SEC FORM 4

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

RASMUSSEN JULIE LYNN

(Last)

(First)

(Middle)

2400 NORTH DALLAS PARKWAY, SUITE 230

(Street)

PLANO

75093

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
CVSL INC. [ CVSL ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
	Officer (give title below)	Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
07/26/2013

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock Equivalent Unit	⁽¹⁾	07/26/2013		J		250,000⁽²⁾		⁽³⁾⁽⁴⁾	⁽³⁾⁽⁴⁾	Common Stock	250,000⁽³⁾⁽⁴⁾	$0	250,000⁽³⁾⁽⁴⁾	D

Explanation of Responses:

1. Each common stock equivalent unit ("Unit") is the economic equivalent of one share of common stock of CVSL Inc. (the "Issuer").

2. The reporting person received an award of 83,334 Units on July 26, 2013 (the "Initial Grant"). In addition, the award will grant the reporting person 83,333 Units on each of December 3, 2013 (the "Second Grant") and December 3, 2014 (the "Third Grant"), subject to the reporting person remaining in continuous service with the Issuer until each such date.

3. Upon vesting of the Initial Grant, the Second Grant, and the Third Grant (which will occur on December 3, 2014, December 3, 2015, and December 3, 2016, respectively, subject to the reporting person having uninterrupted continuous service with the Issuer through such date), the Units subject to such grant become payable in cash in three annual payments (each a "Cash Out Payment") based on the increase in value of the Units subject to the grant.

4. The value of a Unit at vesting is equal to the amount of appreciation of the Unit (based on the grant date price of such Unit) relative to the value of the Issuer's common stock on the vesting date (such value to be the average closing price of the Issuer's common stock during the 10-trading-day period immediately preceding the vesting date). The per Unit grant price for the Units subject to the Initial Grant is $.20. The per Unit grant price for the Units subject to the Second Grant and the Third Grant will be based on the average closing price of the Issuer's common stock during the 10-trading-day period immediately preceding the grant date. The award will expire upon the earlier of termination of the reporting person's continuous service with the Issuer or the date of last Cash Out Payment.

	/s/ Julie Rasmussen	07/30/2013
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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