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Summary of significant accounting policies - Advertising (Details) - USD ($)
$ in Thousands
12 Months Ended
Jan. 30, 2021
Feb. 01, 2020
Feb. 02, 2019
Summary of significant accounting policies      
Advertising expense $ 281,573 $ 317,865 $ 294,489
Advertising expense as a percentage of net sales 4.60% 4.30% 4.40%
Prepaid advertising costs $ 7,112 $ 9,605