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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Revenue Recognitions (Narrative) (Details)
12 Months Ended
Dec. 31, 2018
Americas and International Outdoor Advertising  
Revenue, Initial Application Period Cumulative Effect Transition [Line Items]  
Revenue, performance obligation, description of timing Revenues from these contracts, which typically cover periods of a few weeks to one year, are generally recognized ratably over the term of the contract as the advertisement is displayed
Other  
Revenue, Initial Application Period Cumulative Effect Transition [Line Items]  
Revenue, performance obligation, description of timing The Company’s media representation contracts typically have terms up to ten years in duration and are generally billed monthly upon satisfaction of the performance obligations