10-Q

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

Washington, DC 20549

FORM 10-Q

þ  Quarterly Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

For the Quarterly Period Ended July 30, 2011

or

o Transition Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

For the transition period from                      to                     

Commission File Number: 001-33764

ULTA SALON, COSMETICS & FRAGRANCE, INC.

(Exact name of Registrant as specified in its charter)

Delaware	36-3685240
(State or other jurisdiction of	(I.R.S. Employer
incorporation or organization)	Identification No.)
1000 Remington Blvd., Suite 120	60440
Bolingbrook, Illinois	(Zip code)
(Address of principal executive offices)

Registrant’s telephone number, including area code: (630) 410-4800

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. þ Yes o No

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). þ Yes o No

Indicate by checkmark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definition of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer þ Accelerated filer o Non- accelerated filer o (Do not check if a smaller reporting company) Smaller reporting company o

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). o Yes þ No

The number of shares of the registrant’s common stock, par value $0.01 per share, outstanding as of September 1, 2011 was 61,347,990 shares.

ULTA SALON, COSMETICS & FRAGRANCE, INC.
TABLE OF CONTENTS

Part I — Financial Information
Item 1. Financial Statements
Balance Sheets	3
Statements of Income	5
Statements of Cash Flows	6
Statement of Stockholders’ Equity	7
Notes to Financial Statements	8
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations	11
Item 3. Quantitative and Qualitative Disclosures about Market Risk	18
Item 4. Controls and Procedures	19
Part II — Other Information	19
Item 1. Legal Proceedings	19
Item 1A. Risk Factors	19
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds	19
Item 3. Defaults Upon Senior Securities	19
Item 4. [Removed and Reserved]	19
Item 5. Other Information	20
Item 6. Exhibits	20
SIGNATURES	21
EX-31.1
EX-31.2
EX-32.1
EX-101 INSTANCE DOCUMENT
EX-101 SCHEMA DOCUMENT
EX-101 CALCULATION LINKBASE DOCUMENT
EX-101 LABELS LINKBASE DOCUMENT
EX-101 PRESENTATION LINKBASE DOCUMENT
EX-101 DEFINITION LINKBASE DOCUMENT

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Part I — Financial Information

Item 1. Financial Statements

Ulta Salon, Cosmetics & Fragrance, Inc.
Balance Sheets

	July 30,		January 29,		July 31,
(In thousands)	2011		2011		2010
	(unaudited)				(unaudited)
Assets
Current assets:
Cash and cash equivalents	$	142,545	$	111,185	$	15,916
Receivables, net		19,939		22,292		11,418
Merchandise inventories, net		258,752		218,516		224,329
Prepaid expenses and other current assets		34,114		32,790		30,989
Prepaid income taxes		—		10,684		7,280
Deferred income taxes		8,922		8,922		8,060
Total current assets		464,272		404,389		297,992
Property and equipment, net		351,576		326,099		301,333
Total assets	$	815,848	$	730,488	$	599,325
Liabilities and stockholders’ equity
Current liabilities:
Accounts payable	$	81,380	$	87,093	$	61,316
Accrued liabilities		73,745		76,264		68,833
Accrued income taxes		483		—		—
Total current liabilities		155,608		163,357		130,149
Deferred rent		153,159		134,572		120,313
Deferred income taxes		29,049		30,026		20,952
Total liabilities		337,816		327,955		271,414
Commitments and contingencies (note 3)

See accompanying notes to financial statements.

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Ulta Salon, Cosmetics & Fragrance, Inc.
Balance Sheets (continued)

	July 30,			January 29,			July 31,
(In thousands, except per share data)	2011			2011			2010
	(unaudited)						(unaudited)
Stockholders’ equity:
Common stock, $.01 par value, 400,000 shares authorized; 61,693, 60,707 and 59,365 shares issued; 61,188, 60,202 and 58,860 shares outstanding; at July 30, 2011 (unaudited), January 29, 2011 and July 31, 2010 (unaudited), respectively	$	617		$	606		$	594
Treasury stock-common, at cost		(4,179	)		(4,179	)		(4,179	)
Additional paid-in capital		367,863			339,576			309,273
Retained earnings		113,731			66,530			22,223
Total stockholders’ equity		478,032			402,533			327,911
Total liabilities and stockholders’ equity	$	815,848		$	730,488		$	599,325

See accompanying notes to financial statements.

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Ulta Salon, Cosmetics & Fragrance, Inc.

Statements of Income
(unaudited)

	Three months ended				Six months ended
	July 30,		July 31,		July 30,		July 31,
(In thousands, except per share data)	2011		2010		2011		2010
Net sales	$	394,567	$	321,804	$	780,573	$	642,000
Cost of sales		260,280		217,846		511,381		433,507
Gross profit		134,287		103,958		269,192		208,493
Selling, general and administrative expenses		90,811		79,909		185,426		160,638
Pre-opening expenses		3,816		1,793		5,046		2,267
Operating income		39,660		22,256		78,720		45,588
Interest expense		147		214		320		332
Income before income taxes		39,513		22,042		78,400		45,256
Income tax expense		15,608		8,980		31,199		18,533
Net income	$	23,905	$	13,062	$	47,201	$	26,723
Net income per common share:
Basic	$	0.39	$	0.22	$	0.78	$	0.46
Diluted	$	0.38	$	0.22	$	0.75	$	0.44
Weighted average common shares outstanding:
Basic		61,126		58,727		60,840		58,517
Diluted		63,241		60,672		63,013		60,505

See accompanying notes to financial statements.

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Ulta Salon, Cosmetics & Fragrance, Inc.

Statements of Cash Flows
(unaudited)

	Six months ended
	July 30,			July 31,
(In thousands)	2011			2010
Operating activities
Net income	$	47,201		$	26,723
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization		36,400			31,593
Deferred income taxes		(977	)		—
Non-cash stock compensation charges		5,196			4,222
Excess tax benefits from stock-based compensation		(10,049	)		(924	)
Loss on disposal of property and equipment		402			157
Change in operating assets and liabilities:
Receivables		2,353			2,059
Merchandise inventories		(40,236	)		(17,381	)
Prepaid expenses and other assets		(1,324	)		(717	)
Income taxes		21,216			(17,137	)
Accounts payable		(5,713	)		4,929
Accrued liabilities		(12,119	)		6
Deferred rent		18,587			6,595
Net cash provided by operating activities		60,937			40,125
Investing activities
Purchases of property and equipment		(52,679	)		(32,584	)
Net cash used in investing activities		(52,679	)		(32,584	)
Financing activities
Proceeds from issuance of common stock under stock plans		13,053			3,434
Excess tax benefits from stock-based compensation		10,049			924
Net cash provided by financing activities		23,102			4,358
Net increase in cash and cash equivalents		31,360			11,899
Cash and cash equivalents at beginning of period		111,185			4,017
Cash and cash equivalents at end of period	$	142,545		$	15,916
Supplemental cash flow information
Cash paid for income taxes	$	10,960		$	35,670
Noncash investing and financing activities:
Change in property and equipment included in accrued liabilities	$	9,600		$	9,638

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Ulta Salon, Cosmetics & Fragrance, Inc.

Statement of Stockholders’ Equity
(unaudited)

					Treasury —
	Common Stock				Common Stock						Additional				Total
	Issued				Treasury						Paid-In		Retained		Stockholders’
(In thousands, except per share data)	Shares		Amount		Shares			Amount			Capital		Earnings		Equity
Balance — January 29, 2011		60,707	$	606		(505	)	$	(4,179	)	$	339,576	$	66,530	$	402,533
Common stock options exercised		986		11		—			—			13,042		—		13,053
Net income for the six months ended July 30, 2011		—		—		—			—			—		47,201		47,201
Excess tax benefits from stock-based compensation		—		—		—			—			10,049		—		10,049
Stock compensation charge		—		—		—			—			5,196		—		5,196
Balance — July 30, 2011		61,693	$	617		(505	)	$	(4,179	)	$	367,863	$	113,731	$	478,032

See accompanying notes to financial statements.

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Ulta Salon, Cosmetics & Fragrance, Inc.

Notes to Financial Statements
(unaudited)

1. Business and basis of presentation

Ulta Salon, Cosmetics & Fragrance, Inc. (Company or Ulta) was incorporated in the state of Delaware on January 9, 1990, to operate specialty retail stores selling cosmetics, fragrance, haircare and skincare products, and related accessories and services. The stores also feature full-service salons. As of July 30, 2011, the Company operated 415 stores in 42 states, as shown in the table below:

	Number of			Number of
State	stores		State	stores
Alabama		7	Mississippi		3
Arizona		23	Missouri		4
Arkansas		3	Nebraska		2
California		36	Nevada		6
Colorado		11	New Hampshire		1
Connecticut		3	New Jersey		12
Delaware		1	New Mexico		1
Florida		30	New York		13
Georgia		18	North Carolina		16
Idaho		1	Ohio		12
Illinois		35	Oklahoma		7
Indiana		8	Oregon		5
Iowa		4	Pennsylvania		18
Kansas		3	Rhode Island		1
Kentucky		4	South Carolina		6
Louisiana		3	Tennessee		5
Maine		2	Texas		54
Maryland		6	Utah		3
Massachusetts		5	Virginia		11
Michigan		12	Washington		6
Minnesota		9	Wisconsin		5
			Total		415

The accompanying unaudited financial statements and related notes have been prepared in accordance with U.S. generally accepted accounting principles (GAAP) for interim financial information and with the instructions to Form 10-Q and the U.S. Securities and Exchange Commission’s Article 10, Regulation S-X. In the opinion of management, the accompanying financial statements reflect all adjustments, which are of a normal recurring nature, necessary to fairly state the financial position and results of operations and cash flows for the interim periods presented.

The Company’s business is subject to seasonal fluctuation. Significant portions of the Company’s net sales and net income are realized during the fourth quarter of the fiscal year due to the holiday selling season. The results for the three and six months ended July 30, 2011 are not necessarily indicative of the results to be expected for the fiscal year ending January 28, 2012, or for any other future interim period or for any future year.

These interim financial statements and the related notes should be read in conjunction with the financial statements and notes included in the Company’s Annual Report on Form 10-K for the fiscal year ended January 29, 2011. All amounts are stated in thousands, with the exception of per share amounts and number of stores.

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2. Summary of significant accounting policies

Information regarding the Company’s significant accounting policies is contained in Note 2, “Summary of significant accounting policies,” to the financial statements in the Company’s Annual Report on Form 10-K for the fiscal year ended January 29, 2011. Presented below in this and the following notes is supplemental information that should be read in conjunction with “Notes to Financial Statements” in the Annual Report.

Fiscal quarter

The Company’s quarterly periods are the 13 weeks ending on the Saturday closest to April 30, July 31, October 31, and January 31. The Company’s second quarters in fiscal 2011 and 2010 ended on July 30, 2011 and July 31, 2010, respectively.

Share-based compensation

The Company measures share-based compensation cost on the grant date, based on the fair value of the award, and recognizes the expense over the requisite service period for awards expected to vest. The Company estimated the grant date fair value of stock options using a Black-Scholes valuation model using the following assumptions for the periods indicated:

	Six months ended
	July 30, 2011			July 31, 2010
Volatility rate		54.2	%		58.8	%
Average risk-free interest rate		2.4	%		2.2	%
Average expected life (in years)		6.3			4.8
Dividend yield	None			None

The Company granted 124 and 745 stock options during the six months ended July 30, 2011 and July 31, 2010, respectively. The weighted-average grant date fair value of these options was $28.62 and $11.38, respectively.

The Company recorded stock compensation expense of $2,388 and $2,487 for the three months ended July 30, 2011 and July 31, 2010, respectively. The Company recorded stock compensation expense of $5,196 and $4,222 for the six months ended July 30, 2011 and July 31, 2010, respectively. At July 30, 2011, there was approximately $21,290 of unrecognized compensation expense related to unvested options and restricted stock.

3. Commitments and contingencies

Leases — The Company leases stores, distribution and office facilities, and certain equipment. Original non-cancelable lease terms range from three to ten years, and store leases generally contain renewal options for additional years. A number of the Company’s store leases provide for contingent rentals based upon sales. Contingent rent amounts were insignificant in the three and six months ended July 30, 2011 and July 31, 2010. Total rent expense under operating leases was $23,127 and $20,135 for the three months ended July 30, 2011 and July 31, 2010, respectively. Total rent expense under operating leases was $44,984 and $39,594 for the six months ended July 30, 2011 and July 31, 2010, respectively.

General litigation — In May 2010, a putative employment class action lawsuit was filed against the Company and certain unnamed defendants in state court in California. The plaintiff and members of the proposed class are alleged to be (or have been) non-exempt hourly employees. The suit alleges that Ulta violated various provisions of the California labor laws and failed to provide plaintiff and members of the proposed class with full meal periods, paid rest breaks, certain wages, overtime compensation and premium pay. The suit seeks to recover damages and penalties as a result of these alleged practices. On June 21, 2010, the Company filed its answer to the lawsuit. On January 12, 2011, the Company and plaintiffs engaged in a voluntary mediation. Although the Company continues to deny plaintiffs’ allegations, in the interest of putting certain of the claims behind it, the Company agreed in principle to settle all claims of the putative class consisting of non-exempt hourly hair designers in the salon department within the California retail stores. The settlement, which is not an admission of liability, is subject to final documentation and Court approval. Counsel for the plaintiffs has agreed to dismiss without prejudice the claims of all other putative class members. The proposed settlement amount is not material.

The Company is also involved in various legal proceedings that are incidental to the conduct of its business. In the opinion of management, the amount of any liability with respect to these proceedings, either individually or in the aggregate, will not be material.

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4. Notes payable

The Company’s credit facility is with Wells Fargo Bank, National Association, as Administrative Agent, Collateral Agent and a Lender thereunder, JPMorgan Chase Bank, N.A. as a Lender, and PNC Bank, National Association, as a Lender. The facility provides maximum credit of $200,000 through May 31, 2013 and is available for working capital and general corporate purposes. The facility provides maximum borrowings equal to the lesser of $200,000 or a percentage of eligible owned inventory, and contains a $10,000 subfacility for letters of credit. The credit facility agreement contains a restrictive financial covenant requiring the Company to maintain tangible net worth of not less than $200,000. The Company’s tangible net worth was $478,032 at July 30, 2011. Substantially all of the Company’s assets are pledged as collateral for outstanding borrowings under the facility. Outstanding borrowings will bear interest at the prime rate or Libor plus 2.00% and the unused line fee is 0.25%.

As of July 30, 2011 and January 29, 2011, the Company had no borrowings outstanding under the credit facility.

5. Fair Value Measurements

The carrying value of cash and cash equivalents, accounts receivable, and accounts payable approximates their estimated fair values due to the short maturities of these instruments.

On February 3, 2008, the Company adopted the ASC rules for fair value measurements and disclosures. The adoption had no impact on the Company’s financial statements. The new rules established a three-tier hierarchy for fair value measurements, which prioritizes the inputs used in measuring fair value as follows:

• Level 1 — observable inputs such as quoted prices for identical instruments in active markets.

• Level 2 — inputs other than quoted prices in active markets that are observable either directly or indirectly through corroboration with observable market data.

• Level 3 — unobservable inputs in which there is little or no market data, which would require the Company to develop its own assumptions.

As of July 30, 2011, the Company held financial liabilities of $1,936 related to its non-qualified deferred compensation plan. The liabilities have been categorized as Level 2 as they are based on third-party reported net asset values which are based primarily on quoted market prices of underlying assets of the funds within the plan.

6. Net income per common share

The following is a reconciliation of net income and the number of shares of common stock used in the computation of net income per basic and diluted share:

	Three months ended				Six months ended
	July 30,		July 31,		July 30,		July 31,
	2011		2010		2011		2010
Net income	$	23,905	$	13,062	$	47,201	$	26,723
Denominator for basic net income per share — weighted-average common shares		61,126		58,727		60,840		58,517
Dilutive effect of stock options and non-vested stock		2,115		1,945		2,173		1,988
Denominator for diluted net income per share		63,241		60,672		63,013		60,505
Net income per common share:
Basic	$	0.39	$	0.22	$	0.78	$	0.46
Diluted	$	0.38	$	0.22	$	0.75	$	0.44

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The denominators for diluted net income per common share for the three months ended July 30, 2011 and July 31, 2010 exclude 124 and 1,061 employee stock options, respectively, due to their anti-dilutive effects.

The denominators for diluted net income per common share for the six months ended July 30, 2011 and July 31, 2010 exclude 252 and 1,061 employee stock options, respectively, due to their anti-dilutive effects.

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our financial statements and related notes included elsewhere in this quarterly report. This discussion contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, which reflect our current views with respect to, among other things, future events and financial performance. You can identify these forward-looking statements by the use of forward-looking words such as “outlook,” “believes,” “expects,” “plans,” “estimates,” or other comparable words. Any forward-looking statements contained in this Form 10-Q are based upon our historical performance and on current plans, estimates and expectations. The inclusion of this forward-looking information should not be regarded as a representation by us or any other person that the future plans, estimates or expectations contemplated by us will be achieved. Such forward-looking statements are subject to various risks and uncertainties, which include, without limitation: the impact of weakness in the economy; changes in the overall level of consumer spending; changes in the wholesale cost of our products; the possibility that we may be unable to compete effectively in our highly competitive markets; the possibility that our continued opening of new stores could strain our resources and have a material adverse effect on our business and financial performance; the possibility that new store openings and existing locations may be impacted by developer or co-tenant issues; the possibility that the capacity of our distribution and order fulfillment infrastructure may not be adequate to support our recent growth and expected future growth plans; the possibility of material disruptions to our information systems; weather conditions that could negatively impact sales; and other risk factors detailed in our public filings with the Securities and Exchange Commission (the “SEC”), including risk factors contained in Item 1A, “Risk Factors” of our Annual Report on Form 10-K for the fiscal year ended January 29, 2011. We assume no obligation to update any forward-looking statements as a result of new information, future events or developments. References in the following discussion to “we”, “us”, “our”, “the Company”, “Ulta” and similar references mean Ulta Salon, Cosmetics & Fragrance, Inc. unless otherwise expressly stated or the context otherwise requires.

Overview

We were founded in 1990 as a discount beauty retailer at a time when prestige, mass and salon products were sold through separate distribution channels. After extensive research, we recognized an opportunity to better satisfy how a woman wanted to shop for beauty products, which led to what we believe to be our unique combination of beauty superstore and specialty store attributes. We believe our strategy provides us with the competitive advantages that have contributed to our strong financial performance.

We are currently the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products and salon services in the United States. We combine the unique elements of a beauty superstore with the distinctive environment and experience of a specialty retailer. Key aspects of our beauty superstore strategy include our ability to offer our customers a broad selection of over 20,000 beauty products across the categories of cosmetics, fragrance, haircare, skincare, bath and body products and salon styling tools, as well as salon haircare products. We focus on delivering a compelling value proposition to our customers across all of our product categories. Our stores are conveniently located in high-traffic, primarily off-mall locations such as power centers and lifestyle centers with other destination retailers. As of July 30, 2011, we operated 415 stores across 42 states.

The continued growth of our business and any future increases in net sales, net income and cash flows are dependent on our ability to execute our growth strategy, including growing our store base, expanding our product, brand and service offerings, enhancing our loyalty program, broadening our marketing channels, expanding our e-commerce business and improving our profitability by leveraging our fixed costs. We believe that the steadily expanding U.S. beauty products and services industry, the shift in distribution of prestige beauty products from department stores to specialty retail stores, coupled with Ulta’s competitive strengths, positions us to capture additional market share in the industry through successful execution of our growth strategy.

Comparable store sales is a key metric that is monitored closely within the retail industry. Our comparable store sales have fluctuated in the past and we expect them to continue to fluctuate in the future. A variety of factors affect our comparable store sales, including general U.S. economic conditions, changes in merchandise strategy or mix, and timing and effectiveness of our marketing activities, among others.

Over the long-term, our growth strategy is to increase total net sales through increases in our comparable store sales and by opening new stores. Gross profit as a percentage of net sales is expected to increase as a result of our ability to expand merchandise margin and

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leverage our supply chain infrastructure and fixed store costs with comparable store sales increases and operating efficiencies. We plan to continue to improve our operating results by leveraging our fixed costs and decreasing our selling, general and administrative expenses, as a percentage of our net sales.

General economic conditions

Economic conditions in the U.S. have become more uncertain in recent weeks. The U.S. credit downgrade in August, 2011 coupled with the continued fiscal stress in Europe, have resulted in wild fluctuations in the U.S. stock markets and negatively impacted consumer sentiment. While the U.S. credit markets have stabilized and credit availability has improved compared to the recent recessionary period, economic growth is expected to continue to be weak. Consumer spending habits are affected by levels of unemployment, unsettled financial markets, weakness in housing and real estate, higher interest rates, fuel and energy costs, and consumer perception of economic conditions, among others. Sudden negative changes in one or more of the factors that affect consumer spending could adversely affect consumer spending levels which could lead to reduced consumer demand for our merchandise and adversely affect our sales levels and financial performance.

Current business trends

We recorded an 11.2% comparable store sales increase during the first half of fiscal 2011. We do not expect the low double digit comparable store sales increases, which began in first quarter fiscal 2010, to continue into the future. Our long-term annual net income growth target of 25% to 30% is based on comparable store sales increases of 3% to 5%.

Basis of presentation

The company has determined its operating segments on the same basis that it uses to internally evaluate performance. We have combined our three operating segments: retail stores, salon services and e-commerce, into one reportable segment because they have a similar class of consumer, economic characteristics, nature of products and distribution methods.

Net sales include store and e-commerce merchandise sales as well as salon service revenue. We recognize merchandise revenue at the point of sale in our retail stores and the time of shipment in the case of Internet sales. Merchandise sales are recorded net of estimated returns. Salon service revenue is recognized at the time the service is provided. Gift card sales revenue is deferred until the customer redeems the gift card. Company coupons and other incentives are recorded as a reduction of net sales.

Comparable store sales reflect sales for stores beginning on the first day of the 14th month of operation. Therefore, a store is included in our comparable store base on the first day of the period after one year of operations plus the initial one month grand opening period. Non-comparable store sales include sales from new stores that have not yet completed their 13th month of operation and stores that were closed for part or all of the period in either year as a result of remodel activity. Remodeled stores are included in comparable store sales unless the store was closed for a portion of the current or prior period. E-commerce merchandise sales are excluded from comparable store sales. There may be variations in the way in which some of our competitors and other retailers calculate comparable or same store sales. As a result, data herein regarding our comparable store sales may not be comparable to similar data made available by our competitors or other retailers.

Comparable store sales is a critical measure that allows us to evaluate the performance of our store base as well as several other aspects of our overall strategy. Several factors could positively or negatively impact our comparable store sales results:

• the general national, regional and local economic conditions and corresponding impact on consumer spending levels;

• the introduction of new products or brands;

• the location of new stores in existing store markets;

• competition;

• our ability to respond on a timely basis to changes in consumer preferences;

• the effectiveness of our various marketing activities; and

• the number of new stores opened and the impact on the average age of all of our comparable stores.

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Cost of sales includes:

• the cost of merchandise sold, including all vendor allowances, which are treated as a reduction of merchandise costs;

• warehousing and distribution costs including labor and related benefits, freight, rent, depreciation and amortization, real estate taxes, utilities and insurance;

• store occupancy costs including rent, depreciation and amortization, real estate taxes, utilities, repairs and maintenance, insurance, licenses and cleaning expenses;

• salon payroll and benefits;

• customer loyalty program expense; and

• shrink and inventory valuation reserves.

Our cost of sales may be negatively impacted as we open an increasing number of stores. Changes in our merchandise mix may also have an impact on cost of sales. This presentation of items included in cost of sales may not be comparable to the way in which our competitors or other retailers compute their cost of sales.

Selling, general and administrative expenses include:

• payroll, bonus and benefit costs for retail and corporate employees;

• advertising and marketing costs;

• occupancy costs related to our corporate office facilities;

• stock-based compensation expense;

• depreciation and amortization for all assets except those related to our retail and warehouse operations, which are included in cost of sales; and

• legal, finance, information systems and other corporate overhead costs.

This presentation of items in selling, general and administrative expenses may not be comparable to the way in which our competitors or other retailers compute their selling, general and administrative expenses.

Pre-opening expenses include non-capital expenditures during the period prior to store opening for new, remodeled and relocated stores including rent during the construction period for new and relocated stores, store set-up labor, management and employee training and grand opening advertising.

Interest expense includes interest costs and unused facility fees associated with our credit facility, which is structured as an asset based lending instrument. Our interest expense will fluctuate based on the seasonal borrowing requirements associated with acquiring inventory in advance of key holiday selling periods and fluctuation in the variable interest rates we are charged on outstanding balances. Our credit facility may be used to fund seasonal inventory needs and new and remodel store capital requirements in excess of our cash on hand and cash flow from operations. Our credit facility interest is based on a variable interest rate structure which can result in increased cost in periods of rising interest rates.

Income tax expense reflects the federal statutory tax rate and the weighted average state statutory tax rate for the states in which we operate stores.

13

Results of operations

Our quarterly periods are the 13 weeks ending on the Saturday closest to April 30, July 31, October 31 and January 31. The Company’s second quarters in fiscal 2011 and 2010 ended on July 30, 2011 and July 31, 2010, respectively. Our quarterly results of operations have varied in the past and are likely to do so again in the future. As such, we believe that period-to-period comparisons of our results of operations should not be relied upon as an indication of our future performance.

The following tables present the components of our results of operations for the periods indicated:

	Three months ended						Six months ended
	July 30,			July 31,			July 30,			July 31,
(Dollars in thousands)	2011			2010			2011			2010
Net sales	$	394,567		$	321,804		$	780,573		$	642,000
Cost of sales		260,280			217,846			511,381			433,507
Gross profit		134,287			103,958			269,192			208,493
Selling, general and administrative expenses		90,811			79,909			185,426			160,638
Pre-opening expenses		3,816			1,793			5,046			2,267
Operating income		39,660			22,256			78,720			45,588
Interest expense		147			214			320			332
Income before income taxes		39,513			22,042			78,400			45,256
Income tax expense		15,608			8,980			31,199			18,533
Net income	$	23,905		$	13,062		$	47,201		$	26,723
Other operating data:
Number of stores end of period		415			356			415			356
Comparable store sales increase		11.3	%		10.8	%		11.2	%		10.8	%

	Three months ended						Six months ended
	July 30,			July 31,			July 30,			July 31,
(Percentage of net sales)	2011			2010			2011			2010
Net sales		100.0	%		100.0	%		100.0	%		100.0	%
Cost of sales		66.0	%		67.7	%		65.5	%		67.5	%
Gross profit		34.0	%		32.3	%		34.5	%		32.5	%
Selling, general and administrative expenses		23.0	%		24.8	%		23.8	%		25.0	%
Pre-opening expenses		1.0	%		0.6	%		0.6	%		0.4	%
Operating income		10.1	%		6.9	%		10.1	%		7.1	%
Interest expense		0.0	%		0.1	%		0.0	%		0.1	%
Income before income taxes		10.0	%		6.8	%		10.0	%		7.0	%
Income tax expense		4.0	%		2.8	%		4.0	%		2.9	%
Net income		6.1	%		4.1	%		6.0	%		4.2	%

14

Comparison of three months ended July 30, 2011 to three months ended July 31, 2010

Net sales

Net sales increased $72.8 million, or 22.6%, to $394.6 million for the three months ended July 30, 2011, compared to $321.8 million for the three months ended July 31, 2010. Salon service sales increased $2.3 million, or 10.7%, to $23.8 million compared to $21.5 million in second quarter 2010. The net sales increases are due to comparable stores increases of $35.2 million and non-comparable stores increases of $37.6 million compared to the second quarter 2010..

Our comparable store sales increase included a 11.0% increase in traffic and a 0.3% increase in average ticket. We attribute the increase in comparable store sales to our successful marketing and merchandising strategies.

Gross profit

Gross profit increased $30.3 million, or 29.2%, to $134.3 million for the three months ended July 30, 2011, compared to $104.0 million for the three months ended July 31, 2010. Gross profit as a percentage of net sales increased 170 basis points to 34.0% for the three months ended July 30, 2011, compared to 32.3% for the three months ended July 31, 2010. The increases in gross profit margin were primarily driven by:

• 90 basis points improvement in merchandise margins driven by our marketing and merchandising strategies; and

• 60 basis points of leverage in fixed store costs due to increased comparable store sales levels.

Selling, general and administrative expenses

Selling, general and administrative (SG&A) expenses increased $10.9 million, or 13.6%, to $90.8 million for the three months ended July 30, 2011, compared to $79.9 million for the three months ended July 31, 2010. As a percentage of net sales, SG&A expenses decreased 180 basis points to 23.0% for the three months ended July 30, 2011, compared to 24.8% for the three months ended July 31, 2010. Approximately 80 basis points of the leverage in SG&A expense is attributed to the $2.8 million non-recurring compensation charge in the second quarter 2010. The remainder of the leverage in SG&A expenses is primarily attributed to store growth and comparable store sales increases.

Pre-opening expenses

Pre-opening expenses increased $2.0 million to $3.8 million for the three months ended July 30, 2011, compared to $1.8 million for the three months ended July 31, 2010. During the three months ended July 30, 2011, we opened 21 new stores and remodeled 15 stores, compared to 10 new store openings, 1 relocated store and 3 remodels during the three months ended July 31, 2010.

Interest expense

Interest expense was $0.1 million for the three months ended July 30, 2011, compared to $0.2 million for the three months ended July 31, 2010. We did not access our credit facility during the second quarter fiscal 2011. Interest expense for the period represents various fees related to the credit facility.

Income tax expense

Income tax expense of $15.6 million for the three months ended July 30, 2011 represents an effective tax rate of 39.5%, compared to $9.0 million of tax expense representing an effective tax rate of 40.7% for the three months ended July 31, 2010. The lower tax rate is primarily due to a decrease in non-deductible compensation expense compared to the prior year period.

Net income

Net income increased $10.8 million, or 83.0%, to $23.9 million for the three months ended July 30, 2011, compared to $13.1 million for the three months ended July 31, 2010. The increase is primarily related to the $30.3 million increase in gross profit, offset by a $10.9 million increase in SG&A expenses and a $6.6 million increase in income tax expense.

15

Comparison of six months ended July 30, 2011 to six months ended July 31, 2010

Net sales

Net sales increased $138.6 million, or 21.6%, to $780.6 million for the six months ended July 30, 2011, compared to $642.0 million for the six months ended July 31, 2010. Salon service sales increased $4.5 million, or 10.4%, to $47.6 million compared to $43.1 million in the first six months of fiscal 2010. The net sales increases are due to comparable stores increases of $69.7 million and non-comparable stores increases of $68.9 million compared to the first six months of fiscal 2010.

Our comparable store sales increase included a 10.2% increase in traffic and a 1.0% increase in average ticket. We attribute the increase in comparable store sales to our successful marketing and merchandising strategies.

Gross profit

Gross profit increased $60.7 million, or 29.1%, to $269.2 million for the six months ended July 30, 2011, compared to $208.5 million for the six months ended July 31, 2010. Gross profit as a percentage of net sales increased 200 basis points to 34.5% for the six months ended July 30, 2011, compared to 32.5% for the six months ended July 31, 2010. The increases in gross profit margin were primarily driven by:

• 90 basis points improvement in merchandise margins driven by our marketing and merchandising strategies; and

• 90 basis points of leverage in fixed store costs due to increased comparable store sales levels.

Selling, general and administrative expenses

Selling, general and administrative (SG&A) expenses increased $24.8 million, or 15.4%, to $185.4 million for the six months ended July 30, 2011, compared to $160.6 million for the six months ended July 31, 2010. As a percentage of net sales, SG&A expenses decreased 120 basis points to 23.8% for the six months ended July 30, 2011, compared to 25.0% for the six months ended July 31, 2010. Approximately 40 basis points of the leverage in SG&A expense is attributed to the $2.8 million non-recurring compensation charge in the second quarter 2010. The remainder of the leverage in SG&A expenses is primarily attributed to store growth and comparable store sales increases.

Pre-opening expenses

Pre-opening expenses increased $2.7 million to $5.0 million for the six months ended July 30, 2011, compared to $2.3 million for the six months ended July 31, 2010. During the six months ended July 30, 2011, we opened 26 new stores, relocated 1 store and remodeled 17 stores, compared to 12 new store openings, 2 relocated stores and 3 remodeled stores during the six months ended July 31, 2010.

Interest expense

Interest expense was $0.3 million for the six months ended July 30, 2011, compared to $0.3 million for the six months ended July 31, 2010. We did not access our credit facility during the first half of fiscal 2011. Interest expense for the period represents various fees related to the credit facility.

Income tax expense

Income tax expense of $31.2 million for the six months ended July 30, 2011 represents an effective tax rate of 39.8%, compared to $18.5 million of tax expense representing an effective tax rate of 41.0% for the six months ended July 31, 2010. The lower tax rate is primarily due to a decrease in non-deductible compensation expense compared to the prior year period.

Net income

Net income increased $20.5 million, or 76.6%, to $47.2 million for the six months ended July 30, 2011, compared to $26.7 million for the six months ended July 31, 2010. The increase is primarily related to the $60.7 million increase in gross profit, offset by a $24.8 million increase in SG&A expenses and a $12.7 million increase in income tax expense.

16

Liquidity and capital resources

Our primary cash needs are for capital expenditures for new, relocated and remodeled stores, increased merchandise inventories related to store expansion, and for continued improvement in our information technology systems.

Our primary sources of liquidity are cash flows from operations, including changes in working capital and borrowings under our credit facility. The most significant component of our working capital is merchandise inventories reduced by related accounts payable and accrued expenses. Our working capital position benefits from the fact that we generally collect cash from sales to customers the same day, or within several days of the related sale, while we typically have up to 30 days to pay our vendors.

Our working capital needs are greatest from August through November each year as a result of our inventory build-up during this period for the approaching holiday season. This is also the time of year when we are at maximum investment levels in our new store class and may not have collected all of the landlord allowances due to us as part of our lease agreements. Based on past performance and current expectations, we believe that cash on hand, cash generated from operations and borrowings under our credit facility will satisfy the Company’s working capital needs, capital expenditure needs, commitments, and other liquidity requirements through at least the next 12 months.

The following table presents a summary of our cash flows for the six months ended July 30, 2011 and July 31, 2010:

	Six months ended
	July 30,			July 31,
(In thousands)	2011			2010
Net cash provided by operating activities	$	60,937		$	40,125
Net cash used in investing activities		(52,679	)		(32,584	)
Net cash provided by financing activities		23,102			4,358
Net increase in cash and cash equivalents	$	31,360		$	11,899

Operating activities

Operating activities consist of net income adjusted for certain non-cash items, including depreciation and amortization, non-cash stock-based compensation, realized gains or losses on disposal of property and equipment, and the effect of working capital changes.

Merchandise inventories were $258.8 million at July 30, 2011, compared to $224.3 million at July 31, 2010, representing an increase of $34.5 million. The increase is primarily due to the addition of 59 net new stores opened since July 31, 2010, offset by a 1.1% decrease in average inventory per store driven by management initiatives focused on leveraging store and supply chain inventories. The reduction in average inventory per store for the six months ended July 30, 2011 did not affect our store in-stock levels or the customer experience.

Deferred rent liabilities were $153.2 million at July 30, 2011, an increase of $32.9 million compared to July 31, 2010. Deferred rent includes deferred construction allowances, future rental increases and rent holidays which are all recognized on a straight-line basis over their respective lease term. The increase is primarily due to the addition of 59 net new stores opened since July 31, 2010.

The $21.2 million cash flow benefit from income taxes is attributed to larger federal income tax deductions due to accelerated bonus depreciation on fixed assets and a larger number of tax deductible stock option exercises and share sales deemed to be disqualifying dispositions compared to the prior year.

Investing activities

We have historically used cash primarily for new and remodeled stores as well as investments in information technology systems. Investment activities related to capital expenditures were $52.7 million during the six months ended July 30, 2011, compared to $32.6 million during the six months ended July 31, 2010. The increase in capital expenditures year over year is primarily due to the increased number of new store openings during fiscal 2011 and a shift in the pacing of our new store opening schedule in fiscal 2011 as compared to fiscal 2010.

17

Financing activities

Financing activities in fiscal 2011 consist principally of capital stock transactions. We had no borrowings outstanding under our credit facility as of July 30, 2011 and January 29, 2011. The zero outstanding borrowings position is due to a combination of factors including stronger than expected sales growth, overall performance of management initiatives including expense control as well as inventory and other working capital reductions. While we expect the level of borrowings under the facility will be lower than historical amounts, we expect that we may require borrowings under the facility from time to time in future periods to support our new store program and seasonal inventory needs.

Credit facility

The Company’s credit facility is with Wells Fargo Bank, National Association, as Administrative Agent, Collateral Agent and a Lender thereunder, JPMorgan Chase Bank, N.A. as a Lender, and PNC Bank, National Association, as a Lender. The facility provides maximum credit of $200 million through May 31, 2013 and is available for working capital and general corporate purposes. The facility provides maximum borrowings equal to the lesser of $200 million or a percentage of eligible owned inventory, and contains a $10 million subfacility for letters of credit. The credit facility agreement contains a restrictive financial covenant requiring us to maintain tangible net worth of not less than $200 million. Our tangible net worth was $478,032 at July 30, 2011. Substantially all of our assets are pledged as collateral for outstanding borrowings under the facility. Outstanding borrowings will bear interest at the prime rate or Libor plus 2.00% and the unused line fee is 0.25%.

As of July 30, 2011 and January 29, 2011, we had no borrowings outstanding under the credit facility.

Off-balance sheet arrangements

Our off-balance sheet arrangements consist of operating lease obligations. We do not have any non-cancelable purchase commitments as of July 30, 2011.

Contractual obligations

Our contractual obligations consist of operating lease obligations and our revolving line of credit under the credit facility. No material changes outside the ordinary course of business have occurred in our contractual obligations during the six months ended July 30, 2011.

Critical accounting policies and estimates

Management’s discussion and analysis of financial condition and results of operations is based upon our financial statements, which have been prepared in accordance with U.S. generally accepted accounting principles (GAAP). The preparation of these financial statements required the use of estimates and judgments that affect the reported amounts of our assets, liabilities, revenues and expenses. Management bases estimates on historical experience and other assumptions it believes to be reasonable under the circumstances and evaluates these estimates on an on-going basis. Actual results may differ from these estimates. There have been no significant changes to the critical accounting policies and estimates included in our Annual Report on Form 10-K for the fiscal year ended January 29, 2011.

Item 3. Quantitative and Qualitative Disclosures about Market Risk

Market risk represents the risk of loss that may impact our financial position due to adverse changes in financial market prices and rates. Our market risk exposure is primarily the result of fluctuations in interest rates. We do not hold or issue financial instruments for trading purposes.

Interest rate sensitivity

We are exposed to interest rate risks primarily through borrowings under our credit facility. Interest on our borrowings is based upon variable rates. We did not access our credit facility during the first half of fiscal 2011. The interest expense recognized in our statement of income represents fees associated with the credit facility.

18

Item 4. Controls and Procedures

Evaluation of Disclosure Controls and Procedures over Financial Reporting

We have established disclosure controls and procedures to ensure that material information relating to the Company is made known to the officers who certify our financial reports and to the members of our senior management and board of directors.

Based on management’s evaluation as of July 30, 2011, our Chief Executive Officer and Chief Financial Officer have concluded that our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended) are effective to ensure that the information required to be disclosed by us in our reports that we file or submit under the Securities Exchange Act of 1934, as amended, is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to our management, including the Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosure.

Changes in Internal Control over Financial Reporting

There were no changes to our internal controls over financial reporting during the three months ended July 30, 2011 that have materially affected, or are reasonably likely to materially affect, our internal controls over financial reporting.

Part II — Other Information

Item 1. Legal Proceedings

General litigation — In May 2010, a putative employment class action lawsuit was filed against us and certain unnamed defendants in state court in California. The plaintiff and members of the proposed class are alleged to be (or have been) non-exempt hourly employees. The suit alleges that Ulta violated various provisions of the California labor laws and failed to provide plaintiff and members of the proposed class with full meal periods, paid rest breaks, certain wages, overtime compensation and premium pay. The suit seeks to recover damages and penalties as a result of these alleged practices. On June 21, 2010, we filed our answer to the lawsuit. On January 12, 2011, the Company and plaintiffs engaged in a voluntary mediation. Although we continue to deny plaintiffs’ allegations, in the interest of putting certain of the claims behind us, we agreed in principle to settle all claims of the putative class consisting of non-exempt hourly hair designers in the salon department within the California retail stores. The settlement, which is not an admission of liability, is subject to final documentation and Court approval. Counsel for the plaintiffs has agreed to dismiss without prejudice the claims of all other putative class members. The proposed settlement amount is not material.

We are also involved in various legal proceedings that are incidental to the conduct of our business. In the opinion of management, the amount of any liability with respect to these proceedings, either individually or in the aggregate, will not be material.

Item 1A. Risk Factors

In addition to the other information set forth in this report, you should carefully consider the factors discussed in Part I, “Item 1A. Risk Factors” in our Annual Report on Form 10-K for the fiscal year ended January 29, 2011, which could materially affect our business, financial condition, financial results or future performance. There have been no material changes from the risk factors previously disclosed in our Annual Report on Form 10-K for the fiscal year ended January 29, 2011.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

None

Item 3. Defaults Upon Senior Securities

None

Item 4. [Removed and Reserved]

19

Item 5. Other Information

Submission of Matters to a Vote of Security Holders.

In connection with the results of the non-binding advisory vote at the Company’s 2011 Annual Meeting of Stockholders concerning the frequency of an advisory vote on the compensation paid to the Company’s named executive officers, the Company’s Board of Directors (the “Board”), after consideration of the voting results and other factors, determined at a meeting held on September 7, 2011 that the Company will hold a non-binding advisory vote on the compensation of its named executive officers on an annual basis until the next required non-binding advisory vote on frequency, or until the Board elects to implement a different frequency for such advisory votes.

Item 6. Exhibits

			Incorporated by Reference
Exhibit		Filed		Exhibit	File	Filing
Number	Description of document	Herewith	Form	Number	Number	Date
3.1	Amended and Restated Certificate of		S-1	3.1	333-144405	8/17/2007
	Incorporation
3.2	Amended and Restated Bylaws		S-1	3.2	333-144405	8/17/2007
4.1	Specimen Common Stock Certificate		S-1	4.1	333-144405	10/11/2007
4.2	Third Amended and Restated		S-1	4.2	333-144405	8/17/2007
	Registration Rights Agreement
	between Ulta Salon, Cosmetics &
	Fragrance, Inc. and the
	stockholders party thereto
4.3	Stockholder Rights Agreement		S-1	4.4	333-144405	8/17/2007
31.1	Certification of the Chief	X
	Executive Officer pursuant to Rules
	13a-14(a) and 15d-14(a) of the
	Securities Exchange Act of 1934, as
	adopted pursuant to section 302 of
	the Sarbanes-Oxley Act of 2002
31.2	Certification of the Chief	X
	Financial Officer pursuant to Rules
	13a-14(a) and 15d-14(a) of the
	Securities Exchange Act of 1934, as
	adopted pursuant to section 302 of
	the Sarbanes-Oxley Act of 2002
32.1	Certification of the Chief	X
	Executive Officer and Chief
	Financial Officer pursuant to 18
	U.S.C. Section 1350, as adopted
	pursuant to Section 906 of the
	Sarbanes-Oxley Act of 2002
101.INS *	XBRL Instance	X
101.SCH *	XBRL Taxonomy Extension Schema	X
101.CAL *	XBRL Taxonomy Extension Calculation	X
101.LAB *	XBRL Taxonomy Extension Labels	X
101.PRE *	XBRL Taxonomy Extension Presentation	X
101.DEF *	XBRL Taxonomy Extension Definition	X

* In accordance with Rule 406T of Regulation S-T, the Interactive Data Files in Exhibit 101 to the Quarterly Report on Form 10-Q shall be deemed “furnished” and not “filed.”

20

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on September 8, 2011 on its behalf by the undersigned, thereunto duly authorized.

ULTA SALON, COSMETICS & FRAGRANCE, INC.
By:	/s/ Carl S. Rubin
	Carl S. Rubin
	President, Chief Executive Officer and Director
By:	/s/ Gregg R. Bodnar
	Gregg R. Bodnar
	Chief Financial Officer

21

EX-31.1

Exhibit 31.1

CERTIFICATION PURSUANT TO
RULES 13a-14(a) AND 15d-14(a) UNDER THE SECURITIES
EXCHANGE ACT OF 1934, AS ADOPTED PURSUANT TO
SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Carl S. Rubin, certify that:

1.	I have reviewed this quarterly report on Form 10-Q of Ulta Salon, Cosmetics & Fragrance, Inc.;
2.	Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
3.	Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
4.	The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a)	Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
b)	Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
c)	Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
d)	Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing equivalent functions):

a)	All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and
b)	Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: September 8, 2011	By:	/s/ Carl S. Rubin
		Carl S. Rubin
		President, Chief Executive Officer and Director

EX-31.2

Exhibit 31.2

CERTIFICATION PURSUANT TO
RULES 13a-14(a) AND 15d-14(a) UNDER THE SECURITIES
EXCHANGE ACT OF 1934, AS ADOPTED PURSUANT TO
SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Gregg R. Bodnar, certify that:

1.	I have reviewed this quarterly report on Form 10-Q of Ulta Salon, Cosmetics & Fragrance, Inc.;
2.	Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
3.	Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
4.	The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a)	Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
b)	Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
c)	Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
d)	Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing equivalent functions):

a)	All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and
b)	Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: September 8, 2011	By:	/s/ Gregg R. Bodnar
		Gregg R. Bodnar
		Chief Financial Officer

EX-32.1

Exhibit 32.1

CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

Pursuant to 18 U.S.C. §1350 (adopted pursuant to §906 of the Sarbanes-Oxley Act of 2002), I, the undersigned President, Chief Executive Officer and Director of Ulta Salon, Cosmetics & Fragrance Inc. (the “Company”), hereby certify that the Quarterly Report on Form 10-Q of the Company for the quarterly period ended July 30, 2011 (the “Report”), fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended, and that information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

A signed original of this written statement required by Section 906 has been provided to the Company and will be retained by the Company and furnished to the Securities and Exchange Commission or its staff upon request.

Date: September 8, 2011	By:	/s/ Carl S. Rubin
		Carl S. Rubin
		President, Chief Executive Officer and Director

CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

Pursuant to 18 U.S.C. §1350 (adopted pursuant to §906 of the Sarbanes-Oxley Act of 2002), I, the undersigned Chief Financial Officer of Ulta Salon, Cosmetics & Fragrance Inc. (the “Company”), hereby certify that the Quarterly Report on Form 10-Q of the Company for the quarterly period ended July 30, 2011 (the “Report”), fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended, and that information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

A signed original of this written statement required by Section 906 has been provided to the Company and will be retained by the Company and furnished to the Securities and Exchange Commission or its staff upon request.

Date: September 8, 2011	By:	/s/ Gregg R. Bodnar
		Gregg R. Bodnar
		Chief Financial Officer

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Balance Sheets (Unaudited) (Parenthetical) (USD $) In Thousands, except Per Share data	Jul. 30, 2011	Jan. 29, 2011	Jul. 31, 2010
Stockholders' equity:
Common Stock, Par Value	$ 0.01	$ 0.01	$ 0.01
Common Stock, Shares Authorized	400,000	400,000	400,000
Common Stock, Shares Issued	61,693	60,707	59,365
Common Stock, Shares Outstanding	61,188	60,202	58,860

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Statements of Income (Unaudited) (USD $) In Thousands, except Per Share data	3 Months Ended		6 Months Ended
	Jul. 30, 2011	Jul. 31, 2010	Jul. 30, 2011	Jul. 31, 2010
Statements of Income [Abstract]
Net sales	$ 394,567	$ 321,804	$ 780,573	$ 642,000
Cost of sales	260,280	217,846	511,381	433,507
Gross profit	134,287	103,958	269,192	208,493
Selling, general and administrative expenses	90,811	79,909	185,426	160,638
Pre-opening expenses	3,816	1,793	5,046	2,267
Operating income	39,660	22,256	78,720	45,588
Interest expense	147	214	320	332
Income before income taxes	39,513	22,042	78,400	45,256
Income tax expense	15,608	8,980	31,199	18,533
Net income	$ 23,905	$ 13,062	$ 47,201	$ 26,723
Net income per common share:
Basic	$ 0.39	$ 0.22	$ 0.78	$ 0.46
Diluted	$ 0.38	$ 0.22	$ 0.75	$ 0.44
Weighted average common shares outstanding:
Basic	61,126	58,727	60,840	58,517
Diluted	63,241	60,672	63,013	60,505

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Document and Entity Information (USD $)	6 Months Ended
	Jul. 30, 2011	Sep. 01, 2011	Jul. 31, 2010
Document and Entity Information [Abstract]
Entity Registrant Name	Ulta Salon, Cosmetics & Fragrance, Inc.
Entity Central Index Key	0001403568
Document Type	10-Q
Document Period End Date	Jul. 30, 2011
Amendment Flag	false
Document Fiscal Year Focus	2011
Document Fiscal Period Focus	Q2
Current Fiscal Year End Date	--01-28
Entity Well-known Seasoned Issuer	Yes
Entity Voluntary Filers	No
Entity Current Reporting Status	Yes
Entity Filer Category	Large Accelerated Filer
Entity Public Float			$ 1,120,326,000
Entity Common Stock, Shares Outstanding		61,347,990

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Net Income Per Common Share

6 Months Ended

Jul. 30, 2011

Net Income Per Common Share [Abstract]

Net income per common share

6. Net income per common share

The following is a reconciliation of net income and the number of shares of common stock used in the computation of net income per basic and diluted share:

	Three months ended				Six months ended
	July 30,		July 31,		July 30,		July 31,
	2011		2010		2011		2010
Net income	$	23,905	$	13,062	$	47,201	$	26,723
Denominator for basic net income per share — weighted-average common shares		61,126		58,727		60,840		58,517
Dilutive effect of stock options and non-vested stock		2,115		1,945		2,173		1,988
Denominator for diluted net income per share		63,241		60,672		63,013		60,505
Net income per common share:
Basic	$	0.39	$	0.22	$	0.78	$	0.46
Diluted	$	0.38	$	0.22	$	0.75	$	0.44

The denominators for diluted net income per common share for the three months ended July 30, 2011 and July 31, 2010 exclude 124 and 1,061 employee stock options, respectively, due to their anti-dilutive effects.

The denominators for diluted net income per common share for the six months ended July 30, 2011 and July 31, 2010 exclude 252 and 1,061 employee stock options, respectively, due to their anti-dilutive effects.

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Summary of Significant Accounting Policies (Details) (USD $) In Thousands, except Per Share data, unless otherwise specified	3 Months Ended		6 Months Ended
	Jul. 30, 2011	Jul. 31, 2010	Jul. 30, 2011	Jul. 31, 2010
Fair value of stock option using a Black-Scholes valuation model
Volatility rate			54.20%	58.80%
Average risk-free interest rate			2.40%	2.20%
Average expected life (in years)			6.3	4.8
Dividend yield			0.00%	0.00%
Summary of Significant Accounting Policies (Textuals) [Abstract]
Number of shares granted in stock option			124	745
Weighted average fair value of stock option			$ 28.62	$ 11.38
Stock compensation expenses	$ 2,388	$ 2,487	$ 5,196	$ 4,222
Unrecognized compensation expense related to unvested options and restricted stock	$ 21,290		$ 21,290

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Summary of Significant Accounting Policies

6 Months Ended

Jul. 30, 2011

Summary of Significant Accounting Policies [Abstract]

Summary of significant accounting policies

2. Summary of significant accounting policies

Information regarding the Company’s significant accounting policies is contained in Note 2, “Summary of significant accounting policies,” to the financial statements in the Company’s Annual Report on Form 10-K for the fiscal year ended January 29, 2011. Presented below in this and the following notes is supplemental information that should be read in conjunction with “Notes to Financial Statements” in the Annual Report.

Fiscal quarter

The Company’s quarterly periods are the 13 weeks ending on the Saturday closest to April 30, July 31, October 31, and January 31. The Company’s second quarters in fiscal 2011 and 2010 ended on July 30, 2011 and July 31, 2010, respectively.

Share-based compensation

The Company measures share-based compensation cost on the grant date, based on the fair value of the award, and recognizes the expense over the requisite service period for awards expected to vest. The Company estimated the grant date fair value of stock options using a Black-Scholes valuation model using the following assumptions for the periods indicated:

	Six months ended
	July 30, 2011			July 31, 2010
Volatility rate		54.2	%		58.8	%
Average risk-free interest rate		2.4	%		2.2	%
Average expected life (in years)		6.3			4.8
Dividend yield	None			None

The Company granted 124 and 745 stock options during the six months ended July 30, 2011 and July 31, 2010, respectively. The weighted-average grant date fair value of these options was $28.62 and $11.38, respectively.

The Company recorded stock compensation expense of $2,388 and $2,487 for the three months ended July 30, 2011 and July 31, 2010, respectively. The Company recorded stock compensation expense of $5,196 and $4,222 for the six months ended July 30, 2011 and July 31, 2010, respectively. At July 30, 2011, there was approximately $21,290 of unrecognized compensation expense related to unvested options and restricted stock.

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Summary of Significant Accounting policies (Tables)

6 Months Ended

Jul. 30, 2011

Summary of Significant Accounting Policies [Abstract]

Fair value of stock option using a Black-Scholes valuation model

	Six months ended
	July 30, 2011			July 31, 2010
Volatility rate		54.2	%		58.8	%
Average risk-free interest rate		2.4	%		2.2	%
Average expected life (in years)		6.3			4.8
Dividend yield	None			None

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Notes Payable (Details) (USD $) In Thousands, unless otherwise specified	6 Months Ended
	Jul. 30, 2011
Notes Payable (Additional) (Textuals) [Abstract]
Letters of credit subfacility, maximum borrowing capacity	$ 200,000
Notes Payable (Textuals) [Abstract]
Line of credit facility, maximum borrowing capacity	200,000
Line of credit expiration date	May 31, 2013
Credit facility restrictive financial covenant	Company to maintain tangible net worth of not less than $200,000
Tangible net worth	478,032
Interest rate on outstanding borrowing under facility	Prime rate or Libor plus 2.00%
Percentage of unused Line of Credit Facility Fee	0.25%
Maximum borrowing under facility	lesser of $200,000 or a percentage of eligible owned inventory
Standby Letters of Credit [Member]
Notes Payable (Additional) (Textuals) [Abstract]
Letters of credit subfacility, maximum borrowing capacity	10,000
Notes Payable (Textuals) [Abstract]
Line of credit facility, maximum borrowing capacity	$ 10,000

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Net Income Per Common Share (Tables)

6 Months Ended

Jul. 30, 2011

Net Income Per Common Share [Abstract]

Net income per basic and diluted share

	Three months ended				Six months ended
	July 30,		July 31,		July 30,		July 31,
	2011		2010		2011		2010
Net income	$	23,905	$	13,062	$	47,201	$	26,723
Denominator for basic net income per share — weighted-average common shares		61,126		58,727		60,840		58,517
Dilutive effect of stock options and non-vested stock		2,115		1,945		2,173		1,988
Denominator for diluted net income per share		63,241		60,672		63,013		60,505
Net income per common share:
Basic	$	0.39	$	0.22	$	0.78	$	0.46
Diluted	$	0.38	$	0.22	$	0.75	$	0.44

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Business and basis of presentation (Tables)

6 Months Ended

Jul. 30, 2011

Business and Basis of Presentation [Abstract]

Details of Company operated stores in following states

	Number of			Number of
State	stores		State	stores
Alabama		7	Mississippi		3
Arizona		23	Missouri		4
Arkansas		3	Nebraska		2
California		36	Nevada		6
Colorado		11	New Hampshire		1
Connecticut		3	New Jersey		12
Delaware		1	New Mexico		1
Florida		30	New York		13
Georgia		18	North Carolina		16
Idaho		1	Ohio		12
Illinois		35	Oklahoma		7
Indiana		8	Oregon		5
Iowa		4	Pennsylvania		18
Kansas		3	Rhode Island		1
Kentucky		4	South Carolina		6
Louisiana		3	Tennessee		5
Maine		2	Texas		54
Maryland		6	Utah		3
Massachusetts		5	Virginia		11
Michigan		12	Washington		6
Minnesota		9	Wisconsin		5
			Total		415

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Statement of Stockholders' Equity (Unaudited) (USD $) In Thousands	Total	Common Stock	Treasury - Common Stock	Additional Paid-in Capital	Retained Earnings
Beginning Balance at Jan. 29, 2011	$ 402,533	$ 606	$ (4,179)	$ 339,576	$ 66,530
Beginning Balance, Shares at Jan. 29, 2011		60,707	(505)
Common stock options exercised	13,053	11		13,042
Common stock options exercised, Shares		986
Net income for the six months ended July 30, 2011	47,201				47,201
Excess tax benefits from stock-based compensation	10,049			10,049
Stock compensation charge	5,196			5,196
Ending Balance at Jul. 30, 2011	$ 478,032	$ 617	$ (4,179)	$ 367,863	$ 113,731
Ending Balance, Shares at Jul. 30, 2011		61,693	(505)

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Commitments and Contingencies

6 Months Ended

Jul. 30, 2011

Commitments and Contingencies [Abstract]

Commitments and contingencies

3. Commitments and contingencies

Leases — The Company leases stores, distribution and office facilities, and certain equipment. Original non-cancelable lease terms range from three to ten years, and store leases generally contain renewal options for additional years. A number of the Company’s store leases provide for contingent rentals based upon sales. Contingent rent amounts were insignificant in the three and six months ended July 30, 2011 and July 31, 2010. Total rent expense under operating leases was $23,127 and $20,135 for the three months ended July 30, 2011 and July 31, 2010, respectively. Total rent expense under operating leases was $44,984 and $39,594 for the six months ended July 30, 2011 and July 31, 2010, respectively.

General litigation — In May 2010, a putative employment class action lawsuit was filed against the Company and certain unnamed defendants in state court in California. The plaintiff and members of the proposed class are alleged to be (or have been) non-exempt hourly employees. The suit alleges that Ulta violated various provisions of the California labor laws and failed to provide plaintiff and members of the proposed class with full meal periods, paid rest breaks, certain wages, overtime compensation and premium pay. The suit seeks to recover damages and penalties as a result of these alleged practices. On June 21, 2010, the Company filed its answer to the lawsuit. On January 12, 2011, the Company and plaintiffs engaged in a voluntary mediation. Although the Company continues to deny plaintiffs’ allegations, in the interest of putting certain of the claims behind it, the Company agreed in principle to settle all claims of the putative class consisting of non-exempt hourly hair designers in the salon department within the California retail stores. The settlement, which is not an admission of liability, is subject to final documentation and Court approval. Counsel for the plaintiffs has agreed to dismiss without prejudice the claims of all other putative class members. The proposed settlement amount is not material.

The Company is also involved in various legal proceedings that are incidental to the conduct of its business. In the opinion of management, the amount of any liability with respect to these proceedings, either individually or in the aggregate, will not be material.

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Notes Payable

6 Months Ended

Jul. 30, 2011

Notes Payable [Abstract]

Notes payable

4. Notes payable

The Company’s credit facility is with Wells Fargo Bank, National Association, as Administrative Agent, Collateral Agent and a Lender thereunder, JPMorgan Chase Bank, N.A. as a Lender, and PNC Bank, National Association, as a Lender. The facility provides maximum credit of $200,000 through May 31, 2013 and is available for working capital and general corporate purposes. The facility provides maximum borrowings equal to the lesser of $200,000 or a percentage of eligible owned inventory, and contains a $10,000 subfacility for letters of credit. The credit facility agreement contains a restrictive financial covenant requiring the Company to maintain tangible net worth of not less than $200,000. The Company’s tangible net worth was $478,032 at July 30, 2011. Substantially all of the Company’s assets are pledged as collateral for outstanding borrowings under the facility. Outstanding borrowings will bear interest at the prime rate or Libor plus 2.00% and the unused line fee is 0.25%.

As of July 30, 2011 and January 29, 2011, the Company had no borrowings outstanding under the credit facility.

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Commitments and Contingencies (Details) (USD $) In Thousands	3 Months Ended		6 Months Ended
	Jul. 30, 2011	Jul. 31, 2010	Jul. 30, 2011	Jul. 31, 2010
Commitments and contingencies (Textuals) [Abstract]
Non-cancelable operating lease terms, minimum			3 years
Non-cancelable operating lease terms, maximum			10 years
Total rent expense under operating leases	$ 23,127	$ 20,135	$ 44,984	$ 39,594

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Fair Value Measurements

6 Months Ended

Jul. 30, 2011

Fair Value Measurements [Abstract]

Fair Value Measurements

5. Fair Value Measurements

The carrying value of cash and cash equivalents, accounts receivable, and accounts payable approximates their estimated fair values due to the short maturities of these instruments.

On February 3, 2008, the Company adopted the ASC rules for fair value measurements and disclosures. The adoption had no impact on the Company’s financial statements. The new rules established a three-tier hierarchy for fair value measurements, which prioritizes the inputs used in measuring fair value as follows:

• Level 1 — observable inputs such as quoted prices for identical instruments in active markets.

• Level 2 — inputs other than quoted prices in active markets that are observable either directly or indirectly through corroboration with observable market data.

• Level 3 — unobservable inputs in which there is little or no market data, which would require the Company to develop its own assumptions.

As of July 30, 2011, the Company held financial liabilities of $1,936 related to its non-qualified deferred compensation plan. The liabilities have been categorized as Level 2 as they are based on third-party reported net asset values which are based primarily on quoted market prices of underlying assets of the funds within the plan.

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Net Income Per Common Share (Details) (USD $) In Thousands, except Per Share data	3 Months Ended		6 Months Ended
	Jul. 30, 2011	Jul. 31, 2010	Jul. 30, 2011	Jul. 31, 2010
Net income per common share reconciliation
Net income	$ 23,905	$ 13,062	$ 47,201	$ 26,723
Denominator for basic net income per share - weighted-average common shares	61,126	58,727	60,840	58,517
Dilutive effect of stock options and non-vested stock	2,115	1,945	2,173	1,988
Denominator for diluted net income per share	63,241	60,672	63,013	60,505
Net income per common share:
Basic	$ 0.39	$ 0.22	$ 0.78	$ 0.46
Diluted	$ 0.38	$ 0.22	$ 0.75	$ 0.44
Net income per common share (Textuals) [Abstract]
Antidilutive stock option excluded from computation of net income per common share	124	1,061	252	1,061

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Statements of Cash Flows (Unaudited) (USD $) In Thousands	6 Months Ended
	Jul. 30, 2011	Jul. 31, 2010
Operating activities
Net income	$ 47,201	$ 26,723
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization	36,400	31,593
Deferred income taxes	(977)
Non-cash stock compensation charges	5,196	4,222
Excess tax benefits from stock-based compensation	(10,049)	(924)
Loss on disposal of property and equipment	402	157
Change in operating assets and liabilities:
Receivables	2,353	2,059
Merchandise inventories	(40,236)	(17,381)
Prepaid expenses and other assets	(1,324)	(717)
Income taxes	21,216	(17,137)
Accounts payable	(5,713)	4,929
Accrued liabilities	(12,119)	6
Deferred rent	18,587	6,595
Net cash provided by operating activities	60,937	40,125
Investing activities
Purchases of property and equipment	(52,679)	(32,584)
Net cash used in investing activities	(52,679)	(32,584)
Financing activities
Proceeds from issuance of common stock under stock plans	13,053	3,434
Excess tax benefits from stock-based compensation	10,049	924
Net cash provided by financing activities	23,102	4,358
Net increase in cash and cash equivalents	31,360	11,899
Cash and cash equivalents at beginning of period	111,185	4,017
Cash and cash equivalents at end of period	142,545	15,916
Supplemental cash flow information
Cash paid for income taxes	10,960	35,670
Noncash investing and financing activities:
Change in property and equipment included in accrued liabilities	$ 9,600	$ 9,638

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Business and Basis of Presentation

6 Months Ended

Jul. 30, 2011

Business and Basis of Presentation [Abstract]

Business and basis of presentation

1. Business and basis of presentation

Ulta Salon, Cosmetics & Fragrance, Inc. (Company or Ulta) was incorporated in the state of Delaware on January 9, 1990, to operate specialty retail stores selling cosmetics, fragrance, haircare and skincare products, and related accessories and services. The stores also feature full-service salons. As of July 30, 2011, the Company operated 415 stores in 42 states, as shown in the table below:

	Number of			Number of
State	stores		State	stores
Alabama		7	Mississippi		3
Arizona		23	Missouri		4
Arkansas		3	Nebraska		2
California		36	Nevada		6
Colorado		11	New Hampshire		1
Connecticut		3	New Jersey		12
Delaware		1	New Mexico		1
Florida		30	New York		13
Georgia		18	North Carolina		16
Idaho		1	Ohio		12
Illinois		35	Oklahoma		7
Indiana		8	Oregon		5
Iowa		4	Pennsylvania		18
Kansas		3	Rhode Island		1
Kentucky		4	South Carolina		6
Louisiana		3	Tennessee		5
Maine		2	Texas		54
Maryland		6	Utah		3
Massachusetts		5	Virginia		11
Michigan		12	Washington		6
Minnesota		9	Wisconsin		5
			Total		415

The accompanying unaudited financial statements and related notes have been prepared in accordance with U.S. generally accepted accounting principles (GAAP) for interim financial information and with the instructions to Form 10-Q and the U.S. Securities and Exchange Commission’s Article 10, Regulation S-X. In the opinion of management, the accompanying financial statements reflect all adjustments, which are of a normal recurring nature, necessary to fairly state the financial position and results of operations and cash flows for the interim periods presented.

The Company’s business is subject to seasonal fluctuation. Significant portions of the Company’s net sales and net income are realized during the fourth quarter of the fiscal year due to the holiday selling season. The results for the three and six months ended July 30, 2011 are not necessarily indicative of the results to be expected for the fiscal year ending January 28, 2012, or for any other future interim period or for any future year.

These interim financial statements and the related notes should be read in conjunction with the financial statements and notes included in the Company’s Annual Report on Form 10-K for the fiscal year ended January 29, 2011. All amounts are stated in thousands, with the exception of per share amounts and number of stores.

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Business and basis of presentation (Details)	Jul. 30, 2011
Business And Basis Of presentation [Line Items]
Number of Stores	415
Business and basis of presentation (Textuals) [Abstract]
Number of States in which Entity Operates	42
Alabama [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	7
Arizona [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	23
Arkansas [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	3
California [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	36
Colorado [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	11
Connecticut [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	3
Delaware [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	1
Florida [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	30
Georgia [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	18
Idaho [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	1
Illinois [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	35
Indiana [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	8
Iowa [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	4
Kansas [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	3
Kentucky [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	4
Louisiana [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	3
Maine [ Member]
Business And Basis Of presentation [Line Items]
Number of Stores	2
Maryland [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	6
Massachusetts [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	5
Michigan [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	12
Minnesota [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	9
Mississippi [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	3
Missouri [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	4
Nebraska [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	2
Nevada [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	6
New Hampshire [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	1
New Jersey [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	12
New Mexico [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	1
New York [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	13
North Carolina [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	16
Ohio [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	12
Oklahoma [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	7
Oregon [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	5
Pennsylvania [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	18
Rhode Island [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	1
South Carolina [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	6
Tennessee [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	5
Texas [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	54
Utah [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	3
Virginia [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	11
Washington [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	6
Wisconsin [Member]
Business And Basis Of presentation [Line Items]
Number of Stores	5

XML



Fair Value Measurements (Details) (Fair Value, Inputs, Level 2 [Member], USD $) In Thousands	Jul. 30, 2011
Fair Value, Inputs, Level 2 [Member]
Fair Value Measurements (Textuals) [Abstract]
Financial liabilities related to non-qualified deferred compensation plan	$ 1,936

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Balance Sheets (Unaudited) (USD $) In Thousands	Jul. 30, 2011	Jan. 29, 2011	Jul. 31, 2010
Current assets:
Cash and cash equivalents	$ 142,545	$ 111,185	$ 15,916
Receivables, net	19,939	22,292	11,418
Merchandise inventories, net	258,752	218,516	224,329
Prepaid expenses and other current assets	34,114	32,790	30,989
Prepaid income taxes	0	10,684	7,280
Deferred income taxes	8,922	8,922	8,060
Total current assets	464,272	404,389	297,992
Property and equipment, net	351,576	326,099	301,333
Total assets	815,848	730,488	599,325
Current liabilities:
Accounts payable	81,380	87,093	61,316
Accrued liabilities	73,745	76,264	68,833
Accrued income taxes	483	0	0
Total current liabilities	155,608	163,357	130,149
Deferred rent	153,159	134,572	120,313
Deferred income taxes	29,049	30,026	20,952
Total liabilities	337,816	327,955	271,414
Commitments and contingencies (note 3)
Stockholders' equity:
Common stock, $.01 par value, 400,000 shares authorized; 61,693, 60,707 and 59,365 shares issued; 61,188, 60,202 and 58,860 shares outstanding; at July 30, 2011 (unaudited), January 29, 2011 and July 31, 2010 (unaudited), respectively	617	606	594
Treasury stock-common, at cost	(4,179)	(4,179)	(4,179)
Additional paid-in capital	367,863	339,576	309,273
Retained earnings	113,731	66,530	22,223
Total stockholders' equity	478,032	402,533	327,911
Total liabilities and stockholders' equity	$ 815,848	$ 730,488	$ 599,325