxed similar to a partnership. Accordingly, each member was responsible for reporting its respective share of the Company’s net income or loss for Federal and California income tax purposes and the Company did not pay Federal income tax. From September 15, 2006 forward the Company has accounted for income taxes using the liability method, whereby deferred tax assets and liability account balances are determined based on differences between financial reporting and tax basis of assets and liabilities and are measured using the enacted tax rates and laws that will be in effect when the differences are expected to reverse. The Company was subject to an annual minimum tax of $800 and a fee based on gross receipts in California from inception through September 14, 2006.

26


ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK 
n/a
 

As of the end of the period covered by this report, we conducted an evaluation, under the supervision and with the participation of our chief executive officer and chief financial officer of our disclosure controls and procedures (as defined in Rule 13a-15(e) and Rule 15d-15(e) of the Exchange Act). Based upon this evaluation, our chief executive officer and chief financial officer concluded that our disclosure controls and procedures are effective to ensure that information required to be disclosed by us in the reports that we file or submit under the Exchange Act is: (1) accumulated and communicated to our management, including our chief executive officer and chief financial officer, as appropriate to allow timely decisions regarding required disclosure; and (2) recorded, processed, summarized and reported, within the time periods specified in the Commission's rules and forms. There was no change to our internal controls or in other factors that could affect these controls during our last fiscal quarter that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

27



ITEM 1. LEGAL PROCEEDINGS

None.
 
 
There are no material changes from the risk factors previously disclosed in the Registrant’s Form 10-K filed on March 31, 2008.
 
 
The Company has entered into Subscription Agreements with various accredited investors pursuant to which the investors subscribed to purchase a total of 7,507,772 shares of our common stock, resulting in proceeds to the company of $1,126,159.
 
The Company relied an exemption from the registration requirements of the Act for the private placement of these securities pursuant to Section 4(2) of the Act and/or Regulation D promulgated there under since, among other things, the transaction did not involve a public offering, the investors were accredited investors and/or qualified institutional buyers, the investors had access to information about us and their investment, the investors took the securities for investment and not resale, and we took appropriate measures to restrict the transfer of the securities.
 
ITEM 3. DEFAULTS UPON SENIOR SECURITIES
 
None
 
ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
 
None
 
ITEM 6. EXHIBITS 

31.1*
Certification by Chief Executive Officer, required by Rule 13a-14(a) or Rule 15d-14(a) of the Exchange Act
   
31.2*
Certification by Interim Chief Financial Officer, required by Rule 13a-14(a) or Rule 15d-14(a) of the Exchange Act
   
32.1*
Certification by Chief Executive Officer, required by Rule 13a-14(b) or Rule 15d-14(b) of the Exchange Act and Section 1350 of Chapter 63 of Title 18 of the United States Code
   
32.2*
Certification by Interim Chief Financial Officer, required by Rule 13a-14(b) or Rule 15d-14(b) of the Exchange Act and Section 1350 of Chapter 63 of Title 18 of the United States Code

* Filed herewith

28


SIGNATURES

In accordance with Section 13 or 15(d) of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized, in the City of Los Angeles, State of California, on August 13, 2008.

 
Platinum Studios, Inc.
 
 
By:
/s/ Scott Mitchell Rosenberg  
 
Scott Mitchell Rosenberg
 
Chief Executive Officer
 
and Chairman of the Board
 
 
By:
/s/ Brian Altounian  
 
Brian Altounian
 
President, Chief Operating Officer
& Principal Financial and Accounting Officer
 
29

 
EX-31.1 2 v123548_ex31-1.htm
EXHIBIT 31.1

CERTIFICATION

I, Scott Mitchell Rosenberg, certify that:

1. I have reviewed this quarterly report on Form 10-Q of Platinum Studios, Inc., Inc. for the quarter ended June 30, 2008;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the small business issuer as of, and for, the periods presented in this report;

4. The small business issuer's other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the small business issuer and have:

(a) designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the small business issuer is made known to us by others, particularly during the period in which this report is being prepared;

(b) evaluated the effectiveness of the small business issuer's disclosure controls and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(c) disclosed in this report any change in the small business issuer's internal control over financial reporting that occurred during the small business issuer's most recent fiscal quarter (the small business issuer's fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the small business issuer's internal control over financial reporting; and

5. The small business issuer's other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the small business issuer's auditors and the audit committee of the small business issuer's board of directors (or persons performing the equivalent functions);

(a) all significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the small business issuer's ability to record, process, summarize and report financial information; and

(b) any fraud, whether or not material, that involves management or other employees who have a significant role in the small business issuer's internal control over financial reporting.

August 13, 2008
 
/s/ Scott Mitchell Rosenberg
Scott Mitchell Rosenberg
Chief Executive Officer and Chairman
 

EX-31.2 3 v123548_ex31-2.htm
EXHIBIT 31.2

CERTIFICATION

I, Brian Altounian, certify that:

1. I have reviewed this quarterly report on Form 10-Q of Platinum Studios, Inc. for the quarter ended June 30, 2008;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the small business issuer as of, and for, the periods presented in this report;

4. The small business issuer's other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the small business issuer and have:

(a) designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the small business issuer is made known to us by others, particularly during the period in which this report is being prepared;

(b) evaluated the effectiveness of the small business issuer's disclosure controls and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(c) disclosed in this report any change in the small business issuer's internal control over financial reporting that occurred during the small business issuer's most recent fiscal quarter (the small business issuer's fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the small business issuer's internal control over financial reporting; and

5. The small business issuer's other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the small business issuer's auditors and the audit committee of the small business issuer's board of directors (or persons performing the equivalent functions);

(a) all significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the small business issuer's ability to record, process, summarize and report financial information; and

(b) any fraud, whether or not material, that involves management or other employees who have a significant role in the small business issuer's internal control over financial reporting.

August 13, 2008
 
/s/ Brian Altounian
Brian Altounian
President, Chief Operating Officer
& Principal Financial and Accounting Officer
 

EX-32.1 4 v123548_ex32-1.htm
EXHIBIT 32.1

CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

  In connection with the Quarterly Report of Platinum Studios, Inc. (the “Company”) on Form 10-Q for the quarter ended June 30, 2008 as filed with the Securities and Exchange Commission on the date hereof (the "Report"), I, Scott Mitchell Rosenberg, Chief Executive Officer and Chairman of the Company, certify, pursuant to 18 U.S.C. section 906 of the Sarbanes-Oxley Act of 2002, that:

(1) The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities and Exchange Act of 1934; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and result of operations of the Company.

A signed original of this written statement required by Section 906 has been provided to the Company and will be retained by the Company and furnished to the Securities and Exchange Commission or its staff upon request.

August 13, 2008
/s/ Scott Mitchell Rosenberg
 
Scott Mitchell Rosenberg
 
Chief Executive Officer and
 
Chairman
 

EX-32.2 5 v123548_ex32-2.htm
EXHIBIT 32.2

CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

  In connection with the Quarterly Report of Platinum Studios, Inc. (the “Company”) on Form 10-Q for the quarter ended June 30, 2008 as filed with the Securities and Exchange Commission on the date hereof (the "Report"), I, Brian Altounian, President, Chief Operating Officer & Principal Financial and Accounting Officer
of the Company, certify, pursuant to 18 U.S.C. section 906 of the Sarbanes-Oxley Act of 2002, that:

(1) The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities and Exchange Act of 1934; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and result of operations of the Company.

A signed original of this written statement required by Section 906 has been provided to the Company and will be retained by the Company and furnished to the Securities and Exchange Commission or its staff upon request.

/s/ Brian Altounian
 
Brian Altounian
 
President, Chief Operating Officer
 
& Principal Financial and Accounting Officer
 

 
-----END PRIVACY-ENHANCED MESSAGE-----