XML 25 R8.htm IDEA: XBRL DOCUMENT v3.24.3
Goodwill and Intangible Assets (Notes)
 9 Months Ended
Sep. 30, 2024
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Intangible Assets Disclosure GOODWILL AND INTANGIBLE ASSETS
Goodwill
Changes in the carrying amount of Goodwill and Accumulated impairment losses by reportable segment are as follows:
Franchise Group
Owned Brokerage Group
Title Group
Total
Company
Goodwill (gross) at December 31, 2023
$3,953 $1,089 $455 $5,497 
Goodwill acquired— — — — 
Goodwill reduction— — — — 
Goodwill (gross) at September 30, 2024
3,953 1,089 455 5,497 
Accumulated impairment losses at December 31, 2023
(1,586)(1,088)(324)(2,998)
Goodwill impairment— — — — 
Accumulated impairment losses at September 30, 2024 (a)
(1,586)(1,088)(324)(2,998)
Goodwill (net) at September 30, 2024
$2,367 $1 $131 $2,499 
_______________
(a)Includes impairment charges which reduced goodwill by $25 million during 2023, $394 million during 2022, $540 million during 2020, $253 million during 2019, $1,279 million during 2008 and $507 million during 2007.
Intangible Assets
Intangible assets are as follows:
 As of September 30, 2024As of December 31, 2023
 Gross
Carrying
Amount		Accumulated
Amortization		Net
Carrying
Amount		Gross
Carrying
Amount		Accumulated
Amortization		Net
Carrying
Amount
Amortizable—Franchise agreements (a)$2,010 $1,173 $837 $2,010 $1,123 $887 
Indefinite life—Trademarks (b)$586 $586 $586 $586 
Other Intangibles
Amortizable—License agreements (c)$45 $17 $28 $45 $16 $29 
Amortizable—Customer relationships (d)449 396 53 454 385 69 
Indefinite life—Title plant shares (e)29 29 28 28 
Amortizable—Other (f)7 6 1 7 6 1 
Total Other Intangibles$530 $419 $111 $534 $407 $127 
_______________
(a)Generally amortized over a period of 30 years.
(b)Primarily related to real estate franchise, title and relocation trademarks which are expected to generate future cash flows for an indefinite period of time.
(c)Relates to the Sotheby’s International Realty® and Better Homes and Gardens® Real Estate agreements which are being amortized over 50 years (the contractual term of the license agreements).
(d)Relates to the customer relationships which are being amortized over a period of 10 to 20 years.
(e)Ownership in a title plant is required to transact title insurance in certain states. The Company expects to generate future cash flows for an indefinite period of time.
(f)Consists of covenants not to compete which are amortized over their contract lives and other intangibles which are generally amortized over periods ranging from 3 to 5 years.
Intangible asset amortization expense is as follows:
 Three Months Ended
September 30,		Nine Months Ended
September 30,
 2024202320242023
Franchise agreements$17 $17 $50 $50 
License agreements1 — 1 — 
Customer relationships4 5 15 16 
Other— — 1 1 
Total$22 $22 $67 $67 
Based on the Company’s amortizable intangible assets as of September 30, 2024, the Company expects related amortization expense for the remainder of 2024, the four succeeding years and thereafter to be approximately $22 million, $89 million, $89 million, $74 million, $68 million and $577 million, respectively.